CERTIFIED DIGITALCONTENT WRITER

(CDCW) COURSE

HENRY HARVINEDUCATION

HENRY HARVIN

CONTENTA C A D E M Y

R

R

PARTICIPANT COMPANIES

HENRY HARVIN

CONTENTA C A D E M Y

R

HENRY HARVINEDUCATION

R

COURSE OPPORTUNITY

Content marketing is one of the most reliable and cost effective marketing means across all industries and according to marketingmag.com, it is going to be a $300 billion industry by 2019. Since 2015, demand for effective online content is increasing like never before, offering sustainable employment oppor tunities to aspiring content writing professionals. Trend shows demand for content in India to feed online advertising and SEO marketing is doubling each year. Whether you are a housewife, a business owner, a digital marketing professional, an IT/ITES

professional or a student, Cer tied Digital Content Writer course will enable you to meet your career and professional goals. This course orients you to different content related topics such as online article writing, blog writing, social media writing, creative writing, copywriting, press release writing, SEO writing, proposal writing and related more. It further supplements you to specialize in Wordpress /Blogspot, SEO, Google guidelines, Banking through PayPal, ESCROW Accounts and related more to enhance individual skill-set for achieving personal or organizational objectives.

HENRY HARVIN

CONTENTA C A D E M Y

R

HENRY HARVINEDUCATION

R

SALIENT FEATURES

Ÿ Duration/Mode: 4-days / 32-hours Classroom Based Training and Certication Course enabling participants to become Competent Content Writers, Marketers and Strategists.

Ÿ Trainer: Delivered by Senior Industry Professionals having extensive experience of Content Writing, Marketing and Content Strategy with diverse domains and industries. These practitioners are also empanelled as Domain Experts with Henry Harvin Education.

Ÿ Certication: Distinguish your prole with global credential of ‘Certied Digital Content Writer’ and showcase yourself as a certied content writer by using hallmark of CDCW next to your name.

Ÿ LMS: Get 24x7 access to Henry Harvin's High Tech LMS Platform with abundant material on Content Writing, Marketing, Content Strategy

etc.Ÿ Add-ons: Free Supplements provided to

effectively deliver projects (Logo Software, E-books, Question Making Software, CW Guides/Workbooks etc)

Ÿ Experience: Gain hands-on experience of professional content writing with industry tools, techniques, case studies, delivery methodologies, practical models, strategies, examples, session activities, experience sharing, videos, PPT’s and industry best practices

Ÿ Job Support: Get 100% Placement, Internship and Project Support exclusively entitled for CDCW Professionals

HENRY HARVIN

CONTENTA C A D E M Y

R

HENRY HARVINEDUCATION

R

COURSE OBJECTIVE

Ÿ Program aims at creating competent content writers, marketers and strategists b y e m p o w e r i n g p a r t i c i p a n t s w i t h necessary skill-set.

Ÿ Enable par ticipants to translate their thoughts into words that not only attract views but also monetary benets on digital media.

Ÿ Develop capability to be a dynamic writer who can write on any subject or for any forum

Ÿ Empower individuals to star t their own b log and create content that dr ive

conversations & action on social media, search engines, forums, e-commerce, blog, landing pages etc.

Ÿ Deliver requisite knowledge to write for different content types and formats such as ar ticle writing, blog posts, social media pos t s , book summar i es , r e v i ews , copywriting, landing pages, creative writing, ction, DIY guides, manuals, eBook writing, editing, proofreading, ghostwriting, proposal writing, grant writing, newsletters, magazine writing, p r e s s r e l e a s e s , p r o d u c t r e v i e w s , descriptions, recipes, resume writing, cover letters, sales writing, marketing materials, technical guides, manuals, web content and seo content.

Ÿ Additionally, prepare academic content that includes question banks, workbooks, study material, courseware, academic guides, manuals, tutorials, elearning, rubrics, project repor ts, research papers, white papers and thesis repor ts.

HENRY HARVIN

CONTENTA C A D E M Y

R

HENRY HARVINEDUCATION

R

Ÿ One of its kind offering for working professionals, entrepreneurs, students, self-employed, teachers, trainers, unemployed, retired, housewives etc.

