Here’s to the crazy ones. The misfits. The Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs rebels. The troublemakers. The round pegs in the square holes. The ones who see in the square holes. The ones who see things differently… you can praise them, things differently… you can praise them, disagree with them, quote them, disbelieve disagree with them, quote them, disbelieve them, glorify or vilify them. But you can’t them, glorify or vilify them. But you can’t ignore them. Because they change things. ignore them. Because they change things. They invent. They imagine. They heal. They They invent. They imagine. They heal. They explore. They create. They inspire. They explore. They create. They inspire. They push the human race forward. While some push the human race forward. While some see them as the crazy ones, we see genius. see them as the crazy ones, we see genius. Because, the people, who are crazy enough Because, the people, who are crazy enough to think they can change the world, are the to think they can change the world, are the ones who do.ones who do.

www.apple.comwww.apple.com

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Learning outcomes

By the end of this session you should understand at the threshold level

Meaning and scope of intrapreneurship

Characteristics of intrapreneurs Enablers and barriers to

intrapreneurship

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Other terms

Corporate entrepreneurship Corporate venturing Intrapreneuring Internal corporate

entrepreneurship Internal entrepreneurship Employee entrepreneurship

(Global Entrepreneurship Monitor)

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What is Intrapreneurship?

Intrapreneurship is Entrepreneurship practiced by people within established organisations

Definitions

EntrepreneurshipEntrepreneurship

Spotting and developing an opportunity to Spotting and developing an opportunity to create value through innovation, create value through innovation,

disregarding the resources currently disregarding the resources currently controlledcontrolled

Churchill, 1992Churchill, 1992

Pursuit of opportunity beyond the Pursuit of opportunity beyond the resources currently controlledresources currently controlled

Stevenson, 2000Stevenson, 20006

DefinitionsDefinitions

IntrapreneurshipIntrapreneurship

Spotting and developing an opportunity Spotting and developing an opportunity from from within an organisationwithin an organisation to create value to create value through innovation disregarding the through innovation disregarding the

resources currently controlled resources currently controlled Churchill, 1992Churchill, 1992

Pursuit of opportunity Pursuit of opportunity from within an from within an organisation organisation beyond the resources beyond the resources

currently controlledcurrently controlledStevenson, 2000Stevenson, 2000

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Who is an intrapreneur ?

A person within a large corporation... Takes direct personal responsibility

for turning an idea into a 1. Profitable 2. Finished product Through 1. Assertive risk taking and 2. Innovation

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Corporate Entrepreneurship Increasing research over the last 25 years

Renewed interest recently due to increased competitiveness

Depends on Not just the individualBut also on Organisational support systems Project teams and External environment

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Enablers to intrapreneurship

Appropriate use of rewards Management support Resource availability Organisational structure Risk taking

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10 Commandments of Intrapreneurs Do any job to make your project work, regardless of

your job description Share credit (for success) (for success) wisely It is easier to ask for forgiveness than permission Come to work each day willing to be fired Ask for advice before asking for resources Follow your intuition about people, build a team of the

best Build a quiet coalition for your idea; early publicity early publicity

triggers the corporate immune systemtriggers the corporate immune system Never bet on a race unless your are running in it Be true to your goals, but realistic about ways to

achieve them Honour your sponsors

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History of IntrapreneurshipNorman Macrae1. (The Economist, 1976 )

“dynamic corporations of the future would be trying alternative ways of doing things in competition within themselves".

1. (The Economist, 1982 ) “ the above trend has resulted in confederations of intrapreneurs”.

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Gifford and Elizabeth Pinchot Coined the term Gave credit for their thinking to Macrae. Began a school for intrapreneurs in

Sweden In 1985 published the book,

“Intrapreneuring” based on their research and practical applications.

History of Intrapreneurship

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Difference between Intrapreneur and EntrepreneurThe intrapreneur Acts within the confines of an existing

organisation.   Acts first and then informs Challenges the status quo and fights to change

the system from within.   Finds a ready source of "free" resources within

the organisation which can be applied to the opportunity being exploited.  

Seeks out the organisational slack Innovation tends to be harder within an

organisation

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What retards Intrapreneurship?

High costs of failure and low rewards of success   

Inertia caused by established systems that no-one is willing to change

Hierarchy

Further reading:

1. Pinchot ,Gifford and Pinchot, Elizabeth (1985) Intrapreneuring: Why You Don't Have to Leave the Corporation to Become an Entrepreneur,  Harper & Row

2. Morris, Michael H , Kuratko, Donald F and Covin, Jeffrey G (2011) Corporate Entrepreneurship & Innovation Cengage learning

3. Wolcott, Robert C and Lippitz, Michael J (2010) Grow from within :Mastering Corporate Entrepreneurship and Innovation, McGraw-hill , New York

4. Paul Burns (2008) Corporate Entrepreneurship: Building an Entrepreneurial Organisation, Palgrave McMillan, Basingstoke 16

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