Health & Welfare Benefits Communications

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Colonial Pipeline Company

Who We Are:• An interstate common carrier of petroleum products • In 13 states and the District of Columbia. • Safely operating more than 5,500 miles of steel pipe

buried underground. • We safely serve communities across the South and

Eastern United States.

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Colonial Pipeline Company

Our Employees:• 740 Employees• Average Age - 45.1 • Average Years of Service - 12.5• Geographically Dispersed

- 1/3 in Alpharetta office

- 2/3 in Gulf Coast, SE & NE field locations

Communication Success Factors

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• Leadership Engagement– Culture of Transparency & Visible Commitment

• Branding – Recognition – H&W Benefits

– Wellness

• Establishing Partnerships & Credibility– Safety

• Ownership: Being Honest– What works / What doesn’t

Communication Success Factors – continued

• Target Communications – H&W General

• Annual Benefits Brochure – Open Enrollment / New Hires• High Deductible – Health Savings Plans• Medical Plan Comparison Hand Outs• Employee Meetings – Health Savings Accounts

– Health Care Reform• Timelines (High Level – Short/Long Term)• Decision Points – Company & Employee

– Wellness• Newsletters

– Employee Testimonials– Company Health Report Card

• Home Mailings – Flyers/Postcards• Posters• Emails

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Communication Challenges

• Engagement..– Keeping employees informed & interested

• Having Balance..– Accommodating communication styles & preferences

• Accessibility..– Multiple Sources – Too Many Choices / Too Much Information

• Staying Current..– The World of Social Media