1

Spring Summer 2015 collection

Inner City | Leah

COLORS THAT CATCH THE EYE

2

IMPORTANT NOTEPlease be informed that not all styles, colors and prints are available in every country,please contact your local distributor for more information.Please note that small differences might occur from the images inside this cataloguewith the actual products (color, style details, dimensions or hardware).

this is a new style

this style has a tablet compartment

this style has a laptop compartment

this style has a smart sleeve, to put over your trolley handle

this style has been refreshed

18”

3

Metropolitan

4

INN

ER C

ITY

5

Casually iconic and stylishly functional, our Inner City bags are inspired by the needs of the contemporary urban woman. The ideal companions for everyday, our new shades and styles are set to colour you happy from work to play. Time to choose your colour-bright look: colour block, in bright Wild Aster and Green Briar shades, or colour clash, in candy-striped Lined print or feel-good floral Columbia print. Whatever you decide, you’re guaranteed a look that’s equal parts sophisticated, playful and carefree – with just a hint of sporty attitude.

Try new handbag styles Eva S or Leah, featuring ultra practical multi-zip compartments and durable structures. Or, when you really need to carry-all, nothing beats the hands-free functionality of our backpack, Gali.

TARGETGROUP

Your Inner City, your colourful life

WHO THEY ARE

Age // 35-44Gender // FemaleEducation // Higher Education

WHERE THEY SHOP

Shops// Street shopsPrice sensitivity// Very price sensitive

HIC

Eye in Greenbriar and Lined Print

WHAT THEY DO

Occupation// Teacher, translators, accounting, administrative employeeHobbies// Yoga, outdoor gardening, walking tripsLifestyle// Literature, visiting museum & cultural fairs, charity, local musicInternet usage// normal

6

Golden Oak 298NEW COLOUR

Sepia 316

Molten Lava 149NEW COLOUR

Lined Print 771NEW COLOUR

Black 003

Provence Blue 043NEW COLOUR

Greenbriar 370NEW COLOUR

Pink Flambe 086NEW COLOUR

Columbia Print 767NEW COLOUR

Wild Aster 064NEW COLOUR

Madras Print 770NEW COLOUR

MAIN MATERIALSOLIDnylon 70D 260T taffeta interlock bonding

PRINT50D Polyester taffeta interlock bonding

POCKETSupdated smartphone pockets

LINING70D Nylon with PU*2(emboss)

