hello

Romania retail forum, Bucuresti, 17 octombrie 2006

Rodica E. Cazangiu, sales director

Orange Romania SA

standing still is the fastest way of moving backwards in a rapidly changing world

tendinte pe piata de retail in Romania

dezvoltare rapida

public educat cu asteptari crescute

branduri internationale si branduri locale

intensificarea concurentei

cresterea calitatii

reteaua retail a Orange Romania

33 magazine proprii in 29 orase

85 parteneri cu 937 magazine prezente in 317 localitati

55 distribuitori atingand 18,000 puncte de vanzare ale serviciilor PrePay

principiile Orange reflectate in retail

ceea ce conteaza este experienta clientului

cui ne adresam (segmentare) identificarea cerintelor, asteptarilor

(cunoastere) respect (ofera valoare) recunoastere (recompenseaza clientul) personalitate (in tot ceea ce facem traim

valorile Orange)

fundamental

respect pentru legislatia

tarii si drepturile

consumatorului

responsabilitate in

relatiile comerciale

dotari, aplicatii si

logistica

norme de securitate

responsabilitate si

implicare in comunitate

in beneficiul clientului

accesul la servicii indiferent de locatie/geografie

one stop shop profesionalismul

personalului (training, atitudine)

standarde europene in magazine

diferentiator

Orange brand

dynamic

friendly

honest

straightforward

refreshing

dynamic

friendly

honest

straightforward

refreshing

Orange Concept Store – un altfel de magazin

SHOPPING MINDSETS & THE CUSTOMER JOURNEYthe ground floor

the rotating plasma and the dynamic visual effect4 reasons to visit: dr. Orange, café, concerts, wirefree zone

the trend zone, now dedicated to musicthe music dragon displays 9 live “musical” phones with headsets

the trend zone, now dedicated to musicthe music dragon displays 9 live “musical” phones with headsets

must havethe hero of the month and the most irresistible offer

main selling areaproduct clear segmentation in 3 categories: practical, chic, professional

the home zonespecific offers for data transfer

the business zonespecific offers for high-speed data transfer

the home zonetouch & try for all the products and services

between home and office – on the movefreedom and mobility with solutions for mobile mail

grand pianocelebrating loyalty on the stage, displays phones with special prices from the fidelity program

grand piano12 live phones displayed on acrylic keys which replaced the original keyboard of an old piano

giant guitarguidance for the concerts up-stairs

the coffee & salad bar and the event cornera weekly schedule of events including concerts, theatre, training, presentations, TV shows

the coffee & salad bar and the event cornera weekly schedule of events including concerts, theatre, training, presentations, TV shows

the coffee & salad bar and the event cornera weekly schedule of events including concerts, theatre, training, presentations, TV shows

the coffee corneryou can order a laptop from the menu, it’s wirefree everywhere

the coffee corneryou can order a laptop from the menu, it’s wirefree everywhere

dr. Orangewhy not have a coffee while waiting for your issues to be solved / your phone repaired?

dr. Orangeefficient aftercare and first level handset repair on the spot

submerge to the basementwalking on water

the pay zonefish tank as a cash desk + impulse in the windows

we don’t see things as they are – we see things as we arecurved mirrors distort the image, suggesting the underwater visual effect

the basic needs – the toiletsunderwater world printed on board and doors, all around the walls

the basic needs – the toiletscome out refreshed, body and mind

the game zoneplay!

the future is bright and the new store is openshare the experience

thank you

the future's bright, the future's Orange