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4/18/2010 1 The New Normal: Healthcare Reform and Disruptive Innovation Stephen Mayfield, DrHA, MBA, MBB Senior Vice President American Hospital Association Healthcare Reform and Disruptive Innovation In the Next Few Minutes Reform as we know it now Major transformation in hospital business model Leadership’s Responsibility Focus on Efficiency Effectiveness and Safety Focus on Efficiency, Effectiveness and Safety Necessary Emphasis on Quality Science Consumer / Patient Expectations Innovation – System, Process & Technology Resistance to Change Workflow Redesign as Innovation Seeing opportunities where others cannot! Healthcare Reform

Healthcare Reform and Disruptive Innovation

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Page 1: Healthcare Reform and Disruptive Innovation

4/18/2010

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The New Normal: Healthcare Reform and Disruptive Innovation

Stephen Mayfield, DrHA, MBA, MBBSenior Vice President

American Hospital Association

Healthcare Reform and Disruptive Innovation

In the Next Few Minutes

• Reform as we know it now• Major transformation in hospital business model• Leadership’s Responsibility• Focus on Efficiency Effectiveness and Safety• Focus on Efficiency, Effectiveness and Safety• Necessary Emphasis on Quality Science• Consumer / Patient Expectations• Innovation – System, Process & Technology• Resistance to Change• Workflow Redesign as Innovation• Seeing opportunities where others cannot!

Healthcare Reform

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Health for Life

6

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Big PictureHealth for Life

System Reform Framework

Hospitals in Pursuit of

Excellence Field

Leadership Strategy

Seven Topics ( G )

Infections

M di ti S f tEducation Support

7

(and Growing)Theme:

Integration, Risk,

Accountability

Medication Safety

Patient Flow

Patient Safety

Care Coordination

HIT

Improve Efficiency

Products

National Implementation

Provided to the Field By Three

Ways

Impact AHA Strategic Plan

Strategic Performance Commitments

Health Reform Legislation - Key Delivery System Reforms

• Accountable Care Organizations– Beginning 2012, allows hospitals in cooperation with

physicians to voluntarily form an ACO to manage care and share savings.

• Bundling – Beginning 2013, requires a national, voluntary, five g g q y

year pilot program. If successful, pilots may be expanded after 2015.

• Hospital Readmissions– Beginning FY 2013, penalties for hospitals with

readmissions in “excess” of “expected levels. Excludes critical access hospitals and post-acute care providers.

8

Health Reform Legislation - Key Delivery System Reforms (contd.)

• Value-Based Purchasing– Beginning FY 2013, the program would redirect 1-2%

of Medicare payments based on quality performance. • Hospital-Acquired Conditions (HACs)

– Beginning in FY 2015, adds a 1 percent penalty to hospitals in the top quartile of rates of HACs, resultinghospitals in the top quartile of rates of HACs, resulting in reductions of $1.5 billion over 10 years.

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Health Delivery Reform• Accountable Care

Organizations

• Bundling

H it l

More Integrated Care

More At-Risk• Hospital

Readmissions

• Value-Based Purchasing

• Hospital-Acquired Conditions

10

More Accountable

Health Care

Roadmap to Understanding and Implementing Health Reform

National Framework for System Reform

•Developing Accountable Care Organizations (ACOs)•Testing Bundled Payment Implementation•Implementing Health Information Technology•Testing Tort Reform

Key Legislative Reform Issues

g•Reducing Avoidable Readmissions•Value-based Purchasing•990 Schedule H

Market Forces•Greater Integration•More Risk•More Accountability•Increased Efficiency•Increased Quality•Greater Value

+Education, Guides and Projects to Support Implementation

Proposed Reform Policies and Stated ObjectivesCross the Cross the

ContinuumContinuumBe SaferBe Safer Use Use

ScienceScienceBe FrugalBe Frugal Be TransBe Trans--

parentparentHPOE HPOE EffortsEfforts

Payment and Delivery System ReformPayment and Delivery System Reform

Value Based Value Based PurchasingPurchasing

BundlingBundling

Accountable Accountable Care OrgsCare Orgs

Care Delivery IssuesCare Delivery Issues

InfectionsInfections

ReadmitsReadmits

IT AdoptionIT Adoption

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The New Realities

The New Realities

More Risk, Accountability & Transparency

The New Realities

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Criticisms of Care Delivery

• Excessive variation and variability• Average Reliability• Undesirable Harm• Less-than-optimal Efficiency• Unsustainable Costs

Themes from High-Performing Leaders• Seeing the problem or opportunity• Willingness to Change the present situation• Implementing the Innovation for improved performance• Using design and reengineering methods to improve

Patient Flow and Workflow while Reducing Inefficiencies and Eliminating Defects

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Evolutionary & Revolutionary Change

• “The real test of leadership, then, is to be able to compete successfully by both increasing the alignment or fit among strategy, structure, culture, and processes, while simultaneously preparing for the inevitable revolutions required by discontinuous environmental change. This requires organizational

d t kill t t i t k tand management skills to compete in a mature market (where cost, efficiency, and incremental innovation are key) and to develop new products and services (where radical innovation speed, and flexibility are critical). Managers need to do both at the same time, that is, they need to be ambidextrous”.

