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Request for Proposal to Switch Food Products
Submitted by: Gina Leymeister Date: October 2, 2014
AbstractThe Highlands of Wyomissing had customer complaints for over a year now
about the quality of the food they are being severed. This has hindered our
outlook on future residents, and could potentially give the company a
negative reputation. A switch in products is suggested to alleviate this
situation and could increase the revenue and decrease the amount of illness
of the current residents.
Request for Proposal
To switch food products from Conventional to Organic.
Goal
The proposal to switch Conventional to Organic will improve the surveys of
the residents and put us at the top of the list as one of the best nursing
homes to retire too.
Objective
Switching food merchandise from Conventional to Organic will improve
health of the residents by 75% within the first year and the entire community
will be consuming organic products. This implementation will be effective
October 2, 2015.
Introduction/ Background
In the past year, it has been documented by numerous surveys completed
by the residents that the food that has been served is inadequate for the
price that they pay. A switch in food produce will improve health of the
residents and the staff. This will also eliminate most of the illnesses that are
caused by conventional foods. Furthermore, this will become a vital part of
the advertisement aspect for the company.
By switching food products, head chefs and staff of the dining room will
receive more recognition for the work and for the service that they are
providing. Residents will also know that they are receiving the best care and
the best quality of food that is out on the current market. Company profit will
reveal an increased revenue by more future residents having an incentive to
come to eat at The Highlands of Wyomissing.
Credibility
A study done by a Market Research Company that showed that
consumers of conventional products are dissatisfied with its
taste, quality and overall products (Food Journal, 2014).
Retirement homes throughout Pennsylvania are 100% satisfied
with organic products such as, Hearthstone and The Villa
(Surveys Annual, 2013).
Nursing homes/ retirement homes have decreased revenue by
55% by using conventional food products (Food Inc. 2013).
Budget
The chart on the Appendix labeled 1, explains the benefits for switching from
Conventional to Organic.
In the dining area there are many different brands of equipment already
there that are adequate for the switch. The supplies needed are the organic
food products. This will cost about 50,000 dollars every three months to
make the gradual switch by next year.
Evaluation
The switch from Conventional to Organic will be evaluated every
three months by the President of the Highlands.
Three month reports will be reviewed by the President and his
board of directors.
Documentation will include resident satisfaction, quality of the
organic products, costs, barriers, modifications, compliance with
the Food Safety Department of Health and other services.
The experience of the chefs’, mangers and the people whose
contracts are with the organic food companies will also be
documented.
Appendix
Chart 1