HANGERchromed metal hanger

LOGOmetal Hedgren logo

HIC

HIC

7

HIC23RUSH

Shoulder bag

H x D x W20 x 6 x 15,5 cm7.8 x 2.3 x 6 inch1,9l — 0,2 kg

HIC112LEONCE

Shoulder bag

H x D x W25 x 2 x 20 cm9.8 x 0.8 x 7.8 inch1l — 0,3 kg

HIC147FATE

Shoulder bag

H x D x W28 x 5 x 27 cm10.9 x 2 x 10.5 inch3,8l — 0,3 kg

HIC37SPUTNIK

Shoulder bag

H x D x W30 x 4 x 23 cm11.7 x 1.6 x 9 inch2,8l — 0,4 kg

HIC176EYE

Shoulder bag

H x D x W19 x 9 x 22 cm7.4 x 3.5 x 8.6 inch3,8l — 0,2 kg

HIC176MEYE M

Shoulder bag

H x D x W22 x 9 x 29 cm8.6 x 3.5 x 11.3 inch5,7l — 0,3 kg

HIC403FOLA

Shoulder bag

H x D x W25 x 4 x 29,5 cm9.8 x 1.6 x 11.5 inch3l — 0,4 kg

HIC370ORVA

Shoulder bag

H x D x W26 x 8 x 25 cm10.1 x 3.1 x 9.8 inch5,2l — 0,5 kg

HIC23RUSH

Shoulder bag

H x D x W20 x 6 x 15,5 cm7.8 x 2.3 x 6 inch1,9l — 0,2 kg

HIC

8

Black 003

Sepia 316

Golden Oak 298

Provence Blue 043

Greenbriar 370

Molten Lava 149

Pink Flambe 086

Wild Aster 064

Lined Print 771

Columbia Print 758

Madras Print 757

HIC226METRO

Shoulder bag

H x D x W20 x 10 x 24 cm7.8 x 3.9 x 9.4 inch4,8l — 0,4 kg

HIC01SHARPER’S S

Shoulder bag

H x D x W24 x 8,5 x 29 cm9.4 x 3.3 x 11.3 inch5,9l — 0,3 kg

HIC363MICH

Shoulder bag

H x D x W19,5 x 8 x 28 cm7.6 x 3.1 x 10.9 inch4,4l — 0,7 kg

HIC247PRARIE

Shoulder bag

H x D x W20 x 6 x 17 cm7.8 x 2.3 x 6.6 inch2l — 0,3 kg

HIC397CORALIE

Crossover with flap

H x D x W25 x 13 x 26 cm9.8 x 5.1 x 10.1 inch8,5l — 0,3 kg

HIC394LIZA-LOU

Shoulder bag

H x D x W23 x 11 x 31 cm9 x 4.3 x 12.1 inch7,8l — 0,4 kg

HIC402SEVA S

Handbag small

H x D x W20 x 9 x 29,5 cm7.8 x 3.5 x 11.5 inch5,3l — 0,4 kg

HIC402MEVA M

Handbag medium

H x D x W22,5 x 10 x 34 cm8.8 x 3.9 x 13.3 inch7,7l — 0,5 kg

HIC395KAMMIE

Folded clutch

H x D x W14 x 2 x 26 cm5.5 x 0.8 x 10.1 inch0,7l — 0,3 kg

HIC402SEVA S

Handbag small

H x D x W20 x 9 x 29,5 cm7.8 x 3.5 x 11.5 inch5,3l — 0,4 kg

HIC371TOON

Shoulder Bag

H x D x W24 x 1 x 19 cm9.4 x 0.3 x 7.4 inch0,46l — 0,22 kg

HIC

9

HIC123FANZINE

Shoulder bag

H x D x W32 x 10 x 30 cm12.5 x 3.9 x 11.7 inch9,6l — 0,4 kg

14” 15”HIC177HINGE

Business bag 14”

H x D x W28 x 9 x 37 cm10.9 x 3.5 x 14.4 inch9,3l — 0,7 kg

HIC188ESSENCE

Business bag 15”

H x D x W32 x 8,5 x 38 cm12.5 x 3.3 x 14.8 inch10,3l — 0,8 kg

HIC400LEAH

Tote

H x D x W28 x 9 x 41 cm10.9 x 3.5 x 16 inch10,3l — 0,4 kg

HIC11VOGUE

Backpack

H x D x W30 x 8 x 21 cm11.7 x 3.1 x 8.2 inch5l — 0,3 kg

HIC11LVOGUE L

Backpack L

H x D x W35 x 10 x 25 cm13.7 x 3.9 x 9.8 inch8,8l — 0,3 kg

HIC398GALI

Backpack

H x D x W40 x 10 x 25,5 cm15.6 x 3.9 x 9.9 inch10,2l — 0,5 kg

HIC374EVELINE

Tote 13”

H x D x W28 x 13 x 36 cm10.9 x 5.1 x 14 inch13,1l — 0,5 kg

HIC383SSUSIE S

Clutch S

H x D x W15 x 5 x 20 cm5.9 x 2 x 7.8 inch1,5l — 0,4 kg

HIC

10

Black 003

Sepia 316

Golden Oak 298

Provence Blue 043

Greenbriar 370

Molten Lava 149

Pink Flambe 086

Wild Aster 064

Lined Print 771

Columbia Print 758

Madras Print 757

HIC399HALF MOON

Handbag

H x D x W22,5 x 13,5 x 37,5 cm8.8 x 5.3 x 14.6 inch11,4l — 0,4 kg

HIC387PARISH

Cosmetic bag

H x D x W15 x 6 x 19 cm5.9 x 2.3 x 7.4 inch1,7l — 0,1 kg

HIC389FE

Clutch

H x D x W12 x 5 x 17 cm4.7 x 2 x 6.6 inch1l — 0,2 kg

HIC391SYENTIL S

Clutch S

H x D x W14 x 7 x 25 cm5.5 x 2.7 x 9.8 inch2,45l — 0,4 kg

HIC350ASARUM

Waistbag

H x D x W14 x 3 x 35 cm5.5 x 1.2 x 13.7 inch1,5l — 0,4 kg

HIC303ASHUR

Waistbag

H x D x W16 x 2 x 28 cm6.2 x 0.8 x 10.9 inch0,9l — 0,3 kg

HICS80CPURSE

Triple purse

H x D x W10 x 1 x 15 cm3.9 x 0.4 x 5.9 inch0,2l — 0,1 kg

HICS84CPURSE

Zipper purse with flap-8cc

H x D x W10,5 x 2 x 12,5 cm4.1 x 0.8 x 4.9 inch0,3l — 0,1 kg

HICS85CWALLET

Wallet Long bi-fold with card pass

H x D x W11 x 3 x 18 cm4.29 x 0.78 x 7 inch0,59l — 0,1 kg

11

SUB

WAY

12

SUB

Subway’s got bags of style to suit everything the city offers – from working week to retail therapy day. Set to bring a fresh breeze to your personal style season, these are pick-me-up bags for daily adventures: pick it, move it, carry it, live it!

Wake up to the new Kensal cross-body bag – in Blue Star Sapphire or Mourning Dove Grey, it will refresh daily wardrobes and dull weather days.

TARGETGROUP Take the Subway

WHO THEY ARE

Age // 25-34Gender // FemaleEducation // High School

WHERE THEY SHOP

Shops// Shopping mallsPrice sensitivity// Very price sensitive

WHAT THEY DO

Occupation// Youth employment, social worker, freelanceHobbies// Discover the town, sustainable shoppingLifestyle// Free time, charity work, museums, multicultural food, lunch box, lounge MusicInternet usage// Highhand , useful

