Health Sciences Center School of Public Health Integrating
social media in the Louisiana young breast cancer survivorship
program Donna Williams, DrPH Director Louisiana Cancer Prevention
and Control Program Assistant Professor LSU Health Sciences Center
School of Public Health Slide 2 Health Sciences Center School of
Public Health Health Sciences Center School of Public Health Slide
3 Health Sciences Center School of Public Health Partnerships Slide
4 Health Sciences Center School of Public Health Why Young Breast
Cancer Survivors? YBCS (< 45) have higher rates of recurrence
and death and lower 5-year survival. Often indicative of a genetic
mutation. Face unique challenges: career, family, relationships.
2006-2010 Louisiana Ranked 5 th for Breast Cancer Deaths in Women
Health Sciences Center School of Public Health Who Did We Reach?
Women > 99%Men < 1% Slide 29 Health Sciences Center School of
Public Health July 2 December 31, 2013 Reach: 2,101,590 8,292,731
Impressions 6,844 Clicks $6,246.76 Total Spent Cost Per Click -
$.91 Slide 30 Health Sciences Center School of Public Health Other
Costs Slide 31 Health Sciences Center School of Public Health
Traditional Approaches F2F Support Groups 3 or 4 participants at a
time Workshops Maximum 14 Slide 32 Health Sciences Center School of
Public Health March 17, 2014 Slide 33 Health Sciences Center School
of Public Health March 26, 2014 Slide 34 Health Sciences Center
School of Public Health Conclusion Targeted advertising on social
media is effective in reaching the intended population. Detailed
analytics are available to help time and refine messages and
evaluate effectiveness. Slide 35 Health Sciences Center School of
Public Health Future Directions Keep up with the technology Mobile
Ap Online support groups Expand service area North Louisiana
Mississippi Alabama Slide 36 Health Sciences Center School of
Public Health Funded by the Centers for Disease Control and
Prevention FUNDING OPPORTUNITY ANNOUNCEMENT (FOA) NUMBER: DP11-1111
GRANT NUMBER: 5 U58DP003399-03 Developing Support and Educational
Awareness for Young (
