HERITAGE &INSPIRATIONA WINNING BRAND

NEW PRODUCTS,FRESH TASTESLEADING THE WAY

RECIPES FORA BETTER LIFEHEALTHY CHOICES

kINGOSCAR.COm

HONORING OUR PROUD NORWEGIAN HERITAGE.

King Oscar’s roots go all the way back to 1873, to the foundation of the Stavanger Preserving

Company. The Stavanger Preserving Company was among the very first in the Norwegian

seafood canning industry to develop “smoked brisling sardines in oil” and to begin the export

of that fine Norwegian product to the rest of the world. In fact, over the next century Norway

became the center of the sardine universe, known in countries far and wide as the producer

of the best sardines on the planet.

RANkED AmONG THE TOP 10 SEAFOOD BRANDS IN THE WORLD.

140 years later, we honor our tradition with great pride.

In 2012, industry analysts (The Food Group, Cole &

Weber) ranked our small but ever-ambitious Norwegian

seafood brand among the top 10 in a field that included

all the global heavy-weights. Yes, it feels good to be King.

kING OSCAR. THE BEST FOR YOU.

OuR BRAND WAS FOuNDED IN 1902, WHEN KING

OSCAR II, RuLER OF NORWAY AND SWEDEN, GAvE

A NORWEGIAN CANNING COmPANY SPECIAL ROYAL

PERmISSION TO uSE HIS NAmE AND ImAGE ON A LINE

OF SuPREmE SARDINE PRODuCTS.

WE’RE HERE TO INSPIRE.

As always, we are here to inspire people to

eat well and live better by providing the best

quality, responsibly caught seafood available.

Assuring the right ingredients along with

healthy and convenient recipes, we work hard

every day to deliver the best for you.

A COmPREHENSIVE LINE.

Today, the King Oscar brand rules the seafood

aisles in over 15 markets from Norway to

Poland, Japan to South Africa. Our global

line includes Norwegian brisling sardines,

Baltic sardines and sprats, mackerel, herring,

tuna, cod, cod liver and cod roe, wild Alaskan

salmon, and other specialty products. In the

united States, our range includes our flagship

brisling sardines in a variety of oils, water

and flavorful sauces, skinless & boneless

sardines in olive oil, anchovies, and kipper

snacks. For the complete story, please visit

www.kingoscar.com.

OUR PASSION FOR SEAFOOD.

kINGOSCAR.COm

THE kING OF INNOVATION.

The original Norwegian canning company

that eventually became King Oscar was

something of a pioneer and among the first

seafood companies to can smoked brisling

as sardines. That spirit of innovation is still

in our blood.

Indeed, King Oscar was the first brand

to respond to the demand for sardines in

popular, flavorful sauces. Today, we offer

a variety of tastes — everything from our

classic brisling sardines in extra virgin

olive oil to sardines in Dijon mustard,

mediterranean Style sauce, and pure

spring water.

NEW FOR 2013.

King Oscar is always looking for what you

want to eat. We are committed to bringing

you the best fish, new flavors, smarter

packaging options, and fresh ideas for

healthy, easy cooking. In 2013, we are

introducing several new flavors in the united

States, including Sardines in Olive Oil with

Hot Jalapeño Peppers and Sardines in

Olive Oil with Spicy Cracked Pepper. You

see, seafood really can spice up your life!

At King Oscar, everything starts

with our love of seafood. We love

preparing it for our own families.

We love eating it with our friends.

We love that it’s good for our

bodies. We love bringing it to you.

Lucky for us! Because King

Oscar is a seafood company.

Seafood is all that we do. We

specialize in it and that makes

us very good at it. In fact,

by combining our love and

expertise, we think we provide

the very best canned seafood

products in the world.

AT kING OSCAR, WE ARE ON A mISSION TO BRING YOU THE BEST THE OCEAN CAN OFFER. WE SET THE

HIGHEST STANDARDS TO ASSURE YOU SmARTER SEAFOOD CHOICES

FOR BETTER LIVING.

