HARYANA –An Example of New vision in Agriicultural Marketing,Planning and Designing.

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HARYANA An Example of New vision in Agriicultural Marketing,Planning and Designing. A Presentation by: H.S.A.M.Board. Sh. B.S. Hooda Our Honble C.M. Sh. H.S. Chatha, Our Honble A.M. Sh. S.L.Batra, Our Honble Chairman. Haryana - A Profile. 3. - PowerPoint PPT Presentation


  • HARYANA An Example of New vision in Agriicultural Marketing,Planning and Designing.

    A Presentation by:H.S.A.M.Board

  • Sh. B.S. Hooda Our Honble C.M.Sh. H.S. Chatha, Our Honble A.M.Sh. S.L.Batra, Our Honble Chairman

  • **Haryana - A Profile

    SnItemAt Present1Population (000000)211.44 (2001 Census)2Census villages electrified (no.)All3Census villages with safe drinking water (no.)All4Villages connected with road (no.)All5Cultivable Area of Total Area( 44.02 Lakh Hectares)86.3%6Area under assured irrigation over net area sown82.3%7Literacy Rate69% 8Food grain production in Lakh MT 153.08

  • *Haryana - Granary of India

    Mainly grain producing state. Basmati Rice is the pride production of the State. 86.3% land cultivatable, Cropping intensity 182.39%, 82.3% land stands irrigation facility provided. Haryana Stands 3rd in Mushroom and fourth in flower production and 10th in Green (food/ vegetable) production.

  • About UsMarketing Board was constituted in August, 1969 with an aim to create a strong and efficient marketing infrastructure by setting up modern markets for marketing Grain and Greens. The primary objective was/is to set up a marketing infrastructure for better regulation of the purchase, sale, storage and processing of agricultural and Horticultural produce. We have set up 106 principal market yards, 180 Sub yards and 178 Purchase Centers in the entire state leaving only 8 Km. distance from farm/field.We are engaged in multifarious activities for farming community and rural development such as constructing / modernizing agricultural/horticultural marketing infrastructure, warehousing, cold storage, rural roads , rural stadiums, model villages and especially a cool chain ripening chambers/sorting grading and Packing Facilities throughout the state.

  • About Us - Contd..We are setting up a Terminal Market in National Capital Region at Gannaur (Distt. Sonepat) on the NH-I about 40 Km. from Delhi on a area of 500 acres with an estimated cost of Rs. 500 crore for which land stands almost acquired. We are setting up Timber Market at Yamuna Nagar, Rohtak and Sonepat.We are earning approx Rs. 400 crores per annum, which is likely to increase at the pace of 20-30% annually.

  • Our VisionOur vision to bring ample number of opportunities and to set up efficient and knowledge based marketing systems and services to increase the net income in the agriculture segment. Thus, building a prosperous, progressive and proud farmer.

  • Our MissionTo set up efficient marketing services .To develop post harvest management infrastructure with forward and backward linkage.To integrate and professionalize delivery of agricultural services to arrange better value for the farmer's produce.To facilitate diversification of crops and to encourage for judicious and profitable use of land.To introduce knowledge and technology based solutions.To develop quality control and standards in agriculture/Horticulture Sector.To introduce processing for all types of Agriculture/Horticulture produce to add value and to reduce post harvest losses (25% to 40%).

  • Physical Infrastructure - A broad view Principal Market Yards: 106 Sub-Market Yards: 180Purchase Centres: 178Roads Constructed: 12,000 kms(in order to provide proper access to the Markets to the farmers)

    Fruit & Vegetable Markets: 30Fodder Markets: 25 Special Markets -Wool 1Cotton Markets 33Special Commodities Hubs05

  • Agricultural Produce In Lacs M.T.

    S.no.Crop2007-082008-091Wheat10236103302Rice361332983Cotton188518584Oilseed61910895Bajra116110796Sugarcane (gur)88610507Guar3953608Gram541509Barley12013510Pulses487411jowar394112Maize3724

  • **Horticulture Produce

    FruitsArea (Ha)% of Fruit. AreaProduction (MT)% of Fruit. Prod.Productivity (MT/Ha)Mango900923.546935527.037.7Guava723718.914878019.016.74Citrus1150030.055139520.034.47Ber385510.073682914.369.55Grapes1290.3413560.5310.51Aonla24896.5109004.254.38Chiku8982.3555002.146.12Others*31568.253244112.6410.28Totals39132100256556100-Includes Pear, Peach, Plum, Papaya & Banana etc.Productivity against matured orchards.Source Horticulture Department

  • Seeking to emerge as a major producer of fruit and vegetable.

    Enduring to increase horticulture production by taking advantage of Good Canal Network/rainfall/soil conditions and hardworking peasantry, Conducive environment.

