HelpingCONSUMERS

AMSTERDAM � 16-17 MAY 2017•

HelpingCONSUMERS

Private label products are very important to consumers. They help them save

money when they go shopping … money that can be used for other family

necessities. But quality must be as good or better than A-brands. Otherwise,

consumers will not return and purchase private label again.

It is a simple explanation of the importance of private labeland, as a result, the popularity of private label around theworld has never been higher. Market share in France, Germany, UK and Spain, for example, exceeds 40% of total supermarket sales. Other markets like Scandinavia and Eastern and Central Europe have now reached over 30% and the growth of private label continues.

As a business for manufacturers and retailers, private label offers tremendous opportunities. Retail sales have reachedmore than 250 billion euros and product assortment stretchesfrom budget to premium, from organic to ethnic.

Where do retailers and manufacturers go to see the latest private label products and get new ideas for marketing and merchandising? For more than 30 years, the answer has been PLMA’s annual “World of Private Label”International Trade Show. Conveniently located at the RAI Exhibition Center in Amsterdam, the event is your opportunityto expand your business in private label.

Buyers and visitors come to the show from more than 115countries, representing supermarkets, hypermarkets, discounters, drugstores, wholesalers, importers and exporters.They come from Europe, North America, Asia, Africa, Australiaand South America. Some come to find products for low-costbasics. Others are looking for innovation and premium privatelabel.

Exhibitors come from all over the world, too. There arelarge multi-national corporations and small-and-medium sizecompanies. For big manufacturers, the show opens the doorto the private label side of retailing. For SME’s, the show givesindustry-wide exposure and instant credibility. There are alsonearly 60 national and regional pavilions promoting theircountries and spotlighting the products they make.

AMSTERDAM � 16-17 MAY 2017•

The show is organized for efficiency. It is strategically divided into food and non-food to help buyers efficientlymeet exhibitors they want to see.

n Europa Complex presents food, snacks and beverages.

n Holland Complex presents household and health andbeauty products.

n Park Complex presents food, snacks and beverages, as well as household and health and beauty.

In addition to stand space, the show offers exhibitingmanufacturers special services to promote themselvesand their products.

n Exhibitors can announce new products online prior to theshow and arrange meetings with interested retailers.

n Exhibitors can submit innovations in products and packaging for display in PLMA’s New Product Expo.

n Exhibitors receive complimentary invitations that can besent to retailers, wholesalers and other business partners.

n Exhibitors can advertise their stands in the OfficialCatalogue and online Show Preview.

More than theshow floorPLMA’s “World ofPrivate Label” offersmore than exhibitionspace, however. Theshow provides the latestmarket research at thepre-show seminar programme. There is also the IdeaSupermarket, with displays of private label products andpackaging from retailers around the world. Plus, the showhosts the International Salute to Excellence Awards that giverecognition to retailers for innovation in their private labelproducts and packaging.

Few events can have as much impact on your company as participating in PLMA’s “World of Private Label.” More than85% of exhibitors and pavilion organisers renew their spaceeach year. Don’t miss this chance to build your private labelbusiness. To reserve your company’s stand, contact PLMA International Council now. Telephone +31 20 5753032 oremail info@plma.nl. For more details, visitwww.plmainternational.com.

