LABELS NEWS - MAY

MAY, 2017

Welcome to our Newsletter. We hope you’re enjoying reading about what’s going on in the world of labels, as well as getting to know your labels team members a little better! Please send us any feedback or stories that you think should be included.

*This newsletter is strictly an internal communication.

Please do not forward to anyone outside of Constantia

Flexibles.

Heineken Chooses Constantia Flexibles to Create a Celebratory Label for Desperados Flare

Heineken’s Desperados Original brand, a beer flavored with tequila, recently introduced a limited edition called Desperados Flare. This product is designed to appeal to a younger audience for celebrations and special occasions. The beer recipe is the same as the original, but mesmerizing glitter swirls were added to create a visual celebration.

The Challenge Create a label that highlights the celebratory nature of the product and complements the glitter swirls in the liquid. The premium label needed to stand out on shelf without losing the Desperados brand identity.

Our Solution Constantia Flexibles considered several gold foils as well as a variety of shades of gold metallic ink. The shine and gloss of foil was preferred to ink, so we decided to use a silver cold foil and overprint with a gold wash. This gave us the ability to achieve various shades of gold foil just by changing the gold wash, enabling us to work together with the brand team to achieve the exact effect they wanted.

Results Desperados is thrilled with the look of the label. The brand launched in late 2016 in 10 markets to great success.

Label Specifications Silver cold foil with different gold washes on clear PP substrate Produced at Constantia Labels Cwmbran

Meet Nicole Chan Sook Fong – Regional Fix-a-Form Product Manager

Name: Nicole Chan Sook Fong

Location: Pemara Labels, Malaysia

Current Position: Regional Fix-a-Form Product Manager

How long have you been with the company? Almost 12 years

What does your typical day involve? All activities that involve promoting and increasing Fix-a-Form Leaflet Labels (FAF) sales (prospecting, getting inquiries, closing sales, promoting FAF to the group, marketing related activities, R&D for new construction etc.)

What do you like best about your job?

Travelling. I get to meet different people, cultures and travel to different places.

How did you get started in this industry? I was quite picky on choosing a job. 6 months after graduating I joined Pemara as a Customer Service Representative. After being in the role for 6 years my superior offered me a change of role.

What are your favorite sports or pastimes? I love to go on a diving trip whenever I can. Else, I like to spend some time doing crochet.

Do you have a favorite sports team

that you root for? No particular sports or team.

What would people be surprised to know about you? I have an extremely good memory.

What is your favorite band, movie, or book? I love to watch comedy, romance books.

What was your favorite holiday/vacation? Any holiday without a call from work or a customer is a good one.

What’s the best career advice you’ve ever received? Success is not a destination but a journey.

Meet Julie Trahan, Account Manager, Sim'Label

Name: Julie Trahan

Location: Montreal (Sim'Label - Cowansville), Quebec, Canada

Current Position: Account Manager

How long have you been with the company? A little over 2 months

What does your typical day involve? Because I am new with Constantia, the key words these days are listening and learning and simultaneously getting to know our active customers and looking for new ones!

What do you like best about your job?

To see a P.O. from a new customer and to see the presses running.

How did you get started in this industry?As a summer student in the accounting department of a big web plant in Montreal. However, after meeting with me the sales manager at the time thought I had more of a sales person profile than an accounting one. He gired me for his team and I never looked back. Even though I tried to escape for a few years, printing has its way to keep ypu coming back....For me printing is a passion.

What are your favorite sports or pastimes? Is there enough paper in this magazine?

i. Jogging

ii. Downhill skiing

iii. Water skiing

iv. Kayaking

v. SUP Board

vi. MOST IMPRTANT OF ALL: the absolute best challenging sport I've ever dones and that I love over and above any other is (was) raising my children! :)

Do you have a favorite sports team that you root for? Hockey!

i. Les Cataractes de Shawinigan (QMJHL)*

ii. Les Canadiens de Montreal!!!!

