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Muse
H C N Z
Issue 1 — March 2017
tame the strayssmooth
found wherever good hairdressers are stocked
evohair.com
smooth and control that frizzy mop of stray-away cray with evo mane tamer shampoo, conditioner and lockdown leave-in treatment.
make peacewith the beast.
2016 was the year of change for the Haircare Group. A branding evolution, a new state of the art headquarters, new brand acquisitions to the portfolio, as well as a national and global education overhaul and rejuvenation. We strove to evolve in all facets of our business and creative offerings, to innovate and remain at the absolute forefront of our incredible, ever-changing industry.
As we move into the new year we are thrilled to release the 2017 education book and calendar. The new curriculum focuses on education that opens pathways to elevated growth, with increased inspiration and motivational sessions that allow salon owners and stylists to create their own education journey. We have responded to the needs of our clients by creating an expansive collection that offers the industry unparalleled access to top educators and mentors, regardless of what you subscribe to as an artist or business owner.
Innovation is the lifeblood of any industry and as a team we are constantly traversing the globe for partnerships and brands that keep us evolving while offering our clients nothing but the best. There are some new kids on the block... We have not only welcomed BaByliss and Denman into the Haircare New Zealand family over the last few months but also made room for new releases from some of our leading brands. Evo has created the Smooth range which includes three genre-changing products. For Moroccanoil we launch the Texture Collection with three new styling essentials for keeping 'summer hair' all year long, and lastly we have the Cloud Nine Airshot, the highly anticipated hairdryer that will perfectly complete your Cloud Nine arsenal.
But that is not where the fun ends - Hair Expo is set to inspire with major shows on offer. Guy Tang for Olaplex, The Schorem Barbers for Reuzel and after a great year last year with ‘The Renegades’ - Jules Tognini and myself are back with the Evo Creative Team. We are heading back to New York in September with the biggest Evo New York Study Tour yet with a massive week of NYFW shows, photo shoots, creative mentoring, education and business events that will lift your creativity to new levels and involve you in a global network of hairdressers.
We are proud to be major sponsors of the F.A.M.E team with Cloud Nine and Evo for 2017, and look forward to mentoring and seeing another outstanding group of the next generation rise and grow.
Wherever you are and whoever you are as an artist, there is something on offer at the Haircare Group to elevate and excite you, I look forward to sharing and collaborating and keeping our dynamic industry thriving in 2017.
Lauren McCowanHaircare Group Creative Director
Editor’s Note
Cover CreditsPhotographer — Cara O’Dowd
Stylist — Courtney Humphries
Makeup Artist — Kristyan Low
Creative Director — Lauren McCowan
Hair Assistant — Sarah @ Bixie
PUBLISHED BY HAIRCARE NEW ZEALAND
haircarenz.com
CONTACT 0800 505 385
ContentsEvery Issue
Industry News 06.
The Global Edit 09.
Behind the Lens 12.
Get the Look: Monique Lhuillier 36.
Business Insider: Make Way for a Retail Revamp 44.
Features
Hair Hacks 13.
Building a New Future 16.
The Olaplex Effect 19.
Education in 2017 22.
Muse 24.
Evo Smooth Range 38.
Haircare Around the World 46.
Events
Hair Expo 2017 14.
Evo New York Study Tour 20.
Business Summit 2017 30.
Moroccanoil In Full Bloom 34.
Salon Feature
Zeal 15.
Basin Haircutters 21.
The Powder Room 42.
I N D U S T R Y N e w s– Our favourite happenings –
The New Evo Day of Grace & Miss Malleable Evo’s Helmut Light and Day of Grace have re-invented themselves. They’re both the same, but different… Day of Grace now resides in the ‘style’ family and Helmut Light is now to be known Miss Malleable. The updated packaging is hitting your shelves now.
Evo’s New Vegan & Gluten Free FormulaWith improved performance, Evo’s newly formulated vegan and gluten free formulas are currently being launched to steadily take the place of the original formulations. This staggered approach means the first rounds of products have been hitting the shelves since September 2016 and will completely replace the original formula products by April 2017. It’s a formula for success!
is No SecretUnique, interactive and inspirational… Ssh! is an annual world-class event where teams from across the globe come together to educate and collaborate through a series of unique presentations. Sponsored by Evo in 2016, people were able to take a rare visual journey into the creative minds of leading hair artists from around the world. The experiential and highly collaborative scene at every Ssh! event taps into the emerging and often underground global hairdressing scene that we rarely get to see, let alone experience.
Check out last year’s Ssh! event at www.ssh.global
The Hairdressers Hair BrushIt’s with great delight that we can reveal Haircare New Zealand is now the official distributor of Denman’s quality range of brushes, combs and other accessories. This prestigious UK brand is famous for having exceptional standards. Little wonder that Denman has been a favourite in hairdressing for nearly 80 years – justifiably earning its reputation as “the hairdressers’ hair brush.”
To learn more about Denman’s quality range, contact your HCNZ Sales Rep or our Customer Service Department on 0800 505 385.
* for a better you *
6 H C N Z
MODERNTIMESAn adventure through texture, movement and all-round majesty; the Peter Gray effect.
INEDITORIAL INEXCLUSIVE
58 INSTYLE
In 2012 I met Peter Gray in Paris. He’d just completed a massive campaign job for L’Oréal Professionnel, and with brands throwing contracts at him you
wonder why he hasn’t been stitched up as a Global Creative Director for any of our leading global powerhouses. It is what Peter hasn’t accepted that makes him so interesting and he has the editorial world lining up for more. The truth is, back when working on this 2012 released global campaign, L’Oréal Professionnel wasn’t convinced of his work and vision, being so different to anything they had ever done before, but in the end they loved it, his hair ‘dresses’ campaign became a global focus for the brand and rather than take on an exclusive role with the leading company, Peter has continued to manifest and weave his style across the globe – one that now lets him arrive at a non-exclusive contract with Moroccanoil.
“It takes huge balls on a companies behalf to say ‘we love what you do and we are not going to constrict you’. It allows me to bring the best of all the brands I’ve worked with over the years,” Peter said. he no doubt cites this relationship as a very precious one.
His ‘work’, despite him making it sound like it is far from it, transcends the countless VOGUE covers from advertising, editorial, session and custom projects as interesting as his personality. First and foremost Peter has no ego, he’s too tapped into external intelligence to make hairdressing just about him – his work and persona speak for itself. It’s hard not to crush on this severe state of open-mindedness for a hairdresser of his calibre.
Present at Hair Expo exclusively for Moroccanoil, Peter’s ‘session editorial’ bunch were a very diverse mix of stylists all looking for the session editorial zeitgeist from a man of many talents.
While at Hair Expo, Peter also formed part of the Global Morph show featuring Sharon Blain, Tracey Hughes and Lucie Doughty.
Following on from Morph Peter presented a six model collection for Moroccanoil where the less than a dozen guests were able to stay, interact and produce a live photoshoot.
“I want to get people involved and reach people again in a genuine way rather than in that mass market way,” he said.
“It’s important to make ourselves think again and create an environment where people can interact and share the accidents, the ‘happy’ accidents,” Peter said.
