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Hello Zuidas, With an excellent business climate, world-renowned educational institutions within reach, and leading companies in many sectors from many countries, the Zuidas has huge potential. The foundation Hello Zuidas contributes to the Zuidas by realizing a well functioning area. The goal is to promote a district that has international appeal, and high quality working and living conditions.
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Some spare time?
magazine #1. may/june 2012 www.hellozuidas.com
Win a trip to London With CitizenM
CheCk our agenda!
SuStainabLe reaL eState on zuidaS
Felix van der Houwen & Maurits van Oranje
“warn us as soon as we turn into real grownups.”
Timo Huisman
Kisten van den Hul
goodbye ny, heLLo zuidaS
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5.
Hello you!You are looking at something special: the very first
issue of Hello Zuidas. This magazine offers you
everything you need to know and what is nice to
know about Zuidas.
Exactly who or what is Hello Zuidas? Since the first of
January, corporations, educational institutions shops,
restaurants, hotels and the city council of Amsterdam
have unified their forces in the further development
and promotion of Zuidas. Our values are cosmopolitan,
typical Amsterdam and ambitious.
Hello Zuidas operates as an area director and
coordinator to achieve a prime location for all
parties. We are focused on the following four pillars:
sustainability, livelihood, accessibility and clean/safe.
We are joined in our efforts by 96 participants. Has
your organisation not yet been listed on page 38, and
would you like to become involved in Zuidas as well?
Please, feel free to join us!
As a participant, you are invited to contribute to
the news about and the developments of Zuidas.
You can do so by means of this magazine, social
media (Facebook, Linkedin and on Twitter),
as well as our website www.hellozuidas.com.
But you could also align with Zuidas facility managers,
marketers, communication officers and HR through
Hello Zuidas.
Did you know that every week there is a variety of
events taking place on Zuidas, which you may attend
for free? Would you also like to come and have a taste
of the Zuidas atmosphere? Come and see the Suits
and Stiletto’s Run on May 16th, followed by a party
hosted by VRIJ on the Gustav Mahlerplein, starting
at 04.00 PM.
On Wednesday the 27th of June, Zuidas aims to tickle
all of your senses: come and have a taste of what our
restaurants have to offer at Zuidas Culinair. This will
take place on the Gershwinplein, while guests will be
enjoying the VU Orchestra’s annual Open Air Concert.
The evening will be closed off by the European
Championships Semi Finals, featured on a large
video screen.
The Rietveld Academy will open its doors on
Friday the 6th of July, to host a special meeting.
(Hello Zuidas participants only)
Looking forward to meeting you live or online !
Our next issue
of Hello Zuidas is
scheduled for July
2nd, with an intro-
duction written by
Suzanne de Rijk,
our media partner
ASEGA Media’s
editor- in-chief.
Olivier OttenManaging [email protected]
p.s.
Would you like a good, confidential talk about your assets and your
wishes? Make an appointment with Sander Koetzier, Director Private
Banking, tel. 06 53 73 10 72. Visit our Amsterdam office in the
Beethovenstraat 300 and find out for yourself just how private private
banking can be. Private Banking Pur Sang.
Private Banking Pur Sang.
www.vanlanschot.nl
7.
08. Felix van der Houwen & Maurits van Oranje Helping companies to catalyse growth
12. Property15. Column: Rik Siere
Are you listening to me? 17. Trending Topics19. Crowne Plaza Amsterdam South
More than just a hotel20. Agenda Zuidas25. Hello YOU27. NDI ICT Solutions
Stay connected at the Zuidas
Index
With an excellent business climate, world-renowned educational institutions within reach, and leading companies in many sectors from many countries, the Zuidas has huge potential. The foundation Hello Zuidas contributes to the Zuidas by realizing a well functioning area. The goal is to promote a district that has international appeal, and high quality working and living conditions.
www.hellozuidas.com, www.facebook.com/hellozuidas, www.twitter.com/hellozuidas, www.linkedin.com/hellozuidas
citizenM hotels says:
hello
Want to win a trip to London, with a two night stay at the new citizenM London Bankside?
Please stop by citizenM Amsterdam Zuid, drop off your business card or leave us your contact details to enter the prize draw and have a coffee on us!
prinses irenestraat 30citizenM.com
28. Accessibility of Zuidas Roadworks Amstelveenseweg
30. Sustainable real estate on Zuidas Timo Huisman about vision, voluntariness and cooperation
33. Hello WORLD34. Life & Style36. Behind the Scenes37. Column: Kirsten van den Hul
Goodbye New York, Hello Zuidas38. Colophon & Overview participants Hello Zuidas
8. 9.
the SourCeTogether with Felix van der Houwen and Michel van
Honk, Maurits van Oranje is the owner of The Source,
a company that helps other companies execute their
growth strategies. “But we are not consultants”,
van der Houwen says. “Consultancy comprises merely
10 % of our job; first and foremost, we are doers.
We actively assist with research, write propositions
and positioning, prepare sales pitches, company
marketing plans, the rewriting of contracts, negotia-
tions on behalf of the client, distribution strategy
and roll out, you name it – any tool that’s essential
to growth.”
unique buSineSS ModeL“Pay-per-hour is not our thing,” Van Oranje adds.
“Our business model aims for success. Therefore
we largely depend on what we call ‘result fees’. Aside
from that – as ‘no cure no pay’ is synonymous for ‘no
commitment’ – we receive a monthly commitment fee,
which is only a fraction of what one would normally
pay for the amount of hours put in. If necessary, we
can also hire other companies from our network,
against relatively low costs, that will also participate
in a project’s success. In case of failure, the financial
risk one runs as an entrepreneur is much less than it
would be when hooking up with an expensive
consultancy firm. And once again: consultants,
we’re not.”
huStLe and buStLe on the zuidaSAside from radio controlled helicopters making an
interesting outline against the gleaming towers, the
WTC, according to Van Oranje and Van der Houwen,
is first and foremost a building where it’s fun to be,
that has a good feel to it and where there is a lot of
hustle and bustle going on. “It’s easily accessible by
trains and tram, and parking here is no problem,”
Maurits says. “This building is a triple A location.
The crisis wreaking havoc elsewhere in office real
estate, is hardly noticeable here. Another perk is that
there are excellent catering facilities in this building.
Without them the ambiance would have been
less pleasant.”
deaL fLoWBecause the WTC is a melting pot of activity, there
is a much bigger chance of running into a potential
client, so Van Oranje tells us. “A year and a half ago
I accidently ran into someone, who is now working
with us. Having your office at the WTC may help with
the deal flow. It’s also very convenient in case you
need a dentist; he is never far off.”
Helping companies to catalyse growth“We fly radio controlled helicopters between the towers every now and then”, (Prince) Maurits van Oranje
tells us, while pointing from a window on the fifth floor of the World Trade Center (WTC) on the Zuidas.
“Not everyone was amused by that, I guess, but well... A little fun is necessary. We often tell our co-workers:
‘warn us as soon as we turn into real grownups.’ Because at that point, we will no longer be able to do this
kind of work. As soon as we start taking ourselves and each other too seriously, we’ve reached the end of this
company’s life-cycle.”
Text: Henk Willem Smits • Photography: William Maanders
Maurits van Oranje (left) & Felix van der Houwen
“Having your office at WTC may help with the deal flow”
11.10.
aCCeSSibiLity of zuidaSWhat could still be improved, however, is the
connection to the freeway. “Between five and
five-thirty PM there’s hardly any possibility getting
on the freeway at all”, van der Houwen says.
“More than 25 years ago the Municipality of
Amsterdam made a promise that the WTC
would get its own off-ramp. It still isn’t there.“
faMouS faCeBeing a prince, Maurits has a face that is well known
in the Netherlands. “Yes, I do get stared at every
now and then, but it doesn’t affect me all that much
anymore. I mostly get stares from passersby, not from
the people who work here. In my job, does it help that
I’m a prince? Yes and no. Doors might open more
easily for me. But once you’re in and you have little to
tell, you’re out on your ear just as quickly. It might
have helped me about thirty years ago, whereas now
my title may scare people off. They’ll wonder if they
want to be associated with me/us. I sometimes have
the idea that I have to prove myself even harder in
order to succeed.”
out of the boxAmong the companies that were assisted by Van
Oranje and his associates, are Payroll Works and
Trikke Europe, producer of electric mobility. “But
there are many names we cannot mention here, we
almost always work with NDA’s”, Van der Houwen
says. The one thing he ís able to mention, is the
‘Heimweewinkel’ of the Telegraaf Media Groep.