What would people be surprised to know about you? That I'm very much involved and active in Canadian politics or that I am French Canadian? :)

What is your favorite band, movie, or book?

i. Depending on my mood my bands are: Queen, Genesis, U2

ii. Movie: Top Secret (old Val Kilmer movie)

iii. Book: "Life's little instruction book" (Everything you have to know about life and is not taught in school)

What was your favorite holiday/vacation? A ski trip with my father and sister in the French Alps accompanied by a mountain guide. We skied off track for an entire week! A body killer but how magical!

What’s the best career advice you’ve ever received? OMG so much advice I received in my career. They were all so important but the one I always have in the back of my mind day after day since over 30 years is:

NEVER ASSUME

Coca-Cola, Dollar General team up for military campaign

Discount retail chain to exclusively carry Share A Coke military can collection

In celebration of Coca-Cola Day (May 8) and during May’s Military Appreciation Month, Dollar General, Goodlettsville, Tenn., announced that it is teaming up with Coca-Cola, a brand of Atlanta-based The Coca-Cola Co., on a new Share

a Coke patriotic can series honoring service members, veterans and their families.

Dollar General will exclusively offer the Coca-Cola Share a Coke military 16-ounce can collection from Memorial Day through Labor Day 2017. Each 16-ounce can will be available for purchase for $1 and allows customers to salute a veteran, service member, military spouse, military mom or military dad. The patriotic can also commemorates Coca-Cola’s partnership with the United Service Organizations (USO) by prominently featuring the USO badge.

During the campaign, consumers are encouraged to recognize and thank the military community on social media by posting their message and a photo of themselves with one of the military Coca-Cola cans using the hashtag #CokeDGSupportMilitary, the companies says. Consumers also are encouraged to be a force behind the forces by sending a message to service members through the USO at www.destinationcoke.com. The USO will display the messages collected at USO locations globally.

Dollar General and Coca-Cola are proud to support the USO, an organization dedicated to helping service members stay connected to family, home and country, throughout their service to the nation, the companies say. As such, Dollar General and Coca-Cola plan to make a $25,000 donation to the USO in September at the conclusion of the campaign.

“Dollar General is excited to partner with Coca-Cola to recognize our military community this summer,” said Todd Vasos, Dollar General’s chief executive officer, in a statement. “From founding the Paychecks for Patriots program, which supports service members transition to civilian life by finding meaningful employment opportunities, to the company’s military employee resource group and showing support with exclusive military discounts, Dollar General is proud of its ongoing support of our military community.”

Diageo is quietly building a digital powerhouse to recalibrate its brands for younger generations By Rebecca Stewart

After fits and spurts Diageo is making a concerted push to move with the times via a self-proclaimed Centre for Digital Excellence which will seek to make sure its roster of global brands appeals to a fresh generation of drinkers.

Drinks giant Diageo is assembling an international team of specialists to “lead it to the edge of digital,” and push forward its global marketing capabilities across the 180 countries it advertises in.

In the past few months alone, the group behind Guinness, Baileys, Smirnoff and other household names has posted around 10 ads seeking marketers to work within or in partnership with its new Digital Centre for Excellence.

At present, the roles advertised are focused in the UK and APAC, but previous listings have indicated openings in the US for a head of digital tech innovation. Other current vacancies include: marketing technology partner, global digital tech director and social insights manager.

Last year the group was one of the first to use Instagram's new ad slots to

promote Guinness

From the openings posted so far, it appears the digital powerhouse will focus on innovation and data. The global digital tech director will head up a specific digital technology unit, while in South East Asia a regional media manager will be tasked with working with local markets and agencies "to craft and activate solid media ecosystems" for the brand. In London, the social insights manager will leverage value from social data, as well as managing how insight is delivered from social listening.

The drinks behemoth has been quietly building up its digital taskforce over the past nine months. Last summer, it promoted Isabel Massey from head of media and futures for Europe to global digital director with a remit to lead the marketing arm the Digital Centre of Excellence. Just a few weeks later it tapped former iProspect executive Ben Sutherland as chief digital officer, then Nestle’s digital exec Gawain Owen was wooed into serving as its first programmatic head of media. Ex-Mondelez and Carat digital partner Jerry Daykin was next to jump ship, and was named as head of digital media partnerships.