Having worked with so many brands from the Aveda tribe where the socio political aspect of the brand is just as important as the skill to brands that are all about shifting as many SKU’s as possible, right down to the small brands – it’s perhaps Peter’s perspective and the way he looks for the life in others that make him so valuable. Not only does his portfolio of work from Hermes to VOGUE China and back to his creative roots again speak for itself, the refreshing part is that Peter speaks for hairdressers and creatives – finding talents and interesting people that contribute to the greater good everywhere he goes.
“People ask me sometimes ‘where does the creativity come from’. Everyone is creative but it’s about how interested you are in what you’re doing that determines this.”
“I work in fashion, it’s ageist, sexist and sizest. I loved a recent job where I worked with a transsexual person – a size 12 Russian girl that was really about pushing the boundaries.” Gray has worked with
With a spectrum of interest and imagination far broader than the session stylist label – Peter Gray is recognized by not only his lightness of touch with hair but his depth of personality and perspective, writes Cameron Pine.
The Gray Scalean 87 year old model, a scientist and everything else you can imagine and what he really wants to push is the aspect of inclusivity in fashion and hair - he believes there should be no stereotype.
He has also been working on Noise shows which have become big in the UK, Richard Ashforth, Peter and the guys from X-presion all form a very ‘loose partnership’ and really it’s just about creativity.
Noise was once a year but now it’s “out of control” with Peter and the gang pulling huge venues and crowds on a regular basis.
Peter’s an advocate for making hairdressing more accessible and cooler, “one particular model was surprised I asked her to speak on stage but I wanted her to share who she is and that she’s not plus size to me, she’s normal,” Peter said.
Peter recently worked with a young designer, Demetra from Sydney while on his visit. He’s really obsessed with working with people who do something different in the locales he visits. Demetra is 23 years old and Peter says having worked with McQueen, she is giving this fashion queen literally a run for her money. “She’s putting images of Syrian refugees on her garments, everything she is doing is different.” Peter said.
For more than 17 years (of his 30 in the industry) his published work is all shot by a photographer called Sunsbo –Peter admits that he has had a relationship as a photographer’s hairdresser and not a stylist’s hairdresser. He’s like a vampire to the unordinary and the unusual that a lot of hairdressers would bypass to stay on track to their ‘type of work’ or a certain level of notoriety. But for this man it’s about developing his own sense of dexterity and own sense of fashion. “You know what hairdressing can be like, it can be a little cheesy, can’t it?” he said.
For Peter there’s literally no grey area, no dark side of his art, just an open mind primed for exploration and further satisfaction in the areas in which he lives. His advice to other hairdressers? To look at photographers and photography and the history of fashion. He says to try and steer clear of fashion mags. “I feel like it’s a toxic virus that if you start looking at what’s around now you think your
INFEATURE
58 INSTYLE
I N D U S T R Y N e w s
#haircarenz
Keep your finger on the pulse all year
round by following @haircarenz and
Facebook/HaircareNZ
– Our favourite happenings –
Introducing BaByliss ProBaByliss Pro is yet another iconic international brand to join the ever-growing family of products distributed by Haircare New Zealand. Combining superior performance with innovative technology, BaByliss Pro’s premium products are on every professional hairdresser’s must-have list, whether it’s at the salon or at home. You can get to know the full range of care and styling tools including dryers, straighteners, curling tongs, hot rollers, clippers, trimmers and more at haircareaust.com.
For enquiries or to become a stockist, contact our Customer Service Team on 0800 505 385 or chat to your HCNZ Rep.
The Gray ScaleWorld renowned Hair Stylist Peter Gray recently visited Australia exclusively for The Haircare Group and Moroccanoil to share valuable insights into editorial styling at Hair Expo and collaborated with Harpers Bazaar and INSTYLE during his time. Considered a living legend Peter has worked with the likes of Vogue, Harper’s Bazaar, Hermes, L’oréal, Clarins, and now Moroccanoil.
“I want to get people involved and reach people again in a genuine way. It’s important to make ourselves think again…and share accidents, the ‘happy’ accidents.”
Visit haircarenz.com to view the editorials.
A Night to RememberOn Sunday 5th February, Haircare Australia opened its doors to family and friends in celebration of the launch of the new Marleston Head Office. Stay tuned for a full event recap in issue 2.
7H C N Z
N E W !
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reinforce. A blend of vitamins and argan oil moisturises
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Apply approximately 2 pumps throughout palms and distribute evenly from root to
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For ultimate volume and fullness, apply Thickening Lotion
from root to tip to achieve thicker, strengthened hair, then spray Root Boost at new growth to create a lifted foundation for
a look with visible height.
Achieve instant expansion and long-lasting body for an overall look that appears and feels fuller.
W H O ? H O W ?
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0800 505 385 | [email protected] | moroccanoil.com | @moroccanoil
the Global Edit
I N D U S T R Y — News
Our favourite happenings from around the world.
the Global Edit
I N D U S T R Y — News
Our favourite happenings from around the world.
FASHION WEEK Sam McKnight led the charge for Cloud Nine at London Fashion Week as he created super-sleek ponytails for Anya Hindmarch using the Cloud Nine Original Iron and Vintage Waves for Charlotte Olympia with the Cloud Nine Wand.
Gracing the catwalk for the likes of Monique Lhuillier, Vera Wang, Marchesa, Temperly and Zac Possen, Morccanoil completed its customary circuit as the hair partner of choice at New York, London, Milan and Paris fashion weeks for Spring Summer 2017.
Our home-grown favourite Evo journeyed to New York for Fashion Week in September; with Kenna Kennor creating a pretty in punk look for Libertine and Lauren McCowan perfecting soft waves for Bibu’s Spring Summer collection.
EVO x SURF LODGEFor Labor Day long weekend, Evo held its very own pop-up style bar at the iconic Surf Lodge in Montauk, New York. Adored by New York socialites and celebrities, the Surf Lodge provides unparalleled concerts, artist residencies, fitness classes and exceptional dining experiences. Evo was fortunate enough to help close off the venue's summer concert series by providing visitors with a one-on-one Evo styling experiences across the weekend.
ON TOUR WITH EVO EDUCATIONThe talented band of Evo educators travelled the globe in late 2016 to deliver creative workshops to engage and educate a world of professional stylists and colourists. From launching the Evo Creative Collective workshop and Free Your Mind Campaign in Kuala Lumpur to wowing crowds in Columbus, Ohio, the likes of Jules Tognini, Lauren McCowan, Anthony Edge and Jay Kownacki are making their mark on the global education scene. Travelling to Salon International in London, The Level Show in Rhode Island and Cosmoprof Hong Kong, Evo continues to establish a global presence which we can’t wait to see unfold in this year.
MOROCCANOIL x MARCHESAMoroccanoil launched an extension of their Inspired by Women video series in late 2016. The short film honours world-renowned fashion designer and philanthropist, Georgina Chapman, Co-founder of fashion label, Marchesa and Global Ambassador for youth charity The Magic Bus Foundation. The foundation is a non-profit organisation helping lift children in India out of poverty and into livelihood.
