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Top 3 brewer by volume 214 mhl in 2011 Own and sell more than 250 brands Local and international beer and cider Heineken ® is the #1 international premium brand 27.4 mhl in 2011 COMPANY HIGHLIGHTS A broad geographic spread Heineken® brand is available in more than 170 markets Growing emerging market presence 65% of Group beer volume and 50% of EBIT (beia) We are A proud independent global brewer committed to surprising and exciting consumers everywhere... We value A passion for quality, enjoyment of life, respect for people and respect for our planet... We want To win in all markets with Heineken ® and with a full brand portfolio in markets where we choose. 2012 Fact Sheet An attractive investment 5 Reasons to invest in HEINEKEN As per 31 Dec 2011 Stock information Broad geographic footprint Strong cash flow generation Heineken ® – the leading International Premium Beer Brand Diverse brand portfolio with leading market positions Leveraging global scale to drive efficiencies Heineken N.V. Heineken Holding N.V. Market capitalisation: €20.6 billion Market capitalisation: €9.1 billion Shares outstanding: 576 million Shares outstanding: 288 million Listed: Euronext Amsterdam (AEX) Listed: Euronext Amsterdam Ticker symbol: HEIA NA/ HEIN.AS Ticker symbol: HEIO NA/ HEIO.AS Key shareholders Key shareholders Heineken Holding N.V. 50.005% L’Arche Green N.V. 51.083% FEMSA: 12.532% FEMSA: 14.935% Free float: 37.463%. Free float: 33.982% > > > > > > > > WHERE WE OPERATE HEINEKEN is the world’s most international brewer, thanks to our global network of distributors and 140 breweries in 71 countries. Group Beer Volume by region FY 2011, in % EBIT (beia) by region FY 2011, in % Group Beer Volume in mhl Developed Emerging EBIT (beia) in €bn Developed Emerging 21 W Europe 25 C&E Europe 28 Americas 14 Africa & ME 12 Asia Pacific 35 W Europe 13 C&E Europe 24 Americas 21 Africa & ME 7 Asia Pacific 132 44% 65% 56% 35% 214 2006 2011 1.6 36% 50% 64% 50% 2.7 2006 2011

HEINEKEN FACT SHEET

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Page 1: HEINEKEN FACT SHEET

Top 3 brewer by volume214 mhl in 2011

Own and sell more than 250 brandsLocal and international beer and cider

Heineken® is the #1 international premium brand27.4 mhl in 2011

COMPANY HIGHLIGHTS

A broad geographicspreadHeineken® brand is available in more than 170 markets

Growing emerging market presence 65% of Group beer volume and 50% of EBIT (beia)

We are A proud independent global brewer committed to surprising and exciting consumers everywhere...

We value A passion for quality, enjoyment of life, respect for people and respect for our planet...

We want To win in all markets with Heineken® and with a full brand portfolio in markets where we choose.

2012 Fact Sheet

An attractive investment

5 Reasons to invest in HEINEKEN

As per 31 Dec 2011

Stockinformation

Broad geographic footprint Strong cash flow generationHeineken® – the leading International Premium Beer BrandDiverse brand portfolio with leading market positionsLeveraging global scale to drive efficiencies

Heineken N.V. Heineken Holding N.V.Market capitalisation: €20.6 billion Market capitalisation: €9.1 billionShares outstanding: 576 million Shares outstanding: 288 millionListed: Euronext Amsterdam (AEX) Listed: Euronext AmsterdamTicker symbol: HEIA NA/ HEIN.AS Ticker symbol: HEIO NA/ HEIO.AS

Key shareholders Key shareholdersHeineken Holding N.V. 50.005% L’Arche Green N.V. 51.083% FEMSA: 12.532% FEMSA: 14.935% Free float: 37.463%. Free float: 33.982%

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WHERE WE OPERATEHEINEKEN is the world’s most international brewer, thanks to our global network of distributors and 140 breweries in 71 countries.

Group Beer Volume by region FY 2011, in %

EBIT (beia) by region FY 2011, in %

Group Beer Volume in mhlDevelopedEmerging

EBIT (beia) in €bnDevelopedEmerging

21 W Europe 25 C&E Europe 28 Americas14 Africa & ME 12 Asia Pacific

35 W Europe 13 C&E Europe 24 Americas21 Africa & ME 7 Asia Pacific

132

44%

65%

56% 35%

214

2006 2011

1.6

36%

50%

64% 50%

2.7

2006 2011

Page 2: HEINEKEN FACT SHEET

Dividend per share in €

0.83

2008 2009 2010 2011

Revenue in €morganic CAGR 2.3%

17,123

2007 2008 2009 2010 2011

Free OperatingCash Flow in €m

2,093

2008 2009 2010 2011

EBIT (beia) in €morganic CAGR 8.0%

2,697

2007 2008 2009 2010 2011

Net profit (beia) in €morganic CAGR 12.0%

1,584

2007 2008 2009 2010 2011

35.7731.62

2008 2009 2010 2011

Share price development in €Heineken N.V.Heineken Holding N.V.

2007 2008 2009 2010 2011

214

Group Beer volume in mhl, organic CAGR 0.3%

27.4

2007 2008 2009 2010 2011

Heineken® volume in IPS* in mhl, organic CAGR 2.2%

* International Premium Segment

Brewinga Better Future

To be theWorld’s Greenest Brewer

Partnershipsfor Progress

ResponsibleConsumption

HEINEKENCares

EngagingEmployees

GreenCommerce

GreenBrewer

Improve Empower Impact

Governance, Senior management incentives, Reporting & transparency, Supplier code, Communication & engagement

Continuously improvethe environmental

impact of our brandsand business

Empower ourpeople and thecommunities in

which we operate

Positively impactthe role of beer

in society

Brewing a Better Future was born out of close discussion with our stakeholders. It is based on three strategic imperatives around which we have built our commitments and programmes:

Continuously improve the environmental impact of our brands and businessEmpower our people and the communities in which we operatePositively impact the role of beer in society.

More information is available in our Sustainability Report, which can be found on our website at: www.sustainabilityreport.HEINEKEN.com.

1 Grow the Heineken® brand

2 Consumer-inspired, customer- oriented, and brand-led

3 Capture the opportunities in emerging markets

4 Leverage the benefits of HEINEKEN’s global scale

5 Drive personal leadership

For further information visit: www.theHEINEKENcompany.com or contact the Investor Relations team: [email protected] or tel: +31 (0)20 5239 590

Global brand priorities

Business priorities

Shapingour future

Delivering value for share owners

Strong growth track record

Brewing a Better Future >

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