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Tourism’s Annual Impact* • 4.6 million guests • $2.3 billion in visitor spending • 40,000+ travel related jobs • $915 million in wages and
salary
*Baldwin County 2009; Economic Impact of Tourism
Marketing Methods
Advertising Public Relations
Social Media Mobile Media
EventsSports
New Opportunities
Series1$100,000,000
$140,000,000
$180,000,000
$220,000,000
$260,000,000
$300,000,000
$237M
$277M
Lodging Revenue (2011)(Gulf Shores & Orange Beach)
Lodging Rentals & Market Share -2011$1.3 Billion
BayPanama City
$269 M20%
WaltonSandestinSeaside$317 M
23.6%
OkaloosaFort Walton
Destin$235 M
17.5%
Santa Rosa
Navarre$26 M2%
EscambiaPensacola
$164 M12.3%
BaldwinGulf Shores
Orange Beach$332 M
24.7%
Sports Commission
# of
EventsRoom Nights
Room Spending
Additional Spending
Tourism Impact
% Increase
2008 28 10,081 $1.2 M $1.7 M $3 M
2009 52 23,193 $3.4 M $4.1 M $7.5 M 151%
2010 68 38,142 $5.7 M $7.1 M $12.8 M 68%
2011 70 total 48,655 $7.27 M $9.07 M $16.3 M 27.5%
New OpportunitiesPBS/VRMADelta
PBS SeriesVRMA Sponsored13 Episodes30 Minute ShowGirlfriend GetawayAiring in February
New OpportunitiesToday In America
Terry BradshawFive minute segmentsVarious markets
Delta DestinationsIn-flight videoOne monthAll domestic flights
What you can do… Rebuild Lodge at Gulf State Park
- Provide meeting space to accommodate Alabama Associations
Uniform School Start Date
Continue to improve transportation arteries,- (extend Beach Highway to Foley Beach Express, Foley Beach Express to I-10, and extend I-10 to I- 65)
What you can do…Rebuild Lodge at Gulf State Park
- Provide meeting space to accommodate
Alabama Associations
What you can do…
Uniform School Start Date$300 million/yr Economic Impact
4,500 jobs across AlabamaEnergy savings of $14 million
What you can do…
Continue to improve transportation arteries
- extend Beach Express to I-10- extend Beach Express to Beach Hiway- extend Beach Express from I-10 to I- 65