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Drug Fair AssignmentDrug Fair Assignment
Assignment– Specific Topic– Audiovisual– Fact Sheet– PRINT sources
Goal of Comp. Lab Sign-up Sheet (s) Questions?
Health EducationTobacco/Nicotine
The Least You Need to Know: The Least You Need to Know: DAY 1DAY 1
Effects of smoking on the body. (review/pretest) Identify the causes of COPD.
Differentiate between emphysema & bronchitis.
“Quick Facts That Count” How many chemicals are in tobacco smoke? What is ETS?
Identify the effects of ‘passive smoking’ or second-hand smoke.
Discuss why people start smoking. How do tobacco warnings differ in Canada?
Do you think this
would make an impact here in the U.S. in how people view smoking?
Examples of Canadian WarningsExamples of Canadian Warnings
The Dope on NicotineThe Dope on Nicotine
Why Do Why Do People Smoke? People Smoke?
There are more than 4,000 chemicals n tobacco smoke….
nicotine is the primary one that acts on the brain, altering people's moods, appetites, and alertness in ways they find pleasant and beneficial.
"There is"There is little doubt that if it were not for little doubt that if it were not for
the nicotine in tobaccothe nicotine in tobacco smoke, people would be little smoke, people would be little more inclined to smoke thanmore inclined to smoke than
they are to blow bubbles or to they are to blow bubbles or to light sparklers.“light sparklers.“
Nicotine FactsNicotine Facts Isolated as a chemical compound in
1828 Clear, naturally occurring liquid
that turns brown when burned Found in several species of plants,
including tobacco and even tomatoes, potatoes, and eggplant (pharmacologically insignificant)
High dosages has been used in everything from insecticides to darts designed to bring down elephants.
Benefits Benefits of of
Nicotine…? Nicotine…?
Users also say nicotine helps: Maintain concentration Reduce anxiety Relieve pain Dampen their appetites
The StatsThe Stats
Smoking is the leading cause of preventable death
Cigarettes cause one in five deaths in the US
Cigarettes kill one in three beginning smokers (3000 a day); this is half of continuing smokers
89% of adult daily smokers tried their first cigarette before age 18.
The Effects…pre-test…The Effects…pre-test…
Does Knowledge = BehaviorDoes Knowledge = Behavior The missing link?The missing link?
So it’s safe to say people know that smoking is
detrimental to their health!-why do 3,000 still start
everyday?
CC O P DHRONIC
BSTRUCTIVE
ULMONARY
ISEASE
COPD StatisticsCOPD Statistics
COPD is the fourth leading cause of death in America
This is the fourth consecutive year in which women have exceeded men in the number of deaths attributable to COPD.
Smoking is the primary risk factor for COPD.
Approximately 80 to 90 percent of COPD deaths are caused by smoking.
…A little lung bas ics
Normally these air sacs expand when breathing in, and
deflate when breathing air out.
From these tiny spaces (alveoli)
oxygen enters the blood when air is breathed in, and
waste gas (carbon dioxide) is removed from the lungs by
breathing out.
DEMO on Lung Functioning
Emphysema In emphysema there is permanent
destruction of the alveoli or tiny elastic air sacs of the lung. There is also narrowing of the smallest air passages of the lungs or bronchioles, which restricts airflow from the lungs.
Bronchitis It is basically an inflammation of the
lining of the bronchial tubes which connect the windpipe with the lungs. As a result, air flow to and from the lungs is restricted and a heavy mucus or phlegm is coughed up. Chronic bronchitis may also involve a narrowing of the large and small airways making it more difficult to move air in and out of the lungs.
Chronic Obstructive Pulmonary Disease (COPD):Chronic Obstructive Pulmonary Disease (COPD):Emphysema and BronchitisEmphysema and Bronchitis
A Little Visual Assistance….A Little Visual Assistance….
Cigarettes contain more than 4000 chemical compounds and at least 400 toxic substances.
While the smoker is inhaling, a cigarette burns at 700 degrees Celsius at the tip and around 60 degrees in the core.
This heat breaks down the tobacco to produce various poisons. As a cigarette burns, the residues are concentrated towards the butt.
Hot s tuff & battery
…acid
In Case Nicotine Wasn’t In Case Nicotine Wasn’t Enough…Enough…
They add licorice and cocoa, which sound innocent, except when you burn them they act as bronchodilators -- which makes you inhale more smoke so the nicotine gets further into your body.
Tobacco companies put ammonia in cigarettes which makes your brain absorb more nicotine than it normally would.
