Here’s looking at Social Media

With another lens

Here’s looking at Social Media

With another lens

Presentation by : Shibani Sharma

Stuff that awaits you in this presentationMultiplatform Campaign

Social platform that only gets bigger by the day

Internet the new place to read – and who am I reading?

Innovative on Social Media

Baskin Robbins

Stuff that awaits you in this presentationMultiplatform Campaign

What is it aboutThe good bad uglyCould it be bettered?

Social platform that only gets bigger by the dayLinkedin

Internet the new place to read – and who am I reading?Author – Lindy West / Alan Sepinwall

Innovative on Social Media Its Maybelline

Baskin RobbinsConcepts that are the equivalent of yum

Multiplatform Campaign

Miley Cyrus

Multiplatform Campaign – Miley Cyrus

What is it about?Launch of her coming of age Album – Bangerz

Using all media including an exhaustive use of the digital platforms Miley Cyrus became one of the most talked about people which propelled her to the top of Billboard charts. It launched her as pop culture icon in line with legends like Madonna.

On the heels of a memorable performance at the VMAs, Miley used her soaring popularity on twitter and instagram to generate even greater buzz about her upcoming video wrecking ball which was her first no 1 hit on Billboard charts

Multiplatform Campaign – Miley Cyrus Good :Amassing a strong growing follower base across platforms she was able to achieve at one point 3,00,00 tweets per minute talking about her and the most views in a 24 hour time frame for Vevo

Bad:While even bad press is good press, Miley risked getting her status completely tarnished by several online and offline commentators who criticized her heavily for her provocative image

Ugly:Excessively written about can rarely have downsides. But over saturation of Miley related content lead Beyonce to completely revolutionize music culture by releasing an album that would beat Miley’s sales minus ANY promotion.

Multiplatform Campaign – Miley Cyrus How would I better the Pop Culture and PR force that Miley is?

While the SNL appearance could have saved some damage, a bigger call back to Miley’s talent (with personalized acoustic music videos / backyard sessions on her Youtube Channel) would give a wider insight to her talent for her hung-on-her-every-movement audience

Callbacks to her family and influencers (on instagram and twitter pages) would also help augment her image by showcasing her more of a free spirit and than a girl ruined by the likes of Hollywood

Review of Social Platform

Linkedin

Linkedin – Highlights

Largest professional networking website in the world – one that is largely not blocked by proxy in a corporate environment

Unique proposition – Degree of connections that help facilitate better networking with professionals within your field

Brands can connect with employees, potential employees (with extensive job portal existent within) and followers with their activity

Major Business Professionals use Linkedin as influencers allowing a chance for people to connect to the Idol they aspire to emulate

Linkedin is now growing to be a publishing platform allowing people / influencers to share viewpoints about work culture / trends et al

Integration of Pulse brings latest news from various feeds right at the top of a user’s newsfeed

Content

Pop Culture Commenters

Pop Culture Commentary at its Best

Lindy West – Burkhas and Birkins• Lindy West – writer

extraordinaire, feminist and winner of WMC’s Social Media award reviews the awful movie Sex and the City 2• Besides being one of the

funniest reviews it got featured on several websites showcasing how she has mastered the art of Pan

Alan Sepinwall – TV legacy of Robin Williams• Alan Sepinwall- prominent

television critic left newspaper career to be part of entertainment website Hitflix• Amongst several online

tributes Alan wrote a beautiful tribute to Robin’s illustrious and often overshadowed television career

Innovative Case Study

Maybelline – BB Cream Launch

Maybelline BB Cream Case Study

Maybelline launches a niche beauty product in India using a different route by reaching out to the men

Getting men to talk about Women and their longevity of the beauty regime to build insights about a beauty product

A unique way to reach out to men instead of targeting women for a beauty product (primarily a woman’s domain)

The build up and the subsequent answer makes this an interesting approach to orient people to the BB cream in India

Concept Note

Baskin Robbins

Baskin Robbins – Concept Note

Route 1: Celebrate Everyday victories with a BaskinEach day presents its own version of struggles. If you clinch life’s smallest but deeply meaningful goals treat yourself to a scoop of baskins

Route 2: Make your own flavor A contest where people submit flavors they’d like to see on the baskin menu. Few selected will be illustrated (eg: Coffee + cashews= mocha heaven) and a people would be allowed to vote for their favorite flavor.

Route 3: I- Scream to your heart (Cool down with a Baskin)-Videos of people who are experiencing intense anger and then are cooled down by a scoop of baskin-Share stories about what annoys you with the hashtag #needforicecream and win a chance to win prices

#fin