Ÿ Working professionals with roles in following domains domains: sales, marketing, digital marketing, business development, retailing, branding, advertising, blogging, communications and related elds.

Ÿ Professors/Teachers/Trainers who wish to gain prociency in writing for audience at the digital media

Ÿ Students who aspire to expand their sphere of knowledge as well as want to have a job or hobby for spare time

Ÿ Existing content writers, digital marketers and bloggers looking to get certied, upgrade their prole and upskill themselves to take their career to next level

Ÿ Individuals aspiring to be freelancers and or work-from-home with projects sourced from

FOR WHOM

clients globallyŸ Individuals who aspire to work in corporates at

seniority as CMO’s, marketing directors, marketing managers, digital marketers department heads, content marketers, Content Strategists etc

Ÿ Aspirants for creative writing, ghost writing, white paper writing, press release writing, proposal writing

Ÿ Aspirants who want to afliate their online income streams by publishing and selling e-books, articles and blog posts and leveraging these through Google AdSense and related advertising programs.

Ÿ Ideal program for professionals working in following sectors: digital marketing, marketing, IT/ITES, telecom, research, education, healthcare, hospital i ty, outsourcing, manufacturing, automobile, aviation defense, FMCG, logistics, nance, heavy machinery, pharma, banking, marine and many more.

HENRY HARVIN

CONTENTA C A D E M Y

R

HENRY HARVINEDUCATION

R

Ÿ Introduction to Content Writing, Content Marketing & Content StrategyŸ Types of Content tonesŸ Types of StylesŸ Common Grammatical ErrorsŸ Spellings and Punctuation rulesŸ Using Thesaurus/ Software for Content SpinningŸ Content FormatsŸ Content Flow/ PresentationŸ Content Referencing

MODULE 1 (LANGUAGE SPECIFICATIONS)

COURSE CURRICULUM

MODULE 2 (INTERNET SKILLS)

Ÿ Online ResearchŸ Cracking internet using GoogleŸ Using article directoriesŸ Learning to use spinning softwareŸ Designing of Cover pagesŸ Checking for copyrightsŸ Using content under public domainŸ Blogging

(Wordpress/Blogger/Blogspot)Ÿ Setting up themes/templatesŸ Using LOGO themeŸ Adding content tags, categoriesŸ Keyword research (Google keyword

planner)Ÿ Understanding Google analytics and

ALEXA rankingsŸ Leveraging social media for content

distribution

Ÿ Article writing/spinningŸ Blog posts & Social media postsŸ Book summaries/ReviewsŸ Copy writing/ Landing pagesŸ Creative writing/ FictionŸ DIY guides/ ManualsŸ E-Book WritingŸ Editing / ProofreadingŸ Ghost writingŸ Grant writing/ Proposal writingŸ Newsletter/ Magazine writingŸ Press releasesŸ Project reportsŸ Product review/ Descriptions/ RecipesŸ Resume writing/ Cover lettersŸ Sales writingŸ Technical guidesŸ Web content/ SEO writingŸ White Papers

MODULE 3 (BUSINESS CONTENT TYPES)

HENRY HARVIN

CONTENTA C A D E M Y

R

HENRY HARVINEDUCATION

R

Ÿ How you can make your own course Ÿ Question banksŸ WorkbooksŸ Study materials/ coursewareŸ Academic guides/ Manuals/ TutorialsŸ E-learning / RUBRICSŸ Research papersŸ Thesis reports

MODULE 4 (ACADEMIC CONTENT TYPES)

MODULE 5 (COMMUNICATION AND CONTENT STRATEGY)

Ÿ Strategic vs. Non-strategic contentŸ Permanent challenges in creating effective contentŸ Broader framework for creating content for social media.Ÿ Creating and promoting brands with strategic contentŸ Building user experience with contentŸ Segmenting market and understanding your target segments.Ÿ Creating target personas before creating content (with case study)Ÿ Some core management concepts & its implementation in content strategy

MODULE 6 (TAKING CONTENT TO WORK)