    Gearing up to Exploit export potential - proximity to Delhi - International Airport 6 Air Strips in the State

    Total fruits, vegetables and other horticulture production in the state is around 41.72 lakh MT with an area coverage of 3.57 lakh Ha

    Targets in Horticulture Sector.* Source Horticulture Department

  • Horticulture .. contd Main vegetable crops Potato, Onion, Tomato, Cauliflower, Carrots, cucurbits, Mushroom, Leafy , Root Vegetables and Babycorn Main Fruits are Kinnow, Mango, Guava, Ber, Aonla.

    About 39,132 hectares land is under orchards like malta, Kinnow, mausami, ber (Indian Jujube), Guava and Mangoes - Plantation in 12,000 Ha made during last 3 years.

    About 3,57,000 Hectares of land is under Horticulture production which is around 5.5% of the total cultivable area in Haryana.

    In country, the Haryanas share in Fruit & vegetable production is 3.5% * Source Horticulture Department

  • To increase horticulture production and reduce perishability for post harvest management and value addition.To establish cool chain / ripening chambers/ grading & packing facilities.To introduce Market intervention schemes to safe-guard the interest of farmers.To form Co-operatives as a tool to negotiate the interest of farmers.To develop Processing Plants & Marketing infrastructure in such a way that demand and supply are fully met without any ups and downs .Marketing intelligence to seminate price information with such a pattern that a national grid of fruit and vegetables is formed. To decongest market yards and reduce gluts and modernization thereof.Waste disposal / waste management system through Vermi compost and Bio-Mass power plants.To Computerize all principal/Sub yards.Thrust Areas

  • Contract Farming introduced in the state by amending the PAPM Act in aug,2007 Four Companies , Namely have taken up the contract farming :- 1. M/S SKOL Brewaries Pvt.Ltd. : 2300 Acres. 2. HAFED, Panchkula. : 6000 Acres 3. United Brewaries Pvt. Ltd.Patiala.:10000 Acres 4. M/S Techno Agri. Sciences. : Nil (In Process)Export Promotion Policy :- The Board has launched export promotion policy which seeks to provide technical and financial assistance to the farmers for upgrading the quality of produce and to take up value addition activities. It promotes formation of growers groups/ societies for this purposes. An Export Promotion Council is also proposed to be created.Farmers Marketing Assistance Scheme :- Scheme has been formulated recently to adopt practices for value addition. Under this scheme ,assistance for grading/sorting and packing material and transportation is provided.Setting-up of Lab Facilities :- In order to increase competitiveness of the growers produce, a network of labs for quality testing certification is being created through out the State.Haryana Farmers are being sponsored to different Countries like China and Israil for having better marketing awareness.


    Strategies adopted

  • 5.Assisting Farmers to bring more area under horticulture crops with cluster approach..6. Encouraging farmers to take advantage of NHM subsidies for setting up Orchards & plantation, Nurseries, green houses &plastic tunnels, Community tanks & micro irrigation pack houses and cold storage.7. Setting up post harvest management solutions an quality testing labs.8.Setting up of Agri-business information centers, Agri clinics and Plant health clinics.9.Acquainting farmers with the latest technologies.10.Developing horticulture crops with latest high yielding varieties Kinnow, Potatoes.11.Optimizing irrigation water usage through drip irrigation.12.Imparting training on different aspects of such as cultivation, grading and packing, processing and storage of agricultural/horticultural crops.Strategies adopted Contd..

  • Lack of proper grading, sorting, cleaning, sanitation and handling lines.Lack of cool chain and long delays without cooling.Lack of farmer awareness and good farm practices.Lack of collection and storage facility at farm gate.Losses due to Packing and Packaging Material.Storage and Transportation Losses.Use of inappropriate chemicals or misuse of registered compounds in ripening and field activities etc.Poorly implemented quality grades and standards.Improper parking place and movement in market yards.Lack of Quality Retention.

    Hurdles we are facing:-

  • Establishing a world class Terminal market at Gannaur (distt. Sonepat) , near Delhi on NH1 for fruits & vegetables for catering to North India.Establishing International Flower market and Auction house at Gurgaon, near Delhi on NH8 for catering to whole of north region.Establishing 6 Agro Malls at six prime stations in the StateWorking for setting up of pack houses with grading, sorting, cool chambers and ripening facilities in 11 centers/ Ten completed or nearing completion and another 17 planned. Setting up 100 nos. collection centers for horticulture production planned. Establishing Agri-business knowledge centers in every market for market/production related information .Constructing Wholesale Air Conditioned Fruit & Vegetable Market at 6 stationsMajor Projects in hand:

  • Terminal Market : Its a destination where horticulture produce of the region will finally arrive from the farmers for its sale to the consumers end . This Market will be equipped with all the latest modern marketing infrastructure to handle the bulk supply and shall reduce post harvest losses to a bare minimum. All the facilities and services will be available here as are available in Rungis Market of France.

