11 CHANNELS

29 SPORTS

11 NEW PROGRAMS

58 CANDIDATE SHOWS

87 VARIETIES

423 BROADCASTS

78 TRACKING DAYS

36 PRIME TIME

107.324 MENTIONS

43 PROGRAMS

32 POLITICALS

161 MAGAZINES

56 FICTIONS

TOP 10

PROFILE

COMMUNITY

6.498 World Cup Qualifier, Kroatie – Belgie - 11/105.997 UEFA Champions League, Anderlecht vs Paris SG - 23/104.248 So you think you can dance - 13/102.441 Wielrennen, WK Wielrennen Firenze - 29/091.833 De slimste mens ter wereld - 31/101.604 Belgium’s Got Talent - 11/101.449 De zevende dag - 13/10 996 De grote sprong - 04/10 554 Het lichaam van coppens - 12/09 479 Cofidis cup, Oudenaarde vs Club Brugge - 25/09

5.751 Qualification Coupe Du Monde, Croatie vs Belgique - 11/105.553 UEFA Champions League, Benfica vs Anderlecht - 17/09 4.307 C'est du belge: Rendez-vous Grand-Place - 27/093.717 Belgium's got talent - 22/092.542 Soirée CAP 48 - 13/102.140 UEFA Europa League, Standard vs Esbjerg FB - 19/092.110 Cyclisme, Championnats du monde sur route - 29/09 780 La nouvelle star - 31/10 741 Le meilleur pâtissier - 28/10 707 L'amour est dans le pré - 05/11

% Social & TV Data

MEN TVMEN SOCIAL

WOMEN TVWOMEN SOCIAL

SPORTS POLITICAL MAGAZINE CANDIDATE SHOW VARIETY

+25%

+12%

+15%

+13% +12%

+7%

+15%

+24%+45%

+26%

SO YOU THINKYOU CAN DANCE S05

ASTRID IN WONDERLAND S04

ON N’EST PASDES PIGEONS S04

BELGIUM’S GOTTALENT RTL S02

Facebook Twitter

35

65

50

19

81

50 52 48 5964

36 4156 57 43

44

67

3317

83

Total Messages Facebook & Twitter

INTERMEDIATE

FAcebook

TWITTER

OLD

BENCHMARK

+92%

+26%

GEUBELS EN DEBELGEN S01

NEW

TYPE OF COMMUNITY

MATCH STUDYSOCIAL TV STUDY FROM 01 SEPTEMBER TO 17 NOVEMBER 2013

evolution

MESSAGES

SO YOU THINKYOU CAN DANCE S05

BENCHMARK

ON N’EST PASDES PIGEONS S04

BELGIUM’S GOTTALENT RTL S02

Facebook

GEUBELS EN DEBELGEN S01

12%

88%

5%

95%

99%

85%

15%20%

80%

1%

Twitter

DURING ADS, SECOND SCREEN BECOMES THE FIRST ONE

TOP SR

P NORT

HTOP SRP SOUT

H

SRP : SOCIAL RATING POINT

-21%

-38% PROGRAMS THAT GENERATE “BUZZ” SUFFER LESS FROM ZAPPING -58%

-12%

-13% -5%

TV REACH

SOCIALAUDIENCE

TOTAL MESSAGESX100

REACH TV (20%)

Average : National 0,18 North 0,13 South 0,27

1,35 UEFA Champions League - Anderlecht vs PSG (23/10)

1,03 So you think you can dance (13/10)

0,84 WK Wielrennen Firenze (29/09)

0,78 De zevende dag (13/10)0,77 World Cup Qualifier - Kroatië vs Belgie (11/10)

0,35 Astrid in wonderland (20/09)

0,29 De slimste mens ter wereld (31/10)

0,25 Belgium's Got Talent VTM (11/10)0,21 Cofidis cup - Oudenaarde vs Club Brugge (25/09

0,21 Singl3s (11/09)

2,32 UEFA Champions League - Benfica vs Anderlecht (17/09)

2,19 Championnats du monde de cyclisme sur route (29/09)

2,09 Rendez-vous Grand-Place (27/09)

1,36 Soirée CAP 48 (13/10)

1,10 Belgium's got talent (22/09)1,02 UEFA Europa League - Standard vs Esbjerg FB (19/09)

0,95 La nouvelle star (31/10)0,91 Qualification Coupe Du Monde - Croatie vs Belgique (11/10)

0,56 Mise au point (03/11)

0,40 Un gars, un chef (18/09)

THE HAVAS SOCIAL INDICATOR

ASTRID IN WONDERLAND S04

97%

3%

Complete results on fr.slideshare.net/havasmediabe