UNIVERSITY OF MUMBAI

“A COMPARATIVE STUDY ON HERO-HONDA AND BAJAJ AUTOMOBILE IN MUMBAI”

Masters of Commerce

(Accountancy)

Semester IV

Submitted

In partial Fulfillment of the requirements

For the Award of Degree of

Masters of Commerce (Accountancy)

By

CHETTIAR CYRIL

Roll no.07

VIVEK COLLEGE OF COMMERCE

VIVEK COLLEGE ROAD, SIDDHARTH NAGAR

GOREGAON – (W), MUMBAI-400 062.

CERTIFICATE

This is to certify that CHETTIAR CYRIL

Of M.com.

Accountancy Semester IV (2013-2014) has

Successfully completed the project on

“A COMPARATIVE STUDY ON HERO-HONDA AND BAJAJ AUTOMOBILE IN MUMBAI”

Under the

Guidance of Prof:

_______________ _______________ (Dr.Bharat Pithadia)

Internal Guide External Guide

_____________ ____________

(Prof. Pradeep Hathi) (Dr. Nandita Roy)

Co-ordinator Principal

I

DECLARATION

I CHETTIAR CYRIL student of M. Com.

Accountancy Semester-IV (2013-2014) hereby

Declare that I have completed the projects on

“A COMPARATIVE STUDY ON HERO-HONDA AND BAJAJ AUTOMOBILE IN MUMBAI”

The information submitted is true and original to the best of my Knowledge

________________

(CHETTIAR CYRIL)

Date:-

II

Acknowledgement

To list who all have helped me in difficult because they are so numerous and the department is so enormous.

I would like to acknowledge the following as being idealistic channels and fresh dimension in completion of this project.

I take this opportunity to thank the UNIVERSITY OF MUMBAI for giving me a chance to do this project.

I would like to thank my principal Dr. Nandita Roy for providing the necessary facilities for the completion of this project.

I take this opportunity to thank our coordinator Prof. Pradeep. Hathi & Dr.Bharat Pithadia for their moral support and guidance.

I would like to thank my college library for having provided various reference books and magazines related to my project.

Lastly I would like to thank each and every person who directly or indirectly helped me with the completion of the project especially my parents and peers who supported me throughout the project.

CHETTIAR CYRIL

III

EXECUTIVE SUMMARY

It gives me an immense pleasure to present this project on “A

COMPARATIVE STUDY ON HERO-HONDA AND BAJAJ

AUTOMOBILE IN MUMBAI” for the fulfillment of project work in

M.Com (Accountancy Semester IV). This project is prepared exactly as per

the guidelines prescribed by the University. It presents the subject matter in

a simple and convincing language.

In this project, I have made a humble attempt to explain the topic of

“A COMPARATIVE STUDY ON HERO-HONDA AND

BAJAJ AUTOMOBILE IN MUMBAI” in a simple expressive

manner.

I earnestly hope that the project will provide added utility to the reader and

will serve his purpose.

INDEX

SR. NO. TITLE PAGE

NO.

Certificate I

Declaration II

Acknowledgement III

CH.1 Introduction 1

CH.2 Analysis I 11

CH.3 Analysis II 24

CH.4 Summary , Recommendation and Conclusion 34

Bibliography 36

APPENDIX 37

LIST OF GRAPHS

SR.

NO.

NO. TITLE PAGE

NO.

1 CHART 2.1 THE VEHICLE THAT YOU PREVIOUSLY USED 11

2 CHART 2.2.1 PREFERENCE TOWARDS HERO-HONDA 12

3 CHART 2.2.2 EFFECTIVE ADVERTISING OF HERO-HONDA 13

4 CHART 2.2.3 FACTOR AFFECTING BAJAJ PREFERENCE 13

5 CHART 2.2.4 PRICING 14

6 CHART 2.2.5 SALES IN TWO WHEELER SEGMENT 14

7 CHART 2.2.6 BAJAJ BRAND PREFERENCE 15

8 CHART 2.3 FACTOR OF BUYING TWO WHEELERS 16

9 CHART 2.4 DELIVERY PROCEDURE AT THE TIME OF PURCHASE

17

10 CHART 2.5 QUALITY OF RECEPTION 18

11 CHART 2.6 FLEXIBILITY IN TAKING AN APPOINTMENT 19

12 CHART 2.7 TIME TAKEN TO WORK ORDER 20

13 CHART 2.8 ATTITUDE OF SERVICE PERSONNEL 21

14 CHART 2.9 FACILITIES PROVIDED AT SERVICE STATION 22

15 CHART 2.10 EXTRA JOB REQUREMENT INFORMATION PROVIDED BY SERVICE PERSONNAL

23

16 CHART 2.11 ACCURACY IN SERVICING 24

17 CHART 2.12 SOLUTIONS REPORTED BY SERVICING 25

18 CHART 2.13 QUALITY OF WASHING THE VEHICLE 26

19 CHART 2.14 DELIVERY FROM SERVICE STATION 27

20 CHART 2.15 EXPLANATION OF JOB DONE BY SERVICE PROVIDER

28

21 CHART 2.16 GENERAL APPEARANCE OF THE WORKSHOP 29

22 CHART 2.17 LABOUR AND SPARE PARTS CHARGES 30

23 CHART 2.18 SERVICE REMINDERS 31

24 CHART 2.19 SERVICE SCHEDULE 32

25 CHART 2.20 PERFORMANCE OF WORKSHOP 33