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Healthy Aging
The Healthy Aging
Opportunity
This strong desire to grow old not just gracefully but fully engaged is the driving force behind the Healthy Aging movement. It represents a significantly large and fast growing category with two standout generations with growth potential: Baby Boomers and Millennials. Both demographic groups are looking for healthy solutions to support a wide variety of aging related concerns, and these needs are well supported with antioxidants.
CoffeeFruit Pure is the Healthy Aging Ant ioxidant .* Consumers, both o ld and young, want to l ive a longer, more act ive l i fe and are tak ing steps to ensure a better qual i ty of l i fe as they age.
This maturing population wants to age well, maintaining a robust quality of life in their later years through active lifestyle and nutrition. Life expectancy continues to rise through advances in healthcare and medical technology, but sometimes at a price. We may be living longer, but are we living better? Baby Boomers recognize this concern and see the benefits of dietary supplementation to support their healthy aging goals. They believe in taking steps to ensure their quality of life and are looking for superior products that deliver proven results.
Numbering over 80 million in the U.S. alone, this group is digitally connected with a wealth of information available at their fingertips. They value their active lifestyle and want to make healthier choices. Their desire for socially responsible health solutions leads to an interest in clean label products that deliver “superior nutrition” through renewable and transparent sourcing of ingredients – they have a strong ethical compass and believe in and support sustainable, fair labor manufacturing practices.
Baby Boomers
Mil lennials
References: US Census National Population Projections 2012 CDC, National Center for Health Statistics, National Health Interview Survey 2010 CDC, National Center for Chronic Disease Prevention and Health Promotion 2012 What’s Your Healthy Survey, Aetna 2013 Millennials – Breaking the Myths, Nielson 2014
2015 2020 2030 2040 2050 2060
YEARS
88
86
84
82
80
78
76
AG
E
Rising Life Expectancy in the US
women men
Population by Generation
80%
40%
24% Boomers
24% Millennials
12% Greatest 24% Gen Z
16% Gen X
Population by Generation
80%
40%
24% Boomers
24% Millennials
12% Greatest 24% Gen Z
16% Gen X
Population by Generation
80%
40%
24% Boomers
24% Millennials
12% Greatest 24% Gen Z
16% Gen X
80% of o lder adults , age 60
and over, have at least one chronic
condit ion.
Young mi l lennia ls are 40% more l ike ly
than the general populat ion to spend
on a lternat ive medic ines.
C o f f e e F r u i t P u r e S u p p o r t s H e a l t h y A g i n g *
CoffeeFruit Pure is the powerhouse ant ioxidant that dr ives the eff icacy of healthy aging products for Baby Boomers and Mi l lennia ls as wel l as Senior Adults .
ɔ POTENT. Independent testing confirms high levels of phenolics and chlorogenic acid to address healthy aging concerns.*
ɔ PURE. Zero added ingredients. Pure antioxidant power for healthy aging.*
ɔ SUSTAINABLE. Patented process reduces environmental toxins from coffee waste.
CoffeeFruit Pure is available in a variety of grinds from a fine grain powder, through to a rough tea cut, ideal for dietary supplements, functional foods and beverages, as well as skin and beauty products.
Our proprietary process allows for the gentle and all natural processing of the previously discarded skin and pulp for an environmentally conscious answer to the harmful impact of coffee waste.
*These statements have not been evaluated by the Food and Drug Administration.This product is not intended to diagnose, treat, cure, or prevent any disease.