Kensal in Blue Star Sapphire

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SUB

Blue Star Sapphire 130NEW COLOUR

Black 003

Mourning Dove Grey 014NEW COLOUR

Rapture Rose 336NEW COLOUR

Chili Pepper 602

MAIN MATERIAL400*500D Nylon

LINING70D Nylon with H print PU*2

POCKETSupdated smartphone pockets

HANGERchromed metal hanger

LOGOmetal Hedgren logo

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SUB02EUSTON

Shoulder bag

H x D x W18 x 6 x 24 cm7.02 x 2.34 x 9.36 inch2,6l — 0,2 kg

SUB01SCLAPHAM S

Shoulder bag M

H x D x W19 x 9 x 26 cm7.41 x 3.51 x 10.14 inch4,4l — 0,3 kg

SUB01MCLAPHAM M

Shoulder bag M

H x D x W25 x 11 x 37 cm9.75 x 4.29 x 14.43 inch10,2l — 0,4 kg

SUB05KENSINGTON

Shoulder bag

H x D x W23 x 29 x 9 cm8.97 x 11.31 x 3.5 inch6l — 0,3 kg

SUB09BURKE

Shoulder bag

H x D x W20 x 10 x 26 cm7.8 x 3.9 x 10.1 inch5,2l — 0,3 kg

SUB17WAPPING

Clutch

H x D x W20 x 0,5 x 30 cm7.8 x 0.195 x 11.7 inch0,3l — 0,2 kg

SUB22KENSAL

Crossover

H x D x W23 x 9,5 x 33 cm8.97 x 3705 x 12.9 inch7,2l — 0,3 kg

SUB16UPNEY

Handbag

H x D x W23 x 19 x 39 cm8.97 x 7.41 x 15.2 inch17l — 0,3 kg

SUB

EMEA ONLY

SUB03PADDINGTON

Tote

H x D x W28 x 13 x 41 cm10.92 x 5.07 x 16 inch14,9l — 0,5 kg

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Black 003

Rapture Rose 336

Blue Star Sapphire130

Mourning Dove Grey014

Chili Pepper 602

SUB18CHANCERY

Tote

H x D x W37 x 1 x 36 cm14.43 x 0.39 x 14 inch1,3l — 0,3 kg

SUB02CWALLET

Wallet bi-fold

H x D x W9 x 1,5 x 11 cm3.51 x 0.6 x 4.3 inch0,1l — 0,1 kg

SUB03CWALLET

Wallet long bi-fold with card pass

H x D x W11 x 2 x 18 cm4.3 x 0.8 x 7 inch0,4l — 0,1 kg

SUB

16

CA

SUA

L C

HIC

17

HCCH

When fashion, femininity and simplicity mix, the result is Hedgren’s Casual take on Chic – a contemporary cocktail for everyday elegance. Complete with a cute tassel, our new styles in Baltic Blue and Ceylon Gold will brighten Springtime afternoons.

New to the family is the classic Madge shoulder bag – mix and match it with the Mali wallet. Plus our standout Maj backpack ensures on-trend appeal on the go.

TARGETGROUP

Fall intoCasual Chic

WHO THEY ARE

Age // 25-34Gender // FemaleEducation // Higher Education

WHERE THEY SHOP

Shops// BoutiquesPrice sensitivity// Average price sensitive

MADGE in Baltic Blue

WHAT THEY DO

Occupation// First employment, glamour students, fashion industryHobbies// Reading fashion magazines, best sellers books & moviesLifestyle// Girl friends group, shopping, fashion conscious, on trend, district restaurant, dance Pop, disco houseInternet usage// medium

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Black 003 Seal Brown 208

Ceylon Gold 632NEW COLOUR

Baltic Blue 044NEW COLOUR

HCCH

MAIN MATERIALNylon 70D 260T taffeta interlock bonding

LINING230T Polyester (embossed)

TRIMScow leather,dobby webbing

HANGERwebbing tassels

LOGOmetal H logo

19

Ceylon Gold 632

Baltic Blue 044

Black 003

Seal Brown 208

HCCH04MIE

Shoulder bag

H x D x W20 x 5 x 27 cm7.8 x 2 x 10.5 inch2,7l — 0,2 kg

HCCH07MACK

Box shoulder bag 2 zippers

H x D x W15 x 8 x 20 cm5.9 x 3.1 x 7.8 inch2,4l — 0,4 kg

HCCH11MADGE

Shoulder bag

H x D x W19 x 7 x 27,5 cm7.4 x 2.7 x 10.7 inch3,7l — 0,4 kg

HCCH02MAE

Hobo

H x D x W27 x 12 x 36 cm10.5 x 4.7 x 14 inch11,7l — 0,4 kg

HCCH12MAHI

Square cross over

H x D x W29,5 x 8 x 29 cm11.5 x 3.1 x 11.3 inch6,8l — 0,4 kg

HCCH09KACI

Tote

H x D x W35 x 9 x 38,5 cm13.7 x 3.5 x 15 inch12,1l — 0,5 kg

HCCH13MAJ

Backpack

H x D x W31 x 8,5 x 36 cm12.1 x 3.3 x 14 inch9,5l — 0,5 kg

HCCH14MALI

Large wallet

H x D x W11 x 2,5 x 19 cm4.3 x 1 x 7.4 inch0,5l — 0,2 kg

HCCH

20

CA

RR

Y O

UT

21

Stand out by blending in with Hedgren’s city infused collection for men. Essential equipment for on-the-go urbanites, these versatile styles fuse modernity with heritage. The result? City bags with functions you will use every day, and designs you’ll never leave at home. The ocean print blends trend-setting pattern with neutral colourways and orange details, whilst our new season styles capture the feel of the streets.