"With an audacious ambition, the Digital Centre of Excellence has been created to lead Diageo to the edge of digital and push forward our global marketing capabilities across 180 countries and 29 category-leading brands," reads the blurb on the job descriptions.

A call for digital experts comes amid a more concerted push for the medium from the Irish-based firm across its portfolio in a bid to attract a younger, and more wide-ranging, audience.

In March, Diageo notably appointed R/GA as Guinness' first digital agency of record with a brief to focus on online talkability, social reach and mentions. Some marketers have anticipated that a move towards social storytelling could help the 258 year-old brand broaden its appeal – but the need to do that isn't a challenge faced by the Irish stout alone.

During the company's 2016 earnings update in January, chief executive Ivan Menezes said that for the Smirnoff brand, a focus on recruiting millennials through activations centered around dance music helped stablise the vodka's performance.

"There is more work to do however in recruiting and re-recruiting multicultural consumers as well as the Gen-X and baby boomer consumers, who are core to the consumer base," he said at the time. To do this, Menezes said that on top of raising brand awareness, the group would use "targeted innovations" to promote the drink.

More recently, reports surfaced that Johnnie Walker was in early discussions with agencies about a mysterious digital project which Diageo said would have no bearing on Anomaly's status as the whisky brand's lead agency partner.

Menzes has told investors that in North America, the businesses' largest and most profitable marketing, digital spend will be up fivefold in 2017as it continues its focus on the recruitment of millennial and multicultural consumers.

While there has been no official statement from Diageo on its new digital hub, the job postings hint that further digital evolution and a more refined approach is to be expected. A shift towards this follows on from the consolidation of its global roster of media agencies at the end of last year, which was orchestrated to deliver a "best in class" approach and incorporate its "data-driven" blueprint.

Heineken® unveils new Open Your World campaign in UK

Heineken® launched a new Open Your World campaign in the UK to promote openness as a value that helps break through the barriers that divide us.

For more than 150 years Heineken® has stood for openness, believing that the simple act of sitting down and having a conversation over a beer, helps bring people together. Now Heineken® is putting it to the test with a new campaign which aims to explore if the benefit of finding common ground with one another, can ultimately lead people to be more open.

The campaign kicks off with a social experiment that features real people. ‘Worlds Apart’, a real-life social experiment that puts together two total strangers that are divided by their beliefs, meeting for the first time. What happens when you bring together a feminist, and an anti-feminist? Or a climate change activist with someone who thinks the whole idea is “piffle”? Heineken® sets out to prove that when you see past the labels, even the most divided groups can come together to find common ground. Apart from ‘Worlds Apart’, the campaign includes a study let by Goldsmiths University on the Science of Common Ground; an employee ‘Mix It Up’ campaign and Facebook Chatbot that connects people from diverse backgrounds.

To inspire as many people as possible to take action in real life, Heineken® is partnering with The Human Library™, a unique not-for-profit organisation that uses conversation to challenge stereotypes. Every ‘book’ in The Human Library™ is a real person with an extraordinary background – from street sleepers and refugees, to transgender and people with life-changing illnesses.

Cindy Tervoort, Head of Marketing at HEINEKEN UK says: “Open Your World is the first-time Heineken® has launched a campaign of this nature in the UK. Joining forces with The Human Library™ is a way for us to inspire more people to focus on the things that unite us rather than divide us. We don’t all support the same football team, listen to the same music or share the same taste in clothes. We know we’re never going to agree on everything but there will also be common ground. Whether it’s 1950, 2017 or 2027, being open lets us get more out of life. It makes the world a more interesting place. And it makes every story worth listening to.”

Share a Coke campaign to return in May

Coca-Cola announces more names and includes Coca-Cola Life, Cherry Coke

Back by popular demand, Atlanta-based The Coca Cola Co.’s Coca-Cola brand is reintroducing its successful Share a Coke program under a new name — "Share an ICE COLD Coke.” "Share an ICE COLD Coke" bottles will hit shelves in May, the company says.

