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A S P E C I A L A D V E R T I S I N G S E C T I O N T O H O M E A C C E N T S T O D A Y
The beauty and appeal of outdoor living – and the carefreecomfort that nature provides - continue to be celebrated byall segments of the home décor market. The concept of“staycation” may have put the crimp in expensive travelover the past few years, but manufacturers and retailersof outdoor living products have been able to capitalizeon the idea of staying close to home in a big way.
Making it their mission to find new ways to expandtheir offerings, manufacturers are adapting more andmore traditionally indoor items to outside, while alsocreating exciting products that change up the mood of aroom by bringing the outdoors in. This two-pronged approach has worked well for a growing number of manufacturers who continue to expand the category. On the
retail level, stores are devoting a greater amount of space to whathas been a bright spot even during a tough economy, and
consumers, eager to improve their outdoor space in newand creative ways, have responded.
“Garden is a huge theme for us, prominently featured throughout each of our distinct lifestyle presentations, from BoHo to Coastal,” states ClaireWoodsum, vice-president of merchandising for ForesideHome & Garden. With a presentation that spans themore traditional outdoor planters and furniture as well
as versatile art sculptures, wall art, luminaries, ceramicsand more that can work in both indoor and outdoor settings,
Woodsum is proud to say: “Taking home décor and moving itoutside is at the heart of everything we do.”
Foreside Home and Garden46 June 2011 – Home Accents Today
Broadened range of merchandise adds unique style and design to garden-themed mix.
O U T D O O R L I V I N GContinues to Sprout
New Products, Increased Interest��
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“We are capitalizing on the idea of people making theirbackyards a personal space,” she continues. “They have discovered that you can easily make a delightful vignette anywhere using things like pots, wall décor and sculptures.Ten years ago you never saw people giving garden gifts, buttoday, even engaged couples are registering for patio furniture.As people continue to choose home décor items that are
more personal, bothfor themselves andfor their friends,there’s been growinginterest in all thingsgarden. As we havefound, even Christmas can include garden.”
“Outdoor livingis a great category tobe in right now,” saysDirk Burghouts, president of EsschertDesign USA, a company that focuseson the fact that gardening remainsone of the most popular hobbiesamong Americans. Its new Secretsdu Potager is a kitchen gardeningline that allows people to grow theirown herbs with easy-to-use kits.
“There’s much more interest inthe category today, with garden centers and gift stores doing extremelywell,” Burghouts adds. Gift stores in particular, are putting more emphasison home gardening items, he adds, and Esschert has a full range of productfor them to choose from. One popular choice is a line of gardening apronsand gloves, embellished with decorative herb prints. This year the companyalso added herb scissors, designed to make it easy for home cooks to chopthese essential ingredients. “At Esschert, we specialize in garden gifts thatare decorative and functional, bringing more style and design to the backyard,” says Burghouts.
Another company with styleis Mariachi Imports,which has made agreat splash with itsline of outdoor carpets and MadMats®, all madefrom durable, 100percent recycledplastic. Like othersuccessful productsin this category,Mad Mats® have theability to turn outdoor space intoa “room” adorned with high style.
“This is an unbelievably carefree product, but performance-wise, thesemats are superior than what most people expect,” explains Mariachi presidentand founder Amy Kimmich. “Even after being left out all winter they do notfade.” But, to Kimmich, it’s the nature of the designs – featuring sophisticatedcolors and distinctive patterns – that really sells the line. “Customers appreciatethe fact that Mad Mats® are fun, yet have dimension and a designer look tothem,” she says.
“Our customers are all increasing their sales, and are reporting significant repeat business,” Kimmich points out. “People have seen the matson the retail floor or in people’s homes and they’re coming in and asking forthem by name.”