The website of De Telegraaf (The Netherland’s biggest
newspaper) has millions of hits a day from abroad.
For these visitors we set up a web-shop from which
they may order products that aren’t readily available
in other countries, such as chocolate sprinkles
(Dutch: hagelslag) and liquorice. It is a typical
example of what we’re about. Companies tend to
get stuck in their own profession, in what they have
been doing for years. We help them to look beyond
that towards what other branches have to offer them,
to think out-of-the-box and grow.”
eLeCtriC MobiLityThe Source was also hired by the government to
stimulate the introduction of electric mobility.
In recent years, van Oranje has made various public
appearances as the in his capacity as chairman of
the “Formula E” initiative, which promotes the growth
of electric mobility. “It’s not as if I want to showcase
myself in the limelight as the ‘eco prince’. It is part
of the job, but I prefer to remain in the background.
The principal aim of what we were doing here,
was to work with the government and a number of
companies in deciding what was needed to swiftly
and successfully introduce electric driving in the
Netherlands, and consequently, to convert these ideas
into action. Amongst others you’d have to consider
infrastructure, legislation and the requirements made
by the Government Road Transport Agency. Electric
driving has simply become a necessity, because air
quality in Amsterdam these days is not much better
than it is in Mexico City or Shanghai. If we are able
to turn the Netherlands into a leading nation when it
comes to electric driving, it might also become more
attractive for greentech companies to establish
themselves here thus stimulate economic growth.
The ambition is to establish an appealing Dutch
business climate towards this industry in order to
attract companies such as Tesla (American producer
of electric sports cars) to set up their European
branch right here.
Electric mobility
12. 13.
Property From now on, every edition of hello zuidas will feature the
latest property news, concerning zuidas as well as other areas.
send us your property news to [email protected]
deka buys oFFice building The Rock on zuidasZUIDAS – 24 story building The Rock on the Amsterdam Zuidas has been sold to Deka Immobilien GmbH,
who acted in this transaction on behalf of the WestInvest Interselect property fund. Selling party is Evans
Randall. According to the land registry office, the transaction amounts to €131,87 mln.
In 2007, Evans Randall bought it for the amount of €165 mln. from Mahler4; a consortium consisting of
property developers ASR Vastgoed Ontwikkeling, ING Real Estate Development and G&S Vastgoed. In 2009
The Rock was completed. The Rock is situated at the heart of the Amsterdam Zuidas, right next to NS station
Amsterdam Zuid. It is a stone’s throw away from the city centre of Amsterdam and Schiphol Airport. Since its
completion, the building has housed the main office of law firm De Brauw Blackstone Westbroek (24,500
square metres) and telecom provider VimpelCom (4,800 square metres). Within a few months, a new
lunchroom concept by B&B (300 square metres) is expected to open its doors here.
The Rock was designed by the well known Dutch architect Erick van Egeraat and consists of circa 29,600
square metres of premium quality office, archive and commercial space, equally divided over 24 stories.
WestInvestInterSelect is a pan-European open property fund with a total portfolio of over a 100 buildings
and a total volume of over € 5 billion. About 10 % of its portfolio has been invested in the Netherlands, and
comprises, amongst others: the Adam Smith Building (Amsterdam), Mövenpick (Amsterdam) and the
Muzentoren (The Hague). Jones Lang La Salle, CBRE and Loyens & Loeff acted as advisors for Evans Randall.
Deka Immobilien GmbH was advised during the purchase by Baker McKenzie.
zuidaS: Make Way for CarSZUIDAS - In the years to come, the expected increase of car
traffic and need for parking space will be taken into account
during the developments in Zuidas. Such is the expectation
among market parties, now that one of the greatest owners in
the area, CBRE Global Investors and the Municipality of
Amsterdam, have come to an agreement over monitoring and
guaranteeing accessibility by car.
green Light for expanSion of atriuM zuidaSZUIDAS – Avestus Capital Partners, the Irish owner of Atrium
Amsterdam, has seen real possibilities for expanding their
Zuidas building in the near future, with a maximum space up to
25,000 square metres. On the market rumours abound, that the
old plans to expand the Atrium may be revived, now that the
ZuidasDOK is said to continue. The demolition of the car park
along the A10, partly owned by Avestus, means that the eagerly
expected expansion of the Atrium (consisting at this moment
of over 34,000 square metres) may actually be realised at the
side of the Parnassusweg.
zuidaS baSed abn aMro and nibC to finanCe deaL high teCh CaMpuS eindhoven.ZUIDAS - At the takeover of High Tech Campus Eindhoven
by Marcel Boekhoorn (among others), aside from NIBC
and JP Morgan, both ABN Amro and Wells Fargo were involved
as financing parties. This was reported by law firm Clifford
Chance. In this transaction, they acted as advisors for the
Dutch financing parties. Clifford Chance declined to
comment on the exact risk distribution of the loans involved,
or their amount.
buy the eMpire State buiLding?NEW YORK - Investors will soon be able to own a piece of
one of New York’s greatest views, as the owners of the Empire
State Building filed today to list it on the New York Stock
Exchange. Manhattan’s most famous landmark, which reigned
as the world’s tallest building for over four decades, is among
those New York properties included in a new real estate
investment trust that is being floated to investors. The Malkin
family who owns the tower, filed documents with the Securi-
ties and Exchange Commission saying they hoped to raise
as much as $US1 billion in an initial public offering for the
company, Empire State Realty Trust. BofA, Merrill Lynch
and Goldman Sachs were named as the underwriters of the
offering. But surely, the name alone will guarantee the sale
of this building to be hugely successful.
Photo: The Rock, Zuidas • Photography: William Maanders
source: Propertynl.com
15.
Are you listening to me?
Make your Co-Worker happyWhenever I enter the Zuidas area, I wonder what
offices look like behind the facades. Especially the
funny facades, like the one with the big crack (Boekel
de Nerée), the wooden panels (Kempen & Co) or the
huge crosses (Ernst & Young). Do you happen to
work there? Do you enjoy your work place? I hope
you do. But if you don’t, you cannot blame the
architects. Much more important is the way you
relate to your co-workers. Would you like to improve
on that? Then start with something you do every day.
Most of the time you spend in your office is spent on
listening. It takes around 45% of your communication
time. The remainder is spent on speaking (30%),
reading (16%) and writing (9%). But the time for
a genuine eye–to-eye with the people around us
is getting less and less; life on The Zuidas is busy
and most of us don’t take the time to sit down,
drop everything and really listen.”
We aLL pretend to LiStenThe Zuidas provides work for 30.000 professionals of
35 nationalities. That can make listening into a
dangerous exercise. Listening in a foreign language
requires extra interaction, a mixture of written and
oral information and time to explore each other’s
vocabulary. Don’t make the mistake of believing you
are understood, when you are not. Isn’t pretending to
listen something we all do? Yes, but it is very irritating
and it may ruin the working environment.
top 10 irritating LiStening habitSThe American researcher Kittie Watson, listed the 10
worst listening habits. Now read and think about the
last time it happened to you.
1. Interrupting me when I am talking.
2. Not looking at me when I’m talking.
3. Rushing me and making me feel that I’m wasting
your time.
4. Showing interest in something other than our
conversation.
5. Getting ahead of me and finishing my thoughts.
6. Not responding to my requests.
7. Saying, “Yes, but...” as if you’ve already made up
your mind.
8. Topping my story with “That reminds me...”
9. Forgetting what we talked about previously.
10. Asking too many questions about details.
try thiS todayListening is a key skill in our ability to resolve
conflicts and to connect with other people. Wouldn’t
you think we could use some more? How often do you
listen at your best, putting your own thoughts and
feelings on hold to give attention solely to listening?
