Health &Wellness

FIT Reisen – Your Premium Sales Partner for Health & Wellness

Somatheeram Ayurvedic Health Resort, IndiaLUX, Maledives

1976

Burnout

Beauty

Thalasso

AyurvedaPrävention Medical Health

Yoga Fango

Regeneration

Anti-AgingWellness

Schrothkur

Access to > 100 Mio. CustomersFIT Reisen is connected to all distribution systems in the German speaking market and sells via > 10,000 travel agencies, online retailer and an own website.

Pioneer in Health & Wellness TravelFIT Reisen has been the leading innovator in health & wellness travel for morethan 35 years. Become part of it and be always a step ahead.

We are the SpecialistAs the leading specialist for health & wellness we are more than familiar withproducts and costumer needs and we know exactly what it really takes.

Our Ambition: Only Highest QualityCustomers have great expectations of health and wellness services during theirholidays. Thus, we choose our partners according to ambitious criteria.

Partnership for SuccessFIT is growing faster than our booming segment. Only one of the reasons whymost of our hotel partners have been working with us for more than 15 years.

2012

2010 2011 2012

17%

35% 40%FIT-Growth

2013E

40%

Grotta Giusti Resort, Golf & Spa, Italy2

Via FIT Reisen You Have Access to more than 100 Million Potential Customers

FIT-WebsiteHigh Class Catalogues

> 10.000 Travel Agencies Online Retailer

Connections to all Distribution Systems

100 Million Customers

3

You are Presented First Class

Facts in Short• Premium catalogues with brilliant colours• Edition of approx. 500,000 copies • Distribution via 10,000 FIT travel agencies and to more than40,000 FIT private customers

Together We Work on a Perfect Presentation• Focus on hotels’ individual philosophy, profile and core competences• Focus on packages and arrangements• Cooperative creation of your presentation

Our Closing Dates• Annual catalogues: Closing of contract: Oktober; Print: End of November

• Seasonal catalogues: Closing of contract: June; Print: End of July• Theme-oriented brochures on request

Sha Wellness Clinic, Spain4

Our Catalogues – the Best Advertising Medium for Health & Wellness

Theme-oriented Brochures Seasonal Catalogues Annual Catalogues

Life Wellness Resort Quy Nhon, Vietnam5

Cataloguepresence leads tostrong spill-overs

in direct bookings

Supporting Marketing Activities for Top Offers

Fax Mailings and Newsletters for Travel Agencies• Biweekly distribution to over 10,000 travel agencies and travel-experts• Recent information and attractive special offers

Marketing and Sales Support• Guidebooks for various topics e.g. Ayurveda, Fango etc.• Posters and sales brochures for special offers• All materials are available at the FIT-Agency-Shop for free

Flyers and Posters for the Salesroom• A4 sized offers for advertising in shop windows• Distribution to travel agencies via the FIT newsletter

Health & Wellness “live”• Health & Wellness roadshows, lectures and workshops• Product and sales trainings for travel agents• Fam–trips and PEP offers (Product Experience Packages)

6

Agenturshop

Powerful Distribution via Travel Agents

Perfect PositioningUbiquity of our OffersStrong Network and Partners

Gesundheit &Wellness

7Gran Melia Palacio De Isora, Spain

FIT Reisen is connected to all bookingsystems relevant for the tourism market

Every travel agency has an optimal accessto all availabilities and rates

Clear positioning as THE special touroperator in health & wellness travel

If it is about health & wellness, travel agents trust FIT Reisen as the expert with the best experience

Extensive distribution network with more than 10.000 travel agencies in Germany, Austria and Switzerland

FIT Reisen has premium partnershipswith the largest travel agency networks

Our Online Sales Partners reach 40 Mio. Visitors per Month

Mezzatorre Resort & Spa, Italy

Bookablein over 1,400

platforms

8

www.fitreisen.de – The Booking-Platform for Health & Wellness

Extensive Reach• More than 146,000 visitors every month• Over 940,000 page impressions per month• +60 % growth rate compared to prior year

Focus on Packages• The only booking website in Germany with focus on packages• Up to 10 packages can be presented per hotel

Attractive User-Profile• 64 % women and 36 % men• 87 % of our visitors come from Germany• 42% direct access visitors – due to our strong brand

Internationality• International domains like www.fitreisen.ch• 30 languages• 12 currencies

DHSR Heviz, Hungary La Residence des Cascades, Red Sea, Egypt Sha Wellness Clinic, Spain9

Online-Marketing: Fast, Direct and Efficient

Optimization of Google-Rankings (SEO) and Google-Adwords (SEM)• Keyword based marketing on major wellness topics, e.g. “thalasso”• Search engine optimization by keyword targeting and optimization for google results

E-Mail Newsletters for Direct Customers• Distribution to more than 30,000 subscribers every two weeks• Focus on theme-oriented offers like e.g. ayurveda, cures, wellbeing

Facebook Fanpage• Information, lotteries and marketing activities• Special “Deal of the Week”

Affiliate-Marketing• Partnership with Affiliate-Networks like Affili.net and Zanox• Combined reach of > 1,5 Mio. partnerwebsites (“publisher”)

Royal Thalassa Monastir, Tunisia10

Innovations@FIT Reisen

iPad-App Online Catalogues with Booking Functions

SHA Wellness Clinic, Costa Blanca, Spain11

FIT Takes Advantage of all Marketing Opportunities

Mezzatorre Resort & Spa, Italy

Advertorials Inserts in MagazinesCooperations

Edition150.000

12

Premium Public Relations and Media Activities

The Best Agency for Public RelationsSince we know that public relations can only be successful in co-operation with a renowned and professional media agency we work together with Contact & Creation, the number one press agency for tourism issues in Germany.