The shift towards sling backpacks is evident in the Dim, perfect for slinging on and off on the go. Or wise up to the Dinka, our oversized backpack with a functional fold-over top and multi-ways to wear it.

TARGETGROUP

|| NEW COLLECTION ||

Command attention with Carry Out

HCAO

WHO THEY ARE

Age // 35-44Gender // MaleEducation // University

WHERE THEY SHOP

Shops// Street shopsPrice sensitivity// Less price sensitive

DIM in Ocean Print

WHAT THEY DO

Occupation// White-collar-worker, accounting, salesHobbies// Fitness club, group excursions, city tripsLifestyle// Movies, friends, happy hour, dinner, gourmet, EuropopmusicInternet usage// High use on mobile media

22

Ocean Print 772

HCAO

MAIN MATERIAL600D Polyester

COMBINED MATERIAL600D Polyester (print)

LINING150D Polyester

HANGERblack rubber cube

LOGOHedgren metal plate

HCAO

23

Ocean Print 772

HCAO01DIGIT

Small crossover

H x D x W17 x 3 x 30 cm6.6 x 1.2 x 11.7 inch1,5l — 0,4 kg

HCAO09DUNE

Vertical shoulder bag

H x D x W36 x 6 x 26 cm14.2 x 2.4 x 10.2 inch4,99l — 0,46 kg

HCAO05DIM

Sling backpack

H x D x W38 x 10 x 20 cm14.8 x 3.9 x 7.8 inch7,6l — 0,5 kg

HCAO06DAMP

Messenger

H x D x W30 x 11 x 44 cm11.7 x 4.3 x 17.2 inch14,5l — 0,8 kg

HCAO08DINKA

Backpack

H x D x W42 x 12 x 28 cm16.4 x 4.7 x 10.9 inch14,1l — 0,8 kg

HCAO04DALE

Tote

H x D x W35 x 10 x 31 cm13.7 x 3.9 x 12.1 inch10,9l — 0,9 kg

13”

15,6” 13”

HCAO02DROP

2 way Backpack

H x D x W43 x 12 x 28 cm16.8 x 4.7 x 10.9 inch14,4l — 0,9 kg

14” HCAO07DIRECT

Slim briefcase

H x D x W30 x 6 x 42 cm11.7 x 2.3 x 16.4 inch7,6l — 0,9 kg

15”

24

PILA

TES

25

HPLT

The ultimate work-to-weekend refresh starts with a change of tote. Pick up a Pilates bag for a uniquely Hedgren take on practicality: plain & printed, fun & functional, light & bright, these bags will accompany you from the office to the gym and every place in between. Gorgeous new prints are awash with colour, from Pumpkin Orange to our geometric Circles and Stained glass print.

Besides our best-selling Hobo styles, try our Pelvic backpack on for size – with two ways to wear and its comfy organic shape, it’s a steadfast companion for whatever the day throws at you.

TARGETGROUP

WHO THEY ARE

Age // 20-40Gender // FemaleEducation // Higher School

WHERE THEY SHOP

Shops// Boutique, Concept storePrice sensitivity// Average price sensitive

Get up and go with Pilates™

MIND M in Stained glass print

WHAT THEY DO

Occupation// Professional teacher, educated motherHobbies// Pilates, Yoga, New Age therapies, Thai ChiLifestyle// Bio Shops, sustainable shopping, engaged & committed family person, Trance-Goa, veggie restaurantInternet usage// Functional

26

HPLT

Circles Print 773NEW COLOUR

Stained Glass Print 778NEW COLOUR

Pumpkin Orange 736NEW COLOUR

MAIN MATERIALSOLID:40D ripstop Nylon taffeta interlock bonding

PRINT:50D polyester taffeta interlock bonding

LINING70D Nylon

HANGERyellow cube

HPLT

27

HPLT09CENTERING

Clutch

H x D x W18 x 8 x 39 cm7 x 3.1 x 15.2 inch5,6l — 0,3 kg

HPLT04SMIND S

Hobo small

H x D x W20 x 6,5 x 27 cm7.8 x 2.5 x 10.5 inch3,5l — 0,3 kg

HPLT03LOGICA

Handbag

H x D x W41 x 16 x 29 cm6.6 x 2.3 x 11.3 inch3l — 0,4 kg

HPLT07CAROLA

Shopper

H x D x W34 x 18 x 51 cm13.3 x 7 x 19.9 inch31,2l — 0,5 kg

HPLT01ROMANA

Crossover shoulder bag

H x D x W17,5 x 6,5 x 29,5 cm6.8 x 2.5 x 11.5 inch3,4l — 0,4 kg

HPLT02EVE

Crossover square shoulder bag

H x D x W24 x 5 x 28 cm9.4 x 2 x 10.9 inch3,4l — 0,3 kg

HPLT04MMIND M

Hobo medium

H x D x W26 x 7,5 x 39 cm10.1 x 2.9 x 15.2 inch7,6l — 0,4 kg

HPLT15PELVIC

2 way backpack

H x D x W35 x 12,5 x 33 cm13.7 x 4.9 x 12.9 inch14,4l — 0,4 kg

28

HYP

E

29

HYP

Super light backpacks and messengers add up to the perfect equation for those on the move. Whether it’s the everyday commute or getting back to your travel roots, durability is the name of the game: our all-new polyester material is feather-light and ultra-strong. Plus, a new subtle Khaki colour ensures your bag of choice is ready for Spring’s neutral looks – obsessive trend followers needn’t apply.