Try this today. Make a list of listening habits in others
that irritate you. If you are guilty of any of these
yourself, work on them one at a time to erase them.
Eliminate your irritating listening habits and make
your co-workers happy!
Rik Siere
P.S. I look forward listening to your reaction.
Mail me at [email protected].
An efficient and sustainable meeting with a view of the city of Amsterdam
Find out which package suits you best wiFi included
t +31 20 549 17 22www.rai.nl/meeting
Photography: William Maanders
Rik Siere lives, dines, works and studies at the Zuidas
17.
daan Potjer @simonmeijssen1h Op de Zuidas is bestellen en bezorgen nu mogelijk bij @SimonMeijssen. Email naar [email protected] voor
de bestellijst! james Veenhoff @jamesveenhoff2h Great discussion with the team at #zuidas about the future of the big screen:#cocreation is the way
forward. jurjen de lange @jurjendelange2h Projectmeeting met steeds meer body! Leuk. (@ Mr.Harder HQ zuidas) guido dukker @giddukkr2h Dylan
maakt echt een goede koffie! @ Spaces Zuidasi. gertjan lievaart @gertjanlievaart4h Goedemorgen allemaal en een mooie dag gewenst. Heb om 2 uur
een gesprek aan de Zuidas in Amsterdam. léon jansen-Pallast @lajans4h Samen met Crowne Plaza loopgroep voor de Zuidas run, again: LC goes busi-
ness! @nicoletteloonen Dank! Ik ga er nog wel een tijdje mee door daar:) dus nog wel een nieuwe kans :) #ZuidAs#kunstperformance. anook
cléonne @anookcleonne13h #ZuidAs #kunstperformance, wat een #kunstenaar met disclaimers doet... Pauline westendorp @paulinewes16h Fantas-
tisch idee van Klaas de Boer van Zuidas: Amsterdam invaren vanaf Schiphol! Bij hotel inchecken vanaf je boot. Rutger bregman @rcbregman18h Leuk
debat gehad net bij Felix Meritis, hoogtepunt: Bolkestein vraagt aan predikant Zuidas wat het uitmaakt dat de cultuurbarbarij oprukt. marcia sondei-
jker @musicmasha19h Zojuist naar #Body’sWorld geweest in de Zuidas...echt interessant! Check deze ff lekker gaan!! nefry ivon@nefryivon19h @
alexvanmanen ben jij bezig met de voorbereiding op de Zuidas Run, Alex? ;) Peter oudenes @Peteroudenes23h #ABNAmro #tilt-
shift #Amsterdams#Zuidas #Metropolis. krispijnbeek @krispijnbeek1d paniek op of lobbygeweld vanaf de zuidas: EU wil einde maken aan postbus-
paradijs Nederland . wouter @wouter_sVo1d Ernstige aanrijding Amsterdam: Ik was met de trein op de zuidas ten tijde van het ongeluk en daarmee
gelukkig veilig. christineschellekens @cschellekens2d Naar Body Worlds in Expo Zuidas, zeer benieuwd na alle positieve verhalen!#tentoonstelling.
jan-harmen @jhakkerman2dRT @joelheiner: 10 jaar terug schudde@jhakkerman en ik Hans Wijers nog de hand in HQ Akzo te Arnhem, nu fietst hij de
zuidas af... strategicartThinking @artstrategic2d RT @anookcleonne: Twas eng om te beginnen, maar weet nu dat het er toe doet en dat het klopt voor
mij! #ZuidAs # kunstperformance! joël heiner @joelheiner2d 10 jaar terug schudde @jhakkerman en ik Hans Wijers nog de hand in HQ Akzo te Arnhem,
nu fietst hij de zuidas af... barry Voeten @ichnaton2d Wie maakt film waarin aardappelboeren per paard-en-wagen verkopen aan bankiers op de
zuidas? Zakken geld zo zwaar als de piepers #crisis. caspermimi @caspermimi2d RT @VUmcAmsterdam: “RT @zuidasrun: Ga naar zuidasrun.nl doe
mee aan de Zuidas Run 2012 en het steun #VUmcCancer Center Amsterdam” alexandra worm @kantamsterdam2d Wie o wie heeft er al eens
bij #Bolenius gegeten aan de Zuidas in 020? En..hoe was het? harriette loeffen @harrietteloef2d RT @VUmcAmsterdam: “RT @zuidasrun: Ga naar
zuidasrun.nl doe mee aan de Zuidas Run 2012 en het steun #VUmcCancer Center Amsterdam. mitch karsten @imitchk2d I just became the mayor
of Tandartsenpraktijk Van de Veer - Zuidas on @foursquare! sebastiaan hooijer @smhooijer2d Body Worlds expositie! Super gaaf! @ expo zuidas.
mewadruk @mewadruk2d RT @VUmcAmsterdam: “RT @zuidasrun: Ga naar zuidasrun.nl doe mee aan de Zuidas Run 2012 en het steun #VUmcCancer
Center Amsterdam. marcus hinfelaar @marchinfelaar3d Actie (of kunst?) op Gustav Mahler plein#ZuidAs met stoepkrijt ‘de waarde van uw
toekomst kan fluctueren’ . Klopt. willemjan spijkerman @wjspijkerman3d Middagje Zuidas (@ Oracle Nederland B.V. (Vinoly)) zuidas Run @zuidas-
run3d RT @Vincej8: Be prepared..minder dan 2 maanden tot Zuidas Run#hardlooptipscom #zuidasrun. zuidas Run @zuidasrun3d RT @kdrcompany:
Ga naar zuidasrun.nldoe mee aan de Zuidas Run 2012 en het steun VUmc Cancer Center Amsterdam. @kdrcompany @kdrcompany3d Ga naar zuidas-
run.nl doe mee aan de Zuidas Run 2012 en het steun VUmc Cancer Center Amsterdam. kennis in het groot @kennisgroot3d “Geen #managementboek,
maar minstens zo inspirerend!” Lees de #boekentip van Ivo Visser, @zuidas, in King Magazine p11. geurt van Randeraat @geurtvr3d Gisteren open-
ing #IABR making cities in NAI, @SITEud maakte voor Zuidas Amsterdam een cocon, kruip erin en ervaar hoe Zuidas kan bruisen.
Trending topics
WWW.OGER.NL SUITS AVAILABLE FROM € 298,–
@hellozuidas
19.
More than just a hotel
a good Start“Since we opened four months ago, we are now
able to speak of a good start. Of course, the hotel is
ideally situated, being within easy reach from Station
Zuid and Schiphol Airport, and with the RAI being
just around the corner. We receive quite a few
international guests here. Guests often tend to think
that the city centre is a long way away from here.
But appearances can be deceiving: from Station Zuid
it’s only a ten minute’s distance to the Museumplein.
You’re there before you know it!”
four StarS deLuxe“Crowne Plaza Amsterdam is a hotel with a four star
rating, but we call it Four Stars Deluxe. We aim for
an upmarket status, knowing there was a demand for
that. Ours is a sound, extended product, perfectly
suited for customers from the world of business.
Crowne Plaza has a ‘Sleep Advantage’ predicate,
meaning that we make sure that the beds are of
excellent comfort. They are premium quality beds.
To those guests who wish for a little more luxury,
we offer the Club Rooms. And our ‘quiet zone’
is ideally suited to those would like a little more
peace and quiet.”
More than juSt a hoteL“But we offer more than that: six conference rooms,
including one executive board room, and a wide
terrace that can be booked for barbecue parties,
drinks and receptions by everyone who wishes to do
so. Of course we also have a fitness room. Moreover,
the hotel has an excellent restaurant, that is also
accessible to outside guests and is one of the few
catering establishments that is opened all week.”
LiveLy gerShWinpLein“In Zuidas, the Gustav Mahlerplein and the Zuidplein
are lively places. Our goal is to turn the Gershwinplein
into a charming, bustling environment. It’s an intimate
square, which is sort of sheltered, situated near
the edge of the water. We are hoping for a
beautiful summer to provide us, along with the
other business on the square, with quite a few
weeks of nicely filled terraces.”
