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HEDNAHotel Electronic Distribution Network Association
Fred L. Bean, VP - HotelsTravelweb LLC
December 2003
• Travelweb Profile
• Evolution of the Merchant Model
• Benefits for Hoteliers, Affiliates and Consumers
• Q&A
Travelweb
Travelweb - For Hotels, By Hotels
Travelweb was founded by:
Spring 2003
3.3.Hotel re-keys reservation into CRS with Hotel’s conf #
Confirm #s do not match, data entry
errors, costs of labor, fax machines, real estate, unhappy
guests and front desk problems
Hotel invoices Legacy for payment
Often slow, inaccurate
5.
Legacy Merchant Model
Distributor, not hotel, takes advantage of
market demand
Unsold legacy.com Inventory is dumped
back to hotel 24-48 hours before check in
4.
Legacy pays fixed rate to the hotel- Revenue dilution for the hotel- Contract for Room Blocks
Legacy.com
11..Guest books room and Legacy.com collects payment Manual
process, faxes lost
Legacy.com issues its own Confirmation # and Faxes reservation to Hotel22..
Hotel manages
inventory via existing yield management
tools and CRS, issues
guest its own confirm #
Hotel CRS
Consumer accesses website
displayinginventory real-time
Travelweb Merchant Model
TravelwebTechnology
Travelweb applies markup and distributes to its affiliates or its website
Travelweb dynamically
retrieves net rate
from hotel
Travelweb funds hotels via check or electronically (no invoice needed)
Hotel Benefits• Increased Revenue
– Yieldable rates and inventory• Variable Net Rate, No allocation, No distressed inventory returned to hotel
• Lower cost distribution– Connect into the CRS, no extranets/faxes
• Single image inventory– Fee elimination (in some cases)
• Broad Distribution
• Guaranteed Payment– No invoicing, fast payment
Travelweb Hotel Partners
50+50+% of Travelweb hotels are Non-Investor brands
11,000+ hotels representing over 100 brands…
Delivering Value to Affiliates
• Added Revenue – Generous commission package
– Pre-paid rooms = guaranteed commission
– Automated payment, no invoicing needed
• Richer Content– 11,000+ hotels participating, over 100 brands
• Greater Customer Satisfaction– Electronic connectivity direct to CRS
– Hotels’ own confirmation # is issued, no lost reservations
– Happy customers = repeat customers
Consumer Benefits• Peace of Mind
– No more lost reservations because of our electronic link to the CRS
• Recognized, trusted hotel brands
– Huge selection of top hotel at popular destinations
• Last minute availability
– Reservations are not denied because the block of rooms is sold
Our success is Your success• Travelweb is influencing industry changes
– Many major online travel companies are planning to change their methods
• Plans to create direct connections
• More flexible rates
– The hotel industry is embracing Travelweb• 11,000+ hotels participating in over 3,500 cities
– Quality affiliate partners
Q & A