For the first time in the United States, "Share an ICE COLD Coke" will feature last names in addition to first names on 20-ounce bottles across the Coca-Cola portfolio of

products. This also marks the first year names will appear on Coca-Cola Life and Cherry Coke in the United States, which are joining Coca-Cola, Diet Coke and Coke Zero, the company says. By introducing more names and more choices within the Coca-Cola portfolio of products, fans will have more opportunities than ever to share and enjoy any ice-cold Coke with family and friends, and savor summer moments together, it adds.

"We're excited to bring back Share a Coke this year, refreshed with more names and now last names. By extending Share a Coke across five Coca-Cola products, we're giving people more great-tasting choices and ways to share and enjoy simple moments together this summer," said Stuart Kronauge, senior vice president of brand and strategic marketing at Coca-Cola North America, in a statement. "A delicious, ice-cold Coca-Cola has always been perfect to quench fans' thirst during the summer heat."

Consumers once again can visit ShareaCoke.com to purchase personalized, iconic 8-ounce glass bottles of Coca-Cola, Diet Coke and Coke Zero for any special person or occasion, the company says.

"Share a Coke has become a rite of summer over the past few years. Coke lovers have turned it into more than delicious, ice-cold refreshment, making 'Share a Coke' a way to create moments of togetherness with the people they care about," said Evan Holod, Coca-Cola brand director at Coca-Cola North America, in a statement. "We know how much people love finding their names on Coca-Cola bottles, so this year we brought back names and added more names than ever. We're looking forward to following #shareacoke and seeing the amazing ways people across America will share their ice-cold Coke this summer."

To refresh fans during the hottest months of the year, Coca-Cola will bring an exciting "Share an ICE COLD Coke" experience across the country this summer, customizing ice-cold Coca-Cola or Coke Zero mini cans (7.5 ounces) at tour stops in 17 states, it says. More information about the experiential tour will be available on ShareaCoke.com starting in May.

Also returning this summer is limited-edition patriotic packaging, which honors and celebrates the nation's service men and women and commemorates the company's partnership with the United Service Organizations (USO), it says. Patriotic Coca-Cola packages are inspired by the American flag and prominently feature the USO badge. With more choices this year, fans can celebrate by purchasing 16-ounce cans, mini cans, 2-liter bottles and 12-ounce cans of Coca-Cola, Diet Coke and Coke Zero, and six-packs of 8-ounce glass bottles across the Coca-Cola portfolio, it adds.

Packaging Trend: Design for Social Media Sharing By Ashley Roberts

For Brooklyn-based ice cream maker Van Leeuwen, achieving a 50 percent increase in sales over the past several months was all about its packaging’s appearance. But it wasn’t just about looking good on the shelf—according to a recent article in Quartz, the small sweet shop deliberately redesigned its packaging (and ice cream trucks) to look good on social media. Consumers reportedly have shown support for the redesign by excitedly sharing the packaging on Instagram with comments indicating their purchasing decision was prompted by the new packaging. With social media increasingly influencing consumer decisions, shareable packaging appears poised to become a growing packaging trend.

According to Quartz, the design firm Pentagram was behind the simplistic redesign. Van Leeuwen wanted its packaging to be “very Instagrammable,” so when Pentagram partner Natasha Jen was brought in, she advised the company to “reduce their brand elements to colors and hip typography,” Quartz wrote. The decision to keep the large logo on a plain background was to make the pints stand out on the shelf.

Jen went on to explain to Quartz that the design team focused on choosing the perfect color for each flavor:

“We thought the best way to express flavor and create a kind of deliciousness and increase people’s appetite is through these pastel colors,” Jen explains.

But pairing the right color with the right flavor wasn’t an easy process. From Quartz:

Because Van Leeuwen doesn’t use food coloring, it wasn’t a matter of simply matching the color of the ice cream to the outer package. Sampling every flavor and looking at color swatches, the team debated weighty matters like, Is earl gray blue? Is vanilla yellow?