To see the short film, visit the Moroccanoil YouTube channel @Moroccanoil.
“Georgina embodies what it means to inspire by example. I was so fortunate to meet her through our long-standing fashion week collaboration with Marchesa. Not only is she an incredibly talented designer that empowers women through her bold, feminine designs, but the passionate work she does to help children in underprivileged communities, is truly remarkable” said Moroccanoil Co-Founder, Carmen Tal.
9H C N Z
BECOME A STOCKIST
0800 505 385 | haircarenz.com | @cloudnineoz | #cloudninehair
Ergonomically Designed
Three Heat Settings
Led Temperature Indicator
2000W
Cool Shot Button
Anti-Static Technology
Vitamin-Infused Ceramic Heating
T H E A I R S H O T
NEW
S O C I A L — Media
Behind the Lens@haircarenz #haircarenz
@m11studio
@jennaadelestyling @beauty_electric
@oakurahairboutique @jennaadelestyling
@fusion_hair
@olaplexnz
@contemporaryhairlounge @m11hairstudio
12 H C N Z
EVO SALTY DOG
Voted as Nylon Magazines Best Salt Spray for 2016, Salty Dog would have to be our top pick for versatility.
Top Tips:
1. Create volume by spraying Evo Salty Dog through the roots on damp hair and then roughly blow-dry hair upside down
2. For year-round beach waves, spray Evo Salty Dog into pre-curled hair and comb through with a wide-tooth comb and leave to dry naturally
3. To create a natural wave, spray Evo Salty Dog into damp hair and twist into a bun, blow-dry until dry and release for perfect beach hair with little to no effort
MOROCCANOIL BLOW-DRY CONCENTRATE
A new addition to the Moroccanoil family, this super-serum is more than a blow-dry companion.
Top Tips:
1. Apply to damp hair prior to blow-drying for more manageable hair and speedier blow-drying time
2. Apply to dry hair to smooth fly-aways and reduce frizz
3. Use in a ponytail for a super-sleek and smooth finish
EVO LOCKDOWN SMOOTHING TREATMENT
Our new must-have from Evo will have you taming your strays as it helps you to keep frizzy, unruly hair at bay.
Top Tips:
1. Apply to damp hair and blow-dry for the perfect blow-out
2. Use on damp hair and leave hair to air dry for a polished frizz-free look
3. Use Evo Lockdown with hot tools to add a layer of protection to the hair and keep it frizz-free all day long
OLAPLEX NO. 3 HAIR PERFECTOR
Everyone needs an a Olaplex No. 3 in their life. The absolute hair repair essential.
Top Tips:
1. Apply Olaplex No. 3 to damp hair before going to bed, go to sleep, and wash it out in the morning for the easiest and most effective leave-in treatment you’ll ever use
2. Use Olaplex No. 3 to create a super-sleek ponytail by smoothing over the head and ends of the ponytail for repair while you wear
3. To reduce environmental stress caused by sun and salt, apply Olaplex No. 3 to the ends of your hair before a trip to the beach
P R O D U C T — Feature
Hair HacksWhen it comes to hair products, we’re often spoilt for choice. So, in order to make
your ‘must-have’ list that little bit more manageable, we bring you our top product hacks to get the most out of this season's essentials.
3
1
4
2
S O C I A L — Media
13H C N Z
OLAPLEX Guy TangMonday 12.00pm–2.00pm
Don’t miss Hollywood hairstylist Guy Tang in action, showcasing how he incorporates Olaplex in his hair art form, which has seen his amass millions of followers on his social media outlets. See Guy share his expertise, techniques and tips for blonding and colouring with Olaplex as his indispensable arsenal. Be sure not to miss this high octane, fun, colorful and creative session with Guy.
REUZEL Leen & Bertus, Schorem BarbersSunday 11.45am–1.15pm
Hey Australia, the Rotterdandies are coming back Down Under to defile the stage at Hair Expo with their endless jibber jabber about classic barbering, subcultures and off course to spread the greasy gospel of the lard…
FREEVO SHOW Evo International Education TeamSunday 10.00am–11.30am
Jules Tognini, a purveyor of shit haircuts, the smart-mouthed madam of editorial styling, Lauren Mccowan and Leonard Newton, a gentleman of esteemed regard, went off the grid and outside the box to bring you the tour of beauty. New ideas and undiscovered frontiers… leave the ordinary life behind.
Follow us for more exciting updates to come! @haircarenz /haircarenz
Tickets on sale soon at hairexpoaustralia.com
DENMAN Caterina Di BiaseLook & Learn: Sunday 3.00pm–4.00pm
Don’t miss out on a rare opportunity to see Caterina Di Biase, two-time Hair Expo Australian Hairdresser of the Year and two-time AHFA Hairdresser of the Year, in an up-close and intimate showcase of her key signature looks and some of her favourite new looks for the season. Hear her invaluable insights on creating key editorial looks, learn how she uses her favourite Denman tools and witness what it takes to be crowned Australia’s best hairdresser.
The Haircare Group is proud to present an all-star line-up of education shows at Hair Expo 2017.Be sure to catch Caterina Di Biase, Guy Tang, Leen and Bertus and the Evo International Education team as they take to the stage. We’ll also be at stands E124 and D125 with our portfolio of incredible brands; including Evo, Fabuloso Pro, BaByliss Pro, Denman, Olaplex... and will be introducing you to our exciting new brand, Verb.
14 H C N Z
S A L O N — FeatureS A L O N Fe a t u r e
Move over Mount Kaukau,
Rimutaka Range and Princess
Bay, Zeal is Wellington’s
newest attraction. Creativity is not only
celebrated, it’s king. Zeal is made up
of a team of hair artists that owe their
success to one simple skill: listening.
They make their customers feel like
they’re enjoying an arvo cuppa at
their girlfriend’s house. It’s about the
relationships, at Zeal. Their studio blends
funky and friendly, so clients feel like
they’re getting a modern service –
without the ‘city’ price tag. Pastel colours
brighten the space, and all products are
cruelty free. Zeal Hair Studio is Haircare
New Zealand’s very first Prestige Partner,
and hopes to be their only one, too.
We had a quick chat with Adele, owner
of Zeal Hair Studio about her thoughts
of the program.
Tell us what it’s like to be a Prestige Partner? We love being partners with
Prestige because you really feel like
you’re part of the family. I’ve been in
the hair industry for over 30 years. I’ve
lived and trained in the UK, and I’ve got
a lot of contacts. Prestige Partners helps
us stay progressive.
What do you like most about the program? The education program is
on trend, innovative and fun. You get
to learn from the best international
ambassadors in the industry. No other
program offers as much value.
That’s great! Can you talk a bit more about the kind of support you receive?
We get all kinds of support. Technical
and business support is available 24/7, as
well as ongoing training. We can access
regular education programs within the
studio to continuously up skill. Awesome
job, Haircare New Zealand!
What are the brands you love? The
brands under the Prestige umbrella are
all sustainable and cruelty free. We love
this, because at team Zeal, we want to
make a difference to our ever-changing
planet. We aim to help reduce our
ecological footprint by bringing together
our community and environment. We
consciously choose HCNZ because they
share our ethos without compromising
on quality hair care. The people behind
the Prestige products and education are
true masterminds. We look forward to a
long and sustainable partnership.