Tushman, M. and O’Reilly, C. The ambidextrous organization –managing evolutionary and revolutionary change. California Management Review, Vol 38, No. 4.

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Putting Some Context

Which would you rather have?:

A Million dollars right now, or:

A Billion dollars*?

Putting Some Context

Which would you rather have?:

A Million dollars right now, or:

A Billion dollars*?* You have to count it, at the rate of one dollar a second

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The New Realities

Consumer Reports

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The New Realities

= MarginBundling payments

Non-payment adverse events

Inefficiency

- COSTSREVENUES

Non payment adverse events

Medicare pressures“20% to 50% of all health

care efforts are attributable to inefficiency.”

Rework, work arounds, defects, errors,

unnecessary harm, delays, misuse, overuse, underuse.

Non payment readmissions

The New Realities

Doing the Right Thing Well

The Business Model of Hospitals has been “we will do everything for everybody.”

However there are two divergent businesses models under the same roof:• Solution shops – which diagnose and recommend solutions and must be compensated on a fee-for-service basis; and• Value-added process businesses – performing

Cost Problems are due to Overhead,

Quality Problems are due to Poor Integration.

Recommendation – “deconstruct activities operationally into two different business models. The work done in each business model must be organized differently and their cost accounting and procedures on definitively diagnosed problems with a relatively standard sequence of steps and paid on fee-for-outcome basis.

pricing systems must be structured in ways appropriate for each.”

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Revenue vs. Savings

HCOs really only have two choices to deliver their services and they are to either:

• minimize total cost subject to a given constraint on output orconstraint on output, or

• maximize output subject to a total cost constraint.

From McGuigan

A CEO Shares his Thoughts

Henry Ford Health System

• “Seven years ago we decided to stop blaming others, and attend to that which is in our control:

Quality– Quality– Cost– Service– Access”

» Nancy Schlichting, CEO Henry Ford Health System

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John Toussaint, MD, is president of the ThedaCare Center for Healthcare Value. Dan Ariens is president of Ariens, Inc.

How Long Would it Take You to Change a Tire?

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• Innovate (v. tr.): application of creative energy to implement change; a departure from past g ; p ppractices.

From Webster’s

One Example of Innovation?

“Innovation is change that creates a “Innovation is change that creates a new dimension of performance.”new dimension of performance.”

P t D kP t D kPeter DruckerPeter Drucker

Drucker, P. (1999). Drucker, P. (1999). Management changes for the 21st century.Management changes for the 21st century. New York: HarperBusiness Publishing.New York: HarperBusiness Publishing.

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On a Cruise who has the most impact on your safety?

Strategy, Structure, Culture and Process: 1847 • See

Dr. Ignaz Semmelweiz General Hospital of Vienna

Patients Deaths Percent4,010 459 11.4

Patients Deaths Percent

3,754 105 2.7

First Ward Second Ward

Outward Visible Signals of Culture

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Outward Visible Signals of Culture

• See

Dr. Ignaz Semmelweiz General Hospital of Vienna

Strategy, Structure, Culture and Process: 1847

Patients Deaths Percent4,010 459 11.4

Patients Deaths Percent

3,754 105 2.7

First Ward Second Ward

He would scream WASH YOUR HANDS !Individual competence in a poorly designed system

Strategy, Structure, Culture & Process: 1986

Challenger Disaster resulted from decisions made in 1972

Individual competence in a poorly designed system

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Why Was there an “O-Ring” Expert?No O-Rings on External Fuel Tank!

Jesica Santillan

Strategy, Structure, Culture and Process: 2003

• Successful transplant surgery (twice)• No verification system for “matching

blood type”Individual competence in a poorly designed system

Jump From 1847 to 2009

• Number One National Patient Safety Goal of the Joint Commission for reducing Healthcare Associated Infection:Associated Infection:

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“Innovation is change that creates a “Innovation is change that creates a new dimension of performance.”new dimension of performance.”

P t D kP t D kPeter DruckerPeter Drucker

Drucker, P. (1999). Drucker, P. (1999). Management changes for the 21st century.Management changes for the 21st century. New York: HarperBusiness Publishing.New York: HarperBusiness Publishing.

Automated Hand Washing

Engage

-Systemness

-Culture

-Structure

Leadership Employs System Thinking that Embraces Innovation in Process Excellence

Context Leaders(executive, trustee, physician leaders)

g gLeaders -Strategy

-Process Field

-Process Excellence

-Competencies

-Team

-Training

-Process Improvement

Content Leaders(clinical and non-

clinical)

From Stephen Shortell

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= Shift Process Average= Reduce Process Variation

Six Sigma Objectives Lean Objectives

= Improve Process Flow

Reduce:= WasteNon Value Added

Improvement Objectives

© 2010 Institute of Industrial Engineers

52

= Reduce Process Variation= Robust Products and Processes

Flow= Reduce Process Complexity

= Non‐Value Added Work

= Cycle Time

Lean Six Sigma Improves Quality, Cost, and Delivery

More Hospitals Adopting Lean

• Adoption of U.S. Quality Science methods– Shewhart– Deming

• Two epiphanies: – Detroit Assembly Lines– American SupermarketTaiichi Ohno

1. Transportation (moving material/product from one place to another)

2. Inventory (material/product waiting to be processed)

Lead Time can only be minimized by the elimination of the Seven Types of Waste

Lean Methods Supports Improvement by Attacking Waste – “TIMWOOD”

© 2010 Institute of Industrial Engineers

54

3. Motion (excess movement and/or poor ergonomics)

4. Waiting (delays caused by shortages, approvals, downtime) 

5. Overproduction (producing more than is needed)

6. Overprocessing (adding more value than the customer is willing to paying for)

7. Defects/Rework (correcting mistakes)

Also People – un‐used or under‐utilized talents

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• Embarking on initiatives which have the potential to reengineer the way care is delivered in fundamental ways should be considered not as incremental change butconsidered not as incremental change, but rather disruptive innovation

Tushman and O’Reilly, 1996

Disruptive Innovation

First Cell Phone – 1973Weighed Over a Pound Cost: $3,500

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Disruptive Innovation

Unintended / UnanticipatedConsequences

• One study found that the unintended consequences can develop in surprising fashion. The study makes a distinction between unintended consequences versus unanticipatedconsequences. In this context ‘unintended’ is related to lack of p rposef l action or ca sationrelated to lack of purposeful action or causation, while ‘unanticipated’ refers to an inability to forecast the occurrence. The authors report that either category of consequence may be adverse or beneficial. Some may be happy surpriseswhile others represent preventable, and in some cases, severe harm.

Ash, et al, 2007

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Improved Efficiency and Throughput

Hospitals are Not Factories

ConsumerismBook:

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Layout/Flow - Lean & Sigma

Improved Efficiency and Customer Satisfaction

Human FactorsInnovation &

Mi t k P fiMistake-Proofing(Poka-yoke)

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• Perception and Communication

• An Example

The Swiss Cheese ModelThe Swiss Cheese Model

ErrorsSafety Measure Gaps

Patient

Safety Measures

The Swiss Cheese Model –Poka-yoke

The Swiss Cheese Model –Poka-yoke

Errors Sharp Cheddar

Patient

Safety MeasuresSafety Measure Gaps

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Pin Insertion Safety System

Pin Insertion Safety System

Visual Control:Which dial turns on the burner?

Stove A

Stove BFrom P. Gluck

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Mistake Proofing

Effective Employee Involvement(“people don’t resist change…just being changed”)

• Employees’ personal commitment to the organization comes from the answers to the following questions:

• What am I supposed to do for the organization?• What help will I get to do the job?• How and when will my performance be

evaluated?• What will I be paid, and how will pay relate to my

performance evaluation?

Strebel, P.(1998). Why do employees resist change? Harvard Business Press.

Health Delivery Reform• Accountable Care

Organizations

• Bundling

H it l

More Integrated Care

More At-Risk• Hospital

Readmissions

• Value-Based Purchasing

• Hospital-Acquired Conditions

75

More Accountable

Health Care

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Proposed Reform Policies and Stated ObjectivesCross the Cross the

ContinuumContinuumBe SaferBe Safer Use Use

ScienceScienceBe FrugalBe Frugal Be TransBe Trans--

parentparentHPOE HPOE EffortsEfforts

Payment and Delivery System ReformPayment and Delivery System Reform

Value Based Value Based PurchasingPurchasing

BundlingBundling

Accountable Accountable Care OrgsCare Orgs

Care Delivery IssuesCare Delivery Issues

InfectionsInfections

ReadmitsReadmits

IT AdoptionIT Adoption

In the Next Few Minutes

• Reform as we know it now• Major transformation in hospital business model• Leadership’s Responsibility• Focus on Efficiency Effectiveness and Safety• Focus on Efficiency, Effectiveness and Safety• Necessary Emphasis on Quality Science• Consumer / Patient Expectations• Innovation – System, Process & Technology• Resistance to Change• Workflow Redesign as Innovation• Seeing opportunities where others cannot!

Page 27: Healthcare Reform and Disruptive Innovation

4/18/2010

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The New Normal: Healthcare Reform and Disruptive Innovation

Stephen Mayfield, DrHA, MBA, MBBSenior Vice President

American Hospital Association

Healthcare Reform and Disruptive Innovation