HARPER COLLEGE BRANDSTANDARDS · design consultant in Chicago. That year, it was awarded one of the world’s top 100 logos by Graphis Publishing, Inc., a renowned International Design

HARPER COLLEGE BRAND STANDARDS1

HARPER COLLEGE

SEPTEMBER 2019BRANDSTANDARDS

3

Learning that transforms your life.

HARPER COLLEGE BRAND STANDARDS 4

The Harper College Brand Standards guide is designed to help you prepare Harper College materials for publication or distribution. It contains specific instructions, guidelines and examples of the approved Harper College logo, typography, colors, stationery and the guidelines for their use. It also includes specifications for the other approved Harper College logotypes, such as the Harper College Educational Foundation logo.

Proper use of the graphic standards specified in this guide is integral to maintaining Harper College’s brand, image and reputation.

Since its founding, Harper College

has enjoyed a growing reputation for

high-quality education. Maintaining

that reputation calls for attention to the

way we present ourselves to audiences

within and outside our institution. In all

of our communications, we work to

convey a consistent image of quality

and excellence.

OURBRANDFor more information or assistance, please contact:

Creative Services Manager Marketing Services 847.925.6138

Email: [email protected]


BRANDELEMENTS

OFFICIAL TYPOGRAPHY Preferred Typefaces ..................................................... 6 Alternative Typefaces ................................................... 6 Using Official Typefaces .............................................. 7

OFFICIAL COLORS Primary Palette ..................................................... 8 Secondary Palette ................................................ 9

LOGO Logo Components .............................................. 10 Signature ............................................................ 12 Using the Logo ................................................... 12 Logo Colors ........................................................ 15 Logo Don’ts ........................................................ 16 Restricted Logos ................................................ 17

OFFICIAL SEAL Using the Seal (restricted) ................................... 18

STATIONERYGUIDE

Standard Letterhead ........................................... 20 Standard Envelopes............................................ 21 Standard Business Card ..................................... 22 Email Signature Block ......................................... 23

BRANDGALLERY

Print ................................................................... 24 Website .............................................................. 25 Social Media ....................................................... 25

OTHERMARKS

ATHLETIC MARK Hawk Logo ................................................................. 26

EDUCATIONAL FOUNDATION Logo Components .............................................. 28 Using the Logo ................................................... 28 Official Colors ..................................................... 30 Stationery ........................................................... 32 Business Cards .................................................. 33

WOJCIK CONFERENCE CENTER Logo Components .............................................. 34 Using the Logo ................................................... 34 Official Colors ..................................................... 36 Stationery ........................................................... 38 Business Cards .................................................. 39

FOGLIA FOUNDATION HEALTH AND RECREATION CENTER Logo Components .............................................. 40 Using the Logo ................................................... 42 Official Colors ..................................................... 43 Stationery ........................................................... 44 Business Cards .................................................. 44

SECONDARYMARKS

Secondary Marks................................................ 46 Student Clubs and Organizations........................ 47

BRANDCONTENTS


PREFERRED TYPEFACES

Harper College has adopted two contrasting typefaces for all college communications to help establish a strong brand identity: a sans serif and a serif. Helvetica Neue LT Std is the preferred sans serif and Adobe Garamond Pro is the serif. These act as the primary typefaces for print collateral, presentations, digital content, and other College applications.

ALTERNATE TYPEFACES

Because Helvetica and Garamond may not be readily available on all systems, Times New Roman and Arial may suffice as alternative typefaces.

SANS SERIF

25 Helvetica Neue LT Std Ultra Light

26 Helvetica Neue LT Std Ultra Light Italic

35 Helvetica Neue LT Std Thin

36 Helvetica Neue LT Std Thin Italic

45 Helvetica Neue LT Std Light

46 Helvetica Neue LT Std Light Italic

55 Helvetica Neue LT Std Roman

56 Helvetica Neue LT Std Italic

65 Helvetica Neue LT Std Medium

66 Helvetica Neue LT Std Medium Italic

75 Helvetica Neue LT Std Bold

76 Helvetica Neue LT Std Bold Italic

85 Helvetica Neue LT Std Heavy

86 Helvetica Neue LT Std Heavy Italic

95 Helvetica Neue LT Std Black

96 Helvetica Neue LT Std Black Italic

SERIF

Adobe Garamond Pro Regular

Adobe Garamond Pro Italic

Adobe Garamond Pro Bold

Adobe Garamond Pro Bold Italic

ALTERNATE SANS SERIF

Arial

Arial Italic

Arial BoldArial Bold Italic

ALTERNATE SERIF

Times New Roman

Times New Roman Bold

Times New Roman Italic

Times New Roman Bold Italic

BRANDELEMENTSOFFICIAL TYPOGRAPHY


USING OFFICIAL TYPEFACES

Use the official College typefaces for headlines, subheadlines, body copy, etc. If the title of an event is better represented as art/design, another font may be used for that title. Importantly, it must be legible, be relative to the project topic and work well in combination with our typefaces. See the examples shown, right (see Fig. 1).

If you are considering using a font substitution for an event title, please contact Marketing Services for approval.

Call: Creative Services Manager Marketing Services 847.925.6138


BRANDELEMENTS

harpercollege.edu/arts

By the United States Theatre ProjectWritten by Stephen Karam

and PJ PaparelliDirected by Laura Pulio Colbert

“A powerful and important piece about the churning rage that’s all too likely to bubble over again one day.” —New York Post

“Columbinus relentlessly paints a bold picture that bears witnessing ... it merges the facts of the Columbine massacre with a harrowing impression of what life is like in high schools today.” —Star-Ledger

Columbinus is a play sparked by the April 1999 massacre at Columbine High School in Littleton, Colorado. It merges fact and fiction to illuminate the realities of adolescent culture as it explores the events surrounding the shootings. It presents an anonymous portrait of high school life, with all its anxiety and sweaty unease, before focusing in detail on the grisly events at Columbine High School. The play weaves together excerpts from discussions with parents, survivors and community leaders as well as police evidence to bring to light the dark recesses of American adolescence.

ColumbinusAuditions:When: February 13 and 15, 7-10 p.m.,

by appointment only. Callbacks held on Saturday, February 16, 12–3 p.m., by invitation only.

Where: Drama Lab Theatre (Building L, Room L109) Harper College, 1200 West Algonquin Road, Palatine, IL 60067

Who: Columbinus is a STUDENT ONLY project and you must be a currently enrolled Harper student or area high school student to audition.

What: Please prepare a 2-3 minute monologue from contemporary theatre of choice.

Contact: Laura Pulio Colbert at [email protected] to schedule an audition appointment. For additional information: 847.925.6284

Performances: APRIL 24–28, 2019Wednesday–Saturday, 8 p.m.Sunday Matinee, 2 p.m.Drama Lab, Building L, Room L109

Written By Rick EliceDirected by Cale Haupert

“Effortless flights of fancy . . .” —New York Times

The sun may never set on the British Empire, but the adventures of the famous Peter Pan are just beginning! Peter and the Starcatcher charts a course of thrilling adventure for orphaned young boys sold to the greedy captain of the Neverland. Peter meets a fierce young lady named Molly, a Starcatcher apprentice, who teaches the orphans about the power of stardust and the extraordinary abilities it can give you. Molly, Pan, and the rest of the lost boys try desperately to keep the stardust from falling into the hands of Black Stache and Smee, as they fight the waves, hostile natives and a spiteful crocodile. This voyage rages on the high seas, gets tangled in the depths of the jungles, and crashes over the cliffs of mountain tops in a high-energy astonishing adventure!

March 15–24Fridays and Saturdays 8 p.m.Sundays 2 p.m.Performing Arts Center

TICKETS$15 Harper students, staff, faculty, seniors$20 general admission

AUDITIONS (BY APPOINTMENT ONLY):December 4 and 5 : 7–10 p.m. Drama Lab Theatre Auditions are open to community, students, staff and faculty. You do not need to be a Harper student to audition. Contact Director

Harper Ensemble Theatre Company presents:

(Fig. 1)


PRIMARY COLOR PALETTE

Harper College’s official colors are official blue, (PMS 288)* and official silver, (PMS 877 metallic silver). Gray (PMS 422) may be substituted for official silver if print budgets or specifications do not permit a metallic ink.

Using the designated PMS (Pantone Matching System) colors for the

BRANDELEMENTSOFFICIAL COLORS

official colors provides the greatest consistency in appearance.

However, when using four-color process to print, please use the CMYK builds specified below each color swatch. No other conversion breakdowns are acceptable.

One of the stronger visual identifiers

for a brand, besides the logo, is color.

It is no accident that red is commonly

associated with Target or brown with

UPS. Harper College is not a Target

or UPS, however, consistent use of

official Harper blue and silver/gray on

all communications from the College

will help audience recognition.

It is recommended that

communications from the College

contain at least 30% official blue,

official silver/gray or a combination

of the two (unless full-sized photos

are used). See examples of how

color can make a brand statement

in the Brand Gallery section on

pages 24–25.

100% 100% 100%

OFFICIAL BLUEPMS 288 C CMYK: C:100 M:80 Y:6 K:32

WEB RGB: R:0 G:51 B:102#003366

OFFICIAL SILVERPMS 877 C

OFFICIAL GRAYPMS 422 C CMYK: C:19 M:12 Y:13 K:34

WEB RGB: R:153 G:153 B:153 #999999

Please note that there is no CMYK build for metallic inks. If budget does not allow for a fifth color, substitute with the CMYK build for gray.

* The PMS (Pantone Matching System) colors shown on these pages and throughout this guide are not intended to match the PANTONE COLOR STANDARDS. PANTONE is a registered trademark of Pantone, Inc.


