CERTIFIED DIGITALCONTENT WRITER

(CDCW) COURSE

HENRY HARVIN R

ACCREDITATIONS & AFFILIATIONS

O C I S A S T A I O N N A OC I F R E E E M L A

CONTENT MARKETING CERTIFICATION FROM

Cambridge, Massachusetts

HENRY HARVIN R

Why Henry Harvin®? 03

Media Recognition 04

Clientele 05

Ranking By Portals 06

About The Course 07

Course Structure 08

Course Curriculum 09

List of Tools 13

Course Takeaways 14

Want to go for Specialization? 15

About Henry Harvin® Education 16

CONTENTS

WHY HENRY HARVIN®?

HENRY HARVIN R

200+ Youtube Video Testimonials1000+ Google Reviews

First Institute

Trusted by 150+ Top Corporates

Top Ranking

Trainers with 10+Years Experience

Content Writing Association Membership

Writing Focused Curriculum

Job Support

Guaranteed Internship

Afliations

Certication

20+ Media Recognitions

Content Writing Training Industry formally started in India in 2017. Henry Harvin® was the first institute. Proof Can check our videos published in 2017, 2018, 2019, 2020

We are Ranked No.1 by Trainings360. And this means something.

They have minimum 10+ years of industry experience

Management of Henry Harvin also on the board CWA Content Writing Association which will help you in getting into the network of writers and content evangelists.

We are not making you digital marketers. Nor we are making you data entry operators. We are making you DIGITAL CONTENT WRITERS. Our course curriculum is focused there

Having tie-ups with top corporates. We send you emails every week with Number and Email of recruiters.

Get Guaranteed Internship. All you need to do it, apply for internship after the training ends and get started.

We have affiliations from American Association of EFL, UK Cert, UKAF, Content Writing Association in India, MSME & Govt of India.

We have recognitions from Aaj Tak, Hindustan Times, The Pioneer, The Hans, India Today and many more.

Get Prestigious Certified Digital Content Writer certification and add Hallmark of CDCW next to your name. For Ex. Karan Juneja (CDCW)Not just that we also prepare you for Hubspot Content Marketing Cambridge USA certification assessment.And both these certifications have global acceptance.

We have delivered our content writing training to employees of Abbott, WDC, Avon, HostBooks, NTPC, EY, SAB Miller, A-Paul Instruments, Eaton Corporation, Apollo Tyres, Stanley Consultants, CG Power & Industries, Mega Cabs, Fidelity Investments, MJ Logistics, UK India Business Council, Bajaj Finance, Hero Group, Wunderman and many more

Media Recognition

MEDIA RECOGNITION

HENRY HARVIN R

HENRY HARVIN R

CLIENTELE

RANKING BY PORTALS

HENRY HARVIN R

ABOUT SOUTH ASIA'S 1ST DIGITAL CONTENT WRITING COURSE

Get a Henry Harvin® Alumni status & network with 18000+distinguished alumni worldwide

Alumni Status

Experience Industry Projects during the training

Live Projects

Get Guaranteed Internship

Internship

Seasoned industry experts with 10+years experience

Trainer

Duration/Mode

HENRY HARVIN R

ABOUT MEMBERSHIP PROGRAM

Get 1-Year Membership of Henry Harvin® Writing Academy and avail the following

E-Learning Access: Includes Recorded Videos, Games, Projects, Case Studies

Bootcamp Sessions: 12 Monthly BootcampSessions for 1-Year Worth Rs.6000 for Free

Writing AcademyOpportunities: Job Opportunities every week

36 Hours of Live Interactive OnlineClassroom Session

COURSE STRUCTURE

HENRY HARVIN R

‘Input Skills’

Business & Marketing

Writing Types

Creative Writing Types

Language Skills

Content Strategy

Technical & Research

Writing Types

Academic Writing Types

Internet Skills

Earn Online & Get International

Projects

‘Output Skills’

‘Core Skills’

‘Core Skills’

Module 1: Language Skills

Module 2: Internet Skills

COURSE CURRICULUM

HENRY HARVIN R

The module of language skills is divided into three parts;First, Basics and jargons, in which the candidate will learn about the difference between Tactical and Strategy, Expertand an Influencer, Agglomeration and Aggregation, Creative and Technical Writing, Readability and Searchability,Content Formats and Transactional Cost.Second, Grammar Skills, in which the candidate will learn about grammar skills, both bookish and digital whichincludes topics such as - Tone, Style and its Types, sentence structure, common grammatical errors and differencein spellings with reference to UK and US english.Third, Presentation skills, in which the candidate will learn about Punctuation Rules, the content flow andpresentation, and text designing

Basics and Jargons

• Introduction

• Tactical vs Strategy

• Agglomeration vs Aggregation

• Creative Vs Technical Writing.

