Embed Size (px)
Citation preview
Henrik Halkier, Aalborg University, [email protected]
Tourism Policy and Knowledge Processes
Exploring European Case Studies
1. Re-conceptualising tourism policy
2. Tourism policy and knowledge dynamics: Comparative perspectives
3. Knowledge-based tourism policy strategies
Henrik Halkier, Aalborg University, [email protected]
Widespread typologies (Fayos-Solá, Hall)
• generational approach– boosterism, economic, community, sustainable
• multi-dimensional ideal-types
A certain unease
• not with the sources but with application
• discursive ‘game of labels’
• over-looking variation and contradictions
RE-CONCEPTUALISINGTOURISM POLICY
Henrik Halkier, Aalborg University, [email protected]
RE-CONCEPTUALISINGTOURISM POLICY
Points of departure
• new institutionalism (North)
• network theory (Rhodes)
• discourse analysis (Åkerstrøm Andersen)
• policy analysis (Hogwood, Hood)
Point of reference
• institutionalist approach to regional policy – H Halkier: Institutions, Discourse and Regional
Development, Peter Lang 2006
Henrik Halkier, Aalborg University, [email protected]
RE-CONCEPTUALISINGTOURISM POLICY
Socio-economic context
Destination TargetsState/regionTouristsCompetitors
SponsoringStrategyResources
OrganisationAimsInstrumentsKnowledge
DMO
Focus on three central relations
• the destination and its political, social, economic contexts
• the destination and its destination management organisation (DMO)
• the DMO and it targets among firms, workforce, tourists, institutions
Henrik Halkier, Aalborg University, [email protected]
Tourism policies comparedTOURISM CONTEXTS 1
Attraction
Cultural Natural
Organi-sation
Individual Ruhr heritageSkaane filmAntalya brandingNorth DK museums
Achterhoek ruralNorth DK coastal
Collective Antalya football Antalya coastal
Henrik Halkier, Aalborg University, [email protected]
Tourism policies comparedTOURISM CONTEXTS 1
Attraction
Cultural Natural
Organi-sation
Individual Ruhr heritageSkaane filmAntalya brandingNorth DK museums
Achterhoek ruralNorth DK coastal
Collective Antalya football Antalya coastal
Individual-culturalIndividual-naturalCollective-culturalCollective-natural
Henrik Halkier, Aalborg University, [email protected]
Tourism policies comparedTOURISM CONTEXTS 2
RuhrAchterhoek
North DK
Antalya
Skaane
Henrik Halkier, Aalborg University, [email protected]
Tourism policies comparedSTRATEGIC AIMS
Communication
Continuity Change
Service/experience
Continuity Service strategy Marketing strategy
Change Innovation strategy Branding strategy
Individual-culturalIndividual-naturalCollective-culturalCollective-natural
Henrik Halkier, Aalborg University, [email protected]
Tourism policies comparedPOLICY TARGETS
Individual-culturalIndividual-naturalCollective-culturalCollective-natural
Target capabilities
Hardware Software Orgware
Target insti-tutions
Individuals
Firms
System
Henrik Halkier, Aalborg University, [email protected]
Tourism policies comparedPOLICY INSTRUMENTS
Individual-culturalIndividual-naturalCollective-culturalCollective-natural
Rules /
resources
Authority Infor-mation Finance Organi-sation
Mandatory
Conditional
Voluntary
Henrik Halkier, Aalborg University, [email protected]
Individual-culturalIndividual-naturalCollective-culturalCollective-natural
Tourism policies comparedKNOWLEDGE IMPACT
Analy-tical
Synthetic Symbolic
Exploration
Examination
Exploitation
Henrik Halkier, Aalborg University, [email protected]
Existing policies key features: Across contexts
• focus on development of new services
• instruments/networks knowledge intensive– growing importance of knowledge input/competences
Rooms for knowledge-oriented improvement
• networked DMOs– with local SMEs and extra-regional/international links
• creative generation of market/trend intelligence – private partners and public knowledge institutions
Tourism policies comparedCONCLUSIONS
Henrik Halkier, Aalborg University, [email protected]
For draft written paper:
Read more about EURODITE: www.eurodite.bham.ac.uk
Tourism Policy and Knowledge Processes
Exploring European Case Studies