What are the current hair trends in New Zealand? Undercuts and barbering
are popular at the moment, such as
the shag with a full fringe and curls.
Our industry is so creative and we love
making a difference.
/ZealHairStudio
zealhairstudio.co.nz
Prestige — Partners
Zeal...is the real deal.
15H C N Z
Founded by a hairdresser, for hairdressers, Haircare Australia is an internationally renowned brand that
continues to flourish at the forefront of our progressive, dynamic, and ever-changing industry. And with a brand new, purpose built facility that opened its doors in 2016, Haircare Australia continues to be a cut above the rest. Garth Gauvin shares the family’s vision of the next chapter for Haircare Australia. Garth, tell us about the Haircare journey. Mum and Dad (Jan and Geoff) started Haircare over 40 years ago. They saw an opportunity to offer a salon-only brand, so they were taking orders at night while working in their salon during the day. They’ve always had this pioneering spirit, to get out and build something. And, they’ve always put the salon industry first, which is the whole ethos of Haircare. As we (myself, Ward & Brad) joined the business, it progressed to being a direct importer and distributor for Australia, New Zealand and the United Kingdom. We also started to manufacture our own brand, Evo – to fill a gap in the boutique market and make a difference in the industry. This added a whole new arm to Haircare – but that's a whole other story.
What a journey! So, what does this new building represent? It’s a state-of-the-art facility, representing our 40 years of hard work, risk and innovation. There have been so many people, both staff and clients, who have contributed to Haircare and supported our growth. This is our way of giving back to each and every one – facilities for our clients and staff, whilst building our culture. It’s also an opportunity to show how serious we are and how we’re really investing in what we’re doing. Not to mention, a great place to bring international guests and our core Australian customers. At one time, we can have four different courses running – colour workshops, lectures, hands-on workshops and presentations. It’s a multi-use space, close to both the city and the airport. We’ve managed to move a team of 100 staff, 3 offices, 6 warehouses and a cash and carry to a single location, in four weeks, without closing for a single day. 2,000 pallets were shifted during the move. That’s got to be some kind of record!
Building aN E W F U T U R E
16 H C N Z
It’s not just the surroundings that have changed, the Haircare branding has also been updated, tell us a little about the new direction of the brand.The new logo and brand direction sets the scene for our future. We've taken a whole new direction with it – marking a new era in the Haircare brand. The logo is strong and simple, with classic aesthetics. It’s bold and tells the world our unique story. People really identify Haircare with great brands, so with the new visuals we’ve tried to show this. What’s in store for the future? What’s the Haircare vision? We haven’t just moved buildings. We’ve completely transformed every part of Haircare – from staff morale to our internal distribution system. At our previous location, we were running manual, paper-based systems in our warehouses. Moving to a new building enabled us to implement a Warehouse Management System (including a motorised conveyor and wireless barcode scanners) that allows us to receive goods and process orders much more efficiently - providing fewer mistakes, improved order lead times and better customer service. Creative spaces, collaborative and breakout spaces are everywhere within the new facility which is really encouraging fresh thinking. Moving forward, we’ll continue to innovate, and focus on bringing the latest and greatest products to our client, while always remaining a true family affair!
17H C N Z
Distributed exclusively by Haircare New Zealand 0800 505 385 haircarenz.com [email protected] @haircarenz
With the newly available Olaplex No. 2 Backbar, there is a multitude of ways for you to add value to your existing services, improve the condition of your client’s hair and increase your revenue per appointment.
By implementing the Olaplex Express Backbar Mini Treatments in your salon, you can uncover a range of Olaplex No. 2 Backbar applications that can be used on every client at every service. What’s more, many of these treatments don’t add any additional time to your service.
The OlaplexEffect
F E A T U R E — Product
The 2000ml Back Bar dispenser of Olaplex No. 2 Bond Perfector enables you to perform Express Mini Treatments as a quick and easy upsell to improve the condition of your client’s hair. Olaplex No. 2 should be left on the hair for at least 10 minutes while cutting, during colour processing, or is at the basin. You can even offer this to men for a quick and easy beard treatment.
Why offer these treatments?
` Using exactly the same ingredients as Olaplex No. 1, No.2 builds and cross links broken disulphide bonds in hair
` Reduces porosity to make colour last longer in-between visits and prevent fading
` Boosts natural curls by increasing elasticity and helping return hair to its natural texture
` Detangle unruly or unmanageable hair
` Soften wiry, grey hair
In addition to the Mini Treatment, there are a range of ways you can maximise the reparative benefits of Olaplex No. 2 when performing chemical or colour services. From improving the life of colour through to scalp and hair protection, here are some of the ways Olaplex No. 2 can be utilised to improve your service offering:
` Use Olaplex No.2 as a replacement for clear gloss or conditioner to dilute direct dyes
` Prevent overlapping and protect previously lightened hair when performing bleach touch-ups or on scalp lightening
` Apply to any hair left out while processing base colour, highlights or relaxer
` Treat hair with Olaplex No. 2 in-between foils for a reparative boost
` Apply after every lightening service when performing drastic transformations or colour corrections
` Use as a preparation prior to perming for extra protection
THE EXPRESS MINI TREATMENT
For more information on Olaplex olaplex.co.nz
Distributed exclusively by Haircare New Zealand 0800 505 385 haircarenz.com [email protected] @haircarenz
19H C N Z
new yorkbigger & better than ever...
study tour9 16
september september
from: to:
2 options available: $5,500aud§ inc tax
accommodation not included§ charged in aud.
$8,999aud§ inc tax
8 nights accommodation at the pod 39 hotel**based on full pod room. check in 9 september / check out 17 september.§ charged in aud.
only 25 available worldwide!
“Experiencing NYFW and actually being a part of the hair team was mind blowing. It's always been a dream of mine, so to be there in the hustle and bustle and feeling the awesome vibes was something I' ll never forget” – Ella Dillon Woohoo Salon
New York City; it’s twisted, it’s breezy, it’s wild, it’s mild, it bewitches, it’s everything and anything, and the New York Study
Tour immerses stylists in this epicentre; the sights, the sounds, the sexy, the highs, the lows, the jam-filled middles... Banding together a group of our most friendly, inspiring, industrious and thrilling creatives, the Evo New York Study Tour dishes up a steaming plate of hair goodness. The tour takes place during September Fashion Week, where stylists have the opportunity to be consumed by the culture, art and trends that New York has to offer. Experience top level education and go on a creative journey that only Evo can offer. Be forever changed as an artist. No matter who you are, there’s something here for you in the city that never sleeps. So come on... choose your own adventure, open your heart, feel the vibe, get off the beaten track, find yourself... do it your way. With Evo in NYC.
booking: call 0800 505 385 or email [email protected]
20 H C N Z
S A L O N — Feature
Adelaide's Basin Haircutters love to create a relaxed, in-salon vibe. But they mix things up every once
in a while too – like attending the Evo New York Study Tour. Basin Cutters is a brand that’s dedicated to education, and salon owners Stephen Arrizza and Many Mattiske will do just about anything in the name of it.