On the 15th of December, Crowne Plaza Amsterdam South, Zuidas‘ most centrally
situated hotel, officially opened its doors. We had a talk with Ingrid van Veen, the hotel’s
General Manager.
Crowne Plaza Amsterdam – South George Gershwinlaan 101, 1082 MT Amsterdam | +31 (0) 20 - 504 36 66
www.crowneplaza.com/Amsterdam-South
Text: Karin Starreveld • Photography: William Maanders
Ingrid van VeenGeneral Manager
What do We offer you?
• Largest Art Gallery in Holland (800m2) • Flexible Artlease-system (kunstuitleen)• Large variable collection with
more then 50 artists • Free artwork trial on location• Art for Individuals and Companies • Commissioned Artworks• Art Advice• Exhibitions
Claude Debussylaan 331082 MC AMSTERDAM
+ 31 (0)20 221 81 36+ 31 (0)6 47 266 179
Monday - Friday:12:00 AM - 18:00 PM
Saturday:12:00 AM - 17:00 PM
Like & Win
facebook.com/heLLozuidas
Like heLLo zuidas on facebook and Win a dinner @gustavino.
*Menu Gustavino (3 course dinner) and a Glas of Prosecco for two Persons
**June 1st the winner will be drawn aMonG the likes on our facebookPaGe
Advertorial
20. 21.
Agenda zuidas amsterdam
LaunCh of Magazine heLLo zuidaSTuesday 8th of May, 9 AM
Fitch & Shui, World Trade Center
Amsterdam
Being a real Zuidas citizen, you don’t
want to miss out on the launch of this
area’s very first magazine! Champagne!
And at the time you read this, the magazine
has been launched!
vioLa roMantiCafree LunCheon ConCertoTuesday 22nd of May, 12.30 PM
Main Hall, World Trade Center
Amsterdam
Örzse Adam, organiser of the WTC
concerts, will present a romantic and
passionate bill, featuring the pianist
Vaughan Schlepp. They will play pieces
dating from the 19th century on histo-
rically authentic instruments. Vaughan
will play his beautiful Érard 1840’piano and
Orsze will play her Italian viola, which was
made in 1820. The deep singing voice of
the viola, and the velvety sound of the
Erard will lead you back to the ambiance
of 19th century drawing rooms.
MuSiCaL ChairSTuesday, 8th of May, 12.00 PM to
01.00 PM, Central Hall World Trade
Center Amsterdam
As part of, and to promote the Zuidas
Run, WTC Amsterdam organises a game
of musical chairs. Its purpose is simple:
accompanied by some feel good Music,
Fit & Fruitig will get everyone on their
feet. During four rounds of 10 to 15
minutes each, three lifestyle coaches,
as well as the promo girl, will invite
10 to 15 contestants at a time, to join
in a hilarious game of musical chairs.
During every round, one person has
the chance to win the first prize: three
life style workshops in Fit & Fruitig’s
lifestyle studio, worth € 165,-
Anyone who is employed at the WTC
Amsterdam in Zuidas is allowed to join
in the Zuidas Run free of charge. Do you
work at the WTC and would you like to
join in? Sign up on www.zuidasrun.nl and
then click on the WTC logo.
phiLoSophy on the zuidaS, featuring WiLLeM MiddeLkoop: perManent CriSiS? Thursday 10th of May, 4:00 PM -
5:30 PM at Grand Café Bright City
Willem Middelkoop makes predictions
on the economy which actually come
true! He thoroughly analyzes scenario’s
both on financial and social consequences.
Ad Verbrugge, philosopher at the VU, will
discuss the following question with him:
what should we be prepared for, should
the crisis turn out to be a permanent one?
SuitS & StiLettoS run – zuidaSjoin in or WatCh uS run!Wednesday 16 th of May, 12.30 PM
Suits and stilettos run Zuidas on the
Gustav Mahlerplein. A good foretaste
of what’s to come: THE Zuidas run on
the 10th of June 2012. The 16th of May
will see the fourth edition of the Suits &
Stiletto’s Run on the Zuidas. The fourth
edition promises to be even bigger and
more successful than its forerunners.
Except for a red hot Suits and Stiletto’s
Run taking place this year, there will
also be a big party for the entire Zuidas
community.
The stichting zuidas Run and VRij
jointly present the VRij zuidas
suits and stiletto’s special!
On the 16th of May, the day before
Ascension Day, Jort Kelder kicks off with
the already infamous Suits and Stiletto’s
Run. After the prize giving ceremony, the
DJ will take over, so that the VRIJ Zuidas
Suits and Stiletto’s Run may start for
real. Thousands of Zuidas inhabitants
will launch into the long weekend with
a scintillating gathering on the Gustav
Mahlerplein. The VRIJ Zuidas Suits and
Stiletto’s Special, as well as the Zuidas
Run, have committed themselves to
lend support to the VUmc Cancer
Centre’s ‘Fit ondanks Kanker’ (Fit
Despite Cancer) project.
Literature on the zuidaS, featuring agneS jongeriuSThursday 24th of May, 7.30 PM –
09.00 PM, Grand Café Bright City
In Literature on the Zuidas, Elsbeth
Etty interviews the Netherlands’
most powerful woman : FNV chair-
woman Agnes Jongerius. Jongerius
talks about her fascination for Thomas
More’s work Utopia.
May - june 2012Next magazine will be published @2nd of July. Mail us your agenda. Deadline: June 10th.
Email: [email protected]
bCf Career eventThursday 24th of May, 10.00 AM –
04.00 PM, Amsterdam RAI,
Europaplein
Carreerevent for life, sciences, chemics,
food and pharma. Organized by Hyphen
Projects. For registration (deadline 15th of
May) check online.
diSCover and taSte nonnapepa!Wednesday 16th of May, 11.30 AM -01.00PM
citizenM – Prinses Irenestraat 30
A tasting of NonnaPepa Pastas, such as tagliatelle, fusilli, gnocchi, cannelloni,
sorrentini... CitizenM says: “Leave your wallet at the office, just bring a big smile!”
Please confirm before the 1st of May. Mail to: [email protected]
Post your pictures of these events on facebook.com/hellozuidas
22. 23.
Agenda Zuidas Amsterdam
Meeting of heLLo zuidaS, partiCipantS onLyFriday 6th of July, 11.00 AM-02.00 PM, Rietveld Academy
First participants’ meeting of Hello Zuidas, at/near the Rietveld Academy. During lunch
(starting at 12.00 PM), Hello Zuidas will present the results from the first six months and
will discuss their plans for the next six months. Before and after the meeting, participants
will be allowed to view works displayed by final year’s students.
india / pakiStan CuiSine – grand openingFriday 25th of May, 03.00 PM
Grand Café Bright City
Two weeks of India and Pakistan
experience in Amsterdam Bright City,
Claude Debussylaan 2 - 8 Amsterdam.
Warm buffet Euro 15,50; a variety
of ten dishes
SuMMer party – WtCafé de bLauWe engeLFriday 29th of June, 06.00 PM
A big summer party with famous artists.
Beverages and music for everybody!
taSte of aMSterdaM31 May - 3rd June
Fine dining will be transported to Amstelpark with Taste of Amsterdam for four days of
summer eating, drinking and entertainment. 12 of the city’s best restaurants will be
dishing up their finest in an unbeatable alfresco gourmet feast, while a huge range of
producers and exhibitors provide a bounty of the best food and beverages, ensuring that
guests sample and shop for a range of produce in the laid back atmosphere of a boutique
food market.
For more information: check www.tasteofamsterdam.com
Current exposition
zuidaS run 2012Sunday 10th of June. All Day.