• Readability vs searchability

• Content Formats: Online/Ofine –

Print/Digital

• Transactional Cost

Grammar: Bookish v/s Digital

• Tone & Its Types

• Style and Its Types

• Sentence Structures

• Common Grammatical Errors

• Spellings: UK/US

Presentation Skills

• Punctuation Rules in Digital Content Writing

(Comma, Full Stop, Hyphen, Apostrophe,

Parentheses, Questions Mark, Exclamation

Mark, etc.)

• Content Flow & Presentation

• Text Designing: Use of Comma, Spacing,

Capital, Italics, Margins, Indentation,

In this module of Internet Skills, six sub topics will be covered;First, Research Skills, in this module the candidate will learn about Advanced online Research, which will make conductingresearch easy, Google Keyword Planner which is a strong keyword for the writers and Wolfram Alpha.Second, Graphic Skills, in which the candidate will learn about cover page Designing and about logo software.Third, Data and Reporting, in which the candidate will learn about Google Analytics and gain a fair knowledge of RankingReports.Fourth, Editing Skills, in this module the candidate will learn about the editing tools such as Grammarly, ginger and Hemingway.Fifth, Legal Knowhow, in which the candidate will learn about the issue of copyrights.Sixth, learn about spinning software, creative commons, article directories, content tags, blogging and using content for Social Media.

Research Skills

• Advanced Online Research

• Internet through Google

• Google Keyword Planner

• Wolfram Alpha (Computational)

Graphic Skills

• Cover page designin

• Logo software

Data & Reporting

• Google Analytics

• Understand Ranking Reports: Woorank, Alexa

Module 3: Business & Marketing Writing (12+ Writing Types)

COURSE CURRICULUM

HENRY HARVIN R

Module 4: Content Strategy

Editing Skills

• Editing Tools: Grammarly, Ginger,

Hemingway

Legal Knowhow

• Checking for copyrights

Other Digital Skills

• Spinning software

• Creative Common

• Google Local Pages

• Blogging

• Article directories

• Content tags, categories

• Using social media for content distribution

In this module of Business and Marketing Writing, the candidate will master Search Engine Optimization Writing, learnabout Landing Pages, Blog and social Media. Candidates will also learn how to write EBook, Newsletterand Magazine,Press Release, Book and Product Reviews and Descriptions, Resume and Cover Letter.

• SEO Writing

• Landing Pages

• Blog

• Social media

• E-Book Writing

• Newsletter & Magazine Writing

• Copywriting

• Press Releases

• Book Reviews

• Product Reviews & Descriptions

• Resume Writing

• Writing cover letter

• Editing & Proofreading

• Permanent challenges in creating effective

content

• Broader structure for creating content for

social media

• Broader structure for creating content for

social media

• Creating and promoting brands with

strategic content

• Segmenting markets

• Understanding the target segments

• Road map to create strategic content

• Writer's Block

• Ninja Writing

• Mind Mapping

In this module of Content Strategy, the candidate will learn about challenges in effective content writing and CreatingContent for the Social Media, how to promote brands with content, Market Segmentation, road map to createstrategic content, Ninja Writing and Mind Mapping.

Module 5: Technical & Research Writing (8+ Writing Types)

Module 6: Academic Writing (9+ Writing Types)

COURSE CURRICULUM

HENRY HARVIN R

Module 7: Creative Writing (4+ Writing Types)

In this module of Technical and Research Writing, the candidate will be equipped with the foundation of Technical Writinglike Medical Writing , knowledge of Research Paper, Thesis, Project Reports, Grant Writing and User Manuals.

• Foundation of Technical Writing

• Research Paper

• Thesis

• Project Reports

• Grant Writing

• Medical Writing

• User Manuals

• FAQs

In this module of Academic Writing the candidate masters the topics such as the study material, the AcademicGuides, E- Learning, Tutorials , Instructional Design, Question Banks, workbooks and Rubrics, with help of whichthe candidate will be able to write efficiently.

• Study Material

• Academic Guides

• Tutorials

• E-Learning

• Instructional Design

• Question Banks

• Workbooks

• Courseware

• Rubrics

In this module the candidate will learn about Creative Writing, which will cover Dialogue Writing, Script Writing,Fiction Writing and Article Writing.