We spoke to Mandy Mattiske about her experience on the New York Study Tour.
What was your favourite part of the tour? Oh it’s hard to pick just one, but if I had to, it would be the designers. I’ve had the biggest crush on New York for as long as I can remember. I experienced the designer’s process and prepared 35 models for the catwalk. I had just 2.5 hours to get them ready and it was amazing to see them in their incredible clothes. Standing next to the designers, admiring the finished product. Oh, and the clothes! I loved the whole process.
What part was most valuable? Working with 17 talented hairdressers from around the world. I was lucky enough to travel with two of my team members, which I’ve never experienced in my 33 years of hairdressing. I really enjoy teaching and mentoring, so it was great to be the student for once.
Stephen and Mandy have teamed up with HCA to take their game-changing education around New Zealand. Visit basineducation.com.au to find out more.
What knowledge did you bring back to the salon? I learned a lot more about Evo products, which I’ve loved using back in the salon. I got a glimpse into the world of editorial hair and photo shoots. I feel it has ignited my passion for our incredible industry, all over again. It’s made me unstoppable!
Now, tell us about becoming a Prestige Partner. What do you like about the program? Our favourite part of the program is the sense of belonging to a community of likeminded people. It’s wonderful to know that we have support there when we need to tap into it.
What would you recommend about it? Who doesn’t love a good story? Our clients sure do. We totally recommend that people share the Haircare story. It’s a great local success story – not just Australian, but South Australian. After all, it’s the main reason we changed, so we could support the people who are truly supporting our industry.
What additional support does Prestige give to your salon? We have access to off-site training and support, as well as the years of industry experience that the Gauvin family can offer. By doing more business with the one company, we’re looked after.
And tell us about your favourite aspects about the new colour?Lakmé, wow! We actually weren’t unhappy with our last colour, but we simply didn’t realise we were missing out. We’re loving the extra gloss Lakmé gives and the power of the pigment. It’s really punchy and allows us to achieve beautiful results.
Inspire. Innovate. Educate.
@basincutters
/TheBasinHaircutters
thebasinhaircutters.com.au
Basin Haircutters
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Our ground-breaking education portfolio is a carefully curated collection of some of the best and brightest creatives in the
industry. Our 2017 offering covers every facet of our remarkable, dynamic industry – cutting, styling and colour; through to business and professional development; and the bespoke offerings of some of our exciting education partners. The new curriculum focuses on education that opens pathways to elevated growth, increased inspiration and motivational sessions that allow salon owners and stylists to create their own education journey. We have responded to the needs of our clients by creating an expansive collection that offers the industry unparalleled access to top educators and mentors regardless of what you subscribe to as an artist or business owner.
After hitting the industry in 2016; the Lakmé Academy is back for 2017, this time with a focus on this season’s most sought after techniques and trends - balayage, micro-foiling and root stretching. The 2017 calendar further encompasses the ever-changing trends of the fashion and hair industry with an emphasis on improving craft. With an incredible team of educators, led by National Education Manager Deborah French - your colour creativity and technical prowess will expand to new heights.
‘The Olaplex Business Brunch will be a major asset investment to all salon owners. It’s not to be missed, along with the Basin Haircutters Business seminar that focuses on making your salon profitable. There is a key focus on business building sessions to support salon owners in pathways to grow their revenue and inspire staff.’ – Deborah French - Haircare Group National Education Manager.
Evo has brought together its top creatives to build an entirely new global education system for 2017 that will leave you feeling like a superhero in and out of the salon. Current Hair Expo Educator of the Year, Jules Tognini will be crisscrossing the country to share his unique education methods and had this to say about the Evo year ahead; ‘Our team has been working on something damn fine. There will be a push toward textured hair with cutting and styling in various lengths and shapes. Stylists will be able to choose their own adventure. The education is a lot more condensed and intensive.’
As a pioneer in tools and top level education - Cloud Nine has redirected its offerings to move into private training. Get one of the Cloud Nine ambassadors into your salon to teach your entire team, and customise learnings to suit your salon and your style. Creative Director Lauren McCowan is back on the roster for Cloud Nine with an exclusive workshop and show. Modus Operandi is defined as a particular way or method of doing something. In this series, you will see the inner workings of Lauren and her style. Gain insight into her signature methods across cut, colour and editorial to draw inspiration and techniques to apply to your own skill set as well as ideas to drive your career to new heights.
Moroccanoil will also be launching its first ever cutting course which has been curated by Peter Gray, specifically for Moroccanoil. It’s a foundational technique based class which leaves the attendee with interchangeable skills to use behind the chair. Moroccanoil National Education Manager, Violet Sainsbury tells us, “it’s a project that’s been a couple of years in the making, but, we’re thrilled to share it with the Australia and New Zealand market”.
This year we have worked with some of our education partners to offer individualised and completely unique training concepts. Working with the likes of Benni and Jules Tognini and Lil off the Top, Paul Dare, Grant Norton, Hair and Harlow, Basin Haircutters and the Nest Boutique- salon owners and stylists have access to an unparalleled education offering across the board from Haircare New Zealand.
Innovation is the lifeblood of any industry. The Haircare Group is committed to delivering this to professional stylists. Passion for education and an unwavering belief in innovation, partnered with a lifelong commitment to the industry allows us to offer an exceptional education program across all our brands and access to inspirational educators and artists. We believe in the value of offering our industry nothing but the best in development, inspiration, commitment and support.
Education in 2017
E D U C A T I O N — Feature
"There’s a key focus on business building sessions to support
salon owners in pathways to grow their revenue and
inspire staff."– Deborah French,
National Education Manager
23H C N Z
Moroccanoil Dry Texture Spray
& Evo Builders Paradise
P H O T O G R A P H E R — Cara O’Dowd
S T Y L I S T — Courtney Humphries
M A K E U P A R T I S T — Kristyan Low
C R E AT I V E D I R E C T O R — Lauren McCowan
H A I R A S S I S TA N T — Sarah @ Bixie
M O D E L S — Sophie and Jess @IMG, Monique @Fivetwenty, Meg @Debut
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Evo Lockdown & Evo Whip It Good
25H C N Z
26 H C N Z
Cloud Nine Micro Iron,
Moroccanoil Beach Wave Mousse,
& Moroccanoil Original Treatment
27H C N Z
Moroccanoil Thickening Lotion
& Cloud Nine Wand
28 H C N Z
Evo Shape Vixen
& Evo Water Killer
29H C N Z
Business Summit
Prestige Partners
���� / Queenstown, NZ
30 H C N Z
InvestmentTickets
$1,995.00 nzd inc gst excluding flights
Prestige Partners
$1,795.00 nzd inc gst excluding flights
Haircare New Zealand invites you to Queenstown, New Zealand for the 2017 Business Summit on the 6-9 May. The Business Summit is a 3-day conference designed to introduce you to
leading business experts in a unique and creative setting; to stimulate their senses and deliver practical strategies to help grow as a salon owner and a creative. The Summit will offer a specialist experience; a perfect blend of creativity, business, wine, food, accommodation and events bringing our community together to build business and get creative ideas flowing.