TARGETGROUP

WHO THEY ARE

Age // 20-35Gender // UnisexEducation // School of Arts/Music

WHERE THEY SHOP

Shops// Street shops, WebshopPrice sensitivity// Average price sensitive

Playing to type? Not with Hype.

JAMM in Black

WHAT THEY DO

Occupation// Creative director, designer, bike Messenger, freelance artistHobbies// Rap R&B Club, photography, graphicsLifestyle// Urban Design, street Art, squatting & sharing your knowledge, new street foodInternet usage// High use on mobile media like a geek

30

HYP

Samba 684 Black 003

Khaki 061NEW COLOUR

NEW MAIN MATERIAL400D*400D Nylon with PU coating

COMBINED MATERIAL900D cordura

LINING150D poly

CLOSUREzipper, plastic buckles

HANGERred cube

LOGOsilicone logo

HYP

31

Black 003

Khaki 061

Samba684

HYP04DJ

Waistbag

H x D x W12 x 6 x 25 cm4.7 x 2.3 x 9.8 inch1,8l — 0,2 kg

HYP09IDIOM

Small messenger Bag

H x D x W27 x 11,5 x 39 cm10.5 x 4.5 x 15.2 inch12,1l — 0,5 kg

HYP05OTR

Duffle

H x D x W28 x 29 x 60 cm11 x 11.3 x 23.4 inch48,7l — 0,88 kg

HYP08MARKER

Tote

H x D x W32 x 9 x 42 cm12.5 x 3.5 x 16.4 inch12,1l — 0,93 kg

15,6” 15,6”HYP07JAMM

Backpack

H x D x W45 x 12 x 28 cm17.6 x 4.7 x 10.9 inch15,1l — 0,7 kg

HYP01GRAFFITI

Backpack

H x D x W40 x 18 x 29 cm15.6 x 7 x 11.3 inch20,9l — 0,97 kg

14”

32

Business

33

BLU

E LA

BEL

34

HBL

Business acumen requires logical thinking – and the same should go for your bagwear. A pure and simple business collection, the blue label guarantees durable structure, protective materials, and clever features to get you through the business day: from the home to the office, and everything in between. And with styles including expandable business bags “Tax” as well as a handy overnight trolley “Capital”, there’s a dedicated design for your every working need.

TARGETGROUP

WHO THEY ARE

Age// 35-45Gender// MaleEducation// University

WHERE THEY SHOP

Shops// Multi brand shopsPrice sensitivity// Average

Blue Label means business

|| NEW COLLECTION ||

Banker in Black

WHAT THEY DO

Occupation// Finance, manager, professor, representative, accounting.Hobbies// Gym, bestsellers in books and moviesLifestyle// Socializing, cooking, moviesInternet usage// High

35

Black 003

HBL

MAIN MATERIAL400D*300D Dobby Nylon with PU*3 coating

COMBINED MATERIAL1680D Polyester

LINING150D PolyesterLaptop fleece compartment

HANGERblack cube

LOGOWoven label with metal blue plate

HBL

36

HBL14BONDS

Small mono sling bag

H x D x W36 x 8 x 17 cm12.9 x 7.4 x 16.8 inch4,9l — 0,32 kg

HBL01VENTURE

Sling bag

H x D x W38 x 11 x 25 cm14.8 x 4.3 x 9.8 inch10,5l — 0,5 kg

HBL02MARGIN

Shoulder bag vertical

H x D x W22 x 7,5 x 17 cm8.6 x 2.75 x 6.7 inch2,8l — 0,4 kg

8”

HBL03FULTON

Shoulder bag horizontal

H x D x W22 x 8,5 x 30 cm6.7 x 3.1 x 11.8 inch5,6 l — 0,3 kg

10” HBL04SFEDERAL S

Attache 13”

H x D x W25 x 8 x 36 cm9.8 x 3.1 x 14 inch7,2l — 0,6 kg

13” HBL04MFEDERAL M

Attache 15”

H x D x W28 x 8 x 40 cm11 x 3.1 x 15.7 inch9l — 0,7 kg

15” HBL06BANKER

Business bag 15”

H x D x W29 x 12 x 41 cm11.3 x 4.7 x 16 inch14,3l — 0,8 kg

15,6”

HBL09TAX

3 way expandable business bag

H x D x W29 x 14 x 41 cm11.4 x 5.5 x 16.1 inch16,6l — 1,2 kg

15,6” HBL08STOCK

Backpack 15”

H x D x W45 x 17 x 30 cm17.6 x 6.6 x 11.7 inch23l — 0,8 kg

HBL11WCAPITAL

Overnight trolley

H x D x W33 x 19 x 43 cm12.9 x 7.4 x 16.8 inch27l — 2,2 kg

15”15”

37

DIA

MO

ND

TO

UC

H

38

HDIT

With its quilted protective exterior and ingenious storage functions, a Diamond Touch bag will take you from board meetings to after work get-togethers with ease. Designed with your day-long comfort in mind, these polished styles are equal parts practical and chic. Our best-selling styles have a new colour companion for Spring: Mouse Grey is the new go-with-everything neutral that might just banish all-black looks this season.

