TBD © 2015 Hunt Brothers Pizza, LLC

GET IN TOUCH Marketing Department Phone 800-453-3675 / Email marketing@hbpizza.comWeb huntbrotherspizza.com / hbpRacing.com

facebook.com/huntbrotherspizza @hbpizza

GUIDING PRINCIPLESPlace God first in all we do, Be a blessing to people,Trust God to meet our needs, Strive for excellence.

2014 SPRINT CUP SERIES

CHAMPION

RESOURCE CENTRAL

TRAININGWell-trained employees are the building blocks to a successful store. Hunt Brothers® Pizza provides training materials to ensure your new and existing employees are prepared, engaged and motivated to successfully increase your sales. Sign on at HuntBrothersPizza.com/Resources.

13 3½Available on Hunt Brothers Pizza Resource Central

Video Topics Cover: CEO Message • Step-by-step guides to food storage, preparation and merchandising •

Getting Started: 5 Rules of Pizza Making • Marketing, order taking and suggestive selling • Oven cleaning guide

INSTRUCTIONAL TRAIN ING V IDEOS

MINUTES AVERAGE VIDEO LENGTH

READY TO BECOME A PIZZA PROFESSIONAL? Log in to Resource Central and test your knowledge in our online quiz! You must answer all questions correctly to become a certified Hunt Brothers Pizza Professional.

$100 GIVEAWAYRegister at Resource Central to be entered in a random drawing for a $100 prepaid Visa gift card. If you have previously registered, you are already eligible. Check the next issue of Hunks & Bites to see if you won!

Congratulations to Jonathan Brady for winning the Winter 2015 giveaway!

RESOURCE CENTRAL: YOUR ONE-STOP SHOPPEHunt Brothers Pizza provides all the tools and info you need in one convenient spot. With our help, you can ensure you have well-trained employees that will make your shoppe run efficiently. Whether you are new to the Hunt Brothers Pizza family or a longtime partner, the Resource Central page can help you maximize your sales and profits.

Resource Central includes:

• Background information and guiding principles

• Best practices from the field

• Operations support and training to ensure product quality and a consistent consumer experience

• Marketing tools designated by “zone” or customized to meet your needs, including social media content packs

• Monthly marketing calendar to drive sales all year long

OR

HUNT BROTHERS® PIZZA PROVIDES THE RESOURCES FOR YOUR SUCCESS. But you decide how to best use them to meet your store’s needs.

Group viewing Single sittingCohesive video collectionNew employee training

Individually viewedIncrementallyMost needed topical refreshersRegular employee retraining

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FEAT

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POIN

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CHAS

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Q2 MARKETING CALENDARQ2 NASCAR

APR MAY JUN

Cheesebread Limited Time OfferFirst Primary Race: Bristol

Limited Time OfferPrimary Race: Charlotte

Chicken Bacon Ranch Pizza

Hunk A Pizza® & 20 oz

Coca Cola Combo

Cheesebread Chicken Bacon Ranch Pizza

NASCAR Combo

Combo BoxCMA Fest

MOW LIKE A PROS W E E P S TA K E S

EntER FEbRuARy 16–APRIL 30 FOR yOuR chAncE tO WIn.Look for a sweepstakes entry code on every box, and then enter at huntbrotherspizza.com or Facebook.com/huntbrotherspizza.

NO PURCHASE NECESSARY. Void where prohibited. Open to residents of the 48 continental U.S. States who are 18 years of age or older. Sweepstakes ends April 30, 2015. For official rules and to obtain a free game piece, visit www.huntbrotherspizza.com.

@huntbrotherspizzaLike us on Facebook

Pioneer S-Series Riding Mower

Quest Front Steer Riding Mower

3 commercial 30˝ Walk-behind Mowers

LAzER z X-SERIESRIDInG MOWER

G R A N D P R I Z E

Buy a pizza. Get a code. Enter to win.

Z4 8098 © 2014 HUNT BROTHERS PIZZA, LLC

NEW CHICKEN bacon ranch

LIMITED TIME ONLY

Original crust topped with a creamy ranch sauce, 100% all natural white

meat chicken, hickory smoked bacon and a blend of Mozzarella and

Cheddar cheeses.

taste one today8124 ©2015 Hunt Brothers Pizza, LLC

8124_ChickenBR_PaperSign.indd 1 2/24/15 12:29 PM

Cheesebreadwith marinara sauce

Available inSnack and Family Sizes

8137 ©2015 Hunt Brothers Pizza, LLC

Dip it Good!!Dip It!