Queenstown New Zealand, sits on the shore of the South Island’s Lake Wakatipu, set against the dramatic Southern Alps. It is New Zealand’s premier four season lake and alpine resort.
The surrounding Central Otago region – world-renowned for its adventure - is home to a huge choice of adrenaline-based activities including jet-boating, bungy jumping, white water rafting and skydiving. Not just for the adrenaline lover, there’s also plenty of hiking and biking trails, guided tours, Pinot Noir and Chardonnay vineyards, restaurants, boat cruises, scenic flights or spa and wellness centres for entertainment.
Queenstown’s stunning scenery is surrounded by majestic mountains, natural beauty and the unique energy of the region, create the perfect backdrop for the 2017 Business Summit. We can’t wait to share in this experience together.
Book your place today!To reserve your place at the Business Summit, please contact Haircare New Zealand.
Call 0800 505 385 or visit haircarenz.com
A 50% deposit is required to reserve your place.
*No ticket refunds available for cancellations after the 28 February, 2017.
Queenstown, NZ6–9 May 2017
3 NIGHTS ACCOMMODATIONAward-winning Crowne Plaza Hotel overlooking the breathtaking Wakatipu Lake & the Remarkables mountain range
BREAKFAST, LUNCH & DINNER PROVIDED
KEYNOTE BUSINESS PRESENTATIONS & WORKSHOPS
Prestige Partners are welcome to use their business development fund in support of this event.
or
F E A T U R E — Event
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Discover more at Moroccanoil.com/au
TEXTUREFROM EVERY ANGLE
A no-salt beach wave mousse, a clay for roughed-up glamand a spray for tousled, undone styles.
O N E B R A N D: A WO R L D O F O I L - I N FU S E D B E AU T Y
Discover more at Moroccanoil.com/au
TEXTUREFROM EVERY ANGLE
A no-salt beach wave mousse, a clay for roughed-up glamand a spray for tousled, undone styles.
O N E B R A N D: A WO R L D O F O I L - I N FU S E D B E AU T Y
In Full Bloom
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F E A T U R E — Event
On Thursday 13th October Michele McQuillan and Moroccanoil joined forces with Harper's BAZAAR as they hosted their second BAZAAR in Bloom fundraising
gala located at Justin Hemmes' private residence, The Hermitage, in Sydney's Vaucluse. Guests enjoyed a couture runway show, highlighting 31 of Australia's most celebrated designers, each of whom created a bespoke gown for the charity showcase.
Alongside Michele McQuillan, a talented team from the Haircare Australia salon network came together to create the perfect runway-ready hair. Stylists were given a valuable insight into the world of runway styling and the chance to work alongside Michele for the 8-page editorial shoot featured in Harpers Bazaar’s December issue.
Amongst Sydney socialites and philanthropists, renowned Australian model, Steffanie Roberts attended the showcase as a guest of Haircare Australia and Moroccanoil. The brunette beauty enjoyed an intimate styling session with Moroccanoil Education Manager, Violet Sainsbury who introduced her to the Moroccanoil Dry Texture Spray.
Michele and the team transformed hair into effortless, romantic buns with the help of the Moroccanoil Curl Defining Cream, Moroccanoil Luminous Shine Hairspray and the newly launched, Moroccanoil Dry Texture Spray. With movement and texture, the hair floated down the runway, making the perfect canvas for each of the gowns on display.
"The timeless elegance of all the dresses needed a continuity within the hair. The look was inspired by Victorian women dressed for a summer garden party. By playing with the prudish shape we gave a fresh sense of wild bohemia. The repressed Victorian bun was fractured into a romantic coquettish knot." - Michele McQuillan
"By playing with the prudish shape we
gave it a fresh sense of wild bohemia. The
repressed Victorian bun was fractured
into a romantic coquettish knot."
– Michele McQuillan
35H C N Z
Step 1Prep damp hair with the Moroccanoil Treatment to provide
the perfect foundation for styling.
STEP 2Use hands to apply a generous amount of Moroccanoil Beach Wave Mousse to from roots to
mid-lengths (avoiding the ends).
STEP 3Roughly dry the hair to achieve a
windblown look.
STEP 4Using hands, gather hair into a ponytail at the back of the head in line with the top of the ear and
secure with an elastic.
STEP 5Mist ponytail with Moroccanoil Dry Texture Spray and create texture
through the hair with fingers.
STEP 6Spray entire head with the Moroccanoil Lumnious Hairspray Medium for hold and shine.
moroccanoil.com @moroccanoil #ArganEveryDay
“No brushes required, this girly, top-of-the-ear ponytail has the right amount of punky texture to perfectly contrast the mature and serious design of Monique’s
Spring Summer 2017 collection. It’s the perfect no-fuss ponytail” – Bob Recine for Moroccanoil
S P R I N G S U M M E R 2 0 1 7 / Hair by B O B R E C I N E for M O R O C C A N O I L
Monique LhuillierGet the look
S T E P by S T E P
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Bringing Beauty, Health & Well-Being
to Hair.
MARULA SEED OILWhy: High in natural antioxidants, Marula Seed Oil works as an anti-
inflammatory to hydrate and smooth hair. It's lightweight, offers fast absorption, and leaves a satin
finish on the hair.
QUINOA PROTEINWhy: Helping to repair and protect, Quinoa Protein easily penetrates the cuticle to strengthen and moisturise
the hair. Unlike other proteins, Quinoa will ensure future
cuticle protection.
LAVENDER FLOWERWhy: Helps condition and refresh hair while promoting hair growth. Lavender can be used to treat hair problems like hair loss, alopecia
and dandruff.
SAGE EXTRACTWhy: Used to stimulate growth and impart shine, Sage Extract
brings life to lacklustre locks. Being an astringent, it reduces dandruff
and prevents clogged
hair follicles.
PEPPERMINT LEAF EXTRACT
Why: Due to its healthy combination of vitamins, minerals
and antioxidants, Peppermint Leaves promote overall hair and
scalp health and are used to
enhance body in hair.
POMEGRANATE EXTRACTWhy: A natural Antioxidant rich in Punic acid and fatty acids, Pomegranate Extract will fortify dry strands and give hair a natural shine.
SUNFLOWER SEED OILWhy: Provides UV protection while
adding shine and shielding hair from heat damage.
APRICOT KERNEL OIL Why: Helps smooth the cuticle and control fly-aways while conditioning and adding shine. It’s lightweight and can be easily absorbed into the hair for moisture.
ROSELLE FLOWER EXTRACT
Why: Roselle Flower Extract acts as a mild cleanser to
eliminate toxins in the scalp and hair, while adding a luminous
shine to the hair.
ROSE HIP EXTRACTWhy: Helping to prevent dullness,
dryness and limp hair, Rose Hip Extract injects a surge of essential oil to bring colour treated and heat
damaged hair back to life.
COCONUT EXTRACT Why: Used to achieve healthier and
shinier hair, Coconut Extract prevents dryness from roots to tip and makes
hair more manageable.