Already the fourth edition of the Zuidas
Run! Jurists, bankers, officials and con-
sultants will determine who will be the
winner of Holland’s great Business Run.
www.zuidasrun.nl
huMour and forgery in viSuaL artSThursday 7th of June, 11.00 PM
Public Library, Buitenveldert
CuLinary zuidaS & vu open air ConCertWednesday 27th of June, 4.30 PM, Gershwinplein
While enjoying a fantastic open air concert, given by the VU Orchestra, guests may feast
on culinary delights, consisting of a great variety of foods and drinks, provided by various
Zuidas restaurants. Followed, at 8.30 PM, by a live screening of the European Championships’
Semi Finals, featured on big screens.
bodyWorLdS expo zuidaSOn display until 17th of June 2012
Gustav Mahlerlaan 24, Zuidas
BODY WORLDS & the Story of the Heart, on display in EXPO Zuidas. The exposition
shows human bodies that have been prepared according to the plastination method,
invented by scientist and anatomist Gunther von Hagens. With a collection displaying over
two hundred authentic human specimens, BODY WORLDS & The Story of the Heart
highlights the human heart in all its aspects.
www.bodyworlds.com/nl
© Gunther von Hagens, Institute for Plastination, Heidelberg, Germany, www.bodyworlds.com.
May - june 2012Next magazine will be published @2nd of July. Mail us your agenda. Deadline: June 10th.
Email: [email protected]
Post your pictures of these events on facebook.com/hellozuidas
24. 25.
opening of dentiSt’S offiCe van de veer, guStav MahLerpLein Wednesday, 11th of April, 5.30 PM, Restaurant Bolenius
• Warm welcome by Ilse van der Veer, owner/proprietor
• Dentist’s office wrapped up in red sash• Welcome! Frederieke Leeflang
(Boekel de Nerée) cuts sash• Champagne• Many people from Zuidas present• Pleasant family business• Wonderful, modern interior design
Text: Suzanne de Rijk • Photography: Wouter van Ierssel
Party, opening, reception or farewell drink @ Zuidas? Mail us: [email protected]
Today our current economic system is in crisis. We are standing on the crossroads: repairing the system or
shifting towards a radically new reality? To answer this question Amsterdam Bright City launched the
Leaders for Economic Change Programme in November 2011. The goal of the programme is to enable 30
selected ambitious students and young professionals to co-create the world of tomorrow.
For 5 months participants attended challenging
training modules facilitated by today’s leaders:
captains of industry, innovative entrepreneurs and
renowned scientists. At the Economic Exchange
Conference on March 16, they presented their
visions and an action plan for a new economy
was co-created with the visitors. According the
participants, leadership in sustainability means
adopting the three principles of sustainability
as your own:
MUTUALISM CyCLICITy DIVERSITy
Now it is time set this vision and action plan into
motion. You can read all the visions and the action
plan on the website of Amsterdam Bright City.
www.amsterdambrightcity.nl
Economic ChangeLeaders for
27.
Stroom-versnelling
De Audi A6 hybrid. De volgende stap op weg naar emissievrije elektrische mobiliteit.
Klaar voor de toekomst - Audi heeft de dynamische en zuinige 2.0 TFSI-motor gecombineerd met een krachtige elektromotor. Het resultaat is een hybride auto met een dynamisch rijgedrag, een krachtige acceleratie en een uitzonderlijk laag brandstofverbruik. Bovendien zorgt Audi’s innovatieve ultralichte bouwwijze voor nog meer efficiency en wendbaarheid. Door de geavanceerde lithium-ion batterij is de Audi A6 hybrid in staat om tot 100 km/u* zich volledig elektrisch voort te bewegen. Efficiency is standaard op elke Audi. De nieuwe Audi A6 hybrid staat vanaf heden bij ons in de showroom.
Gemiddeld brandstofverbruik 6,2 l/100 km (16,1 km/l), CO2-uitstoot 145 g/km.
* over een beperkte afstand
Audi Centrum AmsterdamKeienbergweg 121, 1101 GG Amsterdam Zuidoost, Tel.: 020 - 564 64 64Bouwerij 61, 1185 XW Amstelveen, Tel.: 020 - 426 61 42www.audicentrumamsterdam.nl
141 3325-01 ADV A6 185x270FC.indd 1 01-05-12 10:39
By establishing their main office on the Zuidas,
NDI has made themselves indispensible to a great
number of people. Van Hattum: “We increase mobility
and provide companies with services where computers,
phones and iPads work together seamlessly. In that
way, companies will be able to work at any place and
at any time with the device of their choice And when
they lose their phone or iPad, we make sure that these
are replaced within a couple of hours, with all email,
telephone numbers and important apps pre-installed.”
From offices in Amsterdam, Rotterdam, ‘t Gooi – and
soon from The Hague as well – the company provides
ICT services to more than 600 business clients.
Van Hattum’s message is clear: “We provide comfort.
We relieve companies of ICT issues, so that they
may be able to concentrate on what really matters
to them.” However, in order to be able to do so,
his company must be reachable at all times.
That is why NDI not only has a telephone servicedesk,
but also a walk in office, set in the main hall of the
WTC. Van Hattum: “Because we are positioned
literally at the heart of Zuidas, and do business with
hundreds of companies on the Zuidas, we know each
building like the backs of our hands.” Moreover, the
company is an official Apple business to business
reseller, which makes it easier to integrate software
and applications. “The era where companies could
only work with either Apple computers or Windows
PC’s, is well and truly a thing of the past. We can get
all your software and hardware to work together.”
Van Hattum watches Zuidas grow. “We have been in
the WTC for ten years now and the increase of the
number of high-end business is truly unheard of.
The arrival of an increasing number of multinationals
is a positive contribution to the area as well. And it’s
a opportunity for us, of course”, the ICT company’s
manager says, laughing. The fact that at NDI about
twenty languages are spoken - from Russian and
Croatian to Spanish and Italian – is of course a
plus-point for many foreign companies. Van Hattum:
“In this way, foreign companies are able to transfer
their ICT- issues to us completely. To them that means
one less thing to worry about.”
Stay connected at the ZuidasIn the WTC you’ll find NDI ICT Solutions; a company that takes care of one of the greatest pillars underneath
the daily activities on Zuidas. “ICT has become indispensible, but you won’t notice that until a problem
arises”, says manager Chris van Hattum. “In a manner of speaking, we ‘re the plumbers of the 21st Century.”
NDI ICT SolutionsStrawinskylaan 51, 1077 XW Amsterdam | +31 (0) 88 - 088 43 00
www.ndi.nl | [email protected]
Text: Frank van Bergen • Photography: Wouter van Ierssel
‘We know the building you work in’
Advertorial
28. 29. Text: Suzanne de Rijk • Photography: William Maanders • Graphic: Dienst Zuidas
Erik Maitimo (left) & Jeroen van der Linden (right)
What is the accessibility of Zuidas like at
this moment?
Erik: “It is easily accessible! Zuidas can be reached by
train and metro from two stations. And of course it’s
accessible by car, bus, tram and bicycle as well. Even
Schiphol Airport is right around the corner. Public
transport, motorways, cycle tracks and foot paths are
used extensively. When it comes to Zuidas, the
Amstelveenseweg is one of the most important access
roads. And because many people get there by car, and
the greater part of through traffic uses this road, the
road clogs up during rush hours. In the years to come,
hard infrastructural work is going to be done in order
to optimize Zuidas’ accessibility.
Where will the roadworks planned during this
summer take place?
Jeroen: “On the Amstelveenseweg, between the A10
ring road and the Van Nijenrodeweg. The intersection
of Amstelveenseweg and the Boelenlaan, is being
adjusted by adding and lengthening traffic lanes.
Aside from that, there is the construction of the new
VUmc building, for which another access road will be
required. The carrying out of these activities will be
combined, and will continue up to October. Erik:
”Work will be of short duration, but intense. Water
pipes and cables will have to be rerouted as well. If
various activities can be combined, it will eventually
reduce the nuisance.”
Will there be any hindrance to those wishing to
reach Zuidas by this road?
Jeroen: “Yes, there may be. Of course we will try to
restrict it to a minimum. The Amstelveenseweg in the
direction from North to South will remain opened and
accessible. We have carefully set out a diversion
route, by way of the Buitenveldertselaan. This will be
clearly indicated. Motorists will quickly try to look for
another route, for example via the Europaboulevard.
