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Hedeya Stores Profile
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About Hedeya
We deliver mothers & kids products to your door in maximum 2 hrs
Hedeya is children's and maternity products store.
Thousands of products are available from all well-known brands such as:
Chicco, Gracco, Littletikes, Bebe confort, Quinny, Maxicosi, Evenflo, Avent,
Neonato, Fisher Price, Tommee Tippee, Maclaren, K’s Kids, Winfun,
Safety 1st, Nuby,… etc.
Hedeya has built-up and continuously expanded its customer base
by offering trendy products with best quality, reasonable prices
and easily accessible sales networks
Hedeya is one of the most popular shops on the social media channels
that deliver products anywhere in Egypt by ordering through Facebook
or the website www.hedeya.com
Brand Concept
Hedeya entered the market on August 2007
Hedeya entered the market on August 2007 by opening 2
shops in the reception of EL nada hospital and Introducing
the first shopping catalogue in Egypt that offers immediate
home delivery for mums’ and kids’ products.
The catalogue was distributed widely in various locations
occupied by “A“ class mothers. 5 issues are out up till now.
In 2011 we opened our main and second branch in 13 Nady
el Seid st. Dokki with are of 550 sqm. The store consist of
three floors which include different sections and corners
containing all kids and mothers products.
In conjunction with the main branch opening we launched
our website “www.hedeya.com” which offers an easy and
fast online shopping. Also the website gives our customers
the opportunity to create gift lists for their occasions and
share it on all social media channels.
In addition, our customers can shop via our facebook fan
page which is integrated with our website.
Click here for the
electronic version
of the 5th issue
Brand Vision
All mothers and children’s products under one roof
Hedaya goal is to be among Middle East’s 10 largest stores in 2015
which gathers all the most famous and spreading brands in one place
1st online shopping store for mothers and kids products
in the Middle East
Hedeya Stores
Hedeya Stores
Brand Positioning
Offering top brands products and joy of shopping at affordable prices.
kids 0 - 5+ essentials (Products & Toys)
Bathing necessities, Ride ons, Feeding necessities, Car seats, Outdoors, Baby carriers, Bags,
Strollers, toys
Nursery & bedroom products
Educational and learning products from 0 to 5+ yrs
Maternity Essentials.
Target Consumer Description Hedeya has become familiar and friendly mother’s products brand. Hedeya has won a number of outstanding, women of all ages.
Core Customer : Mothers and Pregnant women. Core age : 18-34 years old Customer Character : Affordable & willing to pay.