HeartBreak Clinic_Business Plan_Marketing Strategy

8/13/2019 HeartBreak Clinic_Business Plan_Marketing Strategy

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Chetan Khanna


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Chetan Khanna

Do you feel the world is over ?


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Chetan Khanna

Cant you stop yourself from crying ?


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Chetan Khanna

Do you think you are never going tolove again ?


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Chetan Khanna

Do you think no one can ever loveyou again ?


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Chetan Khanna

It is ok !


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Its not a break up . Its a break through


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What we offer

Distraction by various innovative activities

Mingling and sharing stories

Helping you clear your head

Mammoth group discussions


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Workshop

2nd Sunday of every month join us at Vikram Hotel , AmarColony

Charges Rs 500 per person There shall be two sessions morning ( 11 AM 1 PM )

and evening ( 2:30 - 4:00 PM) Pep talk in the morning session for half an hour Interactive session with the audience for the remaining

time of the first session Activities such as Chinese checkers , chess , carrom board

etc. in the evening session to give the clients a feel ofwhat is in-store for them


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Maslows Hierarchy

Actively holding customer interestthrough engagement ads on socialnetworking sites

Increasingawareness

Creation of an online and highlyinteractive model of the serviceServicePromotion

Bringing some ex -clients on board toimprove the business model

Development Bringing current clients , ex-clients and

prospective clients on a common

platform

Client

Engagement


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Brand Extensions

Coping up withexam pressure

DepressionChildhood

trauma

Drug abuse OCD Gifts

Greeting Cards Chocolates


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Indirect Substitutes

ShrinksPreference for

family andfriends

Sivananda Dhamma (South Ex )

Saarthak (Hauz Khaz)


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Reducing post purchasecognitive dissonance

Body language. Will try to notice anything abnormal in thebehavior.

Special appointment with the proprietor at the end of themembership. To get a feedback from the client . And makehim believe that we care

Promise less and deliver more

Greeting cards to be sent on birthdays , festivals and newyear One free consultation with the councilor at the end of

membership which can be availed within one month


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Important Information

Timings 12 - 4 PM or 7 - 8:30 PM on

Monday to Friday . 12 PM 6 PM onweekends and public holidays

Join us at A-134 Dayanand Colony

Eligibility is 15 years of age


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Invitation Price

Two free individualconsultations with a

professional councilor ifthe offer is taken for 1month . Membership cost

is Rs 3000

Seven free consultationswith a professional councilorif the membership is takenfor 3 months . Membership

cost is Rs 7000


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Councilors (2) 100000 Rental 15000

Redecorating expenses 500000 Cash in hand 100000

Electricity, billings, phone, water etc. 20000 Helpers 5000

740000

Total fixed cost incurred every month 140000 Customers serving every month 80

Price min we should charge 1750

Revenue Model

Documents

HeartBreak Clinic_Business Plan_Marketing Strategy