Z4 8147 © 2015 HUNT BROTHERS PIZZA, LLC

GRAB IT AND GOGRAB A HUNK A PIZZA

®

AND A

20 OZ. COCA-COLA®

@huntbrotherspizzaLike us on Facebook

$

I N S I D E HBP Racing is Back on the Track A Slice of C-Store Success Suggestive Selling Moves LTOs Hunt Brothers® Pizza Provides Group Resource Central Training Sessions Operations Tips

HUNK

S&BI

TES In This Issue

Without a doubt, 2015 started off with a bang! We thank you, our customers, for what has already begun as a strong year. With the second quarter underway, let’s keep the momentum going because we have much to anticipate this quarter!

We recently introduced a highly anticipated LTO: Chicken Bacon Ranch Pizza. Welcome customers at your store with this mouthwatering combination pizza made of creamy ranch sauce, moist all-natural chicken breast, a blend of mozzarella and cheddar cheeses, and topped with a grand finale of bacon. Just wait until your customers take a bite out of that—I can guarantee they’ll be hooked!

In addition, we mowed our way through the “Mow Like a Pro” sweepstakes, and we couldn’t be more pleased with the results of the promotion and our partnership with Exmark. How has the promotion and the implementation of our peel-off entry codes impacted your sales for whole pizzas? Please let us know by sending a note to marketing@hbpizza.com or talking to your account manager.

Plus, inside you’ll find tips from other storeowners and employees on how to help you implement the best Hunt Brothers® Pizza program at your store. This issue brings you takeaways from local custom marketing capabilities and dishes on best practices from top-performing convenience stores to help you learn how to perform at your best.

Read on for additional details on these stories and more. Have any comments or suggestions you’d like to share? Please contact us at marketing@hbpizza.com.

As always, thanks for being a valued customer and have a happy spring!

Keith SolsvigVice President of Marketing

Layer on the FunQuarter 2 Marketing Calendar

We know sales start to heat up around this time, so we are ready to help your stores sell, sell, SELL! This quarter, we’ll be bringing NASCAR to stores as Kevin Harvick tears up the tracks in his Hunt Brothers® Pizza–sponsored car. We also nationally launched two new products—Chicken Bacon Ranch pizza as a limited time offer and Cheesebread as a permanent menu item. Put the tear-off marketing calendar in a prominent place in your store so you and your employees can stay current on the Hunt Brothers Pizza marketing initiatives coming down the pike this quarter.

www.huntbrotherspizza.com

S P R I N G 2 0 1 5

Custom Marketing Materials to Help Boost SalesIf your store faces competition from local pizza or food retailers—or if you are just looking for a way to spike your sales—you could benefit from Hunt Brothers® Pizza’s custom marketing capabilities. This free service is available to all Hunt Brothers Pizza retailers as a way to tailor marketing and promotions to best meet the needs of your store and your customers.

How It Works: 1. Pick your pieces. Work with your account manager to determine appropriate marketing pieces (e.g., poster, banner, flyer, etc.) for your store promotion. Visit the Resource Central page to see a library of templates you can use for reference or ideas.

2. Get the facts. List the who, what, where and when about your promotion. Your account manager can make recommendations that you can pair with your store’s sales goals and your customers’ past purchasing decisions.

3. Draw it up. A professional graphic designer at Hunt Brothers Pizza will create the artwork specific to your store. Your account manager will assist with reviews and approvals.

4. Print and use. Your account manager can offer recommendations for affordable printing options.

Suggestions:

• Daily dinner specials

• Lunch combos

• Mix and match deals (Hunk A Pizza®, wings and WingBites®)

• BOGO whole pizza deals

• One-topping specials

• Game day deals

LARGEONE TOPPING

PIZZA

8699 ©2014 Hunt Brothers Pizza, LLC

$699

All Toppings No Extra Charge®

4PM - 9PM Only

TUESDAY SPECIAL!

Hunk A Pizza® 1/4 Large 12” Pizza

CUSTOM COMBOS

WingBites®Home Style or Buffalo

WingsSouthern Style or Hot ‘n Spicy

Create Your Own ComboPick Any Two and a 24 oz. Fountain Drink

for only

$599

8699 ©2014 Hunt Brothers Pizza, LLC

8699 ©2014 Hunt Brothers Pizza, LLC

All Toppings No Extra Charge®

$2015

NEW YEAR SPECIAL!

