SaaS + Smar t Trac to r + N iger ia

E X E C U T I V E S U M M A R Y

BETA

T h e f u t u r e o f a g r i c u l t u r e i s h e r e …

Hello   Tractor   is   a   social   enterprise   focused   on   improving   food   and  income   security   through   farming   technology.   We’ve   engineered   a  low-­‐cost   “Smart   Tractor”   that   pairs   the   owner   with   hundreds   of  farmers  needing  tractor  services,  through  our  innova@ve  soAware  as  a  service  (SaaS)  plaDorm.  Farmers  request  and  pre-­‐pay  for  service  and  the   nearest   Smart   Tractor   owner   is   no@fied   of   request   and  automa@cally  paid  upon  service  comple@on  –  all  over  SMS  and  mobile  money.   Maintenance   is   also   coordinated   through   our   soAware   and  delivered  on-­‐site  by  trained  technicians.      

We   are   joined   by   strategic   partners   who   share   their   knowledge,  experience   and   resources   in   support   of   our   mission   to   empower  marginalized  smallholder  farmers  with  agricultural  technology.    

partners

Costing

$200 Per Hectare

$  

Over

80% Hire Labor

s  

Taking

40 Days Per Hectare

Manages

1.1 Hectare Of Land

background Meet the Average Nigerian Farmer

problem

L a b o r s h o r t a g e s l e a d t o u n d e r - c u l t i v a t i o n a n d l o s t i n c o m e . T r a c t o r s a r e t h e s o l u t i o n , b u t …  

Only

4% Of Tractor

Demand Met

But

50% Of Tractors

Broken

mechanization?

And

Most Unsuitable for Small Farms

We engineered a hardware & SaaS

solution that delivers!  

Low Cost:

$3,500 w/financing

Multi-Use:

Eight attachments

Ideal For:

5Ha or less

High Tech:

GPS location antenna

Data:

SMS transmission

Maintenance:

On-Site at cost

S M R T T R A C T O R I n t r o d u c i n g o u r r e v o l u t i o n a r y

hardware

SaaS

O u r c l o u d s o f t w a r e s u p p o r t s t h r e e t y p e s o f S M R T T R A C T O R o w n e r s :

INVESTORS: INDIVIDUAL:

COOPERATIVES: •  Tractor service platform.

•  Farmers SMS request for tractor service w/mobile money pre-payment.

•  Transparent tractor sharing.

•  Minimize fraud with remote monitoring and cashless payment processing.

•  Off-farm tractor investors. •  Sustainable investment and

remittances through sponsorship of Smart Tractor.

35M Smallholder Farmers

1.2M Farming Coops

$21B Remittance Market

distribution

Distribution Partners:

•  Fortis Microfinance Bank (7k farmers) •  USAID MARKETS (300k farmers) •  Cellulant (16 million farmers) •  National Agricultural Cooperatives

Organization (1.6m registered coops)

Money

Utili

zatio

n

OWNER: High Tractor Utilization & Income w/Maintenance

INVESTOR: Sustainability,

Scalability & Impact

FARMERS: On-Time Planting at Half the Cost of Manual Labor

COMMUNITY: Higher Land Utilization, Income & Food Security

value

02 01 03 04 05 06 31

09 08 10 11 12 13 07

16 15 17 18 19 20 14

23 22 24 25 26 27 21

30 29 01 02 03 04 28

WED TUE THU FRI SAT SUN MON

April

LISCENSE DEMAND DATA TO INPUT DEALERS

GROW NETWORK OF SMART TRACTOR

OWNERS IN SSA

PROVIDE DEALER DISTRIBUTION & POS NETWORKS

COLLECT DATA ON FARMER INPUT

DEMAND

NOW FUTURE

future

TILL?  

TILL?  

YES!  

YES!  

Total Need:

$500K Raised to Date:

$150K Funding Gap:

$350K

Funding For Federal Capital Territory Launch Jan 2015 – Jun 2016

Software Testing Staffing Marketing

ask

We have spoken to several clusters of farmers during our fortnightly Center Meetings and they are really excited about this novel product and want to key in

“ Fortis Micro Finance Bank

(surveyed 7k farmers)

excitement

’’

THANK YOU FOR YOUR INTEREST *  For Investment Inquiries: jehiel@hellotractor.com

For General Inquiries:

martha@hellotractor.com