Cyclists will ride along the west side of the
Amstelveenseweg.”
Erik: “It is up to us to clearly inform those involved
about everything that is about to happen. That way,
everyone will be made aware of the situation, and
employers will be stimulated to look for alternatives
or their employees, so things will run smoothly!”
Roadworks AmstelsveensewegZuidas is developing. Offices, homes and facilities are being built. Refurbishment of public spaces, roads,
cycle tracks and foot paths are part of this development. Amstelveenseweg is one of the main access roads to
the Zuidas. In recent years, traffic on this road has greatly increased. In order to improve the free flow of
traffic, the intersection of the Amstelveenseweg and the Boelelaan will be adjusted as of June 11th.
How to cope with the roadworks? Jeroen van der Linden, environmental manager of Dienst Zuidas and Erik
Maitimo, senior consultant with Verkeer advies and also working for the Hello Zuidas Foundation, where he
is responsible for accessibility – one of its cornerstones – are speaking on the subject.
What alternative means of travel do you
recommend during these roadworks?
“As I always say: it is up to everyone individually to
look for a solution. It’s a matter of ‘give a little, take a
little’, so things will work themselves out. Adapt your
habits to the situation, choose well by efficient
planning. For example: make sure you have read your
email at home, in the early morning, then drop your
kids of at school and go to work when traffic jams
have dwindled. Did you know traffic is at its worst on
Tuesdays and Thursdays? Why not cycle to work on
both these days? Perhaps there’s a bus stop nearby.
Tram 5 and metro 51 are also good alternatives.
What do we receive in return?
Jeroen: “Something good! Eventually we’ll create a
better traffic flow on these crossroads. Longer right or
left turn lanes, better signposting, and no maintenance
work at all for the time being. In the years to come,
there will be a lot of further developments in Zuidas;
these activities are merely the start of everything.
‘Adapt your habits to the situation, choose well by
efficient planning’
information about roadworks amstelveenseweg Environmental manager: Jeroen van der Linden+31 (0) 6 551 701 [email protected]
hello zuidas FoundationAccessibility and mobilityErik [email protected]
30. 31.
Sustainable real estate on Zuidas:
With Zuidas, the government strives for a rating in
the top 10 of sustainable city centres in Europe.
Area management bureau Hello Zuidas, who also
represents inhabitants and the business sector,
subscribes to this objective and has defined
“sustainability” as one of the cornerstones of its
policy. Sustainability is a broad concept. One needs
only to consider the life cycle of real estate: designing,
construction, property management, use and either
re-use or demolition. From a legal point of view,
I will focus on a number of remarkable aspects
of sustainability.
At this moment, it is primarily environmental law
that provides regulations for sustainable construction
and use. The regulations governing sustainability in
construction cannot be enshrined in spatial decision-
making. Moreover, municipalities are not allowed
to stipulate stricter regulations than those ensuing
from the 2012 Buildings Decree, not even where
sustainability is concerned. This Buildings Decree
came into effect on the 1st of April and comprises
– aside from regulations on energy saving – a new,
be it summary, department of Environment.
Possibilities for the municipalities to stimulate
sustainability in a more forcible manner are limited
and mainly consist of tax incentives and subsidies for
market parties.
Herein lies a ‘fair task ’ for inhabitants of Zuidas,
to act on their own initiative and voluntarily.
The so called circle (of blame) investor- developer/
constructor-user has already been broken and now
calls for green real estate, even at higher initial costs.
Contracts include arrangements on self-imposed
labels for new developed property, based on green
rating systems, such as the Building Research
vision, voluntariness and cooperation
Establishment Environmental Assessment Method
(BREEAM-NL). This method as well as the govern-
ment set great value on underground thermal energy
storage (Dutch: warmte – koudeopslag: WKO).
This material tends to be both technically and legally
complex: which party has ownership of the WKO,
is the WKO connected to more than one building,
does it have sufficient capacity, what is the fall back
scenario in case of breakdowns, et cetera? That is
another reason for the need for standardisation of
WKO contracts and specialised Energy Service
Companies.
Ultimate profit is to be gained from ‘green’ behaviour
by users of the buildings. Aside from that, a sustain-
able approach on a regional level is desirable.
Project bureau Zuidas will have a quick scan
BREEAM-NL Regional Development carried out.
Companies on Zuidas will jointly develop initiatives
under the flag of Hello Zuidas and Green Business
Club, having as their key objectives: energy, mobility,
people and (sharing of) knowledge. Their approach
is to come up with ‘best practices’, which other
inhabitants of Zuidas and beyond will not be able
to ignore. They cannot be legally enforced, but they
will set a good example that is bound to be followed
by others.
Timo Huisman works as a lawyer for Loyens & Loeff N.V. He is specialised in the area of commercial and social real estate, with a focus on area and project
development and civil construction law (building contracts and dispute resolution). He participates in the teams of Project Development and Energy, in which Loyens
& Loeff N.V. have combined relevant knowledge and expertise from lawyers, civil-law notaries and tax consultants. An early trend setter for sustainable design and
construction, is the Forum building from 2001, in which Loyens & Loeff N.V. have their office. This building is multifunctional in use, makes use of durable materials
and uses underground energy storage and other energy saving techniques. Loyens & Loeff N.V. is a founding partner of Hello Zuidas and Green Business Club Zuidas.
Text: Timo Huisman • Photography: Wouter van Ierssel
33.
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...AND WE CAN HELP YOUR BUSINESS TOO.VISIT BESOCIALIZED.NL OR CALL 020 75 42 604.
STRATEGY BRAND ACTIVATION COMMUNITY MONITORING
WE ARE THE SOCIAL MEDIA PARTNER OFHELLO ZUIDAS...
With Amsterdam Schiphol International Airport, the RAI Convention Center and the city centre only minutes away by public transport, Crowne Plaza Amsterdam-South
is one of the best situated hotels. Crowne Plaza has excelent facilities for businessmeetings
For reservations:Crowne Plaza Amsterdam - South
George Gershwinlaan 101, Amsterdam , 1082 MT, Netherlands Hotel Front Desk: +31-20-504 36 66 Hotel Fax: +31-20-504 36 26
www.ihg.com
After rounding off his pre-university school and two years of preliminary training, René van Beeck (1968) studied the classical trumpet at the Royal Academy of Music in Amsterdam, following that with studying the double bass at the Jazz department of the Royal Academy of Music in The Hague. Aside from being a musician – he plays double bass, flugelhorn and sings – his activities include organising jazz-festivals, concerts and jamsessions on various locations, predominantly in Amsterdam and The Hague.
One of his great successes was “Jazz op Zondagmiddag” (Jazz on a Sunday
afternoon) at the Mediacafé Plantage (B&W) in Amsterdam. He was also the co-organiser of the Panorama Jazz Night, on the renovated pier of Scheve-ningen. Every Monday, from September 2000 up to December 2001 he acted as the organiser of “Hotel Arena Monday Night Jazz Club”: informal concerts, followed by Jamsessions, featuring renowned musicians and up and coming talents from the jazz world.
René plays with a great number of various musicians, including the young and talented singer/ pianist from Italy, Francesca Tandoi.
Livening things up (Leven in de brouwerij)Jazz- René van Beeck
Where to watch René play in Amsterdam: MONDAY from 8.30 PM @ www.cafebrix.nlTUESDAY from 7.30 PM @ www.ludendenhaag.nlTHURSDAY from 7.15 @ www.ondeugd.nlFRIDAY from 7.00 PM @ Café LuxembourgSUNDAY from 5.30 PM @ www.nevy.nl
René van Beeck, www.levenindebrouwerij.nl
There’s no place like Zuidas, but if you have
some spare time….
Shibuya CroSSing - tokyoTake the crowd you have in Amsterdam on Queensday, add the amount of visitors
of the Gay Pride and those of an average day at Lowlands Festival, and you have
the approximate amount of pedestrians passing Shibuya Crossing in Tokyo
every 3 minutes…
hoteL Marina bay SandS - Singapore.Stay in the most spectacular hotel in Singapore! Take a swim in the infinity pool on
the rooftop with an amazing view over the city. You feel like you’re in heaven!
