Headline Best by WM Survey Results

Darren Caveney #BestByWM

Survey Results

What people said: Survey Results#BestByWM

Some numbers…


31 local authorities

surveyed


100%Use Twitter and Facebook


85%Said that it is very important

that their authority uses social media


Yet only 37.5% claimed their council’s usage was high


And only 25% claimed that their council’s use of social media was effective


47.5%of communications people said that their use was high


Barriers


Trustand

Training


Only 15% of respondents said they faced no barriers


But…

97.5% of responding councils expect their use of social media to increase


Platforms


Which platforms?

A social media league table for the West Midlands


1. Twitter 40 (100%)1. Facebook 40 (100%)3. YouTube 33 (82.5%)4. Flickr 30 (75%)5. Yammer 17 (42.5%)6. LinkedIn 16 (40%)7. Google+ 9 (22.5%)8. Audioboo 6 (15%)9. Pinterest 4 (10%)10. FourSquare 2 (5%)10. Cover-it-live 2 (5%)12. Instagram 1 (2.5%)12. Soundcloud 1 (2.5%)12. n0tice 1 (2.5%)


BarriersIssues


85% of councils have members who use social

media


…but what about senior managers?


32.5%


How many councils do not have an up to date social

media policy?


42.5%


How many respondents claimed that their council’s use of social media was effective?


25%


Good practice


The most mentioned examples of good practice?


West Midlands Police#Wmgrit

Coventry City Council FacebookWalsall Council social media

Thank you for completing the survey

Photo credits – Flickr Creative Commonshttp://bit.ly/12FvVothttp://bit.ly/129X0p0

Thank you for completing the survey

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Images via Flickr Creative Commons

http://bit.ly/12FvVot

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Headline Best by WM Survey Results