What’s more, new style Adela is the spacious carry-all that’s roomy enough for your laptop, magazines or a spare pair of flats. For versatility on the go, we love the Kayla backpack – with the handy top handle, you can even wear it two ways.

TARGETGROUP

WHO THEY ARE

Age // 30-50Gender // FemaleEducation // High Education, university

WHERE THEY SHOP

Shops// Street shopsPrice sensitivity// Less price sensitive

Diamond Touch and go!

Adela in Mouse Grey

WHAT THEY DO

Occupation// Finance, manager, professor, representativeHobbies// Gym club, spaLifestyle// Career woman, happy hours with friends, organized trips, TV-Series, Slow Dance pop, Michelin star restaurantInternet usage// High

39

HDIT

Black 003

Mouse Grey 178NEW COLOUR

New Bull Red 598

MAIN MATERIALNylon 70D 260T taffeta interlock bonding

COMBINED MATERIALLeather for HDIT12, HDIT13, HDIT16, HDIT17 & HDIT18

LINING230T Polyestercolour: Hedgren red or greyLaptop fleece compartment

HANGERchromed metal hanger

LOGOmetal Hedgren logo

HDIT

40

HDIT09LIZA

Shoulder bag

H x D x W25,5 x 4,5 x 27,5 cm9.9 x 1.8 x 10.7 inch3,2l — 0,3 kg

HDIT21VIOLA

Shoulder bag

H x D x W25 x 4 x 29,5 cm9.8 x 1.6 x 11.5 inch3l — 0,4 kg

HDIT06STELLA

Tote 13”

H x D x W27 x 12 x 36,5 cm10.5 x 4.7 x 14.2 inch11,8l — 0,5 kg

13”

HDIT01PAULINE

Business bag 15.6”

H x D x W33,5 x 11 x 40,5 cm13 x 4.3 x 15.7 inch10,9l — 0,7 kg

15,6” HDIT17SBELLAS

Slim attache 13”

H x D x W25,5 x 4 x 35,5 cm9.9 x 1.6 x 13.8 inch3,6l — 0,7 kg

13” HDIT17MBELLAM

Slim attache 15”

H x D x W28 x 5 x 39 cm11 x 2 x 15.4 inch5,5l — 0,7 kg

15” HDIT10KAREN

Shoulder bag

H x D x W22,5 x 2 x 20,5 cm8.8 x 0.8 x 8 inch0,9l — 0,3 kg

HDIT12EFFIE

Business bag 14”

H x D x W29 x 8 x 37 cm11.3 x 3.1 x 14.4 inch8,6l — 0,7 kg

14”

HDIT

41

Black 003

New Bull Red598

Mouse Grey 178

HDIT18ADELA

Tote 15.6”

H x D x W32 x 10,5 x 48 cm12.5 x 4.1 x 18.7 inch16,1l — 0,8 kg

15,6” HDIT16KAYLA

HDIT08CARINA

2 way backpack

H x D x W42 x 11 x 30 cm16.4 x 4.3 x 11.7 inch13,9l — 0,9 kg

Shoulder bag

H x D x W18 x 9 x 23 cm7.5 x 3.5 x 9 inch3,7l — 0,22 kg

15,6” 15,6” HDIT20MIA

Shoulder bag

H x D x W17 x 5 x 26,5 cm6.6 x 2 x 10.3 inch2,3l — 0,4 kg

HDIT22ELENORA

Shoulder bag

H x D x W22,5 x 10 x 34 cm8.8 x 3.9 x 13.3 inch7,7l — 0,4 kg

HDIT13CECILIA

Shoulder bag medium

H x D x W21 x 20 x 35 cm8.2 x 7.8 x 13.7 inch14,7l — 0,5 kg

HDIT23GIANNA

Spinner 20”

H x D x W58 x 20 x 36 cm22.8 x 7.9 x 14.2 inch41,76l —2,5kg

HDIT11CINDY

Business trolley 15.6

H x D x W35 x 18 x 44 cm13.7 x 7 x 17.2 inch27,7l — 2,8kg

15,6” HDIT07PAT

Backpack

H x D x W37 x 8 x 25 cm14.5 x 3 x 10 inch7,4l — 0,38 kg

42

ZEPP

ELIN

43

HZP

Practical becomes practi-coolest with a little dash of Rock ‘n’ Roll with the Zeppelin collection. Functional styles include tablet-ready across-body bags, handy laptop backpacks, and business bags with wheels or without.

TARGETGROUP

WHO THEY ARE

Age// 30-50Gender// MaleEducation// University

WHERE THEY SHOP

Shops// Main shopping streetsPrice sensitivity// Average

Let Zeppelin lead the way.