At King Oscar, we are 100% committed

to providing you with the very best quality

seafood products every time.

To that end, we have worked to assure

that our production facilities in Norway

and Poland meet the most stringent,

international standards and certifications

for food safety and supply chain

management. Our Svolvær, Norway plant

has received IFS Food certification for

Higher Level Food Quality and Safety and

our Gniewino, Poland facility has received

ISO 22000 food safety management

system certification.

Long-term, these important standards help

improve quality of life by ensuring safer

foods for you and your family, a better

working environment for our team, and

smarter resource utilization for our planet.

ASSURING YOU THE VERY BEST.

kINGOSCAR.COm

WHILE OuR OPERATIONS HAvE BEEN mODERNIZED FOR EFFICIENCY,

WE STILL SmOKE OuR FISH THE OLD-FASHIONED WAY IN REAL OAK-

WOOD OvENS FOR SuPERIOR TASTE AND TEXTuRE. AND TO ASSuRE

THE FINEST QuALITY AND PRESENTATION, WE STILL PACK EvERY

CAN BY HAND. OuR FASTEST PACKER HAS BEEN KNOWN TO FILL AS

mANY AS 600 TINS OF FISH IN AN HOuR.

AN OCEAN OF HEALTHY CHOICES.

BRISLING SARDINES. King Oscar has been producing the world’s finest sardines for over 110

years. But did you know that sardines aren’t actually a fish species? Sardines become sardines

through a traditional processing method—and as many as 11 different species of fish are used

to make sardines around the world.

For our top-of-the-line sardines, we use remarkably tiny and tender brisling caught wild

in the pristine fjords and cold coastal waters of Norway. Not only are these waters

known for their purity, the icy temperatures and ideal feeding conditions result in

fish with a higher concentration of Omega-3 fatty acids.

After the fish are lightly smoked in real oak-wood ovens and prepared, we pack

them by hand in recyclable, BPA-free aluminum cans. Our brisling sardines come

in a variety of oils, water, and flavorful sauces—extra virgin olive oil, soybean oil,

pure spring water, spicy cracked pepper, hot jalapeño peppers, mediterranean style,

tomato, and Dijon mustard.

In the uSA, only King Oscar offers Norwegian brisling, so you know you are buying and

serving the very best.

SkINLESS & BONELESS SARDINES. For our superior skinless and boneless sardines, we

start with best-quality, wild-caught pilchard, fished using eco-friendly methods in the waters

off of morocco. After we remove the skins and bones, we hand-pack the fish in pure olive oil.

As always, these King Oscar favorites are Kosher-certified. King Oscar Skinless & Boneless

Sardines offer a delicious and nutritious substitute for canned tuna.

kIPPERS. Like sardines, kippers aren’t born kippers—they become kippers through a special

processing method. Becoming a King Oscar kipper is tougher still. We use only sild herring,

wild-caught in the bracing waters of Canada. The extremely high oil content of these fish

yields a superior taste during our time-tested traditional salting and smoking process.

ANCHOVIES. Anchovies have been enjoyed around the world since the days of early Rome.

Our small, finest gourmet anchovies come from morocco or Argentina, where they are fished

from the Atlantic Ocean and then aged in salty brine for 4 to 6 months before canning. unlike

other brands, King Oscar’s hand-packed anchovy fillets do not contain bones and are free of

any additives or preservatives.

kINGOSCAR.COm

A GREENER PLANET, A HEALTHIER YOU.

COmmITTED TO SUSTAINABILITY.

more and more, we all need to do what we can to take good

care of the environment. To protect our natural resources.

To do the right thing for our planet. At King Oscar, we know

the best seafood comes from the healthiest oceans. So we

are committed to the most forward-looking and rigorous

sustainability efforts. All because a cleaner, greener planet

means a happier, healthier you.

CLEAR REGULATIONS AND CATCH CERTIFICATES.