    Gannaur Terminal market :

    Terminal Market at Gannaur

    Situated at NH1 within NCR region, Delhi A huge consumption market and export base.Designed to handle production of northern regionAn alternate to Delhi-Azadpur market.Area earmarked : Approx 500 acresWill serve nearby states of J&K, Himachal Pradesh, Uttranchal, Uttar Pradesh and Punjab etc.

    Our Planning

  • Auction Halls : 3 Nos (Each with a capacity of 100 participants).Receiving Areas ( Air-conditioned) : 3 Nos, each measuring 200X300.Viewing GalleriesGrading Packaging halls : 3 Nos, each measuring 100X200 equipped with vegatable, onion, potato, tomoato, apple and citrus fruitsCold Stoages : Vegatables - 2000 MT, Fruits - 1000 MT, Pre Coolers - 50 MT, Ripening Chambers - 500 MT, Potato - 10000 MT, Onion -10000 MT.Proposed Facilities at Gannaur

  • Parking and Transport Areas covering 20-30 acres.200 Traditional Shops for Wholesalers each measuring 25X65 Sq Feet.20 big plots for Cool Chain each measuring 1 acre for institutions and corporate.110 shops for Organic Food Section each measuring 5X10 Sqm.110 shops for Farmers and Retail Market each measuring 5X10 Sqm.Proposed Facilities at Gannaur cont..

  • Business Park / Import/ Export House / A.C Market covering.Palletization / Racking System and Mechanical Conveyor beltWaste Disposal Bio-mass & Vermi compost.Water Works.Electrification and lighting8 Canteens and Food Plaza

    Proposed Facilities at Gannaur cont..

  • Administrative Building.Rest HouseABIC & Commodity Exchange CentreQuality Testing Laboratory.Electronically controlled gates and Weigh Bridges.Banks / ATMs

    Proposed Facilities at Gannaur cont..

  • Building and Civil Work Rs.122.58 Crore Machinery, Equipment etc.Rs. 57.70 Crore Total Cost Rs. 180.28 CroreDETAILS OF WORK

  • Mewat is within the vicinity of National capital and Gurgaon which is a huge consumption market and has connectivity with the International Airport Delhi. This area has a high potential in terms of horticulture growth and through this market we can tap production of nearby state Rajasthan also. The state government is offering special incentive to this area with a commitment to deliver social and economic justice to the backward and underprivileged section of the society/ farmers in Mewat. This market will achieve the social goal and will also boost the economy of this backward area. The Central Govt. / Planning commission have also laid special emphasis on annual plans with a view to provide education, enhance their economic power along with social upliftment with a holistic approach.Mewat Fruit & Vegetable Market: Commodity hubs and Cold Storage facilities equipped with Grading / packing lines.Covered platforms/ shops and individual platforms.Services such as water, lighting and sanitation etc.

    Modern Fruit & Vegetable Market at Mewat

  • The following Mandis have been selected to be developed into Commodity Hubs cum Pack Houses considering their production and location:-Yamunanagar is the most fertile and well irrigated district falling in Yamuna Basin and has a high potential of Horticulture production. The District has the highest production of mangoes and touches Uttranchal, a major Horticulture producing state.(2) Timber Market is being developed at Yamuna NagarFaridabad : A densely populated city having border with Delhi. It is the first industrial estate of the state. High profile population allows it to become a huge consumption market for horticulture production.Ambala : Good fertile land allows it to become a good producing area. It is also an industrial estate and cantonment area. A Highly densely populated city results into a good consumption market. It is located near UT, Chandigarh.Jind : It is a centrally located city of the state and has a potential of growth in horticulture production. It is well connected to the national capital through rail and national highways.Background 17 Proposed Marketing Infrastructure

  • Pehowa(Distt. Kurukshetra) : It is situated on the Divine Saraswati river having abundant ground water which makes it the best tubewell irrigated area. Presently, wheat, rice and potatoes are grown here and diversification is possible through such facilities.

    Indri(Distt Karnal) : This is most fertile area of the state and a lot of tomatoes are grown here and it can emerge as a tomato hub along with other horticultural crops. It is situated on NH1.Bhiwani : Partly irrigated and partly barren land, we can exploit this district for organic horticulture farming. A lot of tomatoes and cucurbits are grown in this district. It is well connected to Delhi. Ideally suited for drip irrigation through tanks as envisaged under N.H.M. projects.Rewari : It is situated within NCR region and it is gateway to Rajasthan & Delhi and has high potential of growth of horticulture production and access to consumption market such as Gurgaon and Delhi.

    Background 17 Proposed Marketing Infrastructure cont..

  • Sirsa : District...


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