Numbering System

UNIVERS HELVETICA

&

UNIVERS- realist sans-serif typeface

- one of the most used sanserifs for over 40 years

- designed by Adrian Frutiger in 1954

- Originally conceived and released by Deberny & Peignot

- based on the 1898 typeface Akzidenz-Grotesk

- figure prominently in the Swiss Style of graphic design

- consists of 44 faces

Universe was the first typeface whose systematic construction was developed consistently and intentionally from the very beginning: the combination of different weights and widths allowed extensive applications from one casting

The first designs were drawn by hand in close collaboration with Adrian Frutiger

The deign of the new Univers is based on Adrian Frutiger’s original drawings from the 1950s. Tey also demonstrate the chain re-action principle based on this typeface

ADRIAN FRUTIGER

- one of the prominent typeface designers of the 20th century

- best known for creating the typefaces Univers and Frutiger

ADRIAN FRUTIGER

- born in Unterseen, Switzerland (1928)

- he experimented with invented scripts and stylized handwriting in negative reaction to the formal, cursive penmanship then required by Swiss schools

- His early interest was sculpture

- Frutiger was recruited by Charles Peignot to design “Président”, “Méridien”, and “Ondine”

- Charles Peignot set Frutiger to work upon converting extant typefaces for the new pho-totypesetting Linotype equipment

- in 1970s, the public transport authority of Paris, asked him to examine the Paris Metro signage: designed Univers

HELVETICA- Developed in 1957 by Max Miedinger

- Originally called Neue Haas Grotesk

- set out to design a new sans-serif typeface that could compete with the successful Akzidenz-Grotesk in the Swiss market

- The aim was to create a neutral typeface that had great clarity, no in-trinsic meaning in its form, and could be used on a wide variety of signage

HELVETICA

- It was hated in Europe, but Helvetica became the best-selling typeface in the history of the United States

- When Linotype adopted Neue Haas Grotesk (which was never planned to be a full range of mechanical and hot-metal typefaces) its design was reworked

MAX MIEDINGER

MAX MIEDINGER- December 24, 1910 in Zurich, Swit-zerland

- famous for creating Helvetica in 1957

- Marketed as a symbol of cutting-edge Swiss technology

- Between 1926 and 1930, Max was trained as a typesetter in Zürich

- became a typographer for Globus department store’s advertising studio in Zürich, and became a customer coun-selor and typeface sales representative

SWISS MODERNIST

SWISS MODERNIST

- International Typographic Style

- Developed in Switzerland in the 1950s that emphasizes cleanliness, readability and objectivity

- associated with a preference for photography in place of illustrations or drawings

- International Typographic Style

- Developed in Switzerland in the 1950s that emphasizes cleanliness, readability and objectivity

- associated with a preference for photography in place of illustrations or drawings

THE FRUTIGER NUMBERING SYSTEM

- Designed to eliminate naming and specifying confusion

- Used with Univers, and was ad-opted for use in the Frutiger, Avenir, and Neue Helvetica typeface families

- The number used in a font is a concatenation of two numbers

THE FRUTIGER NUMBERING SYSTEM

- The first set defines weight, while the second defines width and position

- Due to some typeface manufacturers’ failure to understand and implement the system correctly, things have actu-ally become more confusing

http://www.youtube.com/watch?v=8kPlqP0hYo8

http://www.youtube.com/watch?v=8kPlqP0hYo8