Skeleton in Brown

WHAT THEY DO

Occupation// Office, sales, accountantHobbies// Football, gymLifestyle// Friends & familyInternet usage// Medium

44

HZP

Brown 076

Black 003

MAIN MATERIAL70D*260T Nylon taffeta interlock bonding

LINING70D*190T 100% Nylon

TRIMSPU

HANGERblack cube

LOGOmetal Hedgren logo

HZP

45

Black 003

Brown076

HZP07HERITAGE

Laptop bag 15,6”

H x D x W29 x 11 x 40 cm11.4 x 4.3 x 15.7 inch12,8l — 0,8 kg

15,6” HZP10NACELLE

Laptop bag 17”

H x D x W32 x 12 x 43 cm13.3 x 4.7 x 16.9 inch17,9l — 1,1 kg

17” HZP06CABIN

Expandable business bag

H x D x W29 x 16 x 41 cm11.3 x 6.3 x 16.4 inch19l — 1,34 kg

15,4”

HZP03HELIUM

Small laptop backpack

H x D x W38 x 18 x 29 cm15 x 7.1 x 11.4 inch19,8l — 0,7 kg

13” HZP12SKELETON

Backpack 15.6”

H x D x W40 x 22 x 33 cm15.7 x 8.7 x 12.9 inch29l — 0,9 kg

15,6” HZP11EMPENNAGE

Backpack on wheels

H x D x W47 x 20 x 36 cm18.5 x 7.9 x 14.2 inch33,8l — 2,6 kg

15,6”

HZP14MHYDROGEN M

Vertical shoulder bag medium

H x D x W32 x 3 x 27 cm12.6 x 1.2 x 10.6 inch2,6l — 0,3 kg

HZP13PROPANE

Expandable 3 way business bag 15.6”

H x D x W28 x 14 x 39 cm11 x 5.85 x 15.21 inch15,3l — 1,4 kg

15,6”

46

CA

RR

IER

47

HCAR

A Hedgren bag is your everyday guide through the twists and turns of an on-the-go lifestyle. Featuring a trendy mix of utility-inspired details, Carrier’s functional styles are an ideal reflection of the fast moving urban lifestyle – all in totally on-trend neutral tones.

TARGETGROUP

WHO THEY ARE

Age// 35-44Gender// MaleEducation// University

WHERE THEY SHOP

Shops// Street shopsPrice sensitivity// Less price sensitive

Carry in style with the Carrier

Shifting in Dark Grey

WHAT THEY DO

Occupation// White collar manager, accountingHobbies// Fitness club, golf, group excursions, city tripsLifestyle// Movies, friends, happy hour, dinner, gourmet, EuropopmusicInternet usage// High use on mobile media

48

HCAR

Dark Grey 013

Chestnut Brown 077NEW COLOUR

MAIN MATERIAL40D nylon with jersey backing

COMBINED MATERIAL1680D Polyester

LINING230T Polyester

TRIMSgenuine leather

HANGERblack cube

LOGOmetal Hedgren logo

HCAR02SHIFTING

Messenger

H x D x W29,5 x 10 x 40,5 cm11.5 x 3.9 x 15.8 inch11,9l — 0,9 kg

15,4” HCAR06LOADER

Satchel

H x D x W32 x 10 x 40 cm12.5 x 3.9 x 15.6 inch12,8l — 0,8 kg

14” HCAR01BEARER

Business bag

H x D x W30 x 12 x 39,5 cm11.7 x 4.7 x 15.4 inch14,2l — 0,9 kg

HCAR04BELLHOP

Backpack/Tote

H x D x W39,5 x 13 x 45 cm15.4 x 5.1 x 17.6 inch23,1l — 0,9 kg

13”

HCAR05SKYCAP

Backpack

H x D x W45 x 12 x 30 cm17.6 x 4.7 x 11.7 inch16,2l — 0,9 kg

14” HCAR08SILLEROS

Upright 20”

H x D x W50,8 x 25 x 32,5 cm19.8 x 9.8 x 12.7 inch41,3l — 3,5 kg

18”

15,4”

HCAR

49

Dark Grey 013

Chestnut Brown077

HCAR03SHERPA

Backpack

H x D x W45 x 13 x 30 cm17.6 x 5.1 x 11.7 inch17,6l — 0,9 kg

15,6”

50

NEW

WAY

51

HNW

The brother to our iconic Inner City collection, New Way celebrates dynamic individuals and their day-to-day life. Fusing the desire for modern street style with signature functionality, Hedgren’s new way of doing things will bring some casual cool to everyday bag wear for men: for a young, authentic and confident approach to life. New colour Peacot Blue reflects an alternative to all-black: for style-conscious go-getters, navy is a must.

TARGETGROUP

WHO THEY ARE

Age // 20-35Gender // MaleEducation // University, High School

WHERE THEY SHOP

Shops// Department stores, MallsPrice sensitivity// Average

A New Way for everyday

Longwood in Peacot Blue

WHAT THEY DO

Occupation// High School students, first employment, freelanceHobbies// Avant-garde movie, music, art, follower of new technologiesLifestyle// Socializing, adapt of the new food philosophy, independent but committed, Techno music, blogs, new world bistro, home cookingInternet usage// High, following all latest trends

52

Black 003Solid Rock 665

Peacot Blue 644NEW COLOUR

HNW

MAIN MATERIAL100D*200D 100% Twill Nylon

COMBINED MATERIAL900D Polyester with PU coating

LININGshinny PVC lining

HANGERred rubber cube

LOGOwoven label

HNW

53

HNW01LEXINGTON

Small crossover shoulder bag vertical

H x D x W21 x 17 x 6 cm8.2 x 6.6 x 2.3 inch2,1l — 0,2 kg

HNW02UNION

Crossover shoulder bag horizontal

H x D x W23 x 30 x 4 cm9 x 11.7 x 1.6 inch2,8l — 0,5 kg

HNW19KENTISH

Slim attaché 15”

