Harsh Main Ppt

7/29/2019 Harsh Main Ppt

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Presented By:

Harsh patel (11044311087)

V. M. Patel Inst. Of Management,

Ganpat University,

Kherva.


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Name: Life time wire product

Business type: Manufacturer

A 20 years old engineering company promoted by technocrats

diversified into the field of stainless steel wire products.

In a short span it has become a market leader by producing

innovate high quality products at very reasonable prices. To

achieve technical excellence the company got into

collaboration with innovate Australia Pvt Ltd.


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Our comprehensive range is highly durable, rust free, has

excellent finish and is user friendly, designed as per ISO

standards.

In 2006 Mr. vishal Patel take a distributorship of life time wire

product in Ahmedabad.

The resent chairman is Mr. sanjeev Dania.


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Basket

- Pull out basket

- Cutlery basket

- Perforated basket

Large organizers Rack

Corners

Wardrobe

Railing system

Shelves


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Theoryof Distribution Channel Structure (1966) Another element of Neil H.Borden's Marketing Mix is Place.

Place is also known as channel, distribution, or intermediary. It

is the mechanism through which goods and/or services are

moved from the manufacturer/ service provider to the user orconsumer.

There are many types of intermediaries such as wholesalers,

agents, retailers, the Internet, overseas distributors, direct

marketing and many others.


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PRIMARY OBJECTIVES:

To find out the distribution channels of life time wire kitchen

hardware product in Ahmedabad district.

Satisfaction level of dealer with selling the life time wire product.

SECONDARY OBJECTIVES: To find out the advertisement efficiency of life time wire product.

To find out the marketing situations of life time wire product from others.

To find out the present problems faced by dealers.

To find out the any new scheme required by the dealers.

To give valuable suggestions to the company for increase the sales volume


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Research design :-Descriptive method

Research method :-

Personal Interview, Telephonic interview

Research tool :-Questionnaire

Sampling procedure :-

- Sampling unit :- Dealers or sub dealer of life time wire product

- Sampling size :- 62

- Sampling procedure :- Judgment sampling

- Area of Research :- Ahmedabad, mehsana, visnagar


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To verify the reliability of the constructs of the questionnaire Cronbach

coefficient alpha should be greater than 0.600 that is set by the researcher.

Here we get 0.659 which is greater than 0.600, So we can say that the data

is consistent in nature and we can rely on the data.

V.M.Patel Institute of Mana em

0.659 12


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Data Analysis

V.M.Patel Institute of Mana em


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Please provide the reason(s) for selling the life time wireproduct?

V.M.Patel Institute of Managem


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1.Comparison between Reason for selling or how much time it take on

delivery.

Ho : There is no significant relationship between reason for selling and time to

take on delivery of product.

H1 : There is significant relationship between reason for selling and time to take

on delivery of product.

Value Df Asymp. Sig. (2-sided)

Pearson Chi-Square 21.435

a15 .123

Likelihood Ratio 26.455 15 .034

Linear-by-Linear Association .056 1 .813

N of Valid Cases

62


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2. Comparison between basis for selling or how much time to placed

order.

Ho: There is no significant relationship between basis for selling and time to place

ordered of product.

H1: There is significant relationship between reason for selling and time to place

ordered of product.

Value Df Asymp. Sig. (2-sided)

Pearson Chi-Square 15.633

a8 .048

Likelihood Ratio 15.792 8 .045

Linear-by-Linear Association 4.570 1 .033

N of Valid Cases

62


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1. Income and product as per demand

H0 : There is no significant relationship between income and product as per

demand

H1 : There is significant relationship between income and product as per

demand

Sum ofSquares df Mean Square F Sig.

Between Groups 12.867 3 4.289 5.409 .002

Within Groups 45.988 58 .793

Total

58.855 61


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2.Income and change current delivery

H0 : There is no significant relationship between income and change current

delivery

H1 : There is significant relationship between income and change current delivery

Sum of Squares df Mean Square F Sig.

Between Groups

16.138 3 5.379 4.598 .006

Within Groups

67.862 58 1.170

Total

84.000 61


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Most of the respondents feel that quality of the product is excellent.

More of the respondents satisfied with price of the products.

20% of the respondents feel that order and replacement is highly

satisfied. And 56% of the respondents feel that average.

Most of the respondents satisfied with margins offered by the product. 80.6% of the respondents satisfied with life time wire dealership. And

15% of the respondents not satisfied.

More than of the respondents satisfied with the financial schemes of

the life time wire product.

(70%) of the respondents satisfied with delivery period of the product

with in 5 days. And (30%) of the respondents not satisfied.


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One of the important of the study was lack of time. Though the respondentto the study was vast due to the time constraints the sample size was

limited.

The researcher has difficulty with most of the respondents who was not

willing to cooperate with the study, as they were very busy with their work.

The research had also difficulty in getting some information, which therespondents were not interested to give.

The researcher had difficulty with the respondents because they did not fill

up the questionnaire in proper time.


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Life time wire kitchen Hardware Company should concentrate in creditfacility of the dealers.

Fixed the standard price of the product.

Life time wire kitchen Hardware Company should concentrate on sales

man visit for wide marketing.

Life time wire kitchen Hardware Company should concentrate to attract the

dealers.

Life time wire kitchen Hardware Company does a market research and gets

feed back.

Life time wire kitchen Hardware Company should concentrate to give

incentives to the sub-dealers also.


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Documents

Harsh Main Ppt