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HEALTH, WEALTH & MUSIC 2020Tour & Public Awareness Campaign

Achieve Greatness, Stay Healthy & Alive!

PRODUCED & PRESENTED BY VOZA RIVERS / New Heritage Theatre Group, DON FRYSON / 360 Entertainment International, LLC

HARLEM MEDIA GROUP

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Health, Wealth & Music Comprehensively Impacts the Health and Well Being of Consumers

Through Music, Art, Entertainment, Community Forums and Multi-Media Platforms

Health, Wealth and Music was launched in 2018 at Harlem Hospital and has grown into a national campaign. In 2020, the campaign will reach 46 Million households. Special events held in New York City and Florida are streamed, promoted and viewed around the world.

Sponsors are branded and recognized on all marketing materials.

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Harlem Media Group provides market development and sponsor advertising services for Health, Wealth & Music utilizing digital, print, radio, video, streaming and social media platforms.

Harlem Media Group is a national company, headquartered in New York City. It was formed in 2019 by esteemed executives who have collaborated on projects for decades.

VOZA RIVERS, Chairman of the Board & Executive Producer DON FRYSON, President & CEO

Ms. SHAWN SHEARER, Executive Vice President & General Manager

HMG raises sponsor dollars on behalf of projects produced / co-produced by its for-profit and nonprofit associates; and, garners needed community development support — yielding a win / win / win for all interests involved.

CROSS-MEDIA MARKETING & ADVERTISING SERVICES

See HarlemMediaGroup.com

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HARLEM MEDIA GROUP ASSOCIATESCross-Media Promotions & Sponsor Advertising Influence

Millions of Multicultural Consumers360 ENTERTAINMENT INTERNATIONAL LLC, Est. 2009 NewWorldStation.com

Full service entertainment enterprise, includes:• NewWorldStation.com, features news & entertainment channels;

distributes multimedia blogs & event listings• Clean Money Music: produces clean and commercial Hip-Hop,

R&B and Afro-Beat music and radio shows

NEW HERITAGE THEATRE GROUP. Est. 1964 NewHeritageTheatre.org

Oldest Black nonprofit theatre company in NYC. Produces, co-produces and administers:• New Heritage Films, IMPACT Rep. Theatre, Furman Theatre Rep.,

Community Works, Take Wings & Soar, Shades of Truth Theatre, Harlem Shakespeare Festival

HARLEM ARTS ALLIANCE Est. 2001 HarlemAA.org

Nonprofit, 350 membership network of arts & cultural institutions, performing and visual artists, playwrights, directors, technicians, et al, venues, universities, restaurants, clubs, museums and more• Apollo Theater, City Center, Columbia University, Manhattan

School of Music, Dance Theater of Harlem and others

HARLEM WORLD MAGAZINE Est. 2003 HarlemWorldMagazine.com

Lifestyle magazine with readership in Harlem, New York region, Washington D.C., Atlanta, Boston and more • Writes, edits, publishes, distributes articles and podcasts

INJOY ENTERPRISES Est. 1994 RhythmAndSoulRadio.com

Urban eclectic radio station based in NYC• Features national / international shows. Broadcasts live on

90.3 FM WHCR at City College• Produce and promotes regional & national events

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DEMOGRAPHICS

Black / Caribbean: 36%; Latino: 29%; Caucasian: 25%; Asian: 10%Household Income: $65,000>; Female 59% / Male: 41%Ages: 24 – 44, 68% / 44 – 65, 32%

CONCENTRATED REGIONS IN USA

New York City, Central Florida, Detroit, Chicago, Philadelphia, Washington DC, Atlanta, Houston

TOP INTERNATIONAL COUNTRIES

Canada, South Africa, United Kingdom, France, Netherlands, Japan, India, Caribbean Islands, Nigeria, China, Brazil, Dominican Republic, Australia, Germany, Sweden

Harlem Media Group Consumer Market

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HEALTH, WEALTH & MUSIC Music Is the Universal Language

It affects our mood in positive ways, promoting relaxation, stress relief, meditation and spiritual worship. However, when we hear day-in and day-out music that degrades us, it weakens the spirit.

Hip hop is the #1 listened to genre in the world by all races — but, most of what we’re exposed to today propagates criminal lifestyles, racial stereotypes and incites violence. The same is true with other forms of entertainment directed toward youth.

People believe what they hear repeatedly to be true. In addition, uncertain economic times create great despair. Those without hope, support, and low self-esteem fall prey to reactionary thinking — when good becomes bad, and bad becomes good.