Ÿ How you can earn from your content writing skillŸ Content writing projects (Website Selection)Ÿ Choosing the right projectsŸ Writing impressive proposalsŸ Setting up milestonesŸ Hourly tracking softwareŸ Payment Collection through ESCROW accountsŸ Withdrawing the DOLLAR amounts to Indian Bank accounts through PaypalŸ Search Engine Optimization(SEO)

COURSE CURRICULUM

HENRY HARVIN

CONTENTA C A D E M Y

R

HENRY HARVINEDUCATION

R

COURSE BENEFITS

Ÿ This course offers a plethora of opportunities by imparting necessary skill set and right mindset developed through the course. This will not only enable participants to get right opportunities in their current profession but also through alternate career opportunities.

Ÿ Digital Marketers / Marketers / Sales / Business Development professionals eradicate the problem of saturation and poor growth in career by leveraging upon the new skillset gained through this course

Ÿ Existing entrepreneurs / business owners can scale up their business to next level by penetrating into new markets, audience segments, geographies and products through the power of content and internet

Ÿ Professors / Teachers / Trainers acquire necessary skills to showcase their prociency on the internet, develop new content types, gain recognition online, build alternate source of income etc

Ÿ Bloggers / Content Writers get a tangible proof to showcase their existing prociency, diversify to new content types and learn new things

Ÿ Housewives / Retired / Unemployed individuals can start earning decent amount based on part-time/full-time/work-from-home/freelance opportunities available in abundance

Ÿ Aspiring entrepreneurs can start their startup journey by leveraging on skills gained through this courseŸ Professionals / Corporates can brand themselves as industry thought leaders and domain experts by

start writing on their subject at public forums, blogs, social media etcŸ Students get opportunity to acquire Internships, Placements and Projects based on their professional

content writing, marketing and strategy skills. Additionally, they can start earning full-time/part-time by taking up freelancing projects, work-from-home projects and can start working on their entrepreneurial journey

HENRY HARVIN

CONTENTA C A D E M Y

R

HENRY HARVINEDUCATION

R

Ÿ Program is a global standard offering that uses a mix of tools and techniques aligned to creative and adaptive learning style

Ÿ Provides an ambient environment for class discussions, course theories, practical examples, learning videos, session activities

Ÿ Evaluation conducted at the end of 4th day on the basis of session activities and testŸ Certication awarded at the end of the program on basis of evaluation criterion

METHODOLOGY

PROGRAM FEE

To know more about program fee, contacts us or navigate to henryharvin.com

PROGRAM SCHEDULE

Across geography schedule is regularly updated on our website: www.henryharvin.com

HENRY HARVIN

CONTENTA C A D E M Y

R

HENRY HARVINEDUCATION

R

ABOUT HENRY HARVIN EDUCATIONAs a competency and career development organisation, Henry Harvin Education develops, enhances and promotes select skill-sets those are deemed essential of changing times. Embedding ‘Value Creation’ at the core of its vision, Henry Harvin Education partners with best in industry organisations and empanels domain experts to transform careers of diverse audience from industry and academia by harnessing the power of skill-centric training programs. These programs are carefully handcrafted to deliver tangible

output for its learners by creating a distinguished biosphere of latest learning technologies, effective content and experienced trainers. Henry Harvin Education is inspired by contributions of Mr. Henry Dunster (First President of America’s Oldest University) to the education industry which sustain for over 400 years.

henryharvin.com info@henryharvin.com +91 9015266266 +91 9599914134

ABOUT HENRY HARVIN CONTENT ACADEMY Henry Harvin Content Academy has been setup to impart the right content creation & content distribution skills to aspirants. These skills are imparted through action oriented learning solutions that are carefully handcrafted by subject matter experts with extensive industry experience. These learning solutions are delivered using our unique goal-centric pedagogy by

select professionals from leading organizations those also empaneled as domain experts with the academy. This enables the academy in achieving its goal of empowering managers to reach their full professional potential. Henry Harvin Content Academy aims to function in its outreach geographies and upskill 100,000 managers till 2020 !

HENRY HARVIN

CONTENTA C A D E M Y

R

HENRY HARVINEDUCATION

R