RETAILERS and WHOLESALERS

AES B.V. - AHOLD EUROPEAN SOURCINGAMS SOURCING B.V.ACTION SERVICE & DISTRIBUTIE B.V.AEON TOPVALU CO., LTD.AGENOR S.À.R.L.ROYAL AHOLDAHOLD CZECH REPUBLIC, A.S.ALBERT HEIJN B.V.ALDI CENTRALE D'ACHATALDI DISCOUNT SUPERMERCADOS, LDA.ALDI EINKAUF GMBH & CO. OHGALDI INKOOP B.V.ALDI INKOOP N.V.ALDI STORESALDI SUISSE AGALDI SUPERMERCADOS, S.L.AMAZON.COMASDA STORES LTD.AUCHAN CENTRALE D'ACHATSAUCHAN FRANCEAUCHAN PRODUCTION ALIMENTAIREAXFOOD SVERIGE ABBAZAAR SUPERMARKETS S.A.BENNET S.P.A.BETTERWARE LIMITEDBHARTI WAL-MART INDIABIDVEST DELI XLDE BIJENKORFBILLA BULGARIA EOODBILLA HRVATSKA (CROATIA) D.O.O.BILLA, SPOL. S.R.O.BLOC CVBABOFROST* DIENSTLEISTUNGS GMBH & CO. KGCGC-EUROPEGROUPE CARREFOURCARREFOUR BELGIUM S.A.GRUPO CARREFOUR ESPAÑACARREFOUR - MAJID AL FUTTAIM RETAIL LLC.GROUPE CASINOEMC DISTRIBUTION - MARQUE CASINORETAIL PARTNERS COLRUYT GROUP N.V.COLRUYT N.V.CONADCONSUM S. COOP. V.COOP (SCHWEIZ)COOP CENTRUM DRUŽSTVOCOOP DANMARK A/SCOOP ITALIA S.C.A.R.L.COOP NORGE ASCOOP SVERIGE ABCOOP TRADING A/SCORAEL CORTE INGLÉS S.A.LE GROUPE JEAN COUTU (PJC) INC.CRAI SE.COM. S.P.A.DM-DROGERIE MARKT GMBH & CO. KGDAGROFA APSDANSK SUPERMARKED A/SDEEN SUPERMARKTEN B.V.DELHAIZE LE LIONDENNER AGDESPAR ITALIA C.A.R.L.DIA% INTERNATIONAL S.A.

DIXY GROUP JOINT STOCK CO.DUNNES STORESEMD AGEDEKA ZENTRALE AG & CO. KGE-MART CO., LTD.GRUPO EROSKIESSELUNGA S.P.A.ETOS B.V.EUROSPIN ITALIA S.P.A.FOODSTUFFS OWN BRANDS LIMITEDLLC. "FOZZY - FOOD"FRANMAX, UABFRESSNAPF TIERNAHRUNGS GMBHGLOBUS SB-WARENHAUS HOLDING GMBH & CO. KG

H-E-BHANOS NEDERLAND B.V.HEMA B.V.HOLLAND & BARRETT BENELUXIFA ESPAÑOLA, S.A. - GRUPO IFAICA ABIGES S.R.L.IKEA FOOD SERVICES ABINNNES LTD.INTERMARCHÉJEDNOTA SPOTREBNÍ DRUŽSTVOJERÓNIMO MARTINSJERONIMO MARTINS DYSTRYBUCJA S.A.JUMBO SUPERMARKTEN B.V.KAISER'S TENGELMANN GMBHKAUFLAND WARENHANDEL GMBH & CO. KGKESKO FOOD LTD.KONZUM D.D.E. LECLERCLIDL BELGIUM GMBH & CO. KGLIDL NEDERLAND GMBHLIDL STIFTUNG & CO. KGLOBLAW COMPANIES LIMITEDMAKRO CASH & CARRY BELGIUM N.V.MARKS AND SPENCER PLC.MEIJER, INC.MERCADONA, S.A.MERCATOR D.D.MERCATOR-S D.O.O.METFOOD PTY. LTD.METRO CASH & CARRY INTERNATIONAL GMBHMETRO CASH & CARRY DEUTSCHLAND GMBHMETRO CASH & CARRY NEDERLAND B.V.METRO CASH & CARRY ÖSTERREICH GMBHMETRO CASH & CARRY UKRAINEMIGROS-GENOSSENSCHAFTS-BUNDT.J. MORRIS LIMITEDWM MORRISON SUPERMARKETS PLC.MÜLLER GROSSHANDELS LTD. & CO. KGMUSGRAVE GROUPMUSGRAVE RETAIL PARTNERS IRELANDNETTO A/SNETTO MARKEN-DISCOUNT AG & CO. KGNORMA GMBH & CO. KG - ÖSTERREICHNORMA LEBENSMITTELFILIALBETRIEB STIFTUNG & CO. KG

