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8/14/2019 Health and Fitness Pptx
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Presented by
,A M A L PA R K A R 5
,B H A V N A W A G H 2 4
,D H V A N I PA T H A K 3 3,G A U R A V G O V IL 4 5
,IR FA N A N S A R I 6 1
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–OUR idea
&personal health care industry
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( - )Concept ALL UNDER ONE ROOF
swasthya
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reasons
q Awareness among people through media &communication
q & Willingness to spend time moneyqq Need for a complete body solution centre
qq Professional advisor to provide guidance
tailored to your needs
qq Proper care for healthy living
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ENVIRONMENTAL SCANNING
INTER
NAL
EX
TERNAL
(HELPFUL to achieve
)objectives
( )HARMFUL to achieve objectives
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“To provide state of art facilities
through innovative fitness and lifestyle programs like YOGA, GYM, SPA etc.
which are easily accessible by any one,
under one roof.”
mission
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S T P
SEGMENTATION TARGETING POSITIONING
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SEGMENTATION
DEMOGRAPHIC
qAGE: 20-70years
qqGENDER: Unisexual
qqINCOME LEVEL : Middle to High
income group
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• Youth (GYM, Massages, Boxing, Pilaties,Spinning)
•
• Office Employees(Yoga, Massages,Relaxation)
•
• House Wives(Yoga, Massages, Diet&Nutrition Consultants)
•
• Senior People(Relaxation, physiotherapy)
•
• Aspiring health care professionals T A R
G E T
A U
D I E N C E
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POSITIONING
igh
Quality
ow
ow Price
igh Price
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SPA
Manager
partners
&MEDITATION PHYSIOTHER& YOGA RELAXATIONGYM
ORGANIZATIONSTRUCTURE:PRODUCT BASED
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-PHYSIO THERAPY
&Sauna Steam
, ,Boxing Pilaties Spinning P R O D U
C T
&HEALTH PERSONAL CARE
SPAS
MASSAGES
FITNESS CENTRES YOGA
-MEDITAT ION AROMA THERAPY &Diet Nutrition consultant
RELAXATION TECHNIQUES
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P R I C
E
a n d
p r o d u c t
Packages and schemes:1. Gym:
Priced lower as targeting both middle and upper classSubscription will be on per month or 6 months basis
Will have 2 units: cardio and heavy weight For only cardio - Rs.1750 per month
For only H.W – Rs.1500 per monthFor both - Rs.3000 per month
6 month subscription will be combo pack with 10% discount1 year subsciption-Rs.15000Payments will be in advanceif one gets others to signup then he/she gets 1 month freemembership(applicable for 1year subscription)
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2. SPA Massage Therapy:• The Urban Herbal Retreat:
– (Rs. 3200): complete body massage with exotic Ayurvedic oil for one hour
– (Rs. 1800): for head massage for half an hour
– (Rs. 4000) for both 1 and half hour
• Royal Massage Bouquet (Rs.7000):
– Body detoxification
– Anti aging therapy
– Refreshing face and scalp treatment
– Wave tub bath in Jacuzzi
• Thermal massage and Steam bath: (Rs. 5000)
• Cranio(5500) and Reiki Therapy (3500): (Rs. 9000) for 1hr each
• Acupressure/ Acupuncture: (Rs. 4,000) for one sitting
• Customized SPA Combo Package (for any 3 treatment) – (Rs.7000)
except for royal massage.• Aqua therapy in Jacuzzi – (Rs. 5000) for 6 sessions
• Aroma Therapy – (Rs. 3000) per person
• Kerala Massage – (Rs. 8000) P R I C
E
a n d
p r o d u c t
3 YOGA
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3. YOGA: Rs. 1500/month(normal yoga) Rs. 3500/month(power yoga)
4. Consultants:
5. Diet and Nutrition Consultant:
Rs. 3000/month
6. Boxing: Rs. 3000/month
7. Physiotherapy: Rs. 300 per visit P
R I C
E
a n d
p r o d u c t
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P L A C
E
MUMBAI:
qVASHI
q
REASONS:qqGrowing Market
qqLow Land CostqqLow competitionqqqqqqq
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P R O M O T
I O N
1.Audio
– Radio
– Promotional audio CDs2. Visual
– Hoarding
– Ooh media(restaurants &hotels)
3. Print Media
– News paper pamphlets
– Brochure 4. Discounts & offers
•
•
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(
)
P E
O P L E v
a s h i
Employees No. of peoplerequired
Salary (per employee)
Managers 1 Rs. 25000/month
Masseurs/masseus
e
5 Rs. 10000/month
Gym trainers 2 Rs. 10000/month
Yoga instructors 2 Rs. 15000/month
Consultants 2 Rs. 5000/month
Diet & nutritionconsultants
1 Rs.20000/month
Trained professionalsMeditation 6
2
Rs.
15000/monthRelaxationtechniquesPhysiotherapist Rs. 20000/month
Security, valet parking & clerks
7 Rs.28000/month(all
7)
INITIAL INVESTMENT
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• Rent (5000sq. Feet) – Deposit(6 months)I
9,00,000
– Per month m1,50,000
• Salaries m
4,19,000• Electricity m
30,000
• Interiors I
C o s t
s
INITIAL INVESTMENT
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( . )R e n t 5 0 0 0 sq Fe e t
– ( )D e p o sit 6 m o n th s I
, ,9 0 0 0 0 0
– Per m on th m
, ,1 50 000
S a la rie s m , ,4 1 9 0 0 0
E le ctricity m ,3 0 0 0 0 In te rio rs I
, ,4 0 0 0 0 0 0
G m e u i m e n ts I
C o s t
s
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Particulars Amt.(rs)
Gym membership150 customers*15000
22,50,000
Spa 30,00,000
Yoga 15,00,000 Diet and Nutrition Consultant 9,00,000
Kick Boxing 12,00,000
Physiotherapy 5,00,000
E s t i
m a t e d
r e t u r n s
The above figures are based on assumptions drawn by researchconducted on few fitness centres
Initially we expect the returns to be lower, but as the promotionalactivities & word of mouth develops, returns should increase.
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Corporate Social Responsibility:
•
•
• Physiotherapy to senior citizens atdiscounted rates.
•
•• Visually challenged people employed
csr
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Future Plans
To transform into Medical tourism andrejenuvation/relaxation resort
use of eco friendly product to decrease carbon
footprint, likeDynamo generated electricity from GYMequipmentUse of biogas from organic waste
Run courses about various therapies within thepremises like acupuncture, acupressure, reiki,for on job trainee
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Certified training on two courses:üCertified massage & therapy coursesüCertified GYM trainersGiving out merchandizes like facepacks, massage creamsetc to the customers (as done by KAYA skin clinic)Providing life time membership schemes and other
special offers for short intervals (like on festivites or onworld health day etc)
Branches & Tie-ups (companies, hotels)
Future Plans