This is your lung…This is your lung…this is your lung this is your lung
on…on…
AFTER
BEFORE
Quick Facts That CountQuick Facts That Count The product they sell kills more
people than AIDS, murder, suicide, fires, alcohol and all illegal drugs COMBINED.
Smokers are admitted to hospitals twice as often as nonsmokers.
Smoking is responsible for 87% of the lung cancer deaths in the United States
But I Don’t Smoke!But I Don’t Smoke! Exposure to environmental tobacco smoke (ETS) is
responsible for approximately 3,000 lung cancer deaths per year among nonsmokers (~40K Deaths total a year)
If both a child's parents smoke, it is the equivalent of the child actively smoking between 60 and 150 cigarettes per year.
After the first month of life, infants of parents who smoke have higher mortality rates through the first year of life
"Veni."Veni.
Vidi. Vidi.
Vici.”Vici.”
Do Kids Even Have a Do Kids Even Have a Chance?Chance?
They spent over $8 billion on advertising in 1999. That’s 14 times the money Nike made in 2000.
Look at your watch. In the next hour, the tobacco industry will spend nearly $1 million on advertising.
"It’s a well-known fact that "It’s a well-known fact that teen-agers like sweet teen-agers like sweet
products. Honey might beproducts. Honey might be considered.” considered.”
- 1972 Brown AND - 1972 Brown AND Williamson (Newports) Williamson (Newports)
marketing reportmarketing report
"Realistically, if our company is to survive and prosper, over the long term, we must get our share of the youth market. In my opinion this will require new brands tailored to the youth market.”
"Comic strip type copy might get a much higher readership among younger people than any other type of copy.”
“The base of our business is the high school student...It is the ‘in’ brand to smoke if you want to be one of the group.”
- 1973 RJ Reynolds (Camels) memo
Advertising Dollars at WorkAdvertising Dollars at Work
Of kids who smoke, 86% smoke the three most heavily advertised brands. The majority of adult smokers don’t smoke those brands
Of all people who have ever tried a cigarette, 88% tried by age 18.
Every day, the tobacco companies get about 3,000 new customers -- kids.
Identifying Advertising Identifying Advertising TechniquesTechniques
Personal Testimony Product Comparison Romantic/Sex Appeal Pleasure Appeal Maturity/Sophistication Appeal Bandwagon Effect Relaxation Appeal
What your dog is doing when you’re not looking…
An Industrial PowerhouseAn Industrial Powerhouse In more than 800 lawsuits between 1954 and
1994, the tobacco industry went to trial only 23 times, lost twice, and never spent a dime in damage payments.
-The Nation, August 28, 1995, p. 193
After Philip Morris filed a $10 billion lawsuit against ABC, the time that network news shows devoted to the tobacco industry fell by more than 75% during the second half 1994.
-New York Times, December 9, 1995, p. 15
Shocking…Shocking… Did you know
nicotine was addictive?
“Big Tobacco” testified in 1994 Congressional hearings that nicotine was not addictive.
They Knew Part IThey Knew Part I
"Studies of clinical data tend to confirm the relationship between heavy and prolonged tobacco smoking and incidence of cancer of the lung.”
- 1953 RJ Reynolds (Camels) report
They Knew Part IIThey Knew Part II
A year later they told the public: "There still isn’t a shred of substantial evidence to link cigarette smoking and cancer of the lung directly.”
- RJ Reynolds (Camels) president as quoted in the pioneer press
Chewing Tobacco: Not a Safe Chewing Tobacco: Not a Safe AlternativeAlternative
What Can Chewing Tobacco Do to Me? Bad breath and yellowish-brown stains on your teeth Mouth sores (about 70% of spit tobacco users) Cracking and bleeding lips and gums Receding gums, eventually make your teeth fall out Increased heart rate, high blood pressure, and irregular
heartbeats, all leading to a greater risk of heart attacks and brain damage (from a stroke)
Cancer
Once You Start You’re …Once You Start You’re …
Tobacco companies know that nicotine changes your brain so, eventually, your brain can’t function normally without it.
Tobacco companies know that 70% of smokers want to quit but can’t.
They also know that of the ones who try to quit only about 3% succeed.
““To cease smoking is the To cease smoking is the easiest thing I ever did. I easiest thing I ever did. I
ought to know, I’ve done it a ought to know, I’ve done it a thousand times.”thousand times.”
~Mark Twain
The Question is Are You The Question is Are You Ready to Quit?Ready to Quit?
Transdermal patches Inhalers Nicotine Gum Hypnosis “Cold turkey” Zyban*Transtheoretical Model