ORDER TODAY
0800 505 385 | [email protected] C N Z
Frizzy, Unruly, Colour-Treated Hair? Make peace with the beast with the newly launched Evo Smooth Range.
F E A T U R E — Product
38 H C N Z
ORDER TODAY
[email protected] or 0800 505 385
Frizzy, Unruly, Colour-Treated Hair?
T he genius’ at Evo have done it again. This time bringing us a range that specifically addresses our frizzy, unruly hair fears.
Frizzy hair is one of the most common concerns amongst consumers and the three new releases from Evo provide us with the ultimate solution; a family of products to control hair without weighing it down.
WHICH OF MY CLIENTS IS THE EVO SMOOTH RANGE BEST SUITED TO? Anyone who has frizzy, unruly, colour-treated hair. Smooth is perfect for medium to course hair textures.
WHAT MAKES THIS SMOOTH RANGE DIFFERENT? Traditional smoothing products can be very heavy and have a tendency to leave the hair feeling oily and greasy, but Evo Smooth is different, it:
` Smooths, softens and conditions ` Provides humidity resistance, protects
and controls hair ` Gluten, sulphate, paraben, dea, tea
and propylene glycol free
WHAT PRODUCTS ARE IN THE EVO SMOOTH RANGE? Mane Tamer Smoothing Shampoo & Conditioner The Mane Tamer Smoothing Shampoo cleanses, smooths and strengthens. The sulphate-free cleaners have a low foaming action that gently clean the hair while adding softness and enhancing shine.
Both the Mane Tamer Smoothing Shampoo and Conditioner have been created with a new gluten-free formulation specifically designed to protect colour and strengthen hair all while smoothing and controlling frizz.
Lockdown Smoothing TreatmentThe Lockdown Smoothing Treatment is a leave-in treatment that can be used on damp hair and left to air dry naturally for polished look with little to no effort or applied prior to blow-drying for smooth, weightless styles.
Some of our favourite Evo products have made the move to the Smooth family, welcome; Easy Tiger Straightening Balm, Icon Welder Hot Tool Shaper, Lover Perpetua Shine Drops and Love Touch Shine Spray.
F E A T U R E — Product
39H C N Z
N O W D I S T R I B U T E D E XC LU S I V E LY BY H A I R C A R E N E W Z E A L A N D
Every Client, Every Service.
Contact Haircare New Zealand on 0800 505 385 or haircarenz.com to become a stockist.
olaplex.com • @olaplexnz • #olaplexnz
ORDER TODAY
0800 505 385 | [email protected]
S A L O N Fe a t u r e
Awarded the best salon in
Wellington, the Powder Room
gives their clients the perfect
blend of modern luxuries and a good
old chinwag. It’s where old meets new.
The Powder Room’s two-story complex
is dedicated to sustainability: the
cutting happens downstairs, while the
second floor brings a relaxed vibe – for
colour, treatments and special occasion
hair. The salon rocks everything
recyclable – electricity, packaging,
cleaning products, gloves and even
their coffee. Their zero waste policy
won them the sustainable salon of the
year, two years running.
Lisa, what are your best practice retail strategies? Our clients love that we
know our stuff when it comes to talking
retail, which comes from a genuine
love of what we use and recommend.
We have a policy around not selling
but helping our clients discover a
product that they love – a product
they can’t live without. Our strategy is
around sampling, so we make up our
small bottles for clients to test before
purchasing it. If something’s not right,
we’ll swap it out for something that is.
That’s a wonderful approach. Tell us how you maintain retail? We create
loyalty around our salon and the brands
we stock. We offer a loyalty program on
our retail sales to encourage the client to
come back to us. We maintain retail sales
by offering brands like Evo that leave
clients hair feeling fabulous and stay in
close contact with them, in between
appointments.
What are the trends within the current market that impact retail? The trends
that we find affect our sales most tend to
be change of season with new hairdos
and colours. Our clients need a change,
so there’s always a focus on mixing their
products up.
How do you overcome quiet periods? Our stylists are committed to the growth
of our salon, which is wonderful. When
the diary starts to look gappy, we get
creative. We look at our downtime as a
chance to focus on what’s next – social
media strategy, training, sharing ideas
and focusing on our referral program.
Our salon continuously markets itself,
even when it’s busy, to avoid having
quiet periods.
And, can you share some of your in-salon promotion ideas? Our current
promotion is around Cloud Nine. We’re
giving away a gift voucher with any
styler sold. The voucher gives the client
a training session on how to get the
most out of their Cloud Nine tool. We
run this in salon, giving our clients the
opportunity to have their own Powder
Room experience.
/ThePowderRoomCubaStreet
thepowderroom.co.nz
Sustainable beauty.
The Powder Room
42 H C N Z
Features:
• Classic styling for maximum grip and control.
• Smooth, round-ended nylon pins in a staggered formation provide exceptional grip and control for maintaining tension on the hair while styling.
• The famous half-round rubber pad is perfect for smoothing hair, creating sleek bob shapes and for flicking out.
• Classic Denman ‘teardrop’ handles for comfortable salon styling.
• Anti-static rubber pad with 7 rows of nylon pins for grip and control during blow-drying and shaping.
The classic Denman Brush ranges continues
to be an essential styling tool for professional
hairdressers the world over.
ORDER TODAY
0800 505 385 | [email protected]
43H C N Z
RevampRetailMake way for a SALON SPACE
Retail expert, Debra Templar recommends that salon owners “totally refresh salons every 2 to 3 years; change mirrors, spruce up the paint, change the artwork on the walls and implement new retail strategies. The competition is too strong and the pace of change is incredible. If you have a choice of investing in refurbishing the salon or building a better website, invest in your salon first.”
Having access to resources like visual merchandisers, marketing managers or a customer relationship managers can be highly beneficial in the long run. Rachel Lander, lead retail specialist at Telleish Hair Studio, suggests keeping your strategy simple, “visual merchandising is all about what looks attractive to the eye. Less is more when it comes to this, pick one product you wish to target in sales for a couple of weeks and have a separate display in a high traffic area.” Rachel has a fluid approach to in-store promotion, “change is important, clients don’t want to see the same display or promotion every time they come into the salon. Move ranges to different shelves every 3 months to keep the salon looking fresh.”
With the recent online boom, it’s easy to see why so many of us have put our offline retail space to the wayside. But many new studies are demonstrating that customers are now looking for
a whole retail experience to connect them with their favourite brands via online and offline channels. For this reason, it’s now more important than ever that the physical presence of a salon retail space should leave a lasting impression of quality, knowledge and innovation that instills a connection between your salon and the client.
B U S I N E S S — Insider
44 H C N Z
CO-LOCATING
The concept of co-locating retail space is becoming a mainstay across Europe, providing a convenient extension of a brand's lifestyle. The philosophy behind co-locating is to house like-minded retail professionals under the same roof. Essentially, clients will have access to a haircut, a new outfit and an Instagram worthy lunch in an atmosphere that feels luxurious and on-trend.