**CMYK breakdowns are for printing on coated and uncoated paper.

BRANDELEMENTS

100%

90%

100%

90%

100%

90%

100%

90%

100%

90%

100%

90%

100%

90%

100%

90%

100%

90%

100%

90%

100%

90%

100%

90%

100%

90%

100%

90%

PMS 2613 CMYK: C:74 M:99 Y:5 K:11**RGB: R:103 G:30 B:117 #671E75

PMS 228 CMYK: C:16 M:100 Y:14 K:42**RGB: R:137 G:12 B:88 #890C58

PMS 200 CMYK: C:3 M:100 Y:70 K:12**RGB: R:186 G:12 B:47 #BA0C2F

PMS 173 CMYK: C:0 M:69 Y:100 K:4**RGB: R:232 G:109 B:31 #E86D1F

PMS 143 CMYK: C:0 M:32 Y:87 K:0**RGB: R:241 G:180 B:52 #F1B434

PMS 109 CMYK: C:1 M:16 Y:100 K:0**RGB: R:255 G:209 B:0 #FFD000

PMS 382 CMYK: C:29 M:0 Y:100 K:5**RGB: R:183 G:205 B:44 #B6CC2C

PMS 370 CMYK: C:62 M:1 Y:100 K:25**RGB: R:101 G:141 B:27 #658D1B

PMS 3295 CMYK: C:100 M:5 Y:65 K:26**RGB: R:0 G:120 B:100 #007864

PMS 308 CMYK: C:100 M:18 Y:8 K:50**RGB: R:0 G:88 B:124 #00587C

PMS 2925 CMYK: C:85 M:21 Y:0 K:0**RGB: R:90 G:163 B:210 #59a

PMS 2321 CMYK: C:0 M:44 Y:75 K:74**RGB: R:111 G:81 B:55 #6F5137

PMS 404 CMYK: C:0 M:8 Y:22 K:56**RGB: R:136 G:126 B:110 #776E64

(NOTE: Not recommended for web usage.)

PMS 424 CMYK: C:30 M:20 Y:19 K:55**RGB: R:112 G:115 B:114 #707372

SECONDARY COLOR PALETTE

The secondary colors shown on this page are available to use strictly as an accent to the official blue (PMS 288) and official silver (PMS 877). However, the official blue, gray or combination

of the two should always act as the primary colors. A secondary color should never take precedence over the College’s official blue or silver.


The Harper College logo was designed

in 1969 by Carl Regehr, a prominent

design consultant in Chicago. That year,

it was awarded one of the world’s top

100 logos by Graphis Publishing, Inc.,

a renowned International Design and

Advertising trade publication. The logo

remains a timeless and well-designed

mark. It is important that we preserve

the specifications and use the logo

consistently, as it is a primary identifier

in all College communications.

Consistent and proper use of the logo

strengthens recognition of Harper

College and its reputation for quality.

Wordmark

The wordmark is an adjusted letter form of “Harper College”. The wordmark is set in Helvetica Neue LT Std, Roman, followed by the registered trademark ®.

Tagline

The tagline, suitable for most institutional communications, is the phrase “Go Forward” in italics to suggest forward movement. The registered trademark ® should only be placed after “Go Forward”.

LOGO COMPONENTS

The Harper College logo always consists of the symbol, combined with the official name “Harper College” and the registered trademark ®. Another option is the Harper College logo with the College tagline “Go Forward”. See the examples on the following page.

Symbol

The Harper College symbol is an abstract design of squares that form the letter “H”. Since the symbol does not identify Harper College by itself, it should never appear alone without the specific approval of Marketing Services.

BRANDELEMENTSLOGO

Because the kerning (letter spacing) of the logo has been carefully crafted, Harper College requests that only electronic art of the College logo be used in all forms of communication.

Any attempt to recreate the logo in desktop publishing will result in inconsistencies that will compromise the integrity of the logo.


logo

symbol wordmark

tagline


SIGNATURE

The Harper College signature is the logo plus the complete street address set in Helvetica Neue LT Std Roman. An expanded version of the signature, which may include phone, fax, email, website and contact information, may also be used on the letterhead and certain other applications. Either the horizontal or stacked treatment, shown on the right, are acceptable.

1200 West Algonquin RoadPalatine, Illinois 60067-7398

horizontal treatment


stacked treatment

BRANDELEMENTS

USING THE LOGO

When creating communications for print or the web, use only first-generation art , available from Harper College Marketing Services or downloaded from the College website. If you need to resize the logo, do not stretch or disproportionately adjust the file art. Do not combine other logos, icons, art, graphic elements, etc., in conjunction with the Harper College logo or with any of the College’s secondary logos.


BRANDELEMENTSPlacement

In general, the logo should be placed in the upper-left or lower-right corner of a page.

Spacing

To ensure readability, always maintain a space around the logo where nothing else is printed. This space, called “clear space”, should be equivalent to the width of the Harper symbol (see Fig. 1).

Size

In print, the logo should never appear less than 13/4

inches in width (see Fig. 2). The symbol and tagline should be in correct proportion to the size of the wordmark. When printing the logo or logo with the tagline at minimum size, do not include the registered trademark ®. The logo without the ® is available for download on the College website.

For digital standards, which include web, social media and video, see the Digital Standards section of this guide.

maintain at least the width of the symbol of clear space around the logo

width

(Fig. 1) (Fig. 2)

13/4" minimum


USING THE LOGO IN COMBINATION WITH A SECONDARY IDENTITY

When creating a piece that includes a special event or secondary campaign identity, there are two acceptable placements for the secondary identity. Both options are determined by the placement of the Harper College logo. If the Harper College logo appearsin the top-left corner, the secondary identity should be placed in the bottom-right corner (Fig. 1). If the Harper College logo appears in the bottom-right corner, the secondary identity should be placed in the bottom-left corner (see the postcard example, Fig. 2).

(Fig. 1)


847.925.6000 harpercollege.edu

Month, Day, Year

Address’s NameTitle Number and StreetCity, State, Zip

Dear :

Equo omnimintium sitiumquis dolorum aci beruptiat voluptur? Qui quam nobit hariti offic tem voloribus as volorepra iducipsunt preri que nusdae nam ipsame volupta temolum ute vellaut adit quatquod que ad ut volorem. Eque ne sunt estius vollorum ere, corpore nissequam quam que sector aut rentus, utemodis endestr umenderibus utatem. Ut et is doluptae verspel magnihil iscit, cores sum inciend ipsundella as eos doluptur solorro rerit, velecusae cuptae cus aut lautem simosa nobistis moluptatas maximodis voloribus, con re, consero blabori onsequo ipienimpos magnat eostiuntis debis am litio. Itas as sapit ipisin re aliqui omniet volorecum reperum fugit qui commodi dolorion reperepedita voloreiunt.

Ro etur, que pos dus qui cupta quost alit offictem faccus eicium arciis moluptam sum sapiciandit qui ium aditatur, comnis doluptat voluptatum verferibus andictate perupti stiunt.Obit, aliam, volorer rumqui que maion eaqui imus essint.

Iqui corescit, quatest, audiorrum idebita turerch illiatis dolor aut quatibus sum quid qui ditist hillenda iusaperita sum aut vero optatib usandandit occustium faccusdae sitatem undipita nosa conseni molorit volenitis ut opta con non nis mi, ut que parchit, officat ut et eveliquas res ex et, quatus inihita tecepudae cus vent rerum voluptas esectatem repro exere cuptat.

Gentis dolor simi, a ditam, cum re ne sedis ipidunt iandae nem quo tem apero vero beatecto inventu mquias doluptati quiduntincti arum dendem repersp erovite accum ut laut moluptation pa volute numque a aut magnimi lignat aut explibusaped magnimilluta nonsequia conectiam, qui que corem ium il is atio quis qui omniati andust ullabo.

Sincerely,

Name of Sender Title of SenderOffice of Sender

second identity mark

second identity mark

Placement for a Postcard

(Fig. 2)

BRANDELEMENTS


BRANDELEMENTS

100% BLACK

REVERSED TO WHITE

from a NON-PATTERNED

DARK COLOR

BLUE with SILVER or GRAY

100% BLUE

LOGO COLORS

The Harper College logo may be represented in the color combinations shown here (Fig. 1). Only the official Harper blue and silver/gray are acceptable. Please refer to page 8 for the exact color breakdown. Any other color combinations are not acceptable. The logo may also be printed in black or reversed to white from a non-patterned dark color.

Please note when using the “Go Forward” tagline, it should always print in the same color as the wordmark.

Only black, official blue or reverse to white are acceptable for one- color uses.

Special Treatments

Foil-stamping or embossing the logo are two acceptable special treatments.

(Fig. 1)


BRANDELEMENTSLOGO USAGE DON’TS

The goal is to represent the Harper College logo with respect. If the logo doesn’t look great consistently, that reflects negatively on the College.

Here are examples of what NOT to do:

1. Never stretch or change the proportions.

2. Never deconstruct the logo in any way. For example, do not rearrange or omit components of the logo.

3. Do not size the logo too small (see page 11).

4. Do not reverse the logo from a light or patterned background.

5. Do not place copy or graphic elements within the clear space around the logo. (see page 11).

6. When placing copy under the logo, do not align the copy with the symbol. (See the example on the following page).

(1.)

(2.)

(3.)

(4.)

(5.)


BRANDELEMENTS(6.)

Copy should be aligned with the “H” of Harper. (See the guide line in the example below.)

RESTRICTED LOGO USAGE

In addition to the Harper College Seal, the following Harper College logo formats have restricted uses. Examples 2-4 were created for digital use, only.

1. Symbol by itself The Harper College logo must be easily recognizable. The symbol used by itself may not be as identifiable without the wordmark. Therefore, its use is restricted. There are times when using the symbol alone works best. For example, on a podium where the wordmark is not readable from a distance, it is better to use the large symbol rather than the entire logo, where it is too small to read. (See illustration below.)