1 LARGEPIZZAPARTY SIZEWINGS OR WINGBITES®

&

Smell that? That’s the smell of success—and our pepperoni pizza with double cheese. With over 38,900 pizzas sold and averaging 748 pizzas per week in 2014, Sterling One Stop of Columbus, Ohio, quickly made it to our top ten list of convenience stores with record pizza sales last year. So how did this star c-store become so successful and what could you learn from them to help your store increase its sales? We talked to Patrick Stokes, the account manager for Sterling One Stop, to find out.

Sterling One Stop’s Best Practices:• Sterling One Stop goes the extra mile for customers by putting extra cheese on every single pie. According to Stokes, “Many travel miles to that store just for the pizza.”

• One way the convenience store ensures customer satisfaction is by keeping its merchandisers full of fresh pizza at all times. This also guarantees that the grab-and-go option is always available for customers on the run.

• Suggestive selling is key! As soon as customers approach the counter to buy their items, Sterling One Stop employees always suggest adding a Hunk A Pizza® to their purchase.

• Customers love discounts. This c-store inserts a $1 off coupon per pizza into the local weekly newspaper.

• When training new employees on the Hunt Brothers®

Pizza program, Stokes uses encouragement to maintain excitement and positivity. “I try to always keep the employees motivated to sell Hunt Brothers Pizza,” said Stokes. “It makes such a difference for customers to see employees excited to sell pizza.”

• Sterling One Stop gives back to the local community. The c-store is heavily involved in The Britt Hunt Company’s charitable initiative, Provide, a program that partners with convenience stores across the country to donate basic life necessities to community members in need.

Sterling One Stop recently upgraded its system to our new line of pizza shoppes—the Italiano Collection. “The look of the new pizza shoppe significantly impacted sales,” said Stokes. “Immediately after upgrading, Sterling One Stop saw a 22 percent increase in pizza sales.”

There is no doubt that Sterling One Stop is an excellent partner of Hunt Brothers Pizza with open communication and a great business relationship with its account manager. By strengthening a dedicated effort to improving the Hunt Brothers Pizza program at your store, you too can have a slice of success.

A SLICE OF C-STORE SUCCESS: STERLING ONE STOP, COLUMBUS, OHIOHow Sterling One Stop became one of the top-performing c-stores of 2014

You can extend the life of your oven, decrease component failure, and ensure optimal baking by periodically cleaning your oven. A dirty oven can affect the baking process and result in overcooked or undercooked products. Follow these easy steps to protect your investment and increase customer satisfaction with properly cooked Hunt Brothers® Pizza products.

Daily Cleaning Routine • Turn off oven and allow to cool completely. • Wipe the exterior using clean water and a non-caustic degreaser with the grain. • Rinse with clean, warm water and polish with a stainless steel cleaner and soft cloth. • Clean conveyor belt using a wire brush. • Remove and clean crumb pans using a non-caustic degreaser; rinse with clean water.

• Check for combustible materials around oven, maintaining 6˝ clearance on all sides.

Weekly Cleaning Routine • Turn off oven and allow to cool completely. • Disassemble and remove the conveyor belt, baffles, end panels and fingers. Spray parts with a non-caustic degreaser and let sit for 20 minutes. Wash with warm, soapy water and thoroughly rinse with clean water. Allow to air dry. • Clean inside and outside of empty oven with a non-caustic degreaser; rinse with clean water when finished. • Clean vents and louvers with non-caustic degreaser. • Reinstall all clean, dry parts in their appropriate places.

A step-by-step video of the oven cleaning process is available in the Training section of the Resource Central page.

Convenience stores see newest limited time offer (LTO) pizza fly off shelves. We launched a new LTO, Chicken Bacon Ranch pizza, in April. Most stores are seeing it fly off the shelves, leaving customers in a frenzy for more of this deliciously satisfying flavor combination.

To maximize sales of our new LTO during this quarter, use suggestive selling techniques proven effective by top-selling test stores. These best practices can help you increase sales of all the LTOs we offer throughout the year.

