RMIT

Newsletter Content Suggestions

One Woman One Challenge 2017

Rebecca Phin - s3487832, Sian Morris - s3379944, Annalise Tomaselli - s3485933, Emma Dennis - s3541044, Sasha Aranyi – s3436572

10/13/2016

The aim of these prepared newsletters is to build engagement leading up to the One Woman One Challenge 10 week lifestyle makeover, and ensure sign ups with Her Heart subscribers. Within you will find newsletter content ready to use with images and suggested headings.

Note: Before using this content

This document contains five possible newsletter content suggestions that can be used during pre-

challenge, challenge and post-challenge to build engagement and encourage more sign ups to Her Heart’s newsletter subscribers (August 2017 – December 2017, one newsletter per month).

Her Heart will need to have a tab dedicated to the challenge on their website. The space will be useful

for potential participants to find out more information about the challenge, register and for participants to find other useful links for the challenge (e.g. Everyday Hero links).

Images to compliment newsletter content could be used as this document exemplifies however real

women who have actually signed up for the challenge when the challenge is launched will have to be sourced and used. The following images used are examples that can be used.

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Newsletter edition: August 2017

Suggested heading:

One Woman One Challenge – Not your regular fitness challenge

Did you know one woman dies every hour from heart disease? To combat this, raise awareness and empower women to heart their heart, the 10- week One Woman One Challenge starts Monday 2 October 2017 and be sure, it will get more than just your heart racing. The lifestyle makeover challenge is not your standard fundraising fitness challenge. Suitable for all fitness levels, each week the challenge aims to improve an aspect of your lifestyle by setting aside an extra hour per week dedicated to improving your heart’s health that will decrease your chances of heart disease. It’s fun and most importantly - it’s easy!

You are one woman that can set aside one hour per week to treat your heart with the love it deserves. So how do I sign-up?

1. First grab a friend. Challenges are always more exciting when you sign-up with a friend.

2. Like the Her Heart Facebook and

follow the Her Heart Instagram page to follow the challenge and enter competitions.

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3. Head to the Her Heart website and click the “One Woman One Challenge” tab for more information about the challenge and register. Register before Monday 25 September 2017 to receive a discount on your sign up.

4. To start fundraising follow the “Everyday Hero” link via the “One Woman One Challenge” tab, where you can create an online profile and share the link with social media networks to begin fundraising.

5. Join the secret Facebook group “Her Heart One Woman One Challenge” to converse with and empower other women partaking in the challenge.

Let’s help each other achieve our fitness and lifestyle goals and improve our heart’s health together!

Newsletter edition: September 2017

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Suggested heading:

Have you signed up to the One Woman One Challenge?

It’s not too late!

Next month our 10-week One Woman One challenge kicks off on Monday 2 October 2017, and be sure to register before Monday 25 September 2017 to save. Join the challenge with a friend and empower yourself and other women to feel better about themselves on the inside, where it counts. Each week each woman participating in the challenge is encouraged to take an hour to change an aspect of their lifestyle to help fight heart disease in women around the world. From exercise to pampering yourself to indulging in a sweet treat – there is a week to suit every woman! Linda Worral-Carter CEO and Founder of Her Heart said “We want to encourage all women of all ages to participate in the challenge to prioritise the needs of themselves, their health and their heart first.”

How to sign up: 1. First grab a friend. Challenges are always more exciting when you sign-up with a friend.

2. Like the Her Heart Facebook and follow the Her Heart Instagram page to follow the challenge and enter competitions.

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3. Head to the Her Heart website and click the “One Woman One Challenge” tab for more information about the challenge and register. Register before Monday 25 September 2017 to receive a discount on your sign up.

4. To start fundraising follow the “Everyday Hero” link via the “One Woman One Challenge” tab, where you can create an online profile and share the link with social media networks to begin fundraising.

5. Join the secret Facebook group “Her Heart One Woman One Challenge” to converse with and empower other women partaking in the challenge.

So love yourself and do something for yourself for once. Remember, the best project you’ll ever work on is YOU!

Newsletter edition: October 2017

Suggested heading:

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More women are placing their heart’s

health at the core of it all Three weeks into the One Woman One Challenge and participants are reaping the benefits of each week’s challenge to their heart’s health. Setting aside more time for herself and her health, challenge participant Suzi shares with us how the challenge is helping her reach her fitness and lifestyle goals.

As a busy mum of two children, wife and part-time nurse, fitness challenges in the past have never worked for me because of the rigorous time and effort required, often making it difficult for me to partake in as I have minimal time to myself and always put the priorities of my husband and children before me. However, the One Woman One Challenge has made it achievable for women like me to set aside some time each week to myself to improve my health as I am particularly worried about my weight. The One Woman One Challenge has helped me so far find simple ways to balance my exercise routine, stress and diet without compromising my family life. I look forward to learning more about how I can improve my health and in turn my heart’s health in the coming weeks as I don’t want my children to grow up without a mother.

Inspired by Suzi’s story? Help Suzi fundraise at (insert link) and follow Her Heart on Facebook and Instagram for more hearty inspiration.

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Newsletter edition: November 2017

Suggested heading:

A calm heart is a healthy heart Coming off the back of week 7’s challenge for the One Woman One Challenge has many women feeling less stressed after setting aside time each day to read a chapter of a book they feel inspired by. For Gemma, one of the challenge participants, week 7 was an important week for her to take some time out of her hectic work and social schedule to switch off, relax and destress.

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As a self-confessed workaholic, socialite and stress-head, I realised that the stress of living such a demanding lifestyle could eventually take its toll on my heart’s health. As a result of this lifestyle, I am a heavy smoker, often skip meals and drink more than recommended. The One Woman One Challenge has been one of the best things I have ever done for myself and my health as I have learnt how to manage my stress alternatively to smoking or drinking my stresses away, and have learnt it is also just as important to open up about my stress more with family and friends. As a women that ‘wants to have it all’, I now can have it all and more simply by stressing less and dedicating more time to myself. Bring on week 8!

Want to help Gemma keep calm and stress less? You can help Gemma fundraise at (insert link). Be sure to follow Her Heart on Facebook and Instagram for more hearty inspiration.

Newsletter edition: December 2017

Suggested heading:

Everyday

kindness begins in the heart And that’s the wrap! Congratulations to all participants who completed the One Woman One Challenge whole-heartedly and thank you to all for spreading awareness about heart disease, empowering one

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another and for donating generously. Together we raised (insert amount) that will help us educate more women about how they can change their lifestyle to reduce their chance of heart disease in the future – remember 80 percent of heart disease in women is preventable! But this isn’t the end, become your own friend. Be kind to yourself, take time for yourself and most of all – love yourself and the other women around you!

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