Although it may be a new way of thinking for brands and converters, packaging should be designed to target the digital age. packagePRINTING reached out to Ron Sasine—principal at Hudson Windsor, a retail packaging consulting firm, and former senior director of packaging at Walmart—who explained the importance of brands interacting with consumers in both the “physical and virtual” realm. Sasine wrote in an email:

Today’s consumers are not just using social media to connect, they are shopping socially and influencing socially on multiple platforms. Brands that create instantly identifiable packaging that registers with consumers in the seconds it takes to read a tweet or like a post will be recognized more rapidly at point of sale, driving additional consumer trials and potential repurchase. Well-designed packaging can be an important brand identifier that resonates with both consumers and influencers.

The role social media has taken on in the purchasing decisions of a more connected society appears to be expanding. In 2016, CNBC reported that more consumers are buying products based on what they see on Instagram. CNBC goes on to quote Liz Dunn, founder & CEO of Talmage Advisors:

Consumers trust the opinions of those in their social media group, including friends, bloggers and celebrities, more than messages they are getting directly from brands.

Could This Be a 2017 Packaging Trend?

One example does not constitute a “packaging trend,” so Quartz points out other examples of brands that used eye-catching packaging and social media-loving patrons as conduits for spreading awareness and bringing in business. One example in particular is a bakery, Maman. Quartz writes:

When the French bakeshop Maman first opened, they gained renown not for their delicious nutty chocolate chip cookies, but for the patterned blue-and-white coffee cups. Co-owner Elisa Marshall says they attract 80 percent of new customers from Instagram.

That’s nothing to balk at, 80 percent is a significant amount of traffic coming from customer sharing

Pepsi tweaks its packaging to woo new age consumers

A look at the campaign that promotes Pepsi's new cans and bottles that have words like #SWAG, #MUAH, #JOLLU and #DHAMMU printed on them.

The best moments are those when you decide to let go, choose to act, follow your passion - nothing holds you back! This is the thought behind beverage brand, Pepsi's new summer campaign which celebrates everyday moments of spontaneity.

Whether it's to go #Nomnom while eating your favourite food or that late night #Gedi with friends to India Gate, it's spontaneous moments like these that form the essence of Pepsi's new 'Moments' campaign conceptualised by J. Walter Thompson.

Pepsi 'Moments' campaign - #Swag with Virat Kohli

With pop-culture at its heart, and 'Socha Nahi Ji Gaya, Pepsi Thi, Pi Gaya' as the philosophy, this campaign comprises over 80 popular words that are entrenched in the vocabulary of today's generation. These will be printed in eight regional languages on Pepsi cans and bottles that will

be made available to consumers through all modern and traditional outlets across the country.

Pepsi will also roll out a series of four short format films, three of which will appear on television. Each of these films will be centred around a callout on the can - #Swag (featuring brand ambassador Virat Kohli), #FastForward and #Gatecrash.

Speaking on the campaign, Vipul Prakash, senior vice president, beverage category, PepsiCo India, says, "Through the 'Moments' campaign, we have once again taken a progressive approach to reflecting today's generation with a relatable packaging innovation. At PepsiCo, we have always celebrated packaging, which is our strongest asset and a key driver for our 'Shelf to Media' approach. The campaign will make Pepsi stand out on the retail shelves"

Last year as well, Pepsi came up with a similar summer campaign #PepsiMoji - "Jaisa Mood, Waisi Pepsi." The PepsiCo Design and Innovation Center created hundreds of PepsiMoji designs for a universal language system proprietary to the brand. 38 PepsiMoji designs, including eight designs that reflected the unique nature of India and the Indian consumer - from the traditionally turbaned man, the quintessential lunch dabba and popular snacks like dosas and samosas, to the musical instrument 'tabla' and celebrities such as Virat Kohli and Ranbir Kapoor, were introduced.