King Oscar buys fish solely from approved organizations

and local fishermen, and we adhere to quotas set by the

Council for the Exploration of the Sea, based on leading

marine science. As always, we take a firm stance against

illegal, unregulated and unreported (Iuu) fishing, wasteful

discards, and irresponsible by-catches. In fact, our catches

must meet the toughest industry standards—as well as our

own more stringent ones.

LONG-TERm, ECO-FRIENDLY GOALS.

Our sustainable harvesting efforts are directed at the

entire chain—from the health of the fisheries and our safe

catch methods to smart processing and storage, all the

way through recyclable, BPA-free packaging and regulated

export. King Oscar wants to be part of comprehensive, eco-

friendly solutions. Now and for generations to come.

kINGOSCAR.COm

Fish is a natural, dietary source of Omega-3s, high-quality protein, and important vitamins

and minerals—and it’s low in saturated fats. No wonder more and more nutrition experts are

telling us all to eat more fish.

The u.S. FDA and the American Heart Association recommend eating two servings of fish per

week. The mayo Clinic says that it’s better for you to eat fish than to take fish oil supplements.

And environmental watch groups such as the u.S. EPA say that small fish that are lower in the

food chain, such as sardines and herring, are generally considered “mercury-safe” or low in

mercury—which is especially important if you are pregnant or nursing.

At King Oscar, we make it easier for you to make smarter, healthier food choices. Easier for

you to show your body some love.

The information provided here is not professional medical or nutrition advice. Please consult with your physician regarding the benefits of eating fish as part of your healthy diet. For helpful links to independent studies and information provided by health organizations, please visit kingoscar.com.

DO BETTER FOR YOUR BODY.

OmEGA-3. Coldwater fish including sardines, mackerel, herring, and salmon are naturally rich in essential Omega-3s. National Institutes of Health experts say that Omega-3s may be beneficial against heart disease and certain inflammatory disorders such rheumatoid arthritis.

PROTEIN. Next to water, protein is considered the most important nutrient for your body. On average, the u.S. RDA for protein is 50 grams, which your body uses as fuel, for building new tissues, and to repair itself. Fish offers you high-quality protein—without the saturated “bad” fats.

VITAmINS. Before someone decided to put the vitamins your body needs into cartoon-shaped pills, they came in more natural forms—like fish. The u.N. Food and Agriculture Organization says that fish are generally a good source of the B vitamins and also vitamins A and D.

mINERALS. Calcium is essential for strong bones, needed to convert food to energy, and helps regulate your heartbeat. Fish canned with bones, such as sardines, are a rich dietary source of this important mineral.

OMEGA

3

OMEGA-3

MINERALS

M

MINERALS

PROTEIN

P

PROTEIN

VITAMINS

V

VITAMINS

OMEGA

3

OMEGA-3

MINERALS

M

MINERALS

PROTEIN

P

PROTEIN

VITAMINS

V

VITAMINS

OMEGA

3

OMEGA-3

MINERALS

M

MINERALS

PROTEIN

P

PROTEIN

VITAMINS

V

VITAMINS

OMEGA

3

OMEGA-3

MINERALS

M

MINERALS

PROTEIN

P

PROTEIN

VITAMINS

V

VITAMINS

PASTA WITH SARDINES, TOmATOES AND OLIVESINGREDIENTS1 can King Oscar Sardines in Olive Oil 1¾ cup pasta • Olive oil • 1 onion, finely chopped • 3 cloves garlic, chopped • 1 can chopped tomatoes • ½ cup black olives, sliced • 1 tbs capers • Salt and pepper • Fresh parsley, chopped • Fresh basil, chopped • Grated Parmesan

PREPARATIONCook pasta as directed on package. Sauté onion and garlic in oil over medium heat. Add tomatoes and simmer for a few minutes. Add sardines, olives, and capers just before serving. Season with salt and pepper. mix in pasta, parsley, and basil. Top with Parmesan. Serves 4.

EATING RIGHT JUST GOT EASIER.

At King Oscar, our chefs start with the best seafood and natural ingredients available and then

create easy, fresh recipes that make preparing and enjoying food better.