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod ut tincidunt ut laoreet dolore magna aliquam erat volutpat.

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod ut tincidunt ut laoreet dolore magna aliquam erat volutpat.

1.

2. Facebook

3. Instagram

4. Twitter

If you have cause to use the symbol by itself or the digital logos above, please contact:




BRANDELEMENTSUSING THE SEAL (restricted use)

The use of the College’s official seal is limited to the President’s Office and official College documents such as awards, certificates and diplomas.

Due to its restricted use, the seal is not available for download.

Color Combinations

The Harper College seal also prints in the College’s official colors. See page 8 for color breakdowns.

The examples to the right provide the correct color combinations for the College seal. Any other color combinations are not acceptable. Only black, official blue or reverse to white are acceptable for one-color uses.

OFFICIAL SEAL

100% Black

Reversed

Silver plus Blue

100% Blue

Gray plus Blue


BRANDELEMENTSSpecial Treatments

The seal may be printed in PMS 877 metallic silver, as shown on the commencement book cover on the right. Also, foil-stamped in silver, or embossed on heavy card stock are two other special treatments that may be used.

For more information or assistance, please contact:



S AT U R D AY, M AY 1 9 , 2 0 1 8

COMMENCEMENT

�e Fiftieth Annual Commencement Ceremony

OF

William Rainey Harper College


STANDARD LETTERHEAD

The manner in which letters are printed on official Harper College letterhead helps to maintain the College’s quality reputation.

Contact Publishing Services to obtain Harper College’s letterhead. For consistency in College correspondence, individual departments should not design their own letterheads.

Harper’s general letterhead is printed in black. The following guidelines should help with your letter layout.

• Set margins according to the guidelines indicated. Letters should appear centered on the page. The logo symbol should always hang outside of the left-hand print margin and appear alone as the left-most item on the page.

• All information should be typed in block style. The left margin should always align under the letter “H” in the logo.

• Type should always be set at a minimum of 10 points in size or a maximum of 12. Body copy should have a single space between sentences.


847.925.6000 harpercollege.edu

Month, Day, Year

Address’s NameTitle Number and StreetCity, State, Zip

Dear :

Equo omnimintium sitiumquis dolorum aci beruptiat voluptur? Qui quam nobit hariti offic tem voloribus as volorepra iducipsunt preri que nusdae nam ipsame volupta temolum ute vellaut adit quatquod que ad ut volorem. Eque ne sunt estius vollorum ere, corpore nissequam quam que sector aut rentus, utemodis endestr umenderibus utatem. Ut et is doluptae verspel magnihil iscit, cores sum inciend ipsundella as eos doluptur solorro rerit, velecusae cuptae cus aut lautem simosa nobistis moluptatas maximodis voloribus, con re, consero blabori onsequo ipienimpos magnat eostiuntis debis am litio. Itas as sapit ipisin re aliqui omniet volorecum reperum fugit qui commodi dolorion reperepedita voloreiunt.

Ro etur, que pos dus qui cupta quost alit offictem faccus eicium arciis moluptam sum sapiciandit qui ium aditatur, comnis doluptat voluptatum verferibus andictate perupti stiunt.Obit, aliam, volorer rumqui que maion eaqui imus essint.

Iqui corescit, quatest, audiorrum idebita turerch illiatis dolor aut quatibus sum quid qui ditist hillenda iusaperita sum aut vero optatib usandandit occustium faccusdae sitatem undipita nosa conseni molorit volenitis ut opta con non nis mi, ut que parchit, officat ut et eveliquas res ex et, quatus inihita tecepudae cus vent rerum voluptas esectatem repro exere cuptat.

Gentis dolor simi, a ditam, cum re ne sedis ipidunt iandae nem quo tem apero vero beatecto inventu mquias doluptati quiduntincti arum dendem repersp erovite accum ut laut moluptation pa volute numque a aut magnimi lignat aut explibusaped magnimilluta nonsequia conectiam, qui que corem ium il is atio quis qui omniati andust ullabo.

Sincerely,

Name of Sender Title of SenderOffice of Sender

2"

1"

1" 1"

STATIONERYGUIDE


STATIONERYGUIDE STATIONERYGUIDESTANDARD ENVELOPES

Harper College standard-sized envelopes (#10, #9, A7, A6, A2) use the stacked signature for the return address, printed on the front in black. The department name may be added in bold, above the street address.

The Harper College signature should print the same size on all envelopes, regardless of envelope size. Logo size on envelopes should always be equal to the logo size on Harper College standard letterhead.

Envelopes should match the same paper as the letterhead. Standard #10 envelopes may be ordered online through the template system. For other sizes, please contact Harper College Publishing Services.

Signature placement for standard envelopes prints

black, on the front side. (Logo signature displayed at 70% of the

actual size.)


STANDARD BUSINESS CARD

The Harper College standard business card prints black. The logo on the President’s Office business card is printed in color, using the specified CMYK build for official Harper blue and gray.

Business Card Guidelines:

• All business cards should have an official Harper College address. A non-institutional phone number may be added, e.g., cell phone.

• Email should reflect a Harper College institutional email address unless one is not available.

• Phone numbers should be displayed using (.) as separators—123.456.7890

• Fax numbers should be followed by the word “fax” in lowercase.

• Cell numbers should be followed by the word “cell” in lowercase.

• Business cards are printed on 100 lb. Cougar smooth paper. The job title, department, address and contact information is set in 7 point Helvetica Neue LT Std Light, and the employee’s name is set in 8 point Helvetica Neue LT Std Bold.

There is room for two phone numbers and an email address. The order of information should always remain: address, telephone(s), fax number(s), then email. A third means of contact can be placed appropriately using the optional line.

main campus address

variable

variableNameJob titleDepartment/Division

1200 West Algonquin RoadPalatine, Illinois 60067-7398optional line (if needed)847.925.6000847.925.6000 [email protected]

STATIONERYGUIDE


STATIONERYGUIDE EMAILSIGNATUREName, Title Department Building Street Address City, State ZIP

Phone Fax Website

Facebook/Twitter/Linkedin

Harper logo

EXAMPLE:

Jane Doe Title Marketing Services Center Building S 1200 West Algonquin Road Palatine, Illinois 60067

ph 847.925.XXXX fx 847.925.XXXX

harpercollege.edu

OFFICIAL EMAIL SIGNATURE BLOCK

Email is one of the most common ways we communicate daily, and perhaps the most visible. It helps shape perceptions of the College while conveying necessary information to its readers. Therefore, it is essential to use a consistent signature block for Harper College email communications to enhance its brand perception and aid clarity.

It is preferred that emails are constructed using Helvetica (the College’s primary font) or the alternate font Arial. See the sample official signature block on the right.

Refrain from the use of quotes or philosophical statements in your email signature. This is to avoid the potential confusion that such statements represent the College. Also, do not embed additional images into your signature other than the College logo.


BRANDGALLERYThis section showcases samples of College communications from print, web and social media. Note that the Harper College brand is consistent and unified across each medium for ease of recognition.

PRINT

Let’s get started. Classes begin January 14.

We are

thinkers, doers,

creators and

achievers.

harpercollege.edu/university

Earn your BACHELOR’S DEGREE from a Four-Year UNIVERSITY.

Right HERE.

CO

MM

UN

ITY

CATALYSTTHE PHILANTHROPIC MAGAZINE OF

HARPER COLLEGE

FALL 2018

T H E P R O M I S E O F A B R I G H T E R F U T U R E

Power Construction Company, LLC | IBC Engineering Services, Inc. | Kelley, Kelley & Kelley | Bradford Systems | Barney & Karamanis LLP | IMEG Corp | Wickstrom Auto Group | Rabine Paving | Baird & Warner Real Estate | Leopardo Charitable Foundation | Leopardo Companies Inc. | Holabird & Root, LLC | Colliers International | Canning Foundation | Lavelle Law | Quintes-

sential Media Group Inc | Lakeview Precision Machining, Inc. | Cannon Design | Zurich North America | AMITA | MeritCorp Group, LLC | Hayes Mechanical | Larson Engineering of Illinois | Northwest Community Healthcare | School Health Corporation | Motorola Solutions, Inc. | Illinois Mechanical Sales, Inc | H-O-H Water Technology, Inc. | Merrill Lynch Wealth Management | W-T Engineering, Inc. | Swiss Automation, Inc. | Peters & Associates | SRI Technologies, Inc. | Robbins Schwartz | Mortenson Construction | BMO Harris Bank | Crowe Horwath LLP | Sikich LLP | Pepper Construction Group - Barrington | Elm Advisors LLC | Wintrust Financial Corporation | CIBC | Pepsi Beverages Company | Nation Pizza and Foods | Northern Trust | Hoffman Estates Community Bank | Northrop Grumman Corporation | K & M Printing Co., Inc. | StudioGC | Amber Mechanical Contractors, Inc. | Pinderski & Pinderski, Ltd. | RESTORE | Atomatic

Mechanical Services, Inc. | Woods Event Management Inc. | PMA Financial Network, Inc. | Schaumburg Park District | First Bank of Highland Park | Assurance Agency, Ltd.| Eriksson Engi-neering Associates, Ltd | Advocate Good Shepherd Hospital | First Point Mechanical Services, LLC | Spyder BRP US Inc. | K.R. Miller Contractors, Inc | Power Construction Company, LLC |

IBC Engineering Services, Inc. | Kelley, Kelley & Kelley | Bradford Systems | Barney & Karamanis LLP | IMEG Corp | Wickstrom Auto Group | Rabine Paving | Baird & Warner Real Estate | Leopardo Charitable Foundation | Leopardo Companies Inc. | Holabird & Root, LLC | Colliers International | Canning Foundation | Lavelle Law | Quintessential Media Group Inc | Lakeview Precision Machining, Inc. | Cannon Design | Zurich North America | AMITA | MeritCorp Group, LLC | Hayes Mechanical | Larson Engineering of Illinois | Northwest Community Healthcare |

School Health Corporation | Motorola Solutions, Inc. | Illinois Mechanical Sales, Inc | H-O-H Water Technology, Inc. | Merrill Lynch Wealth Management | W-T Engineering, Inc. | Swiss Auto-mation, Inc. | Peters & Associates | SRI Technologies, Inc. | Robbins Schwartz | Mortenson Construction | BMO Harris Bank | Crowe Horwath LLP | Sikich LLP | Pepper Construction Group - Barrington | Elm Advisors LLC | Wintrust Financial Corporation | CIBC | Pepsi Beverages Company | Nation Pizza and Foods | Northern Trust | Hoffman Estates Community Bank | Northrop

Grumman Corporation | K & M Printing Co., Inc. | StudioGC | Amber Mechanical Contractors, Inc. | Pinderski & Pinderski, Ltd. | RESTORE | Atomatic Mechanical Services, Inc. | Woods Event Management Inc. | PMA Financial Network, Inc. | Schaumburg Park District | First Bank of Highland Park | Assurance Agency, Ltd.| Eriksson Engineering Associates, Ltd | Advocate Good Shepherd Hospital | First Point Mechanical Services, LLC | Spyder BRP US Inc. | K.R. Miller Contractors, Inc | Power Construction Company, LLC | IBC Engineering Services, Inc. | Kelley,

Kelley & Kelley | Bradford Systems | Barney & Karamanis LLP | IMEG Corp | Wickstrom Auto Group | Rabine Paving | Baird & Warner Real Estate | Leopardo Charitable Foundation | Leopardo Companies Inc. | Holabird & Root, LLC | Colliers International | Canning Foundation | Lavelle Law | Quintessential Media Group Inc | Lakeview Precision Machining, Inc. | Cannon Design | Zurich North America | AMITA | MeritCorp Group, LLC | Hayes Mechanical | Larson Engineering of Illinois | Northwest Community Healthcare | School Health Corporation | Motorola Solu-tions, Inc. | Illinois Mechanical Sales, Inc | H-O-H Water Technology, Inc. | Merrill Lynch Wealth Management | W-T Engineering, Inc. | Swiss Automation, Inc. | Peters & Associates | SRI

Technologies, Inc. | Robbins Schwartz | Mortenson Construction | BMO Harris Bank | Crowe Horwath LLP | Sikich LLP | Pepper Construction Group - Barrington | Elm Advisors LLC | Wintrust Financial Corporation | CIBC | Pepsi Beverages Company | Nation Pizza and Foods | Northern Trust | Hoffman Estates Community Bank | Northrop Grumman Corporation | K & M Printing Co., Inc. | StudioGC | Amber Mechanical Contractors, Inc. | Pinderski & Pinderski, Ltd. | RESTORE | Atomatic Mechanical Services, Inc. | Woods Event Management Inc. | PMA Financial Network, Inc. | Schaumburg Park District | First Bank of Highland Park | Assurance Agency, Ltd.| Eriksson Engineering Associates, Ltd | Advocate Good Shepherd Hospital | First Point

Mechanical Services, LLC | Spyder BRP US Inc. | K.R. Miller Contractors, Inc | Power Construction Company, LLC | IBC Engineering Services, Inc. | Kelley, Kelley & Kelley | Bradford Systems | Barney & Karamanis LLP | IMEG Corp | Wickstrom Auto Group | Rabine Paving | Baird & Warner Real Estate | Leopardo Charitable Foundation | Leopardo Companies Inc. | Holabird & Root,

LLC | Colliers International | Canning Foundation | Lavelle Law | Quintessential Media Group Inc | Lakeview Precision Machining, Inc. | Cannon Design | Zurich North America | AMITA | MeritCorp Group, LLC | Hayes Mechanical | Larson Engineering of Illinois | Northwest Community Healthcare | School Health Corporation | Motorola Solutions, Inc. | Illinois Mechanical Sales,

Inc | H-O-H Water Technology, Inc. | Merrill Lynch Wealth Management | W-T Engineering, Inc. | Swiss Automation, Inc. | Peters & Associates | SRI Technologies, Inc. | Robbins Schwartz | Mortenson Construction | BMO Harris Bank | Crowe Horwath LLP | Sikich LLP | Pepper Construction Group - Barrington | Elm Advisors LLC | Wintrust Financial Corporation | CIBC | Pepsi

Beverages Company | Nation Pizza and Foods | Northern Trust | Hoffman Estates Community Bank | Northrop Grumman Corporation | K & M Printing Co., Inc. | StudioGC | Amber Mechani-cal Contractors, Inc. | Pinderski & Pinderski, Ltd. | RESTORE | Atomatic Mechanical Services, Inc. | Woods Event Management Inc. | PMA Financial Network, Inc. | Schaumburg Park District | First Bank of Highland Park | Assurance Agency, Ltd.| Eriksson Engineering Associates, Ltd | Advocate Good Shepherd Hospital | First Point Mechanical Services, LLC | Spyder BRP US Inc. |

K.R. Miller Contractors, Inc | Power Construction Company, LLC | IBC Engineering Services, Inc. | Kelley, Kelley & Kelley | Bradford Systems | Barney & Karamanis LLP | IMEG Corp | Wick-strom Auto Group | Rabine Paving | Baird & Warner Real Estate | Leopardo Charitable Foundation | Leopardo Companies Inc. | Holabird & Root, LLC | Colliers International | Canning Founda-tion | Lavelle Law | Quintessential Media Group Inc | Lakeview Precision Machining, Inc. | Cannon Design | Zurich North America | AMITA | MeritCorp Group, LLC | Hayes Mechanical | Larson Engineering of Illinois | Northwest Community Healthcare | School Health Corporation | Motorola Solutions, Inc. | Illinois Mechanical Sales, Inc | H-O-H Water Technology, Inc. | Merrill Lynch Wealth Management | W-T Engineering, Inc. | Swiss Automation, Inc. | Peters & Associates | SRI Technologies, Inc. | Robbins Schwartz | Mortenson Construction | BMO Harris Bank | Crowe

Horwath LLP | Sikich LLP | Pepper Construction Group - Barrington | Elm Advisors LLC | Wintrust Financial Corporation | CIBC | Pepsi Beverages Company | Nation Pizza and Foods | Northern Trust | Hoffman Estates Community Bank | Northrop Grumman Corporation | K & M Printing Co., Inc. | StudioGC | Amber Mechanical Contractors, Inc. | Pinderski & Pinderski, Ltd. | RESTORE | Atomatic Mechanical Services, Inc. | Woods Event Management Inc. | PMA Financial Network, Inc. | Schaumburg Park District | First Bank of Highland Park | Assurance Agency, Ltd.| Eriksson Engineering Associates, Ltd | Advocate Good Shepherd Hospital | First Point Mechanical Services, LLC | Spyder BRP US Inc. | K.R. Miller Contractors, Inc | Power Construc-

tion Company, LLC | IBC Engineering Services, Inc. | Kelley, Kelley & Kelley | Bradford Systems | Barney & Karamanis LLP | IMEG Corp | Wickstrom Auto Group | Rabine Paving | Baird & Warner Real Estate | Leopardo Charitable Foundation | Leopardo Companies Inc. | Holabird & Root, LLC | Colliers International | Canning Foundation | Lavelle Law | Quintessential Media

Group Inc | Lakeview Precision Machining, Inc. | Cannon Design | Zurich North America | AMITA | MeritCorp Group, LLC | Hayes Mechanical | Larson Engineering of Illinois | Northwest Community Healthcare | School Health Corporation | Motorola Solutions, Inc. | Illinois Mechanical Sales, Inc | H-O-H Water Technology, Inc. | Merrill Lynch Wealth Management | W-T Engi-

neering, Inc. | Swiss Automation, Inc. | Peters & Associates | SRI Technologies, Inc. | Robbins Schwartz | Mortenson Construction | BMO Harris Bank | Crowe Horwath LLP | Sikich LLP | Pepper Construction Group - Barrington | Elm Advisors LLC | Wintrust Financial Corporation | CIBC | Pepsi Beverages Company | Nation Pizza and Foods | Northern Trust | Hoffman Estates Community Bank | Northrop Grumman Corporation | K & M Printing Co., Inc. | StudioGC | Amber Mechanical Contractors, Inc. | Pinderski & Pinderski, Ltd. | RESTORE | Atomatic Mechanical Services, Inc. | Woods Event Management Inc. | PMA Financial Network, Inc. | Schaumburg Park District | First Bank of Highland Park | Assurance Agency, Ltd.| Eriksson Engineering Associ-ates, Ltd | Advocate Good Shepherd Hospital | First Point Mechanical Services, LLC | Spyder BRP US Inc. | K.R. Miller Contractors, Inc | Power Construction Company, LLC | IBC Engineer-ing Services, Inc. | Kelley, Kelley & Kelley | Bradford Systems | Barney & Karamanis LLP | IMEG Corp | Wickstrom Auto Group | Rabine Paving | Baird & Warner Real Estate | Leopardo Chari-table Foundation | Leopardo Companies Inc. | Holabird & Root, LLC | Colliers International | Canning Foundation | Lavelle Law | Quintessential Media Group Inc | Lakeview Precision Machin-

ing, Inc. | Cannon Design | Zurich North America | AMITA | MeritCorp Group, LLC | Hayes Mechanical | Larson Engineering of Illinois | Northwest Community Healthcare | School Health Corporation | Motorola Solutions, Inc. | Illinois Mechanical Sales, Inc | H-O-H Water Technology, Inc. | Merrill Lynch Wealth Management | W-T Engineering, Inc. | Swiss Automation, Inc. |

Peters & Associates | SRI Technologies, Inc. | Robbins Schwartz | Mortenson Construction | BMO Harris Bank | Crowe Horwath LLP | Sikich LLP | Pepper Construction Group - Barrington | Elm Advisors LLC | Wintrust Financial Corporation | CIBC | Pepsi Beverages Company | Nation Pizza and Foods | Northern Trust | Hoffman Estates Community Bank | Northrop Grumman

Corporation | K & M Printing Co., Inc. | StudioGC | Amber Mechanical Contractors, Inc. | Pinderski & Pinderski, Ltd. | RESTORE | Atomatic Mechanical Services, Inc. | Woods Event Manage-ment Inc. | PMA Financial Network, Inc. | Schaumburg Park District | First Bank of Highland Park | Assurance Agency, Ltd.| Eriksson Engineering Associates, Ltd | Advocate Good Shepherd

Hospital | First Point Mechanical Services, LLC | Spyder BRP US Inc. | K.R. Miller Contractors, Inc | Power Construction Company, LLC | IBC Engineering Services, Inc. | Kelley, Kelley & Kelley | Bradford Systems | Barney & Karamanis LLP | IMEG Corp | Wickstrom Auto Group | Rabine Paving | Baird & Warner Real Estate | Leopardo Charitable Foundation | Leopardo Compa-

nies Inc. | Holabird & Root, LLC | Colliers International | Canning Foundation | Lavelle Law | Quintessential Media Group Inc | Lakeview Precision Machining, Inc. | Cannon Design | Zurich North America | AMITA | MeritCorp Group, LLC | Hayes Mechanical | Larson Engineering of Illinois | Northwest Community Healthcare | School Health Corporation | Motorola Solutions, Inc. |

Illinois Mechanical Sales, Inc | H-O-H Water Technology, Inc. | Merrill Lynch Wealth Management | W-T Engineering, Inc. | Swiss Automation, Inc. | Peters & Associates | SRI Technologies, Inc. | Robbins Schwartz | Mortenson Construction | BMO Harris Bank | Crowe Horwath LLP | Sikich LLP | Pepper Construction Group - Barrington | Elm Advisors LLC | Wintrust Financial

Corporation | CIBC | Pepsi Beverages Company | Nation Pizza and Foods | Northern Trust | Hoffman Estates Community Bank | Northrop Grumman Corporation | K & M Printing Co., Inc. | StudioGC | Amber Mechanical Contractors, Inc. | Pinderski & Pinderski, Ltd. | RESTORE | Atomatic Mechanical Services, Inc. | Woods Event Management Inc. | PMA Financial Network, Inc. | Schaumburg Park District | First Bank of Highland Park | Assurance Agency, Ltd.| Eriksson Engineering Associates, Ltd | Advocate Good Shepherd Hospital | First Point Mechanical Services, LLC | Spyder BRP US Inc. | K.R. Miller Contractors, Inc | Power Construction Company, LLC | IBC Engineering Services, Inc. | Kelley, Kelley & Kelley | Bradford Systems | Barney & Karaman-

is LLP | IMEG Corp | Wickstrom Auto Group | Rabine Paving | Baird & Warner Real Estate | Leopardo Charitable Foundation | Leopardo Companies Inc. | Holabird & Root, LLC | Colliers International | Canning Foundation | Lavelle Law | Quintessential Media Group Inc | Lakeview Precision Machining, Inc. | Cannon Design | Zurich North America | AMITA | MeritCorp Group,

LLC | Hayes Mechanical | Larson Engineering of Illinois | Northwest Community Healthcare | School Health Corporation | Motorola Solutions, Inc. | Illinois Mechanical Sales, Inc | H-O-H Water Technology, Inc. | Merrill Lynch Wealth Management | W-T Engineering, Inc. | Swiss Automation, Inc. | Peters & Associates | SRI Technologies, Inc. | Robbins Schwartz | Mortenson

Construction | BMO Harris Bank | Crowe Horwath LLP | Sikich LLP | Pepper Construction Group - Barrington | Elm Advisors LLC | Wintrust Financial Corporation | CIBC | Pepsi Beverages Company | Nation Pizza and Foods | Northern Trust | Hoffman Estates Community Bank | Northrop Grumman Corporation | K & M Printing Co., Inc. | StudioGC | Amber Mechanical Contrac-tors, Inc. | Pinderski & Pinderski, Ltd. | RESTORE | Atomatic Mechanical Services, Inc. | Woods Event Management Inc. | PMA Financial Network, Inc. | Schaumburg Park District | First Bank

of Highland Park | Assurance Agency, Ltd.| Eriksson Engineering Associates, Ltd | Advocate Good Shepherd Hospital | First Point Mechanical Services, LLC | Spyder BRP US Inc. | K.R. Miller Contractors, Inc | Power Construction Company, LLC | IBC Engineering Services, Inc. | Kelley, Kelley & Kelley | Bradford Systems | Barney & Karamanis LLP | IMEG Corp | Wickstrom Auto Group | Rabine Paving | Baird & Warner Real Estate | Leopardo Charitable Foundation | Leopardo Companies Inc. | Holabird & Root, LLC | Colliers International | Canning Foundation |

Lavelle Law | Quintessential Media Group Inc | Lakeview Precision Machining, Inc. | Cannon Design | Zurich North America | AMITA | MeritCorp Group, LLC | Hayes Mechanical | Larson Engineering of Illinois | Northwest Community Healthcare | School Health Corporation | Motorola Solutions, Inc. | Illinois Mechanical Sales, Inc | H-O-H Water Technology, Inc. | Merrill Lynch Wealth Management | W-T Engineering, Inc. | Swiss Automation, Inc. | Peters & Associates | SRI Technologies, Inc. | Robbins Schwartz | Mortenson Construction | BMO Harris Bank | Crowe




neering, Inc. | Swiss Automation, Inc. | Peters & Associates | SRI Technologies, Inc. | Robbins Schwartz | Mortenson Construction | BMO Harris Bank | Crowe Horwath LLP | Sikich LLP | Pepper Construction Group - Barrington | Elm Advisors LLC |

Power Construction Company, LLC | IBC Engineering Services, Inc. | Kelley, Kelley & Kelley | Bradford Systems | Barney & Karamanis LLP | IMEG Corp | Wickstrom Auto Group | Rabine Paving | Baird & Warner Real Estate | Leopardo Charitable Foundation | Leopardo Companies Inc. | Holabird & Root, LLC | Colliers International | Canning Foundation | Lavelle Law | Quintes-

sential Media Group Inc | Lakeview Precision Machining, Inc. | Cannon Design | Zurich North America | AMITA | MeritCorp Group, LLC | Hayes Mechanical | Larson Engineering of Illinois | Northwest Community Healthcare | School Health Corporation | Motorola Solutions, Inc. | Illinois Mechanical Sales, Inc | H-O-H Water Technology, Inc. | Merrill Lynch Wealth Management | W-T Engineering, Inc. | Swiss Automation, Inc. | Peters & Associates | SRI Technologies, Inc. | Robbins Schwartz | Mortenson Construction | BMO Harris Bank | Crowe Horwath LLP | Sikich LLP | Pepper Construction Group - Barrington | Elm Advisors LLC | Wintrust Financial Corporation | CIBC | Pepsi Beverages Company | Nation Pizza and Foods | Northern Trust | Hoffman Estates Community Bank | Northrop Grumman Corporation | K & M Printing Co., Inc. | StudioGC | Amber Mechanical Contractors, Inc. | Pinderski & Pinderski, Ltd. | RESTORE | Atomatic

Mechanical Services, Inc. | Woods Event Management Inc. | PMA Financial Network, Inc. | Schaumburg Park District | First Bank of Highland Park | Assurance Agency, Ltd.| Eriksson Engi-neering Associates, Ltd | Advocate Good Shepherd Hospital | First Point Mechanical Services, LLC | Spyder BRP US Inc. | K.R. Miller Contractors, Inc | Power Construction Company, LLC |

IBC Engineering Services, Inc. | Kelley, Kelley & Kelley | Bradford Systems | Barney & Karamanis LLP | IMEG Corp | Wickstrom Auto Group | Rabine Paving | Baird & Warner Real Estate | Leopardo Charitable Foundation | Leopardo Companies Inc. | Holabird & Root, LLC | Colliers International | Canning Foundation | Lavelle Law | Quintessential Media Group Inc | Lakeview Precision Machining, Inc. | Cannon Design | Zurich North America | AMITA | MeritCorp Group, LLC | Hayes Mechanical | Larson Engineering of Illinois | Northwest Community Healthcare |

School Health Corporation | Motorola Solutions, Inc. | Illinois Mechanical Sales, Inc | H-O-H Water Technology, Inc. | Merrill Lynch Wealth Management | W-T Engineering, Inc. | Swiss Auto-mation, Inc. | Peters & Associates | SRI Technologies, Inc. | Robbins Schwartz | Mortenson Construction | BMO Harris Bank | Crowe Horwath LLP | Sikich LLP | Pepper Construction Group - Barrington | Elm Advisors LLC | Wintrust Financial Corporation | CIBC | Pepsi Beverages Company | Nation Pizza and Foods | Northern Trust | Hoffman Estates Community Bank | Northrop

Grumman Corporation | K & M Printing Co., Inc. | StudioGC | Amber Mechanical Contractors, Inc. | Pinderski & Pinderski, Ltd. | RESTORE | Atomatic Mechanical Services, Inc. | Woods Event Management Inc. | PMA Financial Network, Inc. | Schaumburg Park District | First Bank of Highland Park | Assurance Agency, Ltd.| Eriksson Engineering Associates, Ltd | Advocate Good Shepherd Hospital | First Point Mechanical Services, LLC | Spyder BRP US Inc. | K.R. Miller Contractors, Inc | Power Construction Company, LLC | IBC Engineering Services, Inc. | Kelley,

Kelley & Kelley | Bradford Systems | Barney & Karamanis LLP | IMEG Corp | Wickstrom Auto Group | Rabine Paving | Baird & Warner Real Estate | Leopardo Charitable Foundation | Leopardo Companies Inc. | Holabird & Root, LLC | Colliers International | Canning Foundation | Lavelle Law | Quintessential Media Group Inc | Lakeview Precision Machining, Inc. | Cannon Design | Zurich North America | AMITA | MeritCorp Group, LLC | Hayes Mechanical | Larson Engineering of Illinois | Northwest Community Healthcare | School Health Corporation | Motorola Solu-tions, Inc. | Illinois Mechanical Sales, Inc | H-O-H Water Technology, Inc. | Merrill Lynch Wealth Management | W-T Engineering, Inc. | Swiss Automation, Inc. | Peters & Associates | SRI

Technologies, Inc. | Robbins Schwartz | Mortenson Construction | BMO Harris Bank | Crowe Horwath LLP | Sikich LLP | Pepper Construction Group - Barrington | Elm Advisors LLC | Wintrust Financial Corporation | CIBC | Pepsi Beverages Company | Nation Pizza and Foods | Northern Trust | Hoffman Estates Community Bank | Northrop Grumman Corporation | K & M Printing Co., Inc. | StudioGC | Amber Mechanical Contractors, Inc. | Pinderski & Pinderski, Ltd. | RESTORE | Atomatic Mechanical Services, Inc. | Woods Event Management Inc. | PMA Financial Network, Inc. | Schaumburg Park District | First Bank of Highland Park | Assurance Agency, Ltd.| Eriksson Engineering Associates, Ltd | Advocate Good Shepherd Hospital | First Point

Mechanical Services, LLC | Spyder BRP US Inc. | K.R. Miller Contractors, Inc | Power Construction Company, LLC | IBC Engineering Services, Inc. | Kelley, Kelley & Kelley | Bradford Systems | Barney & Karamanis LLP | IMEG Corp | Wickstrom Auto Group | Rabine Paving | Baird & Warner Real Estate | Leopardo Charitable Foundation | Leopardo Companies Inc. | Holabird & Root,

LLC | Colliers International | Canning Foundation | Lavelle Law | Quintessential Media Group Inc | Lakeview Precision Machining, Inc. | Cannon Design | Zurich North America | AMITA | MeritCorp Group, LLC | Hayes Mechanical | Larson Engineering of Illinois | Northwest Community Healthcare | School Health Corporation | Motorola Solutions, Inc. | Illinois Mechanical Sales,

Inc | H-O-H Water Technology, Inc. | Merrill Lynch Wealth Management | W-T Engineering, Inc. | Swiss Automation, Inc. | Peters & Associates | SRI Technologies, Inc. | Robbins Schwartz | Mortenson Construction | BMO Harris Bank | Crowe Horwath LLP | Sikich LLP | Pepper Construction Group - Barrington | Elm Advisors LLC | Wintrust Financial Corporation | CIBC | Pepsi

Beverages Company | Nation Pizza and Foods | Northern Trust | Hoffman Estates Community Bank | Northrop Grumman Corporation | K & M Printing Co., Inc. | StudioGC | Amber Mechani-cal Contractors, Inc. | Pinderski & Pinderski, Ltd. | RESTORE | Atomatic Mechanical Services, Inc. | Woods Event Management Inc. | PMA Financial Network, Inc. | Schaumburg Park District | First Bank of Highland Park | Assurance Agency, Ltd.| Eriksson Engineering Associates, Ltd | Advocate Good Shepherd Hospital | First Point Mechanical Services, LLC | Spyder BRP US Inc. |

K.R. Miller Contractors, Inc | Power Construction Company, LLC | IBC Engineering Services, Inc. | Kelley, Kelley & Kelley | Bradford Systems | Barney & Karamanis LLP | IMEG Corp | Wick-strom Auto Group | Rabine Paving | Baird & Warner Real Estate | Leopardo Charitable Foundation | Leopardo Companies Inc. | Holabird & Root, LLC | Colliers International | Canning Founda-tion | Lavelle Law | Quintessential Media Group Inc | Lakeview Precision Machining, Inc. | Cannon Design | Zurich North America | AMITA | MeritCorp Group, LLC | Hayes Mechanical | Larson Engineering of Illinois | Northwest Community Healthcare | School Health Corporation | Motorola Solutions, Inc. | Illinois Mechanical Sales, Inc | H-O-H Water Technology, Inc. | Merrill Lynch Wealth Management | W-T Engineering, Inc. | Swiss Automation, Inc. | Peters & Associates | SRI Technologies, Inc. | Robbins Schwartz | Mortenson Construction | BMO Harris Bank | Crowe




neering, Inc. | Swiss Automation, Inc. | Peters & Associates | SRI Technologies, Inc. | Robbins Schwartz | Mortenson Construction | BMO Harris Bank | Crowe Horwath LLP | Sikich LLP | Pepper Construction Group - Barrington | Elm Advisors LLC | Wintrust Financial Corporation | CIBC | Pepsi Beverages Company | Nation Pizza and Foods | Northern Trust | Hoffman Estates Community Bank | Northrop Grumman Corporation | K & M Printing Co., Inc. | StudioGC | Amber Mechanical Contractors, Inc. | Pinderski & Pinderski, Ltd. | RESTORE | Atomatic Mechanical Services, Inc. | Woods Event Management Inc. | PMA Financial Network, Inc. | Schaumburg Park District | First Bank of Highland Park | Assurance Agency, Ltd.| Eriksson Engineering Associ-ates, Ltd | Advocate Good Shepherd Hospital | First Point Mechanical Services, LLC | Spyder BRP US Inc. | K.R. Miller Contractors, Inc | Power Construction Company, LLC | IBC Engineer-ing Services, Inc. | Kelley, Kelley & Kelley | Bradford Systems | Barney & Karamanis LLP | IMEG Corp | Wickstrom Auto Group | Rabine Paving | Baird & Warner Real Estate | Leopardo Chari-table Foundation | Leopardo Companies Inc. | Holabird & Root, LLC | Colliers International | Canning Foundation | Lavelle Law | Quintessential Media Group Inc | Lakeview Precision Machin-

ing, Inc. | Cannon Design | Zurich North America | AMITA | MeritCorp Group, LLC | Hayes Mechanical | Larson Engineering of Illinois | Northwest Community Healthcare | School Health Corporation | Motorola Solutions, Inc. | Illinois Mechanical Sales, Inc | H-O-H Water Technology, Inc. | Merrill Lynch Wealth Management | W-T Engineering, Inc. | Swiss Automation, Inc. |

Peters & Associates | SRI Technologies, Inc. | Robbins Schwartz | Mortenson Construction | BMO Harris Bank | Crowe Horwath LLP | Sikich LLP | Pepper Construction Group - Barrington | Elm Advisors LLC | Wintrust Financial Corporation | CIBC | Pepsi Beverages Company | Nation Pizza and Foods | Northern Trust | Hoffman Estates Community Bank | Northrop Grumman

Corporation | K & M Printing Co., Inc. | StudioGC | Amber Mechanical Contractors, Inc. | Pinderski & Pinderski, Ltd. | RESTORE | Atomatic Mechanical Services, Inc. | Woods Event Manage-ment Inc. | PMA Financial Network, Inc. | Schaumburg Park District | First Bank of Highland Park | Assurance Agency, Ltd.| Eriksson Engineering Associates, Ltd | Advocate Good Shepherd

Hospital | First Point Mechanical Services, LLC | Spyder BRP US Inc. | K.R. Miller Contractors, Inc | Power Construction Company, LLC | IBC Engineering Services, Inc. | Kelley, Kelley & Kelley | Bradford Systems | Barney & Karamanis LLP | IMEG Corp | Wickstrom Auto Group | Rabine Paving | Baird & Warner Real Estate | Leopardo Charitable Foundation | Leopardo Compa-

nies Inc. | Holabird & Root, LLC | Colliers International | Canning Foundation | Lavelle Law | Quintessential Media Group Inc | Lakeview Precision Machining, Inc. | Cannon Design | Zurich North America | AMITA | MeritCorp Group, LLC | Hayes Mechanical | Larson Engineering of Illinois | Northwest Community Healthcare | School Health Corporation | Motorola Solutions, Inc. |

Illinois Mechanical Sales, Inc | H-O-H Water Technology, Inc. | Merrill Lynch Wealth Management | W-T Engineering, Inc. | Swiss Automation, Inc. | Peters & Associates | SRI Technologies, Inc. | Robbins Schwartz | Mortenson Construction | BMO Harris Bank | Crowe Horwath LLP | Sikich LLP | Pepper Construction Group - Barrington | Elm Advisors LLC | Wintrust Financial

Corporation | CIBC | Pepsi Beverages Company | Nation Pizza and Foods | Northern Trust | Hoffman Estates Community Bank | Northrop Grumman Corporation | K & M Printing Co., Inc. | StudioGC | Amber Mechanical Contractors, Inc. | Pinderski & Pinderski, Ltd. | RESTORE | Atomatic Mechanical Services, Inc. | Woods Event Management Inc. | PMA Financial Network, Inc. | Schaumburg Park District | First Bank of Highland Park | Assurance Agency, Ltd.| Eriksson Engineering Associates, Ltd | Advocate Good Shepherd Hospital | First Point Mechanical Services, LLC | Spyder BRP US Inc. | K.R. Miller Contractors, Inc | Power Construction Company, LLC | IBC Engineering Services, Inc. | Kelley, Kelley & Kelley | Bradford Systems | Barney & Karaman-

is LLP | IMEG Corp | Wickstrom Auto Group | Rabine Paving | Baird & Warner Real Estate | Leopardo Charitable Foundation | Leopardo Companies Inc. | Holabird & Root, LLC | Colliers International | Canning Foundation | Lavelle Law | Quintessential Media Group Inc | Lakeview Precision Machining, Inc. | Cannon Design | Zurich North America | AMITA | MeritCorp Group,

LLC | Hayes Mechanical | Larson Engineering of Illinois | Northwest Community Healthcare | School Health Corporation | Motorola Solutions, Inc. | Illinois Mechanical Sales, Inc | H-O-H Water Technology, Inc. | Merrill Lynch Wealth Management | W-T Engineering, Inc. | Swiss Automation, Inc. | Peters & Associates | SRI Technologies, Inc. | Robbins Schwartz | Mortenson

Construction | BMO Harris Bank | Crowe Horwath LLP | Sikich LLP | Pepper Construction Group - Barrington | Elm Advisors LLC | Wintrust Financial Corporation | CIBC | Pepsi Beverages Company | Nation Pizza and Foods | Northern Trust | Hoffman Estates Community Bank | Northrop Grumman Corporation | K & M Printing Co., Inc. | StudioGC | Amber Mechanical Contrac-tors, Inc. | Pinderski & Pinderski, Ltd. | RESTORE | Atomatic Mechanical Services, Inc. | Woods Event Management Inc. | PMA Financial Network, Inc. | Schaumburg Park District | First Bank

of Highland Park | Assurance Agency, Ltd.| Eriksson Engineering Associates, Ltd | Advocate Good Shepherd Hospital | First Point Mechanical Services, LLC | Spyder BRP US Inc. | K.R. Miller Contractors, Inc | Power Construction Company, LLC | IBC Engineering Services, Inc. | Kelley, Kelley & Kelley | Bradford Systems | Barney & Karamanis LLP | IMEG Corp | Wickstrom Auto Group | Rabine Paving | Baird & Warner Real Estate | Leopardo Charitable Foundation | Leopardo Companies Inc. | Holabird & Root, LLC | Colliers International | Canning Foundation |

Lavelle Law | Quintessential Media Group Inc | Lakeview Precision Machining, Inc. | Cannon Design | Zurich North America | AMITA | MeritCorp Group, LLC | Hayes Mechanical | Larson Engineering of Illinois | Northwest Community Healthcare | School Health Corporation | Motorola Solutions, Inc. | Illinois Mechanical Sales, Inc | H-O-H Water Technology, Inc. | Merrill Lynch Wealth Management | W-T Engineering, Inc. | Swiss Automation, Inc. | Peters & Associates | SRI Technologies, Inc. | Robbins Schwartz | Mortenson Construction | BMO Harris Bank | Crowe




neering, Inc. | Swiss Automation, Inc. | Peters & Associates | SRI Technologies, Inc. | Robbins Schwartz | Mortenson Construction | BMO Harris Bank | Crowe Horwath LLP | Sikich LLP | Pepper Construction Group - Barrington | Elm Advisors LLC |

HARPER COLLEGE EDUCATIONAL FOUNDATION

BUSINESS CHAMPIONS

Join the local business, community and

philanthropic leaders driving our local economy

and strengthening our workforce by partnering with

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THE BUSINESS FOR SOCIAL RESPONSIBILITY (a leading nonprofit global organization that provides businesses with information, tools, training and advisory services) concludes that socially responsible companies have experienced a range of bottom-line benefits, including:

• Increased sales and market share

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Harper College is committed to the policy that all persons shall have equal access to its programs, facilities, and employment without regard to race, color, creed, religion, national origin, sex, age, marital status, disability, public assistance status, veteran status or sexual orientation. 24607 11/18 JD

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“Whether continuing on to a 4-year institution or entering the workforce, community college students will be

instrumental in our country’s success as a world leader.”

– JEFF SRONKOSKI,

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BRANDGALLERY we are architects. we are visionaries. we are dreamers. we are scholars. we are partners. we are experts. we are fans. we are philanthropists. we are guides. we are athletes. we are ambassadors. we are trendsetters. we are helpers. we are believers. we are pioneers. we are underdogs. we are students. we are confidants. we are problem-solvers. we are coaches. we are stargazers. we are mentors. we are explorers. we are thinkers. we are optimists. we are advisers. we are team-builders. we are advocates. we are nurturers. we are creators. we are innovators. we are lead-ers. we are educators. we are artists. we are supporters. we are life-changers. we are mediators. we are learners. we

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STARTING FALL 2018

harpercollege.edu/promise

“Join me in leaving a lasting legacy.”

– Dr. Kenneth Ender

PROMISE 10.0

WEBSITE SOCIAL MEDIA


In 2005, the Athletic Department

and Creative Services developed a

standard for the athletic logo and

colors consistent with the College

communication colors. The logo

was designed to give the students a

dynamic and memorable image that

exemplifies school spirit, leadership,

strength and pride. The new logo

became a registered trademark for

Harper College in April 2008.

OTHERMARKSATHLETIC MARK

HAWK LOGO

The Harper College athletic logo is a unique graphic representation of a hawk. The word “Hawks” is incorporated within the wingspan on the following page (Fig. 1). There are two other acceptable versions, one without the hawk’s head (Fig. 2) and one with the hawk’s head by itself (Fig. 3).

Colors

The Harper College athletic logo is printed in the official College colors: PMS 288 blue and PMS 877 metallic silver or gray (PMS 422) may be substituted for the silver if print budgets or specifications do not permit metallic ink. Although printing the athletic logo in its two-color version is preferred, it is also acceptable to print a grayscale version (fig. 4).

When printing using a four-color process, please be sure to use the CMYK builds specified on page 8, of this guide.

Typography

The font for the word “Hawks” was designed specifically for Harper College. Do not try to recreate this font for any other use.

Trademark

The Harper College athletic logos are registered trademarks. As such, the logos must appear with the ® registration mark.

If you have a question about using one of the Hawk logos, please contact the Athletic Director. For questions regarding the specifications on this page contact:





OTHERMARKS(Fig. 1)

(Fig. 3)

(Fig. 2)

(Fig. 4)


OTHERMARKSThe Harper College Educational

Foundation logo was designed to

distinguish the Foundation as the

nonprofit organization designated

to provide funding and resources

for the College.

Size

In print, the wordmark should never appear at less than 1¼ inches in width. The width of the rule lines should always maintain proper proportion with the type.

Spacing

To ensure readability, there should always be clear space maintained around the logo that is equivalent to the height of the “H” in “Harper”.

HARPER COLLEGE EDUCATIONAL FOUNDATION LOGO

LOGO COMPONENTS

The Educational Foundation logo consists of an adjusted letter form of “Harper College” and “Educational Foundation.”

“Harper College” is set in Helvetica Neue LT Std Roman. “Educational Foundation” is set in Adobe Garamond Pro, in all capital letters. It is justified on two lines beneath “Harper College” and separated by three rule lines (.5 point rule for a logo measuring 1 3/4 inches wide).

USING THE LOGO

The Educational Foundation logo should be used on all communication materials for the Foundation. The guidelines should follow those set for the Harper College logo unless otherwise specified in this guide.

Only first-generation art, available from Marketing Services or as a download from the College website, is permitted for Foundation communication materials. Do not stretch, distort or disproportionately adjust the file art if the logo requires resizing.

Placement

The logotype should be placed in the upper-left or lower-right corner of the page. However, center placement is acceptable in situations where type is center-justified, such as invitations.

Do not combine other logos, icons, art, graphic elements, etc., in conjunction with the Harper College logo, Foundation logo or any of the College’s other marks.




minimum size 1¼ inches wide

maintain at least the height of the “H” of clear space around the logo


OTHERMARKSOFFICIAL COLORS

The Harper College Educational Foundation logo is printed in the College’s official colors: PMS 288* blue and PMS 877 metallic silver or gray (PMS 422) may be substituted for the silver if print budgets or specifications do not permit metallic ink.

When printing using a four-color process, please be sure to use the CMYK builds specified to the right* and also found on page 8, of this guide.

Color Combinations

The examples on the next page provide the correct color combinations for the Educational Foundation mark (see Fig. 1-4). Any other color combinations are not acceptable. Only black, official blue or reverse to white from a non-patterned dark color are acceptable for one-color uses.

OFFICIAL GRAYPMS 422 C CMYK: C:19 M:12 Y:13 K:34

WEB RGB: R:153 G:153 B:153 #999999


WEB RGB: R:0 G:51 B:102#003366





OTHERMARKS100% Black 100% Blue

Reversed 100% Blue 100% Silver

or Gray

(Fig. 1) (Fig. 2)

(Fig. 3) (Fig. 4)


STATIONERY

All stationery components for the Harper College Educational Foundation are printed using four- color process. The official blue should print using the CMYK builds specified on page 8.

Standard Letterhead

The logo should be placed in the top-left corner and follow the same guidelines for Harper College standard letterhead. A campaign tagline may be printed in one of Harper College’s secondary colors. The secondary color palette is outlined on page 9.

Standard Envelopes

Unlike the Harper College envelopes, where the return address appears with the logo on the front side, the Foundation envelopes print the return address on the back envelope flap formatted in Adobe Garamond Pro Regular.

daoR niuqnoglA tseW 0021Palatine, Illinois 60067-7398

847.925.6490 847.925.6028 fax


THE CAMPAIGN FOR PROMISE

daoR niuqnoglA tseW 0021Palatine, Illinois 60067-7398

847.925.6490 847.925.6028 fax


THE CAMPAIGN FOR PROMISE

Educational Foundation letterhead (shown at 50% of actual size)

Letterhead bottom may print current Foundation campaign

Educational Foundation #10 envelope front (shown at 50% of actual size)

Envelope back flap (shown at 50% of actual size)

1200 West Algonquin Road, Palatine, Illinois 60067-7398

OTHERMARKS


Educational Foundation business card front side (actual size shown)

Business card back side. Art may change depending on current campaign or initiative.

Name TitleAdditional line if needed Additional line if needed

1200 West Algonquin Road Palatine, Illinois 60067-7398

Phone #1Phone #2 [email protected]

harpercollege.edu/promise

BUSINESS CARDS

The Foundation business cards print 2-sided. The front of the card follows the guidelines set for Harper College business cards (see page 22). Variable lines are available under the name and title section, if required. Names, titles, addresses, phone numbers and email information are printed in the Harper College official blue CMYK build for PMS 288* and official gray for PMS 422.

OTHERMARKS



OTHERMARKSWOJCIK CONFERENCE CENTER

Spacing

To ensure readability, there should always be clear space maintained around the logo that is equivalent to the height of the “W” in “Wojcik” (Fig. 2).

Size

In print, the wordmark should never appear at less than 1½ inches in width. The width of the rule lines should always maintain proper proportion with the type (Fig. 3).

LOGO COMPONENTS

The “Wojcik Conference Center at Harper College” logo is an adjusted letter form set in Helvetica Neue LT Std Black Italic. All letters should be upper-case (Fig. 1).

USING THE LOGO

The logo should be used on all communication materials for the conference center. The guidelines should follow those set for the Harper College logo, unless specified in this guide.

Only first-generation art, available from Marketing Services or as a download from the College website, is permitted for Conference Center communication materials. Do not stretch, distort or disproportionately adjust the file art if the logo requires resizing.

Placement

The logo should be placed in the upper-left or lower-right corner of the page.

The Harper College Wojcik Conference

Center is located on the main campus.

The Center offers space for holding

business meetings, events training

and board meetings. The identity for

the conference center portrays the

professional conference services and

reflects Harper College’s reputation

for quality and excellence.




minimum size 1¼ inches wide

maintain at least the height of the “W” of clear space around the logo

OTHERMARKS(Fig. 1)

(Fig. 2)

(Fig. 3)


OFFICIAL COLORS

The conference center logo, per the College’s other marks, uses the College’s official colors: PMS 288* blue and PMS 877 metallic silver or gray (PMS 422) may be substituted for the silver if print budgets or specifications do not permit metallic ink.

When printing using a four-color process, please be sure to use the CMYK builds specified to the right and found on page 8 of this guide.

Color Combinations OFFICIAL GRAYPMS 422 C CMYK: C:19 M:12 Y:13 K:34

WEB RGB: R:153 G:153 B:153 #999999


WEB RGB: R:0 G:51 B:102#003366



OTHERMARKS

The examples on the following page provide the correct color combinations for the conference center (Fig. 1-4). Any other color combinations are not acceptable.



100% Black 40% Black

100% Blue 100% Gray

or Silver

Reversed

100% Blue

OTHERMARKS(Fig. 1)

(Fig. 3)

(Fig. 2)

(Fig. 4)


STATIONERY

All stationery components for the Wojcik Conference Center are printed using four-color process. The official blue should print using the CMYK builds specified on page 8 and page 36 of this guide.

Standard Letterhead

The conference center logo should be used in place of the Harper College logo and follow the same guidelines for the Harper College standard letterhead (see page 20).

Standard-size #10 Envelopes

Correct placement of name and address on Wojcik Conference Center standard #10 envelope is indicated to the right. Unlike the Harper College #10 envelope, the conference center prints the return address on the envelope flap.


847.925.6490 847.348.5150 faxharpercollege.edu


847.925.6490 847.348.5150 faxharpercollege.edu

Letterhead (50% of actual size shown)

#10 envelope front (50% of actual size shown)

Envelope back flap (50% of actual size shown)

1200 West Algonquin Road, Palatine, Illinois 60067-7398

OTHERMARKS


Business card front side (actual size shown)

Back side (actual size shown)

BUSINESS CARDS

The conference center business card prints two-sided. They are printed in the official blue CMYK build for PMS 288 blue and the official gray CMYK build for PMS 422 specified on page 8 and page 36 of this guide. The front side follows the same guidelines as the Harper College business cards (see page 22).

OTHERMARKS

NameTitleDepartment/Divisionoptional line (if needed)



The Foglia Foundation Health and

Recreation Center is a partnership

of Harper College and Palatine Park

District. Located on the main campus,

the Center also houses the Northwest

Community Healthcare Outpatient Care

Center and the Harper College Athletic

Department. The following identity was

created to distinguish the center as a

newly developed health and recreation

space for the community, students,

faculty and staff.

LOGO COMPONENTS

Wordmark

The wordmark is an adjusted letter form of “Health and Recreation Center,” set in Helvetica Neue LT Std Bold and right justified.

Graphic Rule

A rule line runs the height of the wordmark or the wordmark and the tagline, on the right side, at a measured distance equal to the “n” in “Recreation”.

Optional Taglines

There are two optional logos that have different taglines available for use. The location tagline “at Harper College” specifies that the Health and Recreation Center is located at Harper College and should be used on communication materials sent to external audiences (Fig. 1).

FOGLIA FOUNDATION HEALTH AND RECREATION CENTER

OTHERMARKS

(Fig. 1)

(Fig. 2)

The partnership tagline “a partnership of Harper College and Palatine Park District” should be used when the partnership information is important to communicate (Fig. 2).

Both taglines are set in a 2:1.6 ratio to the wordmark. They are set in Helvetica Neue LT Std font.





OTHERMARKS



LOGO SIGNATURE

The Foglia Foundation Health and Recreation Center signature is the logo plus the complete street address set in Helvetica Neue LT Std Roman. An expanded version of the signature, which may include phone, fax, email, website and contact information, may also be used in other applications. Either the horizontal treatment (Fig.1) or stacked treatment (Fig. 2) are acceptable.


stacked treatment

(Fig. 1)

(Fig. 2)


OTHERMARKSSize

To ensure readability, the minimum size for printing the Health and Recreation Center mark is 11/8 inches in width (Fig. 1).

Spacing

There should always be a space maintained around the mark where nothing else is printed. This space, called “clear space”, should be equivalent to the height of the capital “C” of “Center.” (Fig. 2)

USING THE LOGO

When using any mark or logo, readability and recognition is a primary focus. Refer to the following guidelines for using the Health and Recreation Center mark.

Artwork

When creating communications for print or on the web, please use first-generation art . If you need to resize the mark, do not stretch or disproportionately adjust the file art. Do not combine other logos, icons, art or graphic elements, in conjunction with the Health and Recreation Center mark.

Placement

This mark should be placed on the top-right or bottom-right of a page. For the express purpose of readability and recognition, the mark should never be placed on a patterned graphic or reversed out of a color too light that inhibits readability of the white mark.

minimum print size for the wordmark: 11/8 inches wide

maintain at least the height of the capital “C” of clear space around the mark

“C” height

(Fig. 1)

(Fig. 2)


OTHERMARKS

OFFICIAL COLORS

Since the Health and Recreation Center is a partnership, a new color was chosen, exclusively to represent the group. PMS 2389* was chosen to reflect the pool and for a health and wellness feel. The color may also be used as an accent on their specific collateral.

Any version of the Health and Recreation Center mark, with or without a tagline may only be printed in the following colors: black, teal blue or reversed to white.

REVERSED TO WHITE from a NON-PATTERNED DARK COLOR

TEAL BLUE

PMS: 2389 CMYK: C:63 M:18 Y:8 K:0 RGB: R:81 G:158 B:197 #519ec5



BUSINESS CARD

Employees of the Foglia Foundation Health and Recreation Center who represent Harper College will have a two-sided Harper business card. The front will be the standard Harper College business card (see Fig. 1 on the following page). The back will print the information for the Health and Recreation Center (see Fig. 2 on the following page). To order, contact the Harper College Publishing Services Center.

STATIONERY

The Foglia Foundation Health and Recreation Center should use the Harper College letterhead and envelopes (see pages 20-21). The Center can be identified in the signature line.

Business Card Guidelines:

• Email should reflect a Harper College institutional email address unless one is not available.

• Phone numbers should be displayed using (.) as separators—123.456.7890

• Fax numbers should be followed by (fax) in lowercase.

• Cell numbers should be followed by (cell) in lowercase.

• Business cards are printed on 100lb. Cougar smooth paper. Both sides are printed in black. The job title, department, address and contact information is set in 7 point Helvetica Neue LT Std–Light and the employee’s name is set in 8 point Helvetica Neue LT Std–Bold.




OTHERMARKS


(Fig. 1)

(Fig. 2)

main campus address

variable

variableNameJob titleDepartment/Division


Health and Recreation Center business card front side (actual size shown)

Health and Recreation Center business card back side (actual size shown)

OTHERMARKS


SECONDARY LOGOS

There are times when a secondary mark is used for a specific communication need. (See examples Fig. 1).

Colors

The Harper College secondary marks align with Harper College’s brand standards. They print in official blue (PMS 288)*, black or reversed from a dark non-patterned color.

When printing using a four-color process, please use the CMYK builds specified on page 8 of this guide.

Formats

The examples on the right are a horizontal format. However, they may get too long for some publications— a stackable version can be made available. (See Fig. 2 on the following page)

(Fig. 1)

SECONDARYMARKS



SECONDARYMARKS

Registered Apprenticeships

(Fig. 2)


stacked treatment




STUDENT CLUBS AND ORGANIZATIONS

If a student club or organization wishes to create their own mark, they may do so providing it is not combined with any of the HarperCollege official logos. However, it may contain “at Harper

College”as a tagline to the club/organizationname or mark. Although there are not tight standards for these identities, please keep in mind the importance of readability.


Documents

HARPER COLLEGE BRANDSTANDARDS · design consultant in Chicago. That year, it was awarded one of the world’s top 100 logos by Graphis Publishing, Inc., a renowned International Design