It is up to each and every one of us to ensure a healthy balance

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CRITICAL ISSUESIncrease Awareness of Major Issues That Impact Our

Mental, Spiritual and Physical Well-Being

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"Pop a Perky just to start up / Pop two cups of purple just to warm up” Quavo’s lyrics swim through the slow, narcotised production of Slippery, a track by rap trio Migos that has become one of the genre’s biggest hits of the year with nearly 150 million views on YouTube. "Perky” is Percocet, a painkiller made of paracetamol and the opioid oxycodone; "purple” is a drink made from codeine-based cough syrup. This is one example of a rap scene where substance abuse has become normalized. “This permissiveness claimed a talented victim in Lil Peep, a white New York-born 21-year-old rapper who died of a overdose. On Instagram he’s filmed dropping bars of Xanax into his mouth.” - The Guardian

OPIOID EPIDEMICOpioid Addiction Is the Cause Of Death Of More People

Than Gun Violence, H.I.V. and Car Crashes Combined

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“And while suicide is the second leading cause of death for teens across the United States,

suicide attempts over the past two decades decreased for teens in all ethnic groups

except for African Americans. “ - Journal, American Academy of Pediatrics

“Self-reported suicide attempts for black adolescents rose by 73% between 1991 to 2017. Not only are black youth increasingly likely to attempt suicide, but those attempts are also more likely to be fatal. Studies have found increases in black youth dying by suicide, even among children as young as ages 5 to 11.”

- CBS NEWS / October 14, 2019

Suicide Attempts Among Black Children and Teens Are Increasing At Alarming Rates

MENTAL HEALTH

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“Based on my direct observation and experience, many of the patients I’ve

seen with so-called mental illness actually have underlying physical

conditions that are easily treatable by medical, non-psychiatric, methods”.“Anxiety disorder is a good example

of this. A certain list of symptoms prompt a psychiatrist to dish out Prozac, Xanax, Ativan, Valium, Zoloft, etc. No medical testing is necessary for a psychiatric diagnosis. Yet these symptoms – unknown fear, anxiety stomach, disorientation with the sensation that the body is going to die, sweating or clammy hands are also all symptoms of hypoglycemia, which simply means low blood sugar”. - Kenneth W. Thomas, RN, BS

Depression & Underlying Concerns

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OBESITY EPIDEMICHealth, Wealth & Music

Raises Pubic Awareness to Reduce Unnecessary Death

and Hardship to Millions of Families In The USA

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Popularize Healthy Lifestyles Through Music and Entertainment — That’s Most Receptive To

Urban & Rural Consumers

WHY IS THIS IMPORTANT? Because the average person doesn’t read national health bulletins. Bombarded daily with advertisements that promote junk food; music and entertainment that glorify drugs and promiscuity — the facts are, nationally declared epidemics have in many cases gotten worse.

Health, Wealth & Music meets critical demand for music and entertainment truly reflective of multicultural people. It effectively connects with people and communities around the world, bridges divides, and inspires youth to achieve excellence against all odds.

PROGRAMMATIC GOALS

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PUBLIC AWARENESS CAMPAIGN: Prepare and disseminate information: fact sheets, posters, PSA's, videos, blogs, ads and event promotions.

COMMUNITY FORUMS & CONFERENCES:Organize and promote regional events. En-gage youth, residents, churches, recreation centers, schools, health practitioners and financial experts. Feature VIP attraction.

Speakers address financial literacy, spiritual guidance, healthy practices, and the impact of music. Film event, stream and distribute.

CONCERT: Engage celebrity and upcoming artists in multiple genres: gospel, hip hop, rock n’ roll, pop, latin and others. Film event, stream and distribute.

VENDORS: Space provided for diet, health products, medicine, nutrition, alternative health practices, financial services, merchandise, retailers and more.

Work Comprehensively With Public & Private Institutions, Civic & Religious Leaders, Students, Parents

& Educators to Implement Solutions

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DESCRIPTION REGION TIMELINE

TRUE GOSPEL EXPRESSIONS: Event Speakers, Prayer, Gospel Concert Orlando MayCITY COLLEGE: Health, Wealth & Music Conference: • Forum Speakers, Workshops, Vendors• Concert: Clean Money Music, AfroBeat, R&B, Gospel Hip Hop`• Headliners TBD

NYC June

MARCUS GARVEY PARK: Clean Money Music, AfroBeat, R&B, Gospel Hip Hop• Tribute to Doug E. Fresh & Teddy Riley (pending) • Headliners TBD

NYC August

HARLEM WEEK: multiple stage performances• Clean Money Music & True Gospel Expressions

NYC August

SUMMER STAGE: Harlem State Office Building Plaza / I LOVE NEW YORK• Clean Money Music, AfroBeat, R&B and Gospel Hip Hop

NYC August

RIVIERA BEACH: Health, Wealth & Music Conference - Speakers, Workshops, Vendors, ALL DAY• Clean Money Music performances• True Gospel Expressions performances• Regional Choirs, Headliners TBD

West Palm, Florida

Sept.

