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HD Forum Italia 2018 Annual Conference

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Since 2006, HDFI has been credited as a steering

organization in audiovisual technology for the

Italian landscape, accompanying the evolution

and growth of the national television system, in

coherence with European and international

scenarios. By now, an authoritative voice and

reference for the international industry.

Twenty- four leading companies

and organizations in the

telecommunications industry take

part in HD Forum Italia, an

association to promote and

develop new technologies in the

audiovisual market and in the

Italian multimedia segment

HD FORUM ITALIA (HDFI) An association representing the full value-chain

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IHS Markit Project Overview HD Forum Italia is an association established to promote, support and disseminate the use of Audiovisual and multimedia content, High Definition, Ultra High Definition and 3D products and technologies and any other emerging Audiovisual solutions.

HD Forum Italia and its members are constantly reviewing their strategies and to inform this they require robust insights on how TV consumption by Italian consumers will change over the next decade. This should cover consumer electronic hardware, content and delivery will evolve, as well as consumption patterns. This information and insight will serve the two underlying objectives of this engagement:

1. To guide and inform the HD Forum to best define its future agenda and wider purpose of supporting its members. 2. To provide valuable insights to its members so they further benefits from their participation in the forum.

Understanding and forecasting the future of the TV and media industry is a core focus at IHS Markit, with our analysts maintaining ongoing relationships with key individuals at companies across the technology, TV, gaming, music, publishing and movie sectors. These relationships, and the resulting in-depth understanding of the sectors, form the basis of our continuously updated online Intelligence databases which are used widely by players in the media industry, including broadcasters and platforms, film studios, pay TV channel groups, connected TV, record labels, publishing groups, investors and technology providers.

HDFI Annual Conference

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The aim of the research is to explore new areas of audiovisual development to try to define new uses and commercial consumption and to hypothesize advanced business models. Television or social TV will necessarily but not exclusively be included in the research.

The requirement is also to explore other uses and consumption of audiovisual content both in the sense of considering the qualitative evolution of presentation formats compared to the new form of presentation such as:

Video 360°;

Augmented reality and virtual reality;

Transition from planar images to multidimensional projections including spatial vision and immersion in the sound field.

How other devices will enter the competitive arena.

Focus on sector research dedicated to “Annual Conference“ In collaboration with IHS Markit

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Focus on sector research dedicated to “Annual Conference“ In collaboration with IHS Markit

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1. What activity of promotion, harmonization and development will see active HDFI protagonist in the next decade?

2. The decline in consumption of traditional TV, where will it take us and what will be replaced by consumption in the years to come?

3. The transition from broadcasting to narrowcasting, what other distribution networks will have to be considered in the new scenarios? When could these make their appearance in Italy?

4. What national technology safeguards will need to be put in place so that HDFI's business remains on the leading edge without becoming obsolete or even useless?

5. Which innovative areas will take the focus in the coming years and where HDFI can turn its gaze to aggregate new companies inviting them to join in the next common path?

Focus on sector research dedicated to “States General“ In collaboration with HIS Markit

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“Thought-leadership: trends towards a real world“ Pensiero Guida: Le tendenze verso il mondo reale

“UHD: beyond the television screen” Ultra HD: Oltre lo schermo televisivo

Day 1 – Review and status of Italian television market Innovation (see next slide) Special guest/Hosting/Event Partner: Antonio Arcidiacono, EBU CTO & Innovation

Day 2 - Thought-leadership - l’utilizzo di HBBTV 2 in servizi innovativi di Target Advertisement e di ADTech.

Demonstration area focused on the Day 2 theme

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POTENTIAL TOPICS • Report of «States General» session and research • Italian television ecosystem scenario. Re-farming plan, toward 2022 • View of Italian Autority • UHD: Beyond the television screen • The future of OTT distribution • Audience trends • Streaming codecs • Smart speakers, personalization and targeted advertising • Mediaplayer technologies and standardized metrics • All things CDN: multi-CDN, 5G and other options • Privacy regulation in the OTT context • Advanced Robotics - Cognition, Motion and Neuroscience, A.I.

DEMONSTRATIONS • HbbTV 2 Receiver • Flow multi-CDN solution

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Andrea M. Michelozzi - Carla Bressan

phone: +34 606 516 106 e-mail: andrea@dimecomunica.com and bressan@dimecomunica.com

EUGENIO BONANATA phone: +39 349 2948541

e-mail: eubonanata@gmail.com