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TROPICAO TM René Schou Global Marketing Director CCF

Heat Stable Chocolate - AAK...A revolution in the chocolate industry. 4 The Co-Development Company. The answer – to one of chocolate producers’ most severe pains. Normally there

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Page 1: Heat Stable Chocolate - AAK...A revolution in the chocolate industry. 4 The Co-Development Company. The answer – to one of chocolate producers’ most severe pains. Normally there

TROPICAOTM

René Schou Global Marketing Director CCF

Page 2: Heat Stable Chocolate - AAK...A revolution in the chocolate industry. 4 The Co-Development Company. The answer – to one of chocolate producers’ most severe pains. Normally there

2 The Co-Development Company

The answer – to a big and well-known challenge

At AAK, we have found a solution to this challenge:

we call it….. TROPICAO™

Heat-related bloom is one of the most frequent reasons for quality complaints in hot

climates, making it one of the most important considerations for chocolate producers for

succeeding in these markets

Over the years, many attempts to find solutions to this challenge have been developed.

However, there has been very little success because of a trade-off between the chocolate’s

bloom stability and its sensory, hence compromising the consumer’s experience

Page 3: Heat Stable Chocolate - AAK...A revolution in the chocolate industry. 4 The Co-Development Company. The answer – to one of chocolate producers’ most severe pains. Normally there

3 The Co-Development Company

This truly is a breakthrough innovation!!

With this new solution we can make a significant market expansion

We are aiming at customers that are selling chocolate in hot climates

We are the very first in the market with a solution like this

We have filed several patents on this new and exciting innovation

The solution is tested and upscaled

TROPICAOTM

A revolution in the chocolate

industry

Page 4: Heat Stable Chocolate - AAK...A revolution in the chocolate industry. 4 The Co-Development Company. The answer – to one of chocolate producers’ most severe pains. Normally there

4 The Co-Development Company

The answer – to one of chocolate producers’ most severe pains

Normally there is a trade-off between bloom stability and chocolate sensory – not in this solution! It’s unique, it cannot be matched by anything else in the market An answer to one of our customers’ most severe pains

Bloom stability Chocolate sensory

Texture, snap, mouth feel, taste etc.

Our solution

First time in history we have a solution which answers to chocolate producers’ pains

Page 5: Heat Stable Chocolate - AAK...A revolution in the chocolate industry. 4 The Co-Development Company. The answer – to one of chocolate producers’ most severe pains. Normally there

5 The Co-Development Company

Design of solution A unique heat-stable solution for both milk and dark chocolate, providing chocolate producers with the best-in-market resistance towards heat-related bloom issues The heat-stable chocolate solution can overcome exposures to temperatures up to 37°C while maintaining a non-bloom appearance and securing the normal chocolate sensory The heat stable chocolate solution is for moulded and enrobed/coated applications The solution consists of three components:

TROPICAOTM CBI TROPICAOTM SEED TROPICAOTM SEEDER

The TROPICAOTM solutions consist of three components

Page 6: Heat Stable Chocolate - AAK...A revolution in the chocolate industry. 4 The Co-Development Company. The answer – to one of chocolate producers’ most severe pains. Normally there

6 The Co-Development Company

Design of solution

Heat-stable CBI, heat-stable seeds and the seeder will always go as one solution The customer will rent the seeder equipment from AAK We will make the equipment available for our customers and they will pay rent through the purchase of the total solution Our customers avoid cumbersome CAPEX handling

Page 7: Heat Stable Chocolate - AAK...A revolution in the chocolate industry. 4 The Co-Development Company. The answer – to one of chocolate producers’ most severe pains. Normally there

7 The Co-Development Company

Design of solution – Key Partner

Aasted is a very well-known global producer of chocolate equipment and holds a market share of 50% on temper machines Aasted is a key partner and will produce, install and maintain the seeder equipment AAK holds all patents for the concept Aasted has service offices in all relevant markets

Page 8: Heat Stable Chocolate - AAK...A revolution in the chocolate industry. 4 The Co-Development Company. The answer – to one of chocolate producers’ most severe pains. Normally there

8 The Co-Development Company

Customer segments Markets in scope are Latin America, China, India, SEA and MEA The customer segment is chocolate producers that are selling goods in hot climates Especially producers that invest heavily in their brand names and that have a defined set of quality measures Priority is top 5 and second tiers. However, anyone with a significant potential behind the opportunity is a potential target We are aiming at decision makers within R&D, Marketing and Operations

R&D Operations

& Quality Marketing

& Sales 1 2 3

Page 9: Heat Stable Chocolate - AAK...A revolution in the chocolate industry. 4 The Co-Development Company. The answer – to one of chocolate producers’ most severe pains. Normally there

9 The Co-Development Company

A very strong value proposition

Partly sustained shape

Maintained snap

Fewer Withdrawals and complaints and longer shelf-life

-

Page 10: Heat Stable Chocolate - AAK...A revolution in the chocolate industry. 4 The Co-Development Company. The answer – to one of chocolate producers’ most severe pains. Normally there

10 The Co-Development Company

Page 11: Heat Stable Chocolate - AAK...A revolution in the chocolate industry. 4 The Co-Development Company. The answer – to one of chocolate producers’ most severe pains. Normally there

11 The Co-Development Company

Page 12: Heat Stable Chocolate - AAK...A revolution in the chocolate industry. 4 The Co-Development Company. The answer – to one of chocolate producers’ most severe pains. Normally there

12 The Co-Development Company

Page 13: Heat Stable Chocolate - AAK...A revolution in the chocolate industry. 4 The Co-Development Company. The answer – to one of chocolate producers’ most severe pains. Normally there

13 The Co-Development Company

Page 14: Heat Stable Chocolate - AAK...A revolution in the chocolate industry. 4 The Co-Development Company. The answer – to one of chocolate producers’ most severe pains. Normally there

TROPICAOTM

“Beat the Bloom, Secure the Sensory”