HENRY FORD

“If I’d asked my customers what they wanted, they would’ve said a faster horse.”

Web 2.0

Wikis, Blogs, Social Networks

Gov 2.0

Kid 2.0

Citizen 2.0Are you already there and just don’t know it?

Voter 2.0

Worker 2.0

Disruptive Technology

Are you left behind?

“Web 2.0, is disrupting everything. Web 2.0 is not just adding to the communication mix. It requires a completely new way of thinking”

Peter Debreceny, chair of the Institute for Public Relations.

Is not black and white!

WEB 2.0 IS NOT NEW TECHNOLOGY

Web 2.0 uses programming techniques developed as far back as the mid 90’s.

Defining Web 2.0 • One of the early lessons that pioneering Web 2.0 services like

del.icio.us and Flickr taught us is that information that we organize well for ourselves has a very happy

serendipitous side effect, in that it also tends to make that information more useful to other people. The tools of Web 2.0 exist in this interplay between information we organize for ourselves and that which we share with others.

• Barb Dybwad

Defining Web 2.0

• The core tenets of Web 2.0–Openness–Collaboration–Community–Trust

• Characterized by increasingly interactive nature of the web rather than a collection of static pages viewed passively

AJAX

Defining Web 2.0

• Shared content• Shared tools• Unbounded dialogue• Cooperate, don’t control• Users add valueImagine That!

WORK TOPICALLY,

NOT

ORGANIZATIONALLY

Hundreds of years of working under hierarchical organizational models have ingrained the desire to promote the department over the agency, the agency over the office, or the program over the cause.

Tagging• A tag is a (relevant) keyword or term associated with

or assigned to a piece of information (a picture, a geographic map, a blog entry, a video clip etc.), thus describing the item and enabling keyword-based classification and search of information.

• Tags are usually chosen informally and personally by item author/creator or by its consumer/viewers/community. Tags are typically used for resources such as computer files, web pages, digital images, and internet bookmarks (both in social bookmarking services, and in the current generation of web browsers - see Flock). For this reason, "tagging" has become associated with the Web 2.0 buzz.

Defining Web 2.0 • Perpetual Beta

State• Allows for self

organizing groups/ systems – ( the long tail)

• Today’s internet makes the citizen an active participant. Will government adapt to Web 2.0 by design or by default?

http://www.flickr.com/photos/cambodia4kidsorg/260004685/

• Folksonomy • collaborative tagging• social classification• social indexing• social tagging

• collaboratively creating and managing tags to annotate and categorize content.

• generated by experts and also by creators and consumers of the content.

• usually, freely chosen keywords are used instead of a controlled vocabulary.

• the words folk (or folks) and taxonomy

BlogsThe ‘blogsphere’ is a force to be reckoned with. Bloggers can wreck havoc on reputations and careers. Or they can create the ‘next big thing’