• Foundation of Creative Writing

• Dialogue Writing

• Script Writing

• Fiction Writing

• Article Writing

Module 8: Copywriting

Module 9: Email Writing

COURSE CURRICULUM

HENRY HARVIN R

Module 10: Earn Online & Get International Projects

Module 11: Simulated Content Writing Projects

This module will equip the candidate with the essential skills of Copywriting, Learn to research and writing Crisp &Effective copies

• How to Research

• Introduction to Copywriting• Writing well

• Writing crisp and effective copies

This module will help the candidate with the knowledge of Email Writing. Learn the various email writing process andwrite impactful emails

• Introduction to email writing

• Email writing process • Writing impactful emails

In this module the candidate will learn how to earn online and get International Projects, how to choose right projects,how to write impressive proposals, how to get Freelance projects and Affiliate Marketing. Learn usage of Adsense andBlogging to earn money and collection using Escrow and withdrawing using Paypal, Ghostwriting and few functionalsecrets about Blogging.

• Content writing projects (Website Selection)

• Choosing the right projects

• Writing impressive proposals

• Setting up milestones

• Get Freelance Projects

• Affiliate Marketing

• AdSense and Blogging

• Collection using Escrow

• Withdrawing Using PayPal

• Ghostwriting

• Blogging secrets

• Content Writing

• SEO Writing

• Creative Writing

LIST OF TOOLS

Get Access to 100+ Tools Worth INR 35,000/-

Consult with our counsellors to check your eligibility and the right batch. And then

Register for the Certified Digital Content Writing

Course (CDCW)

Attend 36 hours of instructor-led content

writing training to get 36 credits to be eligible for the certification. View session recordings in

case missed.

Deliver the mini-projects will be assigned during the classes of content

writing course

Post completion, get CDCW certification from Henry Harvin. Post it on social media and apply

for internship, placement and freelancing projects.

Counselling Gain Credits Deliver ProjectsGet Certified Ahead from Henry Harvin

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HENRY HARVIN R

CERTIFICATION PROCESS

SAMPLE

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Learn to Write 30+ Content Types & Earn Online!

Skill to Translate Thoughts into Words that Attracts

Experience of Professional Content Writing

Develop essential Language Skills to write for International Clients

Website Making Skills to create Basic Website and Personal Blog

Graphic Skills to design Newsletters, PPT, Logo, etc

Gain Advanced Research Skills that enable to Write on Any Topic

Skill to Identify Target Audience Persona for your Content

Develop Effective Content Strategy to Reach your TG

Know how to Get Freelance projects from India, US, UK and avoid the risk

of bad debt in international payment

COURSE TAKEAWAYS

HENRY HARVIN R

WANT TO GO FOR SPECIALIZATION?

OPTION-1Masters in Technical, Research & Medical Writing

Masters in Creative Writing

Click Here to Know More

Click Here to Know More

To Know More Details Contact Direct: +91 9015266266 Email: ria@henryharvin.com Whatsapp: +91 9891953953

HENRY HARVIN R

OPTION-2

As a competency and career development organisation, Henry Harvin® Education develops, enhances and promotes select skill-sets those are deemed essential of changing times. Embedding ‘Value Creation’ at the core of its vision, Henry Harvin® Education partners with best in industry organisations and empanels domain experts to transform careers of diverse audience from industry and academia by harnessing the power of skill-centric training programs. These programs are carefully handcrafted to deliver tangible output for its learners by creating a distinguished biosphere of latest learning technologies, effective content and experienced trainers. Henry Harvin® Education is inspired by contributions of Mr. Henry Dunster (First President of America’s Oldest University) to the education industry which sustain for over 400 years.

Henry Harvin® Writing Academy has been setup with an objective to advance the professional journey of Content professionals by upskilling them with key skills. These skills are imparted through action oriented learning solutions that are carefully handcrafted by subject matter exper ts with extensive industry experience. These learning solutions are delivered using our unique goal-centric pedagogy by select professionals from leading organizations those also empanelled as domain experts with the academy. This enables the academy in achieving its goal of empowering managers to reach their full professional potential. Henry Harvin® Writing Academy aims to function in its outreach geographies and upskill 200,000 Writers till 2030!

henryharvin.com

hello@henryharvin.com

+91 9015266266

+91 9891953953

About Henry Harvin® Education About Henry Harvin® WRITING ACADEMY

HENRY HARVIN R