H x D x W28 x 38 x 7 cm10.9 x 14.8 x 2.7 inch7,4l — 0 kg

15” HNW07LONGWOOD

Business bag 15”

H x D x W30 x 40 x 7 cm11.7 x 15.6 x 2.7 inch8,4l — 0,7 kg

15”

HNW03WITCHLOCK

Crossover shoulder bag vertical

H x D x W28 x 22 x 5 cm10.9 x 8.6 x 2 inch3,1l — 0,4 kg

HNW06PELLHAM

Attaché 13”

H x D x W26 x 37 x 5 cm10.1 x 14.4 x 2 inch4,8l — 0,5 kg

13”HNW12OZONE

Classic Backpack 14”

H x D x W41 x 30 x 13 cm16 x 11.7 x 5.1 inch16l — 0,6 kg

15”

HNW08BROOK

3 way Business bag 15”

H x D x W31 x 41 x 10 cm12.1 x 16 x 3.9 inch12,7l — 0,9 kg

15” HNW08EBROOK E

3 way Business bag 15” Expandable

H x D x W31 x 41 x 12 cm12.1 x 16 x 4.7 inch15,3l — 1,02 kg

15,6”

MARKETINGmaterial

MARKETING

107

HAD717/000-02CONSUMER BROCHURE SS15

COLLECTION BANNERS

Consumer brochure SS15(dummy image used on above image)dimensions: to be confirmedselling unit | 20available in January ‘15

Window or in-store bannerdimensions: A1(dummy image used on above image)selling unit | 1available in January ‘15

BLUE LABEL SS15 HAD727/000-01CARRIER SS15 HAD705/000-02CARRY OUT SS15 HAD728/000-01CASUAL CHIC SS15 HAD707/000-02DIAMOND TOUCH SS15 HAD711/000-02FORMULA ONE SS15 HAD730/000-01GREAT AMERICAN SS15 HAD726/000-01HYPE SS15 HAD709/000-02INNER CITY SS15 HAD706/000-02NEW NOMAD SS15 HAD713/000-02NEW WAY SS15 HAD712/000-02PILATES SS15 HAD716/000-02SAIL IT SS15 HAD724/000-02 SUBWAY SS15 HAD710/000-02ZEPPELIN SS15 HAD729/000-01

Sales banner(dummy image used on above image)dimensions: A0 selling unit | 1 available in January ‘15

COLLECTION SHOWCARDS

HAD671/000SALES SHOWCARDS

Set of 2 showcards(dummy image used on above image)dimensions: 24,5 x 24,5 cmselling unit | 1 setavailable in January ‘15

Sales showcards(dummy image used on above image)dimensions: 24,5 x 24,5 cmselling unit | 1 available in January ‘15

INNER CITY SS15HAD731/000-01NEW WAY SS15 HAD732/000-01

HAD673/000SALES BANNER

SEASONAL MARKETING SUPPORTSHOP FLOOR SUPPORT

New showcards(dummy image used on above image)dimensions: 15 x 15 cmselling unit | 1 available in January ‘15

HAD674/000“NEW” SHOWCARD

MARKETING

108

HAD723/000-01BAG TOTEM DISPLAY

HAD683/000HANDBAG HOLDER S

Entry price point displayfor Wholesale business only!including 12 adjustable hooksdisplay of 40 bagsmovable with wheels 45 (w) x 160 (h) x 45 cm (d)selling unit | 1 available in September ‘15

Accessories Tray - for wallets and pouches. display of 20-30 pieces (design to be finalised)selling unit | 1 available in January ‘15

Authorized Hedgren Dealer Signdimensions: 20 (w) x 7 (h) x 3 (d) cmselling unit | 1ongoing

HAD684/000HANDBAG HOLDER M

Hedgren Handbag holder Mdimensions: 17 (w) x 12 (d) x 16 (h) cmselling unit | 1 ongoing

Hedgren Handbag holder Mdimensions: 17 (w) x 8 (d) x 12 (h) cmselling unit | 1 ongoing

Hedgren handbag standadjustable height: 40 - 72 cmselling unit | 1 ongoing

HAD680/000ACCESSORIES TRAY

HAD681/000DEALER SIGN

HAD682/000HANDBAG STAND

ONGOING MARKETING SUPPORTVISUAL MERCHANDISING SUPPORT

MARKETING

109

SHOPPING BAGHAD678/000SILKY STUFFING PAPER

Paper bag(dummy image used on above image)selling unit | 50 ongoing

Silky stuffing paper dimensions: 5 kg packselling unit | 1ongoing

AD642 PAPER BAG SDimensions: 20 W x 20 H x 10 D cm

AD641 PAPER BAG MDimensions: 38 W x 30 H x 12 D

AD640 PAPER BAG LDimensions: 60 W x 42 H x 17 D

Hedgren Gift wrapping paper(dummy image used on above image)specs: roll of 50mselling unit | 1ongoing

HAD677/000 WRAPPING PAPER

ONGOING MARKETING SUPPORT

VARIOUS

HAD686S/000 LOGO STICKER WINDOW

Hedgren window logo sticker specs: static, reusable sticker to stick on the inside of the windowdimensions: 40cm selling unit | 1ongoing

HAD687/000 CARD HOLDER A4

A4 plexi card holderverticalselling unit | 1ongoing