Harvard Extension Harvard Extension SchoolSchool

EXPO E34: Business RhetoricEXPO E34: Business Rhetoric Section 1 Section 1

5:30PM-7:30PM5:30PM-7:30PMInstructor: Julie Anne McNaryInstructor: Julie Anne McNary

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your home town, and cut and paste it to your your home town, and cut and paste it to your own computer’s desktop for use this evening;own computer’s desktop for use this evening;

4.4. We will begin at 5:30PM.We will begin at 5:30PM.

Harvard University Harvard University Extension SchoolExtension School

Spring Semester 2012Spring Semester 2012Expo E34: Expo E34:

Business RhetoricBusiness Rhetoric

Section 1; Section 1; Monday evenings, Monday evenings, 5:30PM – 7:30PM5:30PM – 7:30PM

Online WebConference Via Elluminate Online WebConference Via Elluminate SoftwareSoftware

Website:Website: http://isites.harvard.edu/icb/icb.do?http://isites.harvard.edu/icb/icb.do?keyword=k85468keyword=k85468

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password=M.0099935CDF393B9D52D908F5899FFC&sid=2007009password=M.0099935CDF393B9D52D908F5899FFC&sid=2007009

Your Instructor:Your Instructor:Julie Anne McNaryJulie Anne McNary

B.A., Wellesley College, 1994B.A., Wellesley College, 1994English LiteratureEnglish Literature

M.Ed., Harvard Graduate School of Education, M.Ed., Harvard Graduate School of Education, 1995 1995 Language and LiteracyLanguage and Literacy

MA/M.F.A, University of Utah, 1998MA/M.F.A, University of Utah, 1998British & American Literature and Creative British & American Literature and Creative

WritingWritingCell Phone: (617) 233-7532 Cell Phone: (617) 233-7532

– – no calls after 10PM no calls after 10PM – – Voicemail during business hoursVoicemail during business hours

jmcnary@post.harvard.edujmcnary@post.harvard.edu

Introduction Whiteboard tools Google images and names Syllabus, policies, etc. Introductions At the end of class, please upload

best contact information into the Contact Information Dropbox on our website: name, title, company, school, best phone number, cell phone number, e-mail.

Writing Assessment EssayWriting Assessment Essay In the next thirty (30) minutes, please write a letter to In the next thirty (30) minutes, please write a letter to

your instructor outlining your experience thus far with your instructor outlining your experience thus far with formal or academic writing. You may write about your formal or academic writing. You may write about your experiences in school, or at work, or both, but please experiences in school, or at work, or both, but please try to clearly outline your top two strengths and try to clearly outline your top two strengths and weaknesses, the level of instruction you have weaknesses, the level of instruction you have received, and how much you do, or do not, enjoy the received, and how much you do, or do not, enjoy the writing process.writing process.

Important: Make an attempt to organize your letter Important: Make an attempt to organize your letter into coherent and clear paragraphs. Try to formulate into coherent and clear paragraphs. Try to formulate an introduction and a conclusion of some kind.an introduction and a conclusion of some kind.

Please go to our class website and upload your essay Please go to our class website and upload your essay into the dropbox therein labeled Writing Assessment.into the dropbox therein labeled Writing Assessment.

Classical Rhetoric and Business Writing

Lecture and Class Discussion

Quick Background The Ethical Appeal The Pathetic Appeal The Logical Appeal How we use each How we combine two or more of them at

a time Context Discourse Communities How all of this relates to our first graded

assignment, The CEO Report.

Personal Rhetorical Analysis Please download, read, and complete all exercises on

the Classical Rhetoric Exercise Packet on our website. In a personal cover letter to me, please market three of In a personal cover letter to me, please market three of

your strengths as a writer, worker, student, or other your strengths as a writer, worker, student, or other role of your choice. role of your choice. Ultimately, I want you to consider Ultimately, I want you to consider how you would market yourself to me as a rhetorical how you would market yourself to me as a rhetorical strategist, but in whatever context you choose.strategist, but in whatever context you choose.

Important: consider how you will position the three Important: consider how you will position the three strengths, how they should build upon, and/or relate to, strengths, how they should build upon, and/or relate to, each other.each other.

Be strategic in how you structure your letter with an Be strategic in how you structure your letter with an introduction, body, and conclusion. introduction, body, and conclusion.

Remember to consider what discourse communities you function in most often, and how those discourse communities might influence the rhetorical strategies you use every day.

PREVIEW: CEO Report – 3-5 pages Your first graded paper is a rhetorical analysis of

a CEO who leads one of the publicly-traded companies I have listed.

You will begin with a standard, unembellished, biography of that CEO, but then shift into analysis thereof, focusing on three key leadership strategies you observe about his/her leadership.

You will focus your body paragraphs on these three elements. Body paragraphs should contain a topic sentence, evidence, and analysis.

You will write a conclusion in which you consider the larger implications behind what you have learned about this persons leadership style.