For Melrose International designer Ken Fetgatter AIFD, the outdoor market keeps gettingbigger every year, and the company has respondedwith a diversified product line that includeslanterns, birdbaths, plaques, pottery, containers,statuary and more. “Our major focus right now ison natural items, primarily rock and stone, thatbring the outdoors inside and celebrate the idea ofcomfort living,” he says. Another interpretation ofthis same concept is the company’s expanded plaidedtextiles line, featuring items such as fabric-stuffedbirds with natural twig legs.
Like others in the category, Melrose hasadapted new materials to the line – the most recentbeing Dolomite – always striving to add the greatestweatherproofing and durability to its offering.
Industry veteran Orlandi, which celebrates itsmilestone 100th anniversary this year, credits its addition of FiberStone® with increasing both
interest and sales of its unique, made-to-order statuary presentation. “With FiberStone®, people can buy a container for under $100 and get
the look and feel of concrete, but at a quarter of the weight. It’s also moredurable and has a longer lifespan,” explains sales manager Bianca Orlandi.She goes on to say that the under $100 retail category is what’s driving sales
right now. “People arebuying, but they’re stillstaying a little cautiousabout both price andcolor selection,” Orlandi explains. As aresult, Orlandi’s moretraditional white mossfinish remains its mostpopular. The companyadds new productevery couple of weeks,specializing in antiquereproductions that itsmolding and sculptingdepartments rework
into beautiful home décor products.“We’re happy to report an increase in orders across the board, as well as
the return of past customers and a good amount of brand new names,” saysOrlandi.
Sales are also on the rise forMusic of the Spheres, which produces wind chimes known as the“Stradivarius of Windchimes.®”“These are symphonic quality musical instruments that are tunedmore precisely than it’s possible totune a Steinway piano,” boasts Musicof the Spheres’ owner, Sara Eskew.She’s proud to add that another ofthe line’s attributes is the fact that itis 100 percent American-made withAmerican components.
“This is a major purchase forpeople, but they’re excited to findnew ways to upgrade their outdoorliving space. With their purity ofpitch, longevity and good looks,Music of the Spheres is a greatchoice,” Eskew says.
Esschert Design, USA
47June 2011 – Home Accents Today
Mariachi Imports
Melrose International
Music of the Spheres
Orlandi
A S P E C I A L A D V E R T I S I N G S E C T I O N T O H O M E A C C E N T S T O D A Y
SAN2892-HAT Outdoor Living Spread-hr_Layout 1 5/27/11 12:09 PM Page 2
&HOMEGARDEN
ATLANTA (now larger showroom)
LOS ANGELES
DALLAS
CHICAGO
MINNEAPOLIS
LAS VEGAS
Vis i t us at
www.melroseint l .com
800.282.2144
or 217.222.2144
The best of nature's offerings are an inspirational vision for this home
and garden collection. Uniquely designed planters and artfully crafted
jardinières mix beautifully with glass-and-metal lanterns and earthy
stoneware accents. Come see how natural elements merge with quality
craftsmanship for a brilliant and decorative collection.
MELROSE
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orlandi statuarycelebrating 100 years!
Atlanta - Dallas - IGC - Chicago - LA - [email protected] p:773.489.0303 f:773.489.2159
Visit us in Dallas #1F201 or on the web www.orlandistatuary.comfor our full catalog, show dates & locations.
See our Garden Fiber Stone made with lightweight berglass that looks as authentic as stone.
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MADE IN THE USAADVERTORIAL COMING IN THE OCTOBER ISSUE OF HOME ACCENTS TODAY
The October Issue of Home Accents Today will include a special advertising section featuring manufacturers of products Made in the USA. Many retailers strongly support Made in the USA products and constantly look for new resources. Take advantage of this special opportunity to let retailers know why they should buy from you.
Special Pricing includes an Ad & an ArticleBonus distribution at the High Point Market
Space & Materials Close: 9.23.2011
Contact Your Sales Representative To Reserve Your Space Today!Susan Prevatte: 336.605.1051 • [email protected] Harrison: 702.776.6711 • [email protected] Lassiter : 336.605.1026 • [email protected]
