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HELLO, HOW ARE YOU?WE ARE

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HELLO, HOW ARE YOU?WE ARE

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4 CORE TEAMS

700+ EMPLOYEES IN 5 OFFICES

CREATIVE STRATEGY MEDIA PRODUCTION

NEW YORK CITY SAN FRANCISCO LOS ANGELES CHATTANOOGA LONDON

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We support their individual brands, as well as many more:

We work with some of the most iconic brand groups in the world:

FORTUNATE TO WORK WITH GREAT CLIENTS

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WHAT WE BELIEVE

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WE DAY TRADEATTENTION

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2010 – 2013Engagement

Increasing likes, comments, shares, retweets, favorites,

@replies

2014 – 2015Business Goals

Driving brand awareness, shifting brand perception,

increasing web traffic, driving sales, gathering consumer

insights

2007 – 2010 Community Growth

Growing fans and followers

2015 - BeyondResults at Scale

Building scalable ROI frameworks with paid

amplification; growth of social video content

THE VALUE OF SOCIAL HAS CHANGED

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A CHANGING CONSUMER LANDSCAPE: THEN

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A CHANGING CONSUMER LANDSCAPE: NOW

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PHONE IS THE TV

TV IS THE RADIO THE NEW TV IS THE PHONE

IT’S 1961 IT’S 2016

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MOBILE IS WHERE ATTENTION IS

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SOCIAL NETWORKSARE THE CHANNELS

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Monthly active users:

1.8 billionan increase of

16%year-over-year

Total daily active users:

1.18 billionan increase of

17%year-over-year

Mobile monthly active users:1.66 billionan increase of 20% year-over-year

Mobile daily active users:1.09 billionan increase of 22% year-over-year

LET’S TALK ABOUT FACEBOOK

Mobile advertising revenue:represented approximately

84% of advertising revenuefor Q3 of 2016, up from 78% of

advertising revenue in Q3 of 2015

The average Facebook user spends

50 minutes a dayin the Facebook universe of apps

(Facebook, Instagram, and Messenger –not including WhatsApp)

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Every time someone logs into Facebook, there are an average of over

1,500 potential storiesfrom friends, people they follow, and

pages, for them to see

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5 THINGS THIS MEANS

FOR YOU

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CREATIVE IS THE

VARIABLEBUT ATTENTION IS THE

CURRENCY

#1

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STRATEGY: • VM took a narrative-based storytelling approach with

an emotional video highlighting how the Garden Bar brings families and new friends together

• The video incorporated a cover of the hit ‘90s song “Dreams” by the Cranberries to further resonate with the target

• Users who completed the video were retargeted with related microcontent and coupons to further drive awareness of the new offering and to incentivize visits

Creating an emotional tie while storytelling the new Garden Bar

KEY RESULT: 15% average increase in positive brand perception amongst target audience

RUBY TUESDAY

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Buzzfeed

New York Times

CNN

Huffington Post

NowThis Media

Hearst

Vox Media

NPR

FC Barcelona

Tastemade Inc.

Vice Media Inc.

Real Madrid

Al Jazeera

Mashable

Kevin Hart

Russell Wilson

Michael Phelps

Gordon Ramsay 0.2

0.20.2

1.0

1.01.0

1.2

1.21.2

0.6

0.7

0.9

0.9

1.5

1.62.5

3.0

$3.1

Source: Document reviewed by the Wall Street Journal

Now Playing, Live on FacebookA selection of companies and individuals paid by Facebook to provide live video content. Amount of contracts, in millions of dollars

IN AN ENVIRONMENT OF CONSTANT CHANGE, SPEED WINS #2

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CONTENT IS KING,

CONTEXT IS GOD

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#3

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105%Increase in engagement rate

54%More cost efficient

CAMPAIGN RESULTS

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BE AGNOSTIC TO

WHEREBUT RELIGIOUS ABOUT

HOW

#4

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TBS’ THE DETOURSaw

145% increase of completed views of custom videos with dynamic text than promo videos without text

Promo videos with closed captioning had

71% higher completion rate than promo videos without text

Custom videos with dynamic text had

97%higher completion rate than promo videos without text

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THERE’S NO SUBSTITUTE FOR BEING A

PRACTITIONER

#5

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Design for thumb-stopping power

Think mobile, video first

Test and optimize

3 THINGS TO DO TODAY

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