HCL CDC

Career Development Centre, Baroda

HCL CDC Brand Promotion Through Direct Marketing

By

Hemanshu S Vasava (B-59)

Amrut Mody School of Management


Introduction to HCL

Born on 11th August 1976

By Shiv Nadar and his five colleagues Arjun

Malhotra, Subhash Arora, Ajai Chowdhry, DS

Puri & Yogesh Vaidya

HCL compromises of two companies listed in

India – HCL Infosystems and HCL

Technologies


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Consists of 59,000 professionals of diverse

nationalities.

Operating from 21 countries.

Over 360 points of presence in India.

Has global partnership with several leading

fortune 1000 firms, including leading IT and

Technology firms.


HCL in India


HCL Range of Products


HCL CDC

HCL Career Development Centre was born on

11th August, 2006.

It is a training arm of HCL Infosystems.

Offers a complete spectrum of quality training

programs on software, hardware, networking as

well as global certifications in association with

leading IT organizations worldwide.


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A brief highlight of the various added facilities provided in HCL CDC includes-

Corporate training in India Industrial training in India Career Development programs Red hat Certification Cisco Certification Microsoft Certification Oracle Certification Java Certification


VISION AND MISSION

Vision

"Together we create the enterprises of tomorrow".

Mission

"To provide world - class information technology solutions and services in order to enable our customers to serve their customers better".


Advantages of HCL CDC

Cutting Edge Courseware

Global Alliances

International Recognition

Hands on Training

Flexible Training

ISO 9001:2000 Certifications

100% Placement Record


Other Advantages includes: Online Presence


Domain Registered @ mycdc.in

Email ID for each Student


TechTalk for Students


Trainer availability for Students 24x7


Courses at HCL CDC

Different courses run by HCL CDC are

Software

Networking

Hardware

Basics for Kids

Non IT Course (Sales Pro)


HCL CDC Placement In the Industry

HCL-CDC Pass-outs have been successfully placed in

the following Industry Corporate


Purpose of the Project

Brand awareness of HCL CDC.

Promotion of products offered by HCL CDC

Competitive analysis.

Generation of customer base for the centre.


Identification of Segments

My customer segments were of four types:

Technical students

Non technical students

Companies Employees those how are poor in

certain IT courses.

MBAs and BBAs for Sales & Marketing (Sales

Pro).


Plan how I approached segments

Door to door contact

Educational institutes for contact to students

Organizing seminar with my group at the schools

and college campus

I have use reference to reach the customers


Abstract

Joined HCL Company, Baroda (CDC Ltd. Baroda) as an intern on

1st May 2010.

FIRST WEEK

In first week we understand the products of HCL CDC

We registered ourselves as a trainee in HCL.

We participated in education fair at Parsi Agiyaras (Baroda) and

monitoring of Handbill distributers and helping them when needed,

council the target audience.


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SECOND WEEK

Tie ups with different Institutes across Baroda.

We had to convince different institute’s owner by making them

greedy for commission.

THIRD WEEK

In third week we had to analysis the competitors.

We visited different centers as students and analysis deeply their

Library, Infrastructure, Location, Faculties, Courses, Prices etc.


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FOURTH WEEK

Tie ups with different Showrooms across Baroda, from promotion of

HCL CDC.

We had prepared free basic courses coupons, which were

supposed to be distributed by the convinced showrooms cashier to

their customers.

FIFTH WEEK

Collections of data as to how many coupons were distributed by the

showroom cashiers.

From these we got a brief idea as to how many customers were

targeted.


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SIXTH WEEK

Door to Door Marketing.

A file was given to us, which contains students address and profile

and we had to visit them.

SEVENTH WEEK

Meeting with our Centre Manager Mr. Harun M Malmala as to discuss

how to make project report.

He shared some of his experience and gave us guidelines regarding

SIP project.

Analysis the data which was collected by us through different sources.


Methodology of Sales Promotion

Survey

Tele Calling

Counseling

Seminars / Workshops

On Road Activities

Home Connect

Canopy Activities

Price Cut Offers


Limitations of the Project

Lack of Awareness

Poor Response

Wrong Information

Coordination

Vacation period


Recommendations

HCL CDC needs to advertise more

More emphasis should given on Software

compare to Hardware & Networking

Regular touch with mass

Plan made should be executed properly


HCL Career Development Centre

Get in touch with HCL @

HCL Career development Centre

8th Floor, C-Wing, Manubhai towers, Sayajigunj,

Vadodara

Phone: 0265 – 6542785


THANK YOU

Now, Let’s Get Firing!

Documents

HCL CDC