This hotel also has a casino, Skypark, museum and shopping Centre.
ChoCoLate hiLLS, bohoL – phiLippineSThese extraordinary hills are to be found on the small island Bohol in the Philip-
pines. The hills remind you of big chocolate hills up to 50 meters high that stretches
over 50 square meters – for chocolate lovers a pretty sight! Legend also says that
the hills are the lost tears of the strong giant Arogo. Romantically in love with
Aloya, she unfortunately died in the palm of his hands and his tears dropped
to the earth turning into these hills.
Powered by : www.zuidastravel.nl
34. 35.
bioLite CaMpStoveThere you are, tramping around in nature, when you suddenly find the battery of your
phone or gps is dead. Enter the Biolite Campstove, to put an end to those troubles.
It cooks, burns and charges your electronic devices off grid. All you have left to do is
pitch your tent.
€ 100,- www.biolitestove.com
betty bogaerS jeWeLryBetty Bogaers is a young label that aims its
arrows at the arrive group of jewellery
designers in the Netherlands. Sheis set out to
make a difference with a refined collection of
handmade jewellery.Take for example the
‘Indian Feather’ earring: every single feather
is being carved by hand. A work of precision,
and that is exactly what makes her jewellery
stand out: a very close attention to details,
without being overly decorated.
See more of her jewellery at
www.bettybogaers.com
heLo tCBe master of the sky in your office with the
HELO TC, the touch-controlled helicopter
that is steered/ controlled with your iPhone,
iPod Touch or your iPad. Download the free
HELO TC app on your iOS-device, stick your
device into HELO TC’s FlightDeck and you’re
ready to take off. Victor Charlie Charlie.
€ 40,- www.griffintechnology.com
traveLteq traveL toWeLNothing feels quite as good as linen. Especially
when it is Irish linen, made into a 3 square
metre beach blanket. Travelteq also devel-
oped a towel just like it. Besides, a Travel
Towel has two pockets, done in counter
colours. Soak up the sun without a care
in the world!
€ 95,- www.travelteq.com
royaL goedeWaagen hoLLand vaaSUnlike some politicians, Sander Alblas and Royal Goedewaagen do know how to express
our pride in all things Dutch in a positive way. Full or empty, the Holland Vaas will be the
eye-catcher in every room. Guaranteed to turn every bunch of flowers into a glamorous
bouquet, but ultimately suited for tulips.
€ 99,- www.misterdesign.nl
Capi europeThis jar has a lovely structure, designed by the
artist Paul Odekerke. Capi Nature comprises
a collection inspired by nature’s shapes and
rhythms. The jar is available in various sizes
and in ice-white and terrazzo black finishes.
€ 119,- www.capi-europe.com
ndC Made by handNom de code (code word) is the name
Arnoud Zannier and Enrique Corbi gave to
their exclusive brand of shoes/ shoe brand.
Because they think that products should
speak for themselves. Now that spring is in
the air, these shoes with their Mediterranean
look will be the hit of this season!
€ 125,- www.ndcmadebyhand.com
WaterroWerAfter years of experiments with other forms
of resistance, technicians finally agree on
one thing: only water is good enough to
meet with the specific demands of a good
rowing machine. The WaterRower combines
all the advantages of real water with a
design that is not only stunningly beautiful,
but exceptionally functional as well.
€ 1499,- www.waterrower.com
36. 37.
Behind the Scenes
Who are you?
Jan Schouten, maintenance employee
at Stadsdeel Zuid, Rayon Zuid.
What does your day look like?
I work from 7.15 AM to 04.00 PM. Every morning
I empty dustbins, we get rid of cigarette stubs and
use the road sweeper to clean everything up.
What do you like about your job?
Although I mainly work on my own, the thing I like
best is meeting other people.
What do you consider special about working
in Zuidas?
We have recently purchased a vacuum cleaner, to be
used especially for cigarette stubs. See, you don’t get
rid of them using the road sweeper, because it can’t
get into the gaps between the cobbles. I’m going to try
out the new vacuum cleaner today. It will take some
time getting acquainted with it, because you have to
steer this thing with one hand, while working the
vacuuming switch with the other.
What’s the score of the ORAM rating?*
This winter it was a 6.6. Better than it was last winter.
Any hints or tips to the Zuidas users for
creating a better environment?
On Sunny days, things get really busy. People will
have their lunch on the square. I like it; there’s a great
atmosphere. Though it’s no use trying to clean up at
times like these, I like to keep it as tidy as possible; by
kindly asking people (with a wink and a smile) to take
their paper bags, their wallets and their telephone
with them when they go. Because we all have to
cooperate in keeping this area clean.
Jan is a true veteran in his trade. This is apparent
from the tongue-in-cheek way in which he keeps the
taxi parking space next to Wagamama clean; he asks
the taxi to run a lap of honour behind the road
sweeper; in that way, Jan is able to clean the place up
and everyone ends up back where they have to be.
Text: Koos Weits, Amber van Stijn • Photography: Koos Weits Text: Kirsten van den Hul
Every Issue will feature a story on people behind the scenes in
the area of Zuidas. In this first issue, the spotlight is on Jan.
*ORAM rating= KBB ratings: the supervision on the quality of industrial areas. There are a lot of industrial areas throughout the city of Amsterdam. Maintenance of these areas
is handled by the district in which this area is situated. For the companies within this district the quality of industrial area maintenance is of vital importance.
‘a lap of honour behind the road sweeper’
‘Being crazy is normal enough’
Goodbye New York,Hello Zuidas
It’s never easy saying goodbye to my favorite city in
the world. The city that never sleeps, where finding
a cab is as hard as finding someone who knows why
on earth they call it the Big Apple. I heard at least a
dozen different theories. Some say it was jazz
musicians from the South, who moved to New York
looking for their big break through, who introduced
the term. Others claim it referred to the horse races or
even to a brothel with a madam named Eve, but most
people I asked simply said they had no idea. Whatever
the origin, a Big Apple it is, and don’t we all love to
take a bite. “There’s nothing you can’t do, now you’re
in New York, these streets will make you feel brand
new, big lights will inspire you” sings Alicia Keys. And
she’s right. There is nothing you can’t do in this city
that was built on ambition and optimism, where the
sky is the limit and being unique is considered a plus.
Quite refreshing, coming from the low lands, where
being normal is considered crazy enough.
Kirsten van den Hul speaks, writes and works on the crossroads of culture, communication and change.
She works as an independent change agent for Dienst Zuidas, and writes a weekly column for Dutch daily AD.
In 2011 she was appointed as UN Women’s Representative. Her motto: “Without change no butterflies”.
For more information, visit www.thechangeagent.nl or follow @thechangeagent on Twitter.
I remember having a professor at Amsterdam
University, who as a matter of principle did not give
his students a 10 out of 10, not even for a flawless
exam. When I asked him why, he said: “Nobody is
perfect”. Maybe it is due to our Calvinist cultural
heritage, or maybe it’s simply because our landscape
is so flat, but I never understood why “tall trees catch
much wind” as the saying goes. That’s why I love
New York, where thinking big is in the city’s DNA.
The Empire State Building, the Chrysler Tower,
Brooklyn Bridge. “Ladies and gentlemen, welcome
to Schiphol Airport. Please remain seated until the
aircraft has come to a complete stop.” The captain
wakes me up from my day dreams. “Welcome home,”
smiles the customs officer. I’m homesick already. But
only 6 minutes later, I look up to a skyline that makes
me feel right at home again. It may not be the Apple,
but the big lights and tall buildings surely inspire me:
the sky is the limit and being crazy is normal enough.
Hello Zuidas!
Did you take notice of something in Zuidas public space?
Contact our Servicepoint at www.hellozuidas.com
38.