On a recent trip to the UK, Brand Strategist Pippa Kulmar noticed co-locating offering a unique service that enhances the client experience. “Think about how you can make their time in your salon something special. For example, R U Cheeky is a nail salon that makes you feel like you are having a day out by offering a bar service while you’re being pampered. There is also a push into new locations for services, like department stores – where hair salons and beauty services are being emphasised more and more.”
SUBSCRIPTION MODELS
The world of retail doesn’t stop with the location and offering, Pippa also suggests re-thinking your pricing structure or creating a subscription model for regular customers. “Subscription models are becoming bigger and bigger,” says Rachel, “A subscription model is where you lock a customer into a set fee across a year. This works really well for routine services like cuts and colours or even sending a monthly package of hair essentials to your clients. The likes of Dry Bar in the United States have leveraged subscription models to great success. They have a BarFly membership where the subscriber gets two blowouts a month, a free birthday blowout and discounts on products.”
Having a strategy for the slower periods is another contributing factor to retail success. “When there is downtime allow yourself to focus on staff training, new incentives, re-segmenting your database or creating digital content. This is where you will build relationships and interact with your community. Researching new retail technology and trends during slow periods is great way to invest in your business. This allows you the opportunity to start saving, training or planning before the busy season” says Debra.
KNOWLEDGE
Knowledge is power when it comes to improving your retail business and service offering. Telleish Hair Studio approaches product training as part of their retail strategy, “we have regular training sessions in salon, using each other’s strengths and knowledge to help improve ourselves as hairdressers in general. If you don't know how a product works, what it feels like and smells like, how are you meant to share that knowledge with your clientele?” says Rachel. “One thing I always say is that retail isn’t just about selling; it deepens relationships with your clients as you educate them on what is best for their hair needs. Once the need is determined, I place the product on the bench beside the client and list off the top two benefits the client is going to notice. I don't want to overload them with information but instead inspire them to try the product.”
2017 Trend Forecast
` There will be an influx of co-locating with related retail professionals
` Customers will be spending more in retail spaces that have plants
` Roaming products throughout the retail space will have a positive impact on retail business
45H C N Z
Around the WorldFrom humble Australian beginnings, the company founded by hairdressers for hairdressers
now spans the corners of the globe with locations in New Zealand, the United Kingdom and North America. We take a look at each spot, the best places to visit, eat and drink.
MABEAdelaide, Australia
Favourite thing about living in SA? That’s a tough one, as there are so many things we love about South Australia! Have you tried our wine? South Australia, particularly Adelaide is an easy city to get around, I mean we can get to most places in under an hour. We also harbour some great creatives, for example the kids at The Social Creative are a force unto themselves. And let’s not forget to mention Evo. I feel South Australia is a great place to start something fresh and new. A lot of great, clever, creative people that have left are starting to come home and realise that SA is a really great place to do fun creative things!
Top restaurant in SA? You can’t go wrong with Golden Boy, also it’s sister Africola. If we had to pick a high-end eatery, hands down it would be Orana.
Favourite bar in SA? Now that one is easy, we’re really digging The Summertown Aristologist. It’s well worth the drive to Summertown for their take on a "wine bar" They focus on natural wines from South Australia and natural organic small foods.
TELLEISH HAIR STUDIO Melbourne, Australia
Favourite place to eat? Kami Japanese in Footscray. It’s all you can eat for $39. It may not be the best-looking place, but you seriously won’t need to eat for a week. If I spoil myself though, I usually head out to Supernormal in the CBD.
Favourite thing about Melbourne? The weather... NOT! I love the grungy edgy side of Melbourne - secret laneways, hidden shops, little pop-up bars. It’s forever changing and holds so many amazing stories.
H A I R C A R E
EGO HAIR London, United Kingdom
Best thing about living in the UK? There is always somewhere new and exciting to go and check out, London is an amazing city!
Favourite place to visit? Literally anywhere in Europe. It's so accessible flying out from London.
Favourite bar? Soho House in
Shoreditch
46 H C N Z
ALLURE HAIRAuckland, New Zealand
Best thing to do in Auckland? The Harbour Bridge walk and bungee combo is an absolute must!
Favourite New Zealand catch phrase? How could it be anything other than "Sweet as bro"?
Best time of year to visit Auckland? Autumn – it’s a really great temperature, the leaves are changing colour and the landscape looks beautiful and picturesque. Warm days and crisp nights.
LOFT HAIRAuckland, New Zealand
Best thing about Auckland? It’s so hard to pinpoint one thing. You really have to live it, breath it and experience it to truly understand how amazing it is.
Favourite place to eat? Chur Burger – best
burgers in Auckland hands down!
PREMANew York City, United States
Favourite place to eat? There’s no way I would ever be able to pick just one! A delicious after work bite and a wine has me craving Spaghetti Incident on Eldridge St. For an Aussie inspired brunch, you can’t go past Dudley’s on Orchard St. And for an amazing dinner, cocktails and a dance, you have to try the Mexican at Pulqueria.
Best thing to do while in NYC? I’m yet to hear of someone that hasn’t been blown away by a night at Sleep No More. It’s a four-floor interactive theatre production where the mask wearing audience get to choose their own adventure; jumping from character to character, room to room. The after show debriefs with friends are the best. Make sure
you stay around until the finale. Trust me!
47H C N Z
ORDER TODAY
0800 505 385 | [email protected]
BaByliss® PRO Rapido
78572The BaByliss® PRO Rapido is the lightest high – performance professional dryer in the world.
• 399g• 2200W Ferrari designed engine• True ion generator• Up to 5000 hours with 4 year warranty• Quick drying and quiet
BaByliss® PRO Italia BravaYellow - 78570Black - 78571The ItaliaBrava is the latest innovation from BaByliss®PRO. Faster drying to get more clients into your day, lightweight design for your comfort and quality to last. Performance to blow you away.
• 2400W Ferrari designed engine• 10% Faster air speed• 15% Stronger pressure• 15% Faster drying• 10,000 Hour life
48 H C N Z
Created by Barbers, Used by Gentlemen.
Introducing the Reuzel Clay Matte & Fibre Pomades.
The Clay Matte Pomade
Matte finish with a strong hold
The Reuzel Clay Matte Pomade is best used to emphasize texture and separation. The sweat-proof formula creates a touchable, flexible hold with a matte finish that is perfect for manipulating hair into almost any style.
ORDER TODAY
0800 505 385 | [email protected] | reuzelpomade.com | @reuzel
The Fibre Pomade
Pliable hold with a natural finish
The Reuzel Fibre Pomade creates hours of textured definition with a firm but pliable hold and a low shine finish. Creates texture and increases fullness for a straight out of bed, dishevelled look.
49H C N Z
FREE YOUR MIND &
YOU WON’T FIND TRUTH AT THE FOUNTAIN OF YOUTH…BUT WE ALL FEEL YOUNG WITH THE WIND IN OUR HAIR.
YOUR HAIR WILL FOLLOW™
evohair.com - #evohair - #freevo
EXCLUSIVELY DISTRIBUTED BY HAIRCARE NEW ZEALANDFOR STOCKIST ENQUIRIES CALL 0800 505 385
OR EMAIL [email protected]