Sample ProductsScooter’s Express Gas & Grocery in Forsyth, Missouri found sampling new products, especially LTO pizzas with a unique flavor combo, can drastically impact how quickly they move product. Employees sampled Chicken Bacon Ranch to customers on the product’s launch day during the late morning and lunch hours. Two days later Chicken Bacon Ranch was entirely sold out at Scooter’s, and customers cannot wait for its return.

Use Point of Purchase (POP) Marketing PiecesSteve Horine, owner of L&S Foods in Wheaton, Missouri, recommends taking full advantage of the Hunt Brothers® Pizza marketing materials offered to all stores. “We always use the promotional materials around our store, making sure they’re placed somewhere visible to our customers,” said Horine. “That and suggesting our LTO as an add-on to an order has always helped us sell our LTOs.”

Stock the Warmers During Peak TimesHorine also found that keeping the Chicken Bacon Ranch LTO in the warmer as both a Hunk A Pizza® and whole pizza helped drive sales for customers on the go. Those that grabbed a Hunk A Pizza during lunch usually returned later in the evening to pick up a whole Chicken Bacon Ranch pizza for dinner.

Need more ideas to push LTOs? Contact your account manager for more information on suggestive selling tips or check out Resource Central.

Operations Tip: How to Clean Your Oven Suggestive Selling Moves LTOsHBP Racing Is Back on the Track!

An efficient way to train employees on the Resource Central page is through interactive and informative group sessions. Michael Akins, an account manager with Pizza Wholesale, gave a group training session for 13 Clyde’s Market stores in southern Georgia. The chain of stores has seen year-over-year sales growth for HBP items, but Michael knew a training refresher at the corporate headquarters would help all the stores perform even better.

We appreciate Clyde’s Market for making the time and monetary investment in this valuable training session. The training that the c-store managers received—and will be able to pass along to their fellow employees—will greatly benefit the chain as they continue to grow their sales of HBP products.

Training Best Practices: • Train store/deli managers; include assistant managers and

store employees as resources permit• Allow 1.5–2 hours for sufficient training; consider serving

food and conducting training over breakfast or lunch• Encourage c-store sales team members and supervisors

(if applicable) to familiarize themselves with the HBP Resource Central page prior to the team training

• Follow an interactive format that allows participants to ask questions at several points during the training

• Have AM/DM assist participants with signing up for the Resource Central page during training; participants will need to reply to the automated email in order to complete the sign-up process

• Watch the training videos as a group and have participants complete the tests individually to earn their “Pizza Professional” certificates

• Understand the importance and purpose of the “Made by ___” and “Made for ___” fields on the whole pizza boxes

• Review the HBP pledge brochure that details the HBP story as well as HBP’s commitment to stores and expectations of its c-store partners in order to protect the brand, maintain quality and drive in-store sales

• Send post-training feedback to the AM/DM to improve the process for all c-store employees

Thank you to Sheila Pollett, a category/regional sales manager with Clyde’s Market, for seeing the value in this training initiative. We appreciate her support and help with executing this program.

HUNT BROTHERS® PIZZA PROVIDES GROUP RESOURCE CENTRAL TRAINING SESSIONS

Contact your AM/DM if you are interested in scheduling a training course for your store managers and employees as a way to maintain quality, improve profit margins and increase sales.

Door Cling

ZONE MARKETING MATERIALS.

Zone 3Zone 3 signage is located on the front of the building and on doorways to remind customers that they can get Hunt Brothers® Pizza when they walk into the store. This zone is one of the most important areas to grab customers’ attention.

Zone 4This zone is critical to help customers make “impulse” buys of Hunt Brothers Pizza products, according to a research study. It includes all the pieces that go inside your store to engage customers and drive purchases.

POP only available in select areas.

Static Cling

Counter Card

Paper Sign

The Hunt Brothers® Pizza racing team is geared up and ready for another successful NASCAR season with 2014 Sprint Cup Series Champion Kevin Harvick.

Q2 Hunt Brothers Pizza Primary Sponsored Races 4/18: NASCAR XFINITY April Bristol Race 4/24: ToyotaCare 250 (Richmond) 5/16: NASCAR Sprint All-Star Race (Charlotte) 5/23: NASCAR XFINITY May Charlotte Race

Contact your account manager to get in on the NASCAR action. We have racing-themed P.O.P. that can help your store leverage the Hunt Brothers Pizza racing sponsorship during the season. This is ideal for stores located near a NASCAR track or with a known racing fan base.