GRUPPO PAM S.P.A.PENNY MARKT GMBH

PICARD SURGELÉS S.A.S.PLUS RETAIL B.V.POUNDLAND LTD.PROVERA ALIMENTAIRE FRANCEPROVERA BELUXREAL,- SB-WARENHAUS GMBHREMA 1000 DANMARK A/SREMA 1000 NORGE ASREWE INTERNATIONAL AGREWE-ZENTRAL AGRIMI BALTIC GROUPDIRK ROSSMANN GMBHSOK - SUOMEN OSUUSKAUPPOJEN KESKUSKUNTASAINSBURY'S SUPERMARKETS LTD.SCA PR POLSKA SP. Z O.O.FRITZ SCHUR CONSUMER PRODUCTS A/SSEIYU GK / WAL-MART JAPANSELEX GRUPPO COMMERCIALE S.P.A.SHUFERSAL LTD.SIGMA SOC. COOPSLIGRO FOOD GROUP NEDERLAND B.V.SOBEYS INC.SONAE MCSPAR HOLDING B.V.SPAR INTERNATIONALSPAR ÖSTERREICHISCHE WARENHANDELS-AGTHE SULTAN CENTERSUPERDRUG STORES PLC.C.I.V. SUPERUNIE B.A.SYSTÈME UTEGUT... GUTE LEBENSMITTEL GMBH & CO. KGTESCO GLOBAL ÁRUHÁZAK ZRT.TESCO IRELANDTESCO KOREA, HOMEPLUS CO., LTD.TESCO POLSKA SP. Z O.O.TESCO STORES CR A.S.TESCO STORES LTD.TRADER JOE'S COMPANYTUKO LOGISTICS COOPERATIVEUNIL ASALFA BETA VASSILOPOULOS S.A.WALGREENS BOOTS ALLIANCEWAL-MART ARGENTINAWAL-MART BRASIL S.A.WAL-MART CANADA CORP.WAL-MART CHILEWAL-MART (CHINA) INVESTMENT CO., LTD.WAL-MART MEXICO Y CENTRAL AMERICAWAL-MART STORES, INC.A.S. WATSON (EUROPE) GROUP AGA.S. WATSON (HEALTH & BEAUTY CONTINENTAL EUROPE) B.V.

WILKINSON HARDWARE STORES LIMITEDWOOLWORTH GMBHWOOLWORTHS LTD.WOOLWORTHS (PTY) LTD.X5 RETAIL GROUPXENOS B.V.YAOKO CO., LTD.ZENTRALE HANDELSGESELLSCHAFT

- ZHG - MBH FOOD

Meet the buyers who attend PLMA’s “World of Private Label” International Trade Show

SHOW ORGANISERSPLMA’s annual “World of Private Label” International Trade Show is organised bythe Private Label ManufacturersAssociation. It is the only organisation ofits kind, representing more than 4,000member companies around the globe.PLMA presented its first show in theUnited States in 1980 and its first show inEurope in 1986. Today, it provides servicesto member manufacturers in more than 70 countries. In addition to the annualtrade shows in Europe and U.S., PLMAalso co-organises the Shanghai PrivateLabel Fair in China.

SHOW LOCATIONPLMA’s “World of Private Label” is held atthe RAI Exhibition Centre in Amsterdam,located only 15 minutes from Schiphol International Airport and easily reached byintercity trains and automobile.

TRADE SHOW SCHEDULESunday, 14 MayStand Build-Up 08.00 – 20.00Monday, 15 MayStand Build-Up 07.00 – 18.00Pre-Show Seminars 14.00 – 16.00Tuesday, 16 MayTrade Show Floor Open 09.00 – 18.30Wednesday, 17 MayTrade Show Floor Open 09.00 – 16.30Stand Breakdown 17.00 – 23.00Thursday, 18 MayStand Breakdown 08.00 – 14.00

STAND ASSIGNMENTSThe trade show floor is divided into foodand non-food halls. All stand assignmentsare based on a first-come, first-servedbasis in order of receipt of application and payment, product eligibility and availability of space.

DECORATIONS AND FURNISHINGSA full range of exhibit furniture, fixtures,electrical power and other services can berented from the official contractors usingthe order forms that will be included inPLMA’s online Exhibitor Portal. Exhibitorsmay also use their own furnishings, provided they conform to trade showrules and safety and fire regulations.