Pepsi's 'Sun in a Bottle' campaign executed last year in partnership with Liter of Light - a global open source of projects that provides ecologically sustainable lighting solutions, free of cost, to communities that don't have access to electricity - was another example of packaging innovation carried out as a project to bring light to villages around the brand's plants in Bharuch (Gujarat) and Mamandur (Tamil Nadu). The campaign was supported by a digital film -'Lighting up lives', conceptualised by JWT and executed by the agency's digital arm, Mirum.

Commenting further on the insight behind the campaign, Senthil Kumar, chief creative officer, J Walter Thompson India, adds, "Pepsi has always been an iconic brand that mirrors millennials and creates popular culture. This summer, Pepsi is celebrating the spontaneity that defines today's generation, with a set of three summer special commercials that capture how icons and new age consumers themselves are seizing the moment and doing it with a swag that represents the great taste of Pepsi."

The 360-degree marketing plan was rolled out with the launch of the TVC. This will be supported by outdoor and digital. There will also be exclusive partner labels with KFC, Pizza Hut and PVR carrying promotions.

Other expressions used in the campaign are #aande, #bajao, #boldaal, #muah, #bawaal, #kalti, #wingit, #panga and #gocray, #joot, #dhool, #semma, #takkaru, #gethu and #jollu in Tamil, #flat, #fatafati, #ghyaam, #fullbawaal, #korbo, #lorbo and #jeetbo in Bengali, #joru, #dhammu, #dookudu and #dhumdham in Telugu, and so on.

"...And so it seems cola bottles and cans with messages are back. This time it's Pepsi's turn," says Mark McDonald, head of creative, Mumbai, DigitasLBi, India.

The positioning underlying the three commercials, he infers is, "Make the most of every moment or don't think, live in the moment." While McDonald finds it difficult to not draw parallels with Coke's hugely popular 'names on a bottle' campaign, he agrees that Pepsi has added its own twist to it by flagging off popular attitudes and behaviours of the TG.

"The approach is an interesting one, but what would be worth noting is if users can contribute as well. For instance, is there a digital platform that allows us to contribute to the messages? Do users get to vote on the most popular ones

and get them on a bottle? How Pepsi takes this campaign forward digitally and engages people will decide how well this campaign does and if it seeps into popular culture," he adds.

McDonald finds the ads well-executed and also appreciates the performances. "While the 'Gatecrash' and 'Fast forward' ads seem to tie in with the spontaneity of "Living in the moment", the Virat ad is about that much-overused word, Swag, and seems like a bit of a force-fit with the campaign thought. I like the signature tune though; it ties all the films together," he notes.

A Refreshing Twist: Fanta Gets a New Look

Fanta is the UK’s favourite fruit-flavoured sparkling soft drink. And this year, the much-loved brand is getting transformed – with a new look and logo and an industry-first bottle design across the whole Fanta range. Plus a new reduced-sugar recipe for Fanta Orange.

“As well as a new visual identity, we’ve been working hard to reduce the sugar without compromising on the taste,” says Aedamar Howlett, Marketing Director of Coca-Cola Great Britain. “We’re delighted to be launching this new look alongside a new recipe with a third less sugar than before – which consumers have told us tastes better than ever.”

New-look logo

The Coca-Cola Company first launched Fanta in Italy in 1955 quickly becoming a firm favourite around the world. It is now the UK’s favourite fruit-flavoured soft drink. The new logo was created using hand-cut paper and transformed into a digital design to depict movement and spontaneity.

With its straight lines and angled letters, the new logo has a bold energy which reflects the Fanta brand’s fruity, fun and vibrant nature. Can you spot the hidden smile?

“We’re delighted to be launching this new look alongside a new recipe with a third less sugar than before – which consumers have told us tastes better than ever.”

– Aedamar Howlett, Marketing Director at Coca-Cola Great Britain

Innovative new bottle design

The new look is complemented by a new design for the Fanta bottle. Almost two years in the making, it’s an eye-catching industry first. Fanta’s bottle design has had a dynamic evolution, from the original half-ridged glass bottles to the curvaceous plastic "Splash" bottle in 2000, the new 2017 bottle is a fresh twist. Literally! – it features a revolutionary spiral design, twisted to create a unique, eye-catching shape.