Whether you’re in a hurry or savoring the moment, we’ve got recipes that will put a smile on

your face and make you feel good all over.

SARDINE LAVASH WRAPSINGREDIENTS2 cans King Oscar Sardines with Spicy Cracked Pepper • 8 lavash flat breads or flour tortillas 6 oz herbed goat cheese • 1 head romaine lettuce, shredded • 1 Belgian endive • 1½ cup diced red, green and yellow bell peppers • ½ sweet onion, diced • ½ cup cilantro

• 1 tbs olive oil from can, with peppers

PREPARATIONDrain sardines, reserve the cracked pepper. In a large mixing bowl, combine lettuce, endive, 1 cup bell peppers, onion and cilantro with 1 tablespoon of the oil and cracked pepper from the can. Lightly smear flat breads or tortillas with goat cheese, fill with vegetable mixture, gently layer on sardines, and roll closed. Cut each roll in half or into slices, as desired. Sprinkle remaining diced peppers over plate as a garnish. Serves 8.

THAI-STYLE SARDINE AND mANGO RICE SALADINGREDIENTS1 can King Oscar Sardines with Jalapeño Peppers • 1½ cups Basmati or jasmine rice

1 cup chopped mango • 1 cucumber, peeled, seeded and diced • 2 scallions, thinly sliced • ½ cup chopped fresh cilantro

• ⅓ cup salted and roasted peanuts, chopped • Olive oil and jalapeño peppers, reserved from can • tbs rice vinegar • Finely grated zest and juice of 1 lime • 1 tsp sugar • Salt and pepper • 1 fresh jalapeño pepper, thinly sliced • Crushed peanuts

PREPARATIONCook rice according to package instructions, then rinse under cold water, drain. In a large bowl, mix rice, mango, cucumber, scallions, cilantro, peanuts, and jalapeños from can. Whisk the olive oil, vinegar, lime juice and zest, sugar, salt and pepper to taste. Gently stir all together and add sardines to combine. Garnish with thinly sliced fresh jalapeño pepper and crushed peanuts. Serves 4-6

kINGOSCAR.COm

ANCHOVY BRUSCHETTA WITH TOASTED WALNUTSINGREDIENTS1 can King Oscar Flat Anchovy Fillets 4 thick slices whole-grain bread • 2 tsp Dijon mustard • 3 tbs extra virgin olive oil • 2 tbs unsalted butter (room temperature) • ¼ cup chopped walnuts • 1 tsp ground black pepper • 1 clove garlic, finely minced

PREPARATIONIn a small bowl, whisk together the mustard, 1½ tablespoons olive oil, butter, pepper, and minced garlic. mash and add to the anchovies, mix until a paste has formed. Set aside.Sauté walnuts in 1½ tablespoons olive oil over medium heat until lightly toasted, 3-5 minutes. Toast the bread, spread with anchovy mixture, cut in quarters. Top with toasted walnuts. Serve immediately. makes 16 pieces.

kIPPERS AND BEETS SALADINGREDIENTS1 can King Oscar Kipper Snacks1 red onion • 1 squash • 2 beets ½ cauliflower • ½ tbs oil • ¼ tsp salt • ¼ tsp coarsely ground pepper

1 dash coriander • 1 tbs capers • Fresh cilantro or parsley to taste

PREPARATIONFinely chop the onion. Cut squash, beets, and cauliflower into cubes or slices. Sauté vegetables with olive oil, salt and pepper, and coriander. Arrange on plates and top with kippers. Garnish with capers, cilantro or parsley. Serves 2.

© Norwegian Seafood Council

king Oscar, Inc.3838 Camino Del Rio North, Suite 115

San Diego, CA 92108

© 2013 KING OSCAR, INC. ALL RIGHTS RESERvED.

Want more about our quality products,

commitment to sustainability, production

processes, and delicious recipes?

www.kingoscar.com

Ready to talk seafood, share your interests, find

special offers, and help us serve you even better?

Become part of the King Oscar community.

fb.com/kingoscarseafood twitter.com/kingoscar