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Privileged & Confidential
Hawaiian Telcom
Call Center BI Story
COMPUTERWORLD
September 19 - 21, 2010
Privileged & Confidential
Jason Fujita IntroductionContact Center Operations Director
Operations Overview
• Consumer
• Business SMB & Enterprise
• Owns the five retail operations
• Supports the corporations off line
processing organization
• 230 Agents
• 2500 daily sales and service calls
• $18M annual operational budget
• Sales channel supports approximately
$135M in annual revenue
Personal
• Over 10 years in the sales and service
arena
• Previously VP – Sales and Operations,
Hawaiian Tel Federal Credit Union; Sr
Account Exec with Verizon
Bachelor’s degree in Civil Engineering Santa
Clara University
Privileged & Confidential
Agenda
HT Background
Challenges
Business Objectives
What To Look For In A Partner
Solution
Timeline
Benefits
Lessons Learned
Privileged & Confidential
Hawaiian Telcom BackgroundKey MilestonesProducts and Services
• Local Phone Service
• High Speed Internet
• myChoice Bundles
• Long Distance
• Wireless Service
• Call Choice Visual Voicemail
• Business Services for Small, Medium
and Wholesale Customers
• Managed Services
• Pay Phones
• Directory Assistance
1883: King David Kalakaua grants Mutual
Telephone Company a charter to provide
telephone service to the kingdom of Hawaii.
1954: Name changed to Hawaiian Telephone
Company.
1967: GTE Corporation acquires the Company, which
becomes known as GTE Hawaiian Tel.
2000: GTE merges with Bell Atlantic to form Verizon
Communications. Company name changed to
Verizon Hawaii.
2005: The Carlyle Group acquires the Company and
the name is changed to Hawaiian Telcom.
2008: Hawaiian Telcom enters Chapter 11 Bankruptcy
Protection to restructure debt and better position
the Company for the future.
2009: Hawaiian Telcom’s Plan of Reorganization is
approved by Bankruptcy Court. The Plan, which
is subject to regulatory approval, reduces debt
from $1.15 billion to $300 million.
Size / Customers / Employees
• Approximately $500M in revenue
• Approximately 600K lines
• Over 54,000 businesses served
statewide
• Nearly 1500 employees
• 230 contact center specialists
Privileged & Confidential
I have no idea, on a real time
basis, how well my agents are
performing.
I’ll help fund it if
we can use it too.
How do I have time to manage my business, when I spend so
much of my day manually compiling results and reports. And
once done, they are already out of date.
ConcertoSoftware
IVR Systems
Siebel CRMKenan
Arbor BPRemedy Bus ???
Partners &Customers
ACD IVR CRM Billing Trouble Mgmt ???
IT Manager
Internal Portals
MarketingCampaign
Financial Reporting
Product Performance
Data
Fulfillment
Order Volume &
Cycle Time
3rd Party Systems
Billing Systems
Operational Systems
Sales Force Results
Customer ServiceSupport
Middleware
Since The Spin Off, IT Has Been Stressed To Keep Up With The
HT Business Demands
Privileged & Confidential
HT Call Center
Operational Challenges
Limited Visibility
Minimal Automation
Inconsistent Process Create Inconsistent Data
Front Line Agent Coaching
Soaring Support Costs
Impacts
Manual administration reduces
timeliness of data
Lack of visibility into
interdependency of key metrics
Difficult root cause analysis
Significant effort involved to
perform ad-hoc reporting
Difficult forecasting
Reduced agent efficiency
Minimal empirical individual
performance data for off-line
agents
Revenue timing is delayed due to
incomplete understanding of off-
line order workload and status of
WIP off-line orders
Privileged & Confidential
HT Objectives
Integration of the 4 key call center focus
areas: operations; sales; marketing; off
line work loads
Identify high performing agents whose best
practices could be shared with other
colleagues
Conduct root cause analysis to improve
operations
Identify trends and forecast call center
traffic
Balance cost and customer service
Privileged & Confidential
Significant experience in telecom systems
and processes
Real life call center operations experience
Cross industry experience from other
verticals
Proven methodology and approach
A track record of successful execution at
HT
Understanding of HT culture and values
What We Looked For In Our Partner
Privileged & Confidential
HT Contact Center Intelligence
Call
Center
Federated
Warehouse
Multi-Dimensional Cubes
Transform
ACD, IVR, PBX, Billing, CSR, Inbound,
Payroll, Voice, Wireless, Cable, VoIP
Call
Center
Call
Center
OAK DC IRE AUS APAC LON
• Centralized our Sales, Marketing, Contact Center Performance and Off Line Work activities and
trends into a single dashboard
• Provided us with holistic monitoring of product Actuals versus Plan performance
• Correlated data from numerous data sources to uncover never before seen business trends
Privileged & Confidential
Hawaiian Telecom Solution Approach
Solution Proposal Includes
• ACD data
• CRM order data
• CRM case data
• Off-line Order data
• IVR data
Benefits
• Establishes foundation for largest
portion of call center operational
metrics
Enables ability to manage and
report on off-line order workload
• Automates the preparation of the
call center operational metrics
• Supports call center segmentation
Privileged & Confidential
HT Overall BI Program Approach
Privileged & Confidential
Benefits
Automated data loads from our Source Systems - zero touch־ Real time view of the “complete” call center operation
Operational improvements־ Abandon rates dropped 30%
־ Bridge to sale improved to 85% one month post implementation
Data loads can run as often as we need – ranges from 30 mins to next day
־ Shorter for call center ops; longer for attendance
Integrated data from our key data source־ ACD, IVR, PBX, Tibco, CSR, Staffing
The ability to share dashboard information among groups for greater collaboration and more effective management
־ Pre-aggregates queries for instant response
־ Navigate data using our pre-built “Groupings” – looking top downSVP Director Mgr/Sup Agent
A higher level of accuracy and consistency of data־ Correlate multiple data sources to identify cause & effect scenarios
־ Our data cube contains metrics for multiple business scenarios (enterprise; SMB; residential; cost vs service; service level metrics, skill-based routing, staffing vs workforce management, projections vs forecasts)
Key Performance Indicator Support
− Customizable thresholds and alerts on any of our key metrics being captured
Privileged & Confidential
Metrics Workbook
In addition to getting near real time
visibility into the interdependencies
across marketing, sales, and call center
operations, we also deployed a “Metrics
Workbook” out to the Managers / Coaches
• Metrics definitions
• Metrics calculations
• Importance of the metrics to HT
• “What If” scenarios
• Primary and secondary owners
• Metric impacts to the business – revenue,
expense, customer satisfaction, learning
organization
• Recommendations on which metrics should
be for appraisals and which are to be used for
development purposes
Privileged & Confidential
Lessons Learned
Do not try to “boil the ocean”oUnderstand your most pressing needs
oBuild the metric set to address the short comings
oStart building with the systems that support your metric set
Engage the usersoSuccess breeds success and if the users (agents and
management) understand what is being built and how it can assist
them, the adoption rate increases significantly
Build a “partnership” with IToEven though EMC built our tool, we had
IT program management involved from
the beginning
oFocus on “knowledge transfer” to IT
from the beginning
Understand “awareness” has its’
own set of challenges
Privileged & Confidential
Any Questions?