FIRST CORINTHIAN BAPTIST CHURCH: True Gospel Expressions Concert • Hezekiah Walker, McDonalds Choir, Vy Higginsen Sing Harlem Choir, Impact

Repertory Theatre • International Artists TBD

NYC Oct.

NEW YORK CITY MARATHON / HARLEM MILES• Clean Money Music and True Gospel Expression performances

NYC Nov.

HEALTH, WEALTH & MUSIC TOUR 2020Scheduled Events

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PAST EVENTSVisit Health, Wealth & Music Media Channel

on NewWorldStation.com

HARLEM HOSPITAL NYC

NYC MARATHON 2019 HARLEM MILES

Dr. MLK, JR PARADE & CONCERTKISSIMMEE, FLORIDA

SUMMER STAGE / HARLEM STATE OFFICE BUILDING

HARLEM WEEK / MARCUS GARVEY PARK

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MARKETING & PROMOTIONS

EVENT MARKETING — Four Days

Signage Banner (Vinyl)Product Placement: Giveaways / MerchandiseStage Mentions Vendor Table: Distribution / Samples Streaming & Media CoverageStep & Repeat BannerVideo Stream w/ Sponsor Logo

PROMOTIONSDigital Banner AdsSocial Media: Instagram, FaceBookArticle, Blogs & Event ListingsNewsletter, EBlastsMulti-Media (Video, Podcasts)Radio Ads / Mentions / PSA

Include Sponsors Brand and Special Recognition

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CROSS-MEDIA IMPRESSIONS* Monthly

DIGITAL: Banner Ads, Articles, Blogs, Event Listings, Podcasts, Video

1,830,000

RADIO: Ads, Mentions Public Service Announcements 1,200,000

EBLASTS: Newsletters / Press Release w/ Back Links 129,000

SOCIAL MEDIA: Facebook, Instagram, YouTube 470,000

PRINT DISTRIBUTION: Event Tables, Drop Offs, Hand-Outs 15,000

EVENTS: Stage Mentions, Product Placements, Streaming, Large Exhibit Banner, Step & Repeat Banner

175,000

AVG. MEDIA IMPRESSIONS MONTHLY 3,819,000

HWM 2020 EST. TOTAL MEDIA IMPRESSIONS: 45,828,000

AGGREGATE EXPOSURE

* A JOINT EFFORT — NewHeritageTheatre.org, HarlemAA.org, NewWorldStation.com RhythmAndSoulRadio.com, HarlemWorldMagazine.com, HarlemMediaGroup.com

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SPONSOR PACKAGES

PACKAGE DESCRIPTION

BRONZEExposure 400,000 Quarterly Promotions

Product Placements / GiveawaysWebsite Banner Ads (Six Associate Sites, 12 Banners)

$5,000

SILVERExposure 4.2 Million Quarterly Promotions

Product Placements / GiveawaysWebsite Banner Ads (Six Associate Sites, 12 Banners)Digital Ad On Newsletter / Email BlastSponsor Print Distribution / Vendor Table

$7,500

GOLDExposure 16 Million+ Event Marketing & PromotionsQuarterly Promotions

Product Placements / Sponsor Print / Vendor Table Website Banner Ads (Six Associate Sites, 12 Banners)Digital Ad: Newsletter / Email Blast / Event CollateralStage Mentions / Social Media Promotions

$10,000

PLATINUMExposure 25 Million Event Marketing & PromotionsSix Months

Product Placements / Sponsor Print / Vendor TableWebsite Banner Ads (Six Associate Sites, 12 Banners)Digital Ad: Newsletter / Email Blast / Event CollateralStage MentionsSocial Media Promotions: Sponsor LogoEvent Article / BlogRadio Ads / Public Service Announcement / MentionsTwo Banners: Step & Repeat & Main Signage (Vinyl) Recognition on Live Streams and Media Coverage

$25,000

Here’s How You Can Help!

TITLE SPONSORSHIP AVAILABLE

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CONTACT

VOZA RIVERS Executive Producer

New Heritage Theatre Group (212) 926-0104

NewHeritageTheatre.org

DON FRYSON President

Harlem Media Group(407) 414-6129

HarlemMediaGroup.com

229 W. 135th Street, Frnt 1 • New York, New York 10030

MAKE CHECKS PAYABLE TO:

New Heritage Theatre Group Attn: Health, Wealth & Music