Photo: AdobeStock_Leigh Prather

EnviROnmEntal & OccupatiOnal HEaltH sciEncEs • scHOOl Of public HEaltH • univERsitY Of WasHinGtOn

#SafetyCulture: Health and Safety in the Social Media Age

June 20, 2017

See reverse side for more information.

As of 2016, 78% of Americans have social media profiles.* As the popularity of social media continues to grow, it has become an essential tool for engagement with customers, stakeholders, employees, and prospects. During this 1-day course, we will explore social media’s role in a thriving workplace safety culture, as well as key outreach and business applications from a health and safety standpoint. Participants will complete a hands-on workshop to design their professional social media presence and learn how to use the most popular platforms.

#LearningGoals• Apply social media tools to engage your workforce and the community in

injury and illness prevention• Define your brand, audience, and goals for social media• Develop a one-month social media roll out plan to meet your brand and

outreach goals in health and safety, including tools for long-term social mediastrategies

• Describe how professionals in a variety of industries are using social media tomeet their outreach, recruitment, engagement, and health and safetycommunication goals

• Explain how social media can shape the future of health and safetycommunications, and be able to employ innovative tools for sharing yourmessage

* Statistica. Percentage of U.S. population with a social media profile from 2008 to 2016.

DATE & LOCATIONJune 20, 2017

8:30 am –5:00 pm UW Waterfront Activities Center

3710 Montlake Blvd. NESeattle, WA 98195

REGISTRATION Standard: $195.00

Student: $97.50Government Employee:$145.00

To register, please visit osha.washington.edu

or call us at 206-543-1069 for more information.

INfORmATION uW DeOHS Continuing

education Programs Phone: 206-685-3089

e-mail: ce@uw.eduWeb: osha.washington.edu

SAVE THE DATE

nORtHWEst cEntER fOR OccupatiOnal HEaltH anD safEtY

DEpaRtmEnt Of EnviROnmEntal anD OccupatiOnal HEaltH sciEncE s

university of Washington school of public Health

cOntinuinG EDucatiOn pROGRams

Engage Stakeholders, Strengthen Health and Safety, Grow your Brand

#JoinThePartyProfessionals in a safety or management role, who are interested in incorporating social media into their safety program or outreach strategy, are encouraged to attend this course. This course is also pertinent to business owners, safety professionals, industrial hygienists, environmental health and safety directors, safety committee members, risk managers, marketing managers, communications professionals, human resources professionals, recruiters, safety consultants, and regulators.

#AwesomeInstructors

To request disability accommodation, contact the Disability Services Office at least 10 days in advance at: 206-543-6450 (voice); 206-543-6452 (TDY); 206-685-7264 (FAX); or dso@u.washington.edu (e-mail)

— side 2

#SafetyCulture: Health and Safety in the Social Media Age

June 20, 2017

Sherry Hayes-PeirceCEO, Communication Consultants, Inc.Sherry Hayes-Pierce is an internationally known speaker on social media. She was dubbed the Social Media Mobile Maven early on for her ability to help organizations harness the power of social media and how to apply it to every industry. Sherry weaves experiential activities into her sessions and challenges participants to implement a personal action plan.

Becky Yostmarketing manager, Department of Environmental and Occupational Health Sciences (DEOHS) Continuing Education Programs, University of Washington School of Public HealthBecky Yost has worked with the DEOHS Continuing Education Programs to grow their social media presence from the ground up by establishing a voice, generating exciting content, and engaging with power players and stakeholders. She uses her skills as a Communicology graduate to form powerful outreach messages and effective social media campaigns. Recent social media successes include the Heartbeat of Health and Safety Podcast and the ongoing #Safe2017 campaign.

Mandi Kime, CHSTDirector of Safety, Associated General Contractors (AGC) of WashingtonMandi is a CWU alumnus of the Safety and Health Management Program and currently serves as the Director of Safety for AGC of Washington. She also has a Bachelor’s degree in Spanish and teaches Spanish for Supervisors in the Construction Industry. Mandi has worked for AGC for 11 years in the Safety Department, helping members with safety programs, training, doing Safety Team inspections, working on legislative/ regulatory issues pertaining to safety and serving on various safety committees.

Cameron SatterfieldCommunications Manager, Department of Executive Services, King CountyAs the Communications Manager for the Department of Executive Services Cameron handles media relations and social media for a diverse array of agencies ranging from animal control to facilities management. He also provides strategic direction and coaching for the department's communications team, and directs internal communications for DES.

Mike TalkingtonSocial Media Marketing Strategist and Owner, Talk MediaMike is the founder and owner of Talk Media, a company offering social media marketing consultation and training. Mike has helped businesses in a variety of industries achieve social media success with his "commitment to being an utterly reliable social media marketing specialist for small businesses."