New reduced sugar recipe

To make sure Fanta Orange tastes as good as it looks, a new Fanta Orange recipe has been developed with a third less sugar compared to before. This builds on the 33% reduction from 2006 and brings the sugar content down to 4.6g per 100ml.

When can you get your hands on one?

The new bottles and logos will be available in in stores from April, with the new Fanta Orange recipe following in May 2017.

On the News

Dan Muenzer, VP Marketing, appeared alongside Visionaries & Voices artist John on various news channels to promote V&V's annual fundraising art auction.

Double Vision is returning for its 8th year. It’s a unique regional event not to be missed, raising awareness and money to support programs at V+V. Double Vision 8 collaborative artists include: J.R. Bradshaw + Diane Fishbein, Courttney Cooper + Antonio Adams, Braxton Thomas + Tory Keith, and more!

ABOUT V+V

Established in 2003, Visionaries + Voices is a non-profit organization that provides exhibition opportunities, studio space, supplies, and support to more than 125 visual artists with disabilities. V+V artists actively contribute to the greater arts community through creative, educational, and strategic partnerships with local and regional artists, schools, and business leaders. Collectively, we are growing a more inclusive arts community in Greater Cincinnati.

Constantia have long partnered with V&V and have worked together on various fundraising projects.

Interpack 2017

Get the popcorn or at least a cup of office coffee ready and lean back to enjoy the show. We have created six new videos covering each Megatrend that we presented at the Interpack trade fair in the last two weeks. The videos were shown on large screens at our booth in Dusseldorf - and

were well-received by the visitors. Of course we want to make further use of the video material and have uploaded the videos on the

Constantia Flexibles YouTube channel - for you to use and share in your daily work, when presenting at customers or suppliers or meeting with any other stakeholders.The videos cover important products in our portfolio that are an answer to the challenges that megatrends such as Urbanization and Globalization will pose in the future for our Food, Pharma and Labels customers.

The videos are free to use, please use for any meeting or occasion - Constantia Flexibles owns all the rights.

See here to view the videos

New Company Presentation

Dear colleagues,

We are happy to present you our newly designed company presentation.

All of your feedback from Nina’s survey has been taken into account.

You will find the presentation a lot shorter and somewhat “lighter”. As an extra, we added some product overview pages arranged per divisions.

A PowerPoint version can be downloaded from the Flexnet: Company Presentations.

From now on, the presentation will only be available in English. Thank you for your understanding.

People, Passion, GLO BAL AWARDS

People, Passion, GLOBAL AWARDS!

This month Constantia’s Global Awards were held in Vienna, where Outstanding ideas and projects of our employees were awarded

Stand out from the crowd with completely customizable Smart Top foil can lids

Maximize your branding and deliver key messages to consumers by utilizing the space on the top of the can!

Desperados Flare Partners with Constantia Flexibles to Create a Celebration in a Bottle

Heineken’s Desperados Original brand, a beer flavored with tequila, recently introduced a limited edition. Designed to appeal to a younger audience for celebrations and special occasions, this product launched simultaneously in 10 countries in late 2016. The original beer recipe stayed the same, but mesmerizing glitter swirls were added so that the end product was a festive accessory to a celebratory occasion.

The label had a very important role: to re-inforce the premium nature of the brand and to keep the right balance between standing out on shelf and allowing the product itself to shine. The Desperados brand identity needed to remain strong, while the product itself stood out from the rest of the range.

The team wanted to make sure that the label complemented the golden particles in the liquid, especially once the bottle was tipped. To achieve this, Constantia Flexibles selected a silver cold foil and overprinted it with a gold wash. This allowed them to achieve various shades of high metallic gold effects by just changing the gold wash.

Heineken is very pleased with the label. It succeeded in bringing the celebration to life, while maintaining the brand identity and letting the product shine.

For the Desperados Flare experience, click here.

Job Interview at Heineken