CoLophon
foundation hello zuidas Strawinskylaan 61 - 1077 XW - Amsterdam, NL
+ 31 (0)20 333 7441 - [email protected]
www.hellozuidas.com
www.facebook.com/hellozuidas
www.twitter.com/hellozuidas
www.linkedin.com/hellozuidas
our goal: With an excellent business climate, world-renowned
educational institutions within reach, and leading companies in
many sectors from many countries, the Zuidas has huge potential.
The foundation Hello Zuidas contributes to the Zuidas by
realizing a well functioning area. The goal is to promote a district
that has international appeal, and high quality working and living
conditions.
Magazine hello zuidas is issued by aSega Media:Olympisch Stadion 2 – 1076 DE – Amsterdam, NL
Goirkestraat 90 – 5046 GN – Tilburg, NL
P.O. Box: 9202 - 5000 HE - Tilburg, NL
+31 (0) 20 617 1451 - + 31 (0) 13 545 3298
[email protected] - www.asega.nl
editor-in-chief: Suzanne de Rijk
management/sr. sales: Bob Oostelbos
sales executive: Karin Starreveld
art director & graphic designer: Jilles Mermans
Final editor: Jan van Teeffelen
Translation: Ellen Josée Westrik
editors/contributors: Olivier Otten, Eline Hoogendijk, Koos
Weits, Amber van Stijn, Rik Siere, Eric Snackey, Frank van Bergen,
Kirsten van den Hul, Timo Huisman, Henk Willem Smits
Photography: William Maanders, Wouter van Ierssel
interns: Thierry Verhoogt, Joey van Koningsbruggen
editorial advisory board: Sasja Albersen, Jeannette Driessen,
Olivier Otten
Thanks to: PropertyNL, Jeannette Driessen, Maurits van Oranje,
Felix van der Houwen, Erik Maitimo, Lisa Brans, Jesse Gosse
Printed by: Drukkerij Gianotten
do you have a message for the editorial team or would you like to place an ad? send us an e-mail at [email protected].
Print run each edition: 20.000 copies
circulation: It’s the only and free magazine for Zuidas. Each
edition comprises 20.000 printed copies. It will be distributed by
promo teams, loose circulation, HRM departments of companies
on Zuidas to guarantee reaching the (sub) target groups of
Zuidas, Amsterdam South and Schiphol.
Frequency: Six times a year, (bi-monthly)* (*four times in 2012 )
copyright: © 2012 ASEGA Media. All rights reserved. Nothing
appearing in this magazine (information, pictures, images) may
be copied or reproduced, in any manner whatsoever, unless
explicit permission has been given in writing.
Participants Hello Zuidas – April 2012If your company isn’t on this list, please contact [email protected]
ABN Amro
Accendium
Accenture
Akzo Nobel
Amsterdam Bright City
Amsterdam in Business
Amsterdam RAI
APG
Arcadis
AVIS Autoverhuur
Baker & McKenzie
Bank of Tokyo-Mitsubishi
Beheer Brouwershoff
Beheermaatschappij WTC Amsterdam
Bereikbaarheidsmakelaar Verkeer advies
BLUSH Beauty & Skin Clinic
Bolenius
Breevast
CBRE B.V.
citizenM
Cofely
Crowne Plaza Amsterdam South
De Brauw Blackstone Westbroek
Dienst Zuidas Amsterdam
DTZ Zadelhoff, Agency Amsterdam
Duisenberg School of Finance
Ernst & Young Accountants LLP
Expatcenter Amsterdam
G&S Vastgoed
Galerie Modern
Gerrit Rietveld Academie
Green Business Club Zuidas
Gustavino B.V.
HAB International Accountants &
Consultants
HB Hairstylers
Hello Sushi
Hestia Kinderopvang
Het Amsterdamse Bos
Holiday Inn Amsterdam
Holland Financial Centre
Holland Interplan B.V.
Houthoff Buruma
ILFC Aviation Services (Europe)
IMC Financial Markets Amsterdam
ING Rayon Amsterdam Zuid West
JCDecaux Nederland B.V.
Kardan
Kempen & Co
Koetjes en Kalfjes
Linklaters
Loyens & Loeff
Maarsen Groep Beheer B.V.
Miles Building
Mood for Real Estate
MultiCopy Nederland B.V.
My Best Team Ever
NDI ICT Solutions
NEWNRG
Nick & Delano
NL Real Estate
Novotel Amsterdam City
NS
Oliver’s
Ontspits
Openbare Bibliotheek Amsterdam
ORAM
Pathé
Phisage Beauty & Wellness
Property NL B.V.
Qbic Hotels
Q-Park Nederland
Rabobank Amsterdam Markt Zuid
RBS
Russell Reynolds Associates
SANTOS LUXURY
Schiphol Real Estate
Season-Flowers
SLFMD Tailoring
Stadsdeel Zuid
Star Meal
Stibbe
Sushi Time
Tandartsenpraktijk Van De Veer
TAXI-E
TPEX
Transcore Management
Triple Ace
Vrije Universiteit Amsterdam
VU Medisch Centrum
World Trade Center Amsterdam
WTC Amsterdam Business Club
WTCafé De Blauwe Engel
Your Assistant
Zingeving Zuidas
ZuidasTravel.nl
Zuidschans
PhisageBeauty & Wellness
Chances are, you’re no stranger to luxury.Chances are, you take time off to spend for yourself.Chances are, when it comes to personal attention, you take no chances.
• Facials• Massages• Make Up
• Spa Pedicure• Spa Manicure
World Trade Center AmsterdamCentral HallStrawinskylaan 25, 1077 XW Amsterdam www.phisage.nl | [email protected] | 06 - 482 055 12
Luxury for most is a privilege that results from intelligence and effort. At Phisage Beauty & Wellness I recognise that it is a privilege you have earned.
Ruth
Hotspot for meetings, gastronomy and Hospitality.i am sure our services will add value to your business. that is why i would like to share some characteristics of our hotel with you:
Smart location: At the heart of Oud-Zuid; close to Centre, RAI, Zuidas, Schiphol.
Pretty rooms: 78 Rooms, equipped with everything you may expect.
Event ready: Executive boardrooms, party spaces, support facilities.
Great food: Our Brasserie Lairesse is one of the culinary secrets of Oud-Zuid.
Nice vibe: Cosy, quiet, relaxed, friendly, family-like and surrounded by art.
Right size: Big enough for business, small enough to feel at home.
Very affordable: Always finding a way to fit in your budget.
These are just a few of our competencies and qualities. Feel free to get in touch with me for a first, informal visit. Let’s explore win-wins!
emB memphis HotelDe Lairessestraat 871071 NX AmsterdamTelephone: +31 (0) 20 673 31 41
Reservations: +31 (0) 20 676 58 51Fax: +31 (0) 20 673 73 12E-mail: [email protected]: www.memphishotel.nl
ZUIDASRUN.NLSCHRIJF JE NU IN!
De Business Run van NederlandDe Business Run van Nederland10 juni 2012
We are pleased and proud to announce that the sale of OPZUID is in full progress.
OPZUID means beautiful, pleasant, elegant and cultivated living in much sought-after, highly commended Amsterdam
South. OPZUID includes very spacious double ground-floor homes with a residential surface area of 150m². These chic
homes are 100% ready to be moved into. The ceilings are almost three metres high; the walls are stuccoed and painted.
There are many different lay-out variants, so your ideal home is definitely among them. Of course, the homes include a
luxurious kitchen and bathroom, and the terrace is adjacent to a beautiful enclosed garden. These double ground-floor
homes even come at prices from €550,000, with no additional costs for the buyer, exclusive of parking costs; the ground
rent has been bought off.
4 6 T E R R A C E A P A R T M E N T S • 4 1 m ² T O 1 8 7 m ² • O W N P A R K I N G P L A C E
Lunshof Makelaardij Keizer Karelweg 3421181 RJ Amstelveen 020-345 83 45
Eefje Voogd Makelaardij Parnassusweg 2011077 DG Amsterdam 020-305 05 60
Visit our website or contact one of our real estate agents for further information.
2012_Opzuid_Adv_HZ_195x270.indd 1 24-04-12 14:05