OFFICIAL CATALOGUEAll PLMA exhibitors receive a free listing in the Official Trade Show Catalogue anddigital Exhibitor Profiles. The listing includes company name, address, telephone and fax number, e-mail, website, product lines and two exhibitor personnel contacts. Product descriptionsare published in English, French and German. Advertising space is available for exhibitors who wish to highlight andpromote their stand location or products.

ONLINE SHOW PREVIEWPLMA’s online Show Preview provides category-by-category listings of exhibitorsand is made available to all registered retail and wholesale visitors 30 days prior to the show to help them identify exhibitors that they want to visit. In theShow Preview, exhibitors can announcetheir new products, upload pictures and highlight their standard company listingsby ordering online advertising space.PLMA regularly updates the online ShowPreview to include the latest additions and adjustments.

PRELIMINARY BUYERS LISTExhibitors receive a preliminary list of buyers 30 days prior to the show. The listincludes all pre-registered retailers andwholesalers so that companies can arrange appointments in advance.

SPECIAL SHOW INVITATIONSAll exhibitors receive a set ofcomplimentary show invitations to contactretailers, wholesalers and other businesspartners whom they wish to invite to theshow as their guests at no additional cost.

NEW PRODUCT EXPOPLMA also features exhibitors’ innovativeproducts and packaging in its annual New Product Expo. Products selected are displayed in showcases in the Idea Supermarket during trade show hours.

EXHIBIT STANDSSingle and multi-unit stands are available to accommodate the display needs of allcompanies. Each unit measures 3m x 3m.Stand prices include standard fascia,grey carpet and stand cleaning on bothshow days. Exhibitors are separated bywhite plastic laminate walls. All aisles arecarpeted.

EXHIBIT RATESExhibit rates are subject to reversed VAT. Net rates for PLMA members are:1 Unit (3m x 3m) € 2,6002 Units (3m x 6m) € 4,8003 Units (3m x 9m) € 7,0004 Units (3m x 12m) € 9,4006 Units (6m x 9m) €14,2008 Units (6m x 12m) €18,400

Non-members must add a surcharge of € 2,500. Exhibitors may become membersof PLMA International Council at annualmembership dues of € 1,500. To exhibit,companies must complete the application to exhibit and return it to PLMA International Council.

FACTS for EXHIBITORS

Private Label Manufacturers AssociationInternational Council • World Trade Center, Strawinskylaan 671, 1077 XX Amsterdam, The NetherlandsTelephone: +31 20 5753032 Fax: +31 20 5753093 E-mail: info@plma.nl www.plmainternational.com

A unique organizationAs an exhibitor, your company can take advantage ofPLMA membership and enjoy better rates to participate in PLMA’s 2017 “World of Private Label”. In addition, members receive special rates for all PLMA conferences,seminars, services and publications that are specificallydesigned for the private label industry.

Thousands of membersworldwideFounded in 1979, PLMA is a non-profit organisation.Membership ranges from multinational corporations tosmall family-owned companies. Their products includefood, beverages, snacks, health and beauty, householdand kitchen, DIY, and personal and leisure products.Some manufacturers only do private label. Others arewell-known brand makers who also have private labeloperations.

Member services throughout the yearTo help member companies meet retailers in other partsof the world, PLMA also organises the annual U.S. PrivateLabel Trade Show in Chicago and co-organises the Shanghai Private Label Fair in China. Conferences includePLMA’s Roundtable Conference that is held in differentcapitals of Europe annually and PLMA’s Leadership Conference that is held in the U.S.

Exclusive market researchAs a member of PLMA, your company has access to exclusive market research data prepared by The NielsenCompany for PLMA’s International Private Label Yearbook.The Yearbook contains market share data on more than7,000 product categories in 20 countries. To understandbuying trends, PLMA regularly commissions consumer surveys of shoppers in Europe’s leading markets. Reportsare sent to all members.

Training and educationTo help members train and educate their managementpersonnel, PLMA organises Executive Education Programmes in conjunction with Nyenrode Business Universiteit and other well-known institutions. Classescombine interactive teaching with traditional lectures and case studies.

For more information about PLMA membership, contact PLMA today. Telephone +31 20 575 3032. Email info@plma.nl. Or visit www.plmainternational.com.

HelpingCONSUMERS

AMSTERDAM � 16-17 MAY 2017•