Henri LaurencinHead, Development Statistics and Information Branch

Best practices in communicating statistics: Making statistics meaningful for users

CCSA, Luxembourg, Thursday, 8 September 2011

Different websites for different users

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• Technical assistance

UNCTAD statistics portfolio

UNCTAD statistics portfolio consists of maintaining a set of economic time series in compliance with UNCTAD mandate

Key activities of UNCTAD• Research, policy analysis and data collection• Forum for intergovernmental deliberations aimed at

consensus building

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• Covering long period (preferably from 1970)

• Regularly updated and recent

• Continued series (no break)

• Data on all countries of the world including least developed countries

• Harmonized. Allowing the combination of series from various domains and the calculation of derived indicatorsA unique definition of countries across the database

(geographical scope and dates validity)

UNCTAD statistics portfolio

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Interactions of UNCTAD statisticians with others

UNCTAD economists

Analysts and academics in

countriesMedia and general

public

UNCTAD statisticians

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Different websites for different users

UNCTAD economists

Analysts and academics in

countriesMedia and general

public

UNCTAD statisticians

Statistics portalon www.unctad.org

IntrastatUNCTAD statistics Intranet

DSIB Staff Portal

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Website for UNCTAD statisticians

“DSIB1

Staff portal”• Provides access to the main resources needed by the statisticians to compile

the statistical series that they are in charge of

• Stimulates common and best practices

• Shares information

Open to statisticians from all divisions of UNCTAD

1 Development Statistics and Information Branch

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Website for UNCTAD economists

IntraStat, UNCTAD Intranet Statistical Portal:• Provides access to the best statistical resources needed by the

economists of the secretariat with the aim of improving the consistency and the quality of data and substantive analysis released by UNCTAD

• Stimulates common and best practices

• Shares and capitalizes information

Open to all staff members of the UNCTAD secretariat

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GlobStat: designed for the

research work of the secretariat

provides access to reference series that include data not released to the general public

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Website for external users

How?• A statistics section on www.unctad.org• Most visited (after the home page)• One single dissemination platform of statistics: UNCTADstat

Who are our external users?• Academics• Administrations and missions• Media, NGOs …

Which statistics are released by UNCTAD?• A selection of the reference series prepared for the research work of the

secretariat• Some estimates are not shown• Less disaggregated than the data released in GlobStat

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Created in 2001

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To be launchedby the end of 2011

All UNCTAD’s statistical databases are harmonized and integrated intoone single dissemination platform

Launched in October 2010

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Social media websites

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Two-way

One-way

Passive

Pro-active

Gathering feedback

statistics@unctad.org

Helpdesk

Life beyond websitesInteractions types

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Life beyond websitesInteractions with users to get feedback

Internal

External Survey preceded the launch of

Number of visits 41,005 155,166

Number of visitors 21,756 77,983

Page views 662,823 2,848,804

Bounce rate 40.65% 27.36%

Number of pages per visit 16.16 18.36

Comparative analysis of 5 months

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Thank you for your attention