Press Service for our PartnersC & C creates a regular press servicethat announces any innovation from ourhotel partners to a large public audi-ence. These press releases reach a growing number of media agencies andjournalists from 1,200 contacts upwardsand results in a wide range of reports inwell-known media (see left).

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Our Portfolio Consists of four main Theme-Worlds

Cures, Medical Wellness & HealthClassical cures are perfect either for preven-tive reasons or to generally improve one’s health & wellbeing. FIT Reisen offers thewhole range from traditional therapies to modern medical treatments.

Mövenpick Resort & Spa, Jordan

Ayurveda & YogaFIT Reisen was the first tour operator in the German speaking market to integrateayurveda-holidays into its program. TodayFIT Reisen has the largest offer in the market.

Wellbeing, Relaxation & BeautyPremium and modern wellbeing & beauty-packages are becoming ever more popular. That is why FIT continues to expand its worldwide offer.

Diet, Detox & FastingFIT Reisen offers start with classical fastingcures according to F.X. Mayr and Buchingerover detoxifying treatments up to modern concepts in nutrition such as metabolic dietand detox.

DHSR Nove Lazne, Tschechien

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FIT Reisen Sends Guests to more than 35 Countries

Spain Portugal

Marocco

Madeira

Canary Islands

Tunesia

Germany

Poland

Tschechien Slovakia

HungaryAustria Switzer-

land Slovenia

Croatia Romania

Bulgaria

Italy

Greece

Cyprus

Israel

JordanEgypt

Turkey

Korea (South)China/Tibet

India

Nepal

Thailand Vietnam The Philippines

Malaysia

IndonesiaSri LankaMaledives

UAE

Mauritius

France

Oman

NAIADE-Diva, Maldives

We Work with Top Partners to Ensure Highest Quality

74 % of our Partners Classified 4 or 5 stars High Degree of Customer Satisfaction

98,9%7 %18 %

54 %

20 %

not officiallyclassified

16

FIT Private Customers: able and willing to spend

and High Willingness to Spend

FIT private customers…

…book premium

…stay longer

…book high-value health & wellness-packages

…demand additional treatments and extraservices in the hotel

with very High Net IncomeBest Ager

NAIADE-Diva, Maldives

57 %

< 2000

17 %17 %

9 %

2000 –3800

3800 –5000

> 5000

80 %

20 %

2 %

< 29 30 – 40 > 50

LUX, Malediven

Source: Analysis of FIT customer database by Schober information Group

LUX, Maledives17

Premium Partners and FIT Reisen: Successful Partnerships

Our Partners Work with Us on a Long-Term Basis

“The successful cooperation withFIT has enabled us to establishourselves on the German market.”Manick Rodrigo, ProprietorBarberyn Ayurveda Resorts, Sri Lanka

“We have been successfully working together with the Germanmarket leader for health & well-ness travel for decades.”Flavio Gazza, Director TASAbano Terme, Italy

“We receive many high quality bookings via FIT Reisen. Thank you for the long term, very pleasantand successful cooperation.”

Edit Gasztány, Sales ManagerDanubius Hotels Group, Budapest, Hungary

Spa Village Resort Tembok, Bali18

6351

88

132

1 year 2 – 5 years more than 15 years6 – 14 years

Become FIT Reisen Premium Partner!St

and

Sept

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2

Be Premium Partner for Health & Wellness

Benefit from High Class Marketing & PR

Get Access to> 100 Mio. Customers

ö partner@fitreisen.de I+49 69 405885-0FIT Gesellschaft für gesundes Reisen mbH Ravensteinstraße 2 · 60385 Frankfurt

Nils.Asmussen@fitreisen.de

Claudia.Wagner@fitreisen.de

Jan.Seifried@fitreisen.de

We focus on selling your health & wellnesspackages

Get access to over 40,000 FIT private customers

Be part of theme-brochures

Work with THE Specialist Tour Operator withmore than 35 years experience

Faxmailings to > 10,000 travel agencies

Distribute your specials to travel agencies withflyers and posters

E-Mail-Newsletter to > 30,000 private customers

E-Mail-Newsletter to > 10,000 travel agents

Online-Marketing (Blogs, Google Ads, Facebook, Affiliates)

Press releases to > 1,200 journalists

…and many more

Premium presentation of your products in our catalogues

Presentation on our booking platform www.fitreisen.de

Bookable in > 10,000 travel agencies in Germany, Austria and Switzerland

Distribution via huge network of online-retailer

Adaaran Select & Prestige Water Villas, MaledivesAbano Terme Grand Hotel, Italy