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© 2012 Pearson Education. All rights reserved.
Balanced Scorecard:
Quality, Time,
and the Theory of Constraints
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Quality as a Competitive Tool Quality —the total features and characteristics of a
product or a service made or performed according tospecifications to satisfy customers at the time ofpurchase and during use.
A quality focus reduces costs and increases customersatisfaction.
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Quality as a Competitive Tool Focusing on the quality of a product will generally
build expertise in producing it, lower the costs ofmaking it, create customer satisfaction for customersusing it, and generate higher future revenues for thecompany selling it.
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Two Basic Aspects of Quality1. Design quality —refers to how closely the
characteristics of a product or service meet theneeds and wants of customers
2. Conformance quality —refers to the performance ofa product or service relative to its design andproduct specifications
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Quality and Failure
ActualPerformance
DesignSpecifications
Customer Satisfaction
Conformance
Quality
Failure
DesignQuality
Failure
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Four Perspectives of the
Balanced Scorecard1. Financial
2. Customer
3. Internal business process4. Learning and growth
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The Financial Perspective:
Costs of Quality (COQ) Four categories of quality costs:
1. Prevention costs—incurred to preclude the production ofproducts that do not conform to specifications
2. Appraisal costs—incurred to detect which of the individualunits of products do not conform to specifications
3. Internal failure costs—incurred on defective productsbefore they are shipped to customers
4. External failure costs—incurred on defective products afterthey are shipped to customers
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Elements of Costs of Quality
Reports
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Determining COQ using
Activity-Based Costing1. Identify the chosen product.
2. Identify the product’s direct costs of quality.
3. Select the cost-allocation bases to use for allocatingindirect costs of quality to the product.
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Determining COQ using
Activity-Based Costing4. Identify the indirect costs of quality associated with
each cost-allocation base.
5. Compute the rate per unit of each cost-allocationbase used to allocate indirect costs of quality to theproduct.
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Determining COQ using
Activity-Based Costing6. Compute the indirect costs of quality allocated to
the product.
7. Compute the total costs of quality by adding alldirect and indirect costs of quality assigned to theproduct.
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Activity-Based COG Analysis Illustration
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Cost of Quality Exclusions Opportunity costs as a result from poor quality:
1. Contribution margin and income foregone from lostsales
2. Lost production3. Lower prices
These opportunity costs are not recorded in thefinancial accounting systems.
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The Customer Perspective Nonfinancial measures of customer satisfaction
include:
Surveys on satisfaction
Market share
Number of defective units shipped to customers
Number of customer complaints
Product fail rates Delivery delays/On-time deliveries
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The Internal Business Process Perspective Three techniques for identifying and analyzing
quality problems:
1. Control charts
2. Pareto diagrams
3. Cause-and-effect diagrams
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Control Charts Statistical quality control (SQC) is a formal means of
distinguishing between random and nonrandom variations in an operating process.
Control charts are a part of SQC.
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Control Charts Control charts are a graph of a series of successive
observations of a particular step, procedure, oroperation taken at regular intervals of time.
Each observation is plotted relative to specifiedranges that represent the limits within whichobservations are expected to fall.
Only those observations outside the control limits
are ordinarily regarded as nonrandom and worthinvestigating.
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Quality Control Charts Illustrated
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Pareto Diagrams Observations outside control limits serve as inputs for
Pareto diagrams.
Pareto diagram—a chart that indicates how frequentlyeach type of defect occurs, ordered from the mostfrequent to the least frequent.
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Pareto Diagram Illustration
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Cause-and-Effect Diagrams Identifies potential causes of defects
Problems identified by the Pareto diagram areanalyzed using cause-and-effect diagrams
Also called fishbone diagrams because they resemblethe bone structure of a fish
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Cause-and-Effect Diagram
Illustration
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Nonfinancial Measures of
Internal Business Process Quality
Percentage of defective products
Percentage of reworked products
Number of different types of defects found
Number of design and process changes made
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Advantages of COQ (Financial) Measures COQ focuses managers’ attention on the costs of
poor quality.
COQ measures assist in problem solving by
comparing costs and benefits of different quality-improvement programs and setting priorities forcost reduction.
COQ provides a single, summary measure of quality
performance for evaluating trade-offs among thecosts of prevention, appraisal, internal failure, andexternal failure.
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Advantages of Nonfinancial Measures of
Quality Nonfinancial measures of quality are often easy to
quantify and understand.
Nonfinancial measures direct attention to physicalprocesses and to areas that need improvement.
Nonfinancial measures provide immediate short-runfeedback on whether quality-improvement efforts
have succeeded. Nonfinancial measures are useful indicators of
future long-run performance.
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Time as a Competitive Tool Companies view time as a driver of strategy.
Operational measures of time: how quickly firmsrespond to customers’ demand for their products andservices, and their reliability in meeting scheduleddelivery dates.
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Two Operational Measures of Time1. Customer-response time—how long it takes from
the time a customer places an order for a product orservice is delivered to the customer
2. On-time performance—delivering a product orservice by the time it was scheduled to be delivered
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Customer-Response Time Illustrated
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Time Drivers Time driver is any factor in which a change in the
factor causes a change in the speed of an activity.
Two time drivers:1. Uncertainty about when customers will order products andservices.
2. Bottlenecks due to limited capacity. A bottleneck occurs inan operation when the work to be performed approaches or
exceeds the capacity available to do it.
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Simple Time Presumptions When demand uncertainty is high, some unused
capacity it desirable.
Increasing the capacity of a bottleneck resourcereduces manufacturing lead times and delays.
Reduce set-up times.
Invest in new equipment to increase capacity.
Careful scheduling of production.
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Theory of Constraints and Throughput-
Contribution Analysis The theory of constraints (TOC) describes methods
to maximize operating income when faced with
some bottleneck and some nonbottleneckoperations.
TOC focuses on a short-run time horizon andassumes that operating costs are fixed costs.
Throughput margin equals revenues minus thedirect material cost of the goods sold.
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Four Steps in Managing
Bottleneck Operations1. Recognize that the bottleneck operation determines
throughput contribution of the entire system.
2. Identify the bottleneck operation by identifyingoperations with large quantities of inventory waitingto be worked on.
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Four Steps in Managing
Bottleneck Operations3. Keep the bottleneck operation busy and subordinate
all nonbottleneck operations to the bottleneckoperation.
4. Take actions to increase the efficiency and capacityof the bottleneck operation. The objective is toincrease the difference between throughputcontribution and the incremental costs of increasing
efficiency and capacity.
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Methods to Relieve Bottlenecks Eliminate idle time at the bottleneck operation.
Process only those parts or products that increase
throughput contribution, not parts or products that will remain in finished goods or spare partsinventories.
Shift products that do not have to be made on the
bottleneck operation to nonbottleneck processes, orto outside processing facilities.
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Methods to Relieve Bottlenecks Reduce setup time and processing time at bottleneck
operations.
Improve the quality of parts or products manufacturedat the bottleneck operation.
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The Balanced Scorecard and Time-Related
Measures Financial measures:
Revenue losses or price discounts attributable to delays
Carrying costs of inventories
Throughput contribution minus operating costs
Customer measures:
Customer-response time
On-time performance
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The Balanced Scorecard and Time-Related
Measures Internal business process measures:
Average manufacturing time for key products
Idle time at bottleneck operations
Defective units produced at bottleneck operations
Average reduction in setup time and processing time atbottleneck operations
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