“60 HOT new leads and 22 consultations booked is a huge return

on investment for this trial campaign using non-traditional

media during the holiday season rush!”

HELENA SHUMAKIN, Gent le Aesthet ics Med Spa

CAMPAIGN RESULTS

“We use iSmartMD exclusively togenerate leads for our practice. They’ve been running our digital campaigns for about two years now, and we have found it to be extremely cost eff ective. We’re growing, and everyone is BUSY,” says Helena Shumakin, Practice Manager at Gentle Aesthetics in Braintree, MA.

Working closely with the team at iSmartMD, the practice opted totrial an innovative approach to using the iSmartMD engine outside the “normal” digital campaign channels.

They leased a well-located kiosk in the South Shore Plaza through the Simon Property Group for the months of November and December, 2018. The kiosk rental cost was a total of $4,800 for the two months.

The kiosk was located in a high traffi c area near the mall entrance, on the way to Macy’s and Nordstrom, directly in front of the Cheesecake Factory.

They created the design for a CoolSculpting® campaign through a marketing agency, with an offer to claim a $300 CoolSculpting gift card. They also produced a raffl e box for one grand prize winner, who would receive a free treatment. The winner will be drawn in January 2019.

A text or call triggered the iSmartMD engine to go to work on the prospect to drive a conversion with a booked consult through SMS, email, and voice mail engagement. At the end of the campaign they have received a total of 60 new leads and 22 booked consults for CoolSculpting, not counting the leads generated by the sweepstakes!

SCHEDULE A DEMOA clearly stated call-to-action triggered the iSmartMD engine into action.

N O V E M B E R 2 0 1 832 LEADS GENERATED

12 CONSULTATIONS SCHEDULED40 SMS ENGAGEMENTS

7 PHONE ENGAGEMENTS

D E C E M B E R 2 0 1 828 LEADS GENERATED

10 CONSULTATIONS SCHEDULED38 SMS ENGAGEMENTS

6 PHONE ENGAGEMENTS

www.iSmartMD.com(617) 564-0782

Says Helena, “Although overall, the cost per lead was higher than digital channels, the conversion rate of nearly 37% was also much higher than the rate of conversion received for an on-line lead. We have found this campaign to be very successful and look forward to exploring new and innovative ways to put iSmartMD to work for us using similar channels, like billboards!”

For more information calliSmartMD at (617) 564-0782 or