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Heather Small 1910 North Calvert Street Apt 204
Arlington, VA 22201 717–375–8321
Public Relations and Marketing
Program Management
Business Operations
Budget Development
Financial Management
Resource Management
Event Coordination
Strategic Planning
Goals and Objective: Diversify my career portfolio and find a company to help grow business in the Public and Private sectors.
Experience
Director of Events and Business Operations Manager, RIS, Washington, DC 2015 - Present
Lead sales and customer service support for events ranging from 10 to 200 guests.
Plan all events, scheduling, agendas, facility specifications and set-up,
audio-visuals and IT and printed materials.
Manage staff of 20 for events, including coordination with outside vendors and rental companies.
Ensure quality control for all events to exceed client expectations.
Develop plans that stay within customer budget and deliver planned profit and revenue.
Planned 2016 event budget. Recorded over $500,000 in event revenue to date, projecting
$1,200,000 for 2016, a 15% ($180,000) increase over 2015.
Manage finances to ensure accurate accounting of revenue and profit.
Plan management meetings, capture action items; assign responsibility and ensure completion.
Human resource expert in documentation, hiring and terminations, employee records and payroll.
Maintain business licenses and schedule inspections.
General Manager and Business Operations Manager, Willow Restaurant, Arlington, VA 2011 – 2015
Progressed from Event Manager to Assistant Manager to General Manager for $3 million dollar
business, based upon performance and demonstrated potential.
Lead business operation including payroll, human resources documentation, hiring and firing,
business licensing and maintaining contracts with purveyors.
Made purchasing decisions based on customer demand, satisfaction and budgets.
Established business relationships with multi-million dollar large and medium sized businesses and
built enduring partnerships.
Developed an interactive marketing plan and experience using Constant Contact software to
engage a broader customer base to support long-term revenue goals.
Guided and directed staff to execute small and large events.
Recorded $500,000 in private event sales for 2014, a 20% and $100,000 increase from 2013.
Heather Small 1910 North Calvert Street Apt 204
Arlington, VA 22201 717–375–8321
Events Manager/Consultant, Union Street Public House, Alexandria, VA Jan 2015 – May 2015
Developed an event plan and handed-off the program to the company’s first
full-time event manager, while simultaneously working full-time at Willow.
Various positions July 2009 – May 2011
Positions specifically chosen to gain experience and develop skills in leadership, management,
presentation skills, writing abilities, sales negotiations, time management and organization.
Positions included freelance writing, sales, substitute teaching and instructing group fitness classes.
Public Relations Assistant, Simoneink, LLC, McLean, VA Mar 2008 – July 2009
Executed media relations and marketing plans to promote boutique hotels and restaurants.
Collaborated with local and national press to achieve desired coverage.
Coordinated photo shoots, events, interviews and appearances to promote clients.
Developed and distributed press kits.
Managed press personnel database.
Developed monthly and annual reports for 10 clients.
Managed press clipping archives, using BurrellesLuce to track placements.
Education
Bachelor’s of Science, Communication/Public Relations Millersville University of Pennsylvania – Millersville, PA, Class of 2007
