Dacia Duster: A (very) Profitable Story

Francis Ramiandrasoa (HEC MBA 03)

HEC Campus – 27 Nov 2012

@framiand

TOOLSTEAMVISION

HOW WOULD YOU MEASURE THE SUCCESS OF A PROJECT?

Association of Scottish Motoring

Writers

2011 Car of the Year – (Croatia)

2011 Winner of “Autobest 2011” (Germany)

2011 Duster "Wertmeister 2011"(Germany)

Sales over the last 12 months = 117k = +1600%

HOW DID WE ACHIEVE SUCH A SUCCESS?

2

1

3

4

Sedan

Wagon

Van

Pick-Up

Hatchback

Hatchback SUV

4WD SUV

SOURCE: McKinsey

SO… WHAT’S NEXT?

WHAT IS A GREAT CAREER?

Insert your picture

Insert your name

I like what I’m doing

I’m (pretty) good at it

People are (very) willing to pay for it

I shine!

+

+

=

@framiand

TOOLSTEAMVISION

1. Look ahead

2. Contribute

3. Keep